The best stories of the week from across the web on e-books and self publishing

1. Amazon: Time to start programming your e-books (CNET News)

2. Soon, e-books to let you flip pages like print magazines (Deccan Herald)

3. UK’s first literary prize exclusively for e-books and digital publishing (Book Trade)

4. Amazon scoots past Apple’s rules with HTML5 iPad Kindle store (paidContent)

5. 19 free e-books on journalism (Online Journalism Blog)

6. Amazon Kindle owners are “borrowing” nearly 300,000 electronic books a month (TechCrunch)

7. B&N offers free Nook with purchase of a 1-year Nook subscription to People or New York Times (mocoNews)