Mediatwits MediaShift . Mediatwits #32: Yahoo's Mr. Wrong?; Steve Rubel's Clip Book; Fake @Wendi_Deng | PBS

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Mediatwits #32: Yahoo's Mr. Wrong?; Steve Rubel's Clip Book; Fake @Wendi_Deng

by Mark Glaser, January 6, 2012

steve rubel headshot small.jpg

Welcome to the 32nd episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. We're back from our holiday break and ready to tackle more media news. The big news of the new year is a new CEO (again) at Yahoo, this time PayPal president Scott Thompson will try his hand at turning around the Net pioneer. But most pundits say the odds are long on Thompson being successful because he has little discernible experience running a media or advertising company.

Our special guest this week is Edelman PR exec/pundit Steve Rubel, who is working on a new e-book via Tumblr called "The Clip Report," where he will give visual takes on the future of media in scrapbook-style. And finally, we turn to one new prominent Twitter user, @rupertmurdoch, and what appeared to be a new verified account for his wife, @wendi_deng, that ended up being a fake. What does that mean for the credibility of the Twitter platform and its lack of transparency in verifying accounts?

Check it out!

mediatwits32.mp3

Subscribe to the podcast here

Subscribe to Mediatwits via iTunes

Follow @TheMediatwits on Twitter here

Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio's Music Alley.

Here are some highlighted topics from the show:

Intro

1:00: Mark's visit to Disneyland and the MouseWait app

2:10: Rafat is all work and no play over holidays

3:05: Rundown of topics on the show

Yahoo's new CEO

4:00: Yahoo hires Scott Thompson from PayPal; is he the right guy?

6:10: Could Thompson secretly be a media genius?

7:50: Rafat: Why should we care about Yahoo?

Steve Rubel's Clip Book

10:10: Special guest Steve Rubel

12:45: Rubel: I share some intelligence publicly and some internally at Edelman

15:50: Rubel will look at 5 companies that control content online

18:20: People are relying more on visual information, infographics

20:50: Rubel: Two tiers of content: quick-bite snacks and in-depth long-form

25:45: Richard Sambrook's role at Edelman PR teaching companies to run newsrooms

Fake @Wendi_Deng

28:15: Rupert Murdoch joins Twitter, but his wife's verified account was fake

29:10: Does this hurt Twitter's credibility?

30:10: Twitter has a bad track record on being transparent

Weekly Poll

Don't forget to vote in our weekly poll, this time about how Scott Thompson will do as Yahoo CEO:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit. and Circle him on Google+

You might also be interested in:

Mediatwits #31: BBC World Invades U.S.; ReadWriteWeb Sold to Say Media

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$\"steve$ \n\nWelcome to the 32nd episode of \"The Mediatwits,\" the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. We're back from our holiday break and ready to tackle more media news. The big news of the new year is a new CEO (again) at Yahoo, this time PayPal president Scott Thompson will try his hand at turning around the Net pioneer. But most pundits say the odds are long on Thompson being successful because he has little discernible experience running a media or advertising company.\n\nOur special guest this week is Edelman PR exec/pundit Steve Rubel, who is working on a new e-book via Tumblr called \"The Clip Report,\" where he will give visual takes on the future of media in scrapbook-style. And finally, we turn to one new prominent Twitter user, \"@rupertmurdoch\":https://twitter.com/#!/rupertmurdoch, and what appeared to be a new verified account for his wife, \"@wendi_deng\":https://twitter.com/#!/wendi_deng, that ended up being a fake. What does that mean for the credibility of the Twitter platform and its lack of transparency in verifying accounts?\n\nCheck it out!\n\n\n\nmediatwits32.mp3\n\nSubscribe to the podcast \"here\":http://themediatwits.libsyn.com/rss\n\n\"Subscribe to Mediatwits via iTunes\":http://itunes.apple.com/us/podcast/the-mediatwits-pbs/id434716661\n\nFollow @TheMediatwits on Twitter \"here\":http://twitter.com/#!/themediatwits\n\nIntro and outro music by \"3 Feet Up\":http://www.3feetup.com/; mid-podcast music by \"Autumn Eyes\":http://www.autumnseyes.com/ via Mevio's Music Alley.\n\nHere are some highlighted topics from the show:\n\nIntro\n\n1:00: Mark's visit to Disneyland and the MouseWait app\n\n2:10: Rafat is all work and no play over holidays\n\n3:05: Rundown of topics on the show\n\nYahoo's new CEO\n\n4:00: Yahoo hires Scott Thompson from PayPal; is he the right guy?\n\n6:10: Could Thompson secretly be a media genius?\n\n7:50: Rafat: Why should we care about Yahoo?\n\nSteve Rubel's Clip Book\n\n10:10: Special guest Steve Rubel\n\n12:45: Rubel: I share some intelligence publicly and some internally at Edelman\n\n15:50: Rubel will look at 5 companies that control content online\n\n18:20: People are relying more on visual information, infographics\n\n20:50: Rubel: Two tiers of content: quick-bite snacks and in-depth long-form\n\n25:45: Richard Sambrook's role at Edelman PR teaching companies to run newsrooms\n\nFake @Wendi_Deng\n\n28:15: Rupert Murdoch joins Twitter, but his wife's verified account was fake\n\n29:10: Does this hurt Twitter's credibility?\n\n30:10: Twitter has a bad track record on being transparent\n\nh2. More Reading\n\n\"Yahoo Stakes Future on Accountant-Engineer Who Is Unproven in Media\":http://www.bloomberg.com/news/2012-01-05/yahoo-s-new-ceo-thompson-aims-at-turnaround-as-sale-prospects-fade-tech.html at Bloomberg\n\n\"New Yahoo CEO (And BoSox Fanboy) Scott Thompson Speaks: It's Still Early Innings\":http://allthingsd.com/20120104/new-yahoo-ceo-and-bosox-fanboy-scott-thompson-speaks-its-still-early-innings/ at AllThingsD\n\n\"Yahoo Finds New CEO at PayPal\":http://online.wsj.com/article/SB10001424052970203513604577140271482613862.html at Wall Street Journal\n\n\"The Key to Yahoo's Long-Term Health? Data, Says New CEO\":http://adage.com/article/digital/key-yahoo-s-long-term-health-data-ceo/231902/ at AdAge\n\nSteve Rubel's \"Clip Report\":http://www.steverubel.me/bio\n\n\"Trash your old media eulogies, The Clip Report details its future\":http://thenextweb.com/media/2012/01/04/trash-your-old-media-eulogies-the-clip-report-details-its-future/ at the Next Web\n\n\"Why Twitter's verified account failure matters\":http://gigaom.com/2012/01/03/why-twitters-verified-account-failure-matters/ at GigaOm\n\n\"The Case of the Unfortunate Underscore: How Twitter Verified the Fake Wendi Over the Real Wendi\":http://allthingsd.com/20120104/the-case-of-the-unfortunate-underscore-how-twitter-verified-fake-wendi-over-real-wendi/ at AllThingsD\n\n\"How did fake Wendi Deng slip through the Twitter net?\":http://www.guardian.co.uk/technology/2012/jan/05/wendi-deng-fake-twitter-account at the Guardian\n\nh2. Weekly Poll\n\nDon't forget to vote in our weekly poll, this time about how Scott Thompson will do as Yahoo CEO:\n\n\n\n\nMark Glaser is executive editor of MediaShift and \"Idea Lab\":http://www.pbs.org/idealab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the \"Online Publishers Association\":http://www.online-publishers.org. He lives in San Francisco with his son Julian. You can follow him on Twitter \"@mediatwit\":http://www.twitter.com/mediatwit. and \"Circle him on Google+\":https://plus.google.com/110349587692857642647/posts

Will Scott Thompson be Mr. Wrong or Mr. Right for Yahoo?

Slide shows are visual junk food that work very well. The dirty little secret is that there's a giant raging war for page views." -Steve Rubel

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