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The Mediatwits podcast is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry.

Welcome to the 18th episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser and Staci Kramer, editor of PaidContent, who’s filling in for Rafat Ali. This show looks at the recent purchase of iPad aggregator app Zite by CNN for a reported $20 million to $25 million. Why is CNN getting into iPad aggregation? Special guest KC Estenson, senior vice president and general manager of CNN.com, explains the importance of personalized aggregators and how they boost engagement. Estenson also talks about lessons learned from the CNN’s online coverage of Hurricane Irene.

Next up is the U.S. Justice Department suing to block the AT&T/T-Mobile merger and the repercussions of that move. While Mark thinks the deal would have put a damper on competition, Staci doesn’t think it’s such a cut-and-dried case. Also, the moves in streaming video have been fast and furious as September begins: Netflix’s new pricing went into effect right as Starz announced it was ending its deal with Netflix. And while Hulu is still on the sales block it launched a new service in Japan, including a pricey paid service with no ads.

Check it out!

mediatwits18.mp3

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Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

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Staci Kramer

Here are some highlighted topics from the show:

Intro and surviving Hurricane Irene

1:30: Staci’s love for Starbucks when working virtually

3:45: Hurricane coverage not over hyped at all

6:20: Media coverage was a response to Katrina

6:50: Rundown of topics for the podcast

CNN buys Zite app

8:00: Special guest KC Estenson of CNN.com

11:00: CNN wanted footprint in Silicon Valley

12:30: Why did Time send cease-and-desist to Zite?

16:00: CNN was a pioneer with Talkback Live show in the ’90s

18:30: Why didn’t CNN build its own aggregator?

21:00: How CNN.com created “open story,” combining news and iReports on map for Irene

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KC Estenson

Justice Dept. sues to block AT&T/T-Mobile

24:40: Staci surprised DoJ moved so fast to sue

25:20: Bloomberg News’ editorial supports DoJ

27:00: Staci doesn’t think T-Mobile will always be cut-rate

Streaming video wars continue

29:05: Starz breaks off negotiations with Netflix, as Netflix raises rates

30:30: Streaming competition includes Netflix, Hulu, Amazon and even YouTube

33:00: Level playing field? Not really, Netflix is the leader

35:50: Should a media company own an aggregator? (Hulu or Zite)

More Reading

Why did CNN buy the news aggregator Zite? at CNET

CNN Buys Zite, Continues Magazine Push at Wired

CNN Snaps Up iPad Magazine Zite In Bid For Scale And Technology at MocoNews

What CNN could learn by acquiring Zite at GigaOm

Consumers Will Win if AT&T, T-Mobile Deal Disconnects: View at Bloomberg

AT&T antitrust suit boosts Sprint at Stocktwits

7 Alternative Buyers for T-Mobile USA at PC Mag

AT&T: Deal’s Dead, Says Bernstein; It Ain’t Over, Says Wells at Barron’s

The Bidding War Over Hulu Erupts – Find Out Who’s In And Who’s Out Here at Business Insider

Netflix to lose Starz, its most valuable source of new movies

Hulu Launches Subscription Service in Japan at Hulu blog

Weekly Poll

Don’t forget to vote in our weekly poll, this time about your favorite streaming video service:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit. and Circle him on Google+

i-ed7356ca3ed527a55598e527830a5f35-CUNY-J LOGO.jpg

The Mediatwits podcast is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry.

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