Welcome to the 36th episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser and Dorian Benkoil, who is filling in for Rafat Ali. It’s been a crazy week in media + tech, with Google privacy concerns, Amazon falling short in earnings, and much more. But the dominant news was Facebook filing for an IPO, with demand to read its S-1 crashing the SEC’s servers. The startup had $3.7 billion in revenues, with $1 billion in profits last year, and showed tremendous growth in users and advertising. Can anything slow down the juggernaut on the way to raising $5 billion in a public offering? We talked to special guest Nick O’Neill, founder of AllFacebook.com, who was impressed with the user engagement on the social networking site.

This week was also the “Dive into Media” conference put on by AllThingsD in Laguna Niguel, Calif. Special guest Peter Kafka programmed the show and interviewed many of the top execs on stage. He told us about the challenge of interviewing Twitter CEO Dick Costolo, a former improv comedian, as well as the mix of old and new media at the show. Finally, Columbia University’s Journalism School and Stanford University’s Engineering School received a $30 million gift from Helen Gurley Brown to create a new Institute for Media Innovation, marking the largest gift in the history of Columbia’s J-School. Has digital media now arrived? Has the revolution been institutionalized?

Check it out!

 

mediatwits36.mp3

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Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

Here are some highlighted topics from the show:

Intro and roundup

1:30: Questions about Google combining privacy policies

4:00: Google, Amazon fall short in earnings

5:50: Rundown of topics on the podcast

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Nick O’Neill

Facebook IPO fever

7:00: Special guest Nick O’Neill of AllFacebook.com

10:00: Dorian: Each Facebook employee bringing in $1 million in revenues

11:35: O’Neill: Probably more than 60% of ad revenues from self-serving ad system

14:00: 12% of Facebook’s revenues coming from Zynga

16:00: Special guest Peter Kafka

18:20: Advertisers still not sure about ROI on Facebook

D: Dive into Media

21:00: D conference tries out a niche conference for media + tech

22:45: Kafka: Twitter CEO Dick Costolo can zing you if you’re not careful

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Peter Kafka interviews Dick Costolo at Dive into Media

23:45: Great insights from Hulu, YouTube execs

$30 million gift to Columbia/Stanford

28:10: Attempt to bring data and journalism worlds together

31:00: Bill Campbell, “The Coach,” is an adviser on the project

32:45: Dorian: Era of digital media is here

More Reading

Microsoft Attacks Google Privacy Policy With Ads, Gmail Man at TPMIdeaLab

Microsoft’s Gmail Man ad:

Facebook’s IPO Filing is Here at Business Insider

Sean Parker, Chris Hughes And Eduardo Saverin Dumped Their Facebook Shares at AllFacebook

Well, Now We Know What Facebook’s Worth—And It’s Not $100 Billion at Business Insider

Facebook’s Ad Business Is a $3 Billion Mystery at AllThingsD

Reminder: The $5 Billion Facebook IPO Won’t Make You Rich at Gizmodo

Facebook’s $5 Billion IPO, By The Numbers [CHARTS] at MarketingLand

The Facebook IPO: billion-user ambition at a $1bn price at Comment Is Free

Facebook and Don Graham Have Been Very Good to Each Other at Forbes

Dive into Media coverage at AllThingsD

Twitter CEO Dick Costolo: We’re Not a Media Company. We’re in the Media Business. at AllThingsD

Hulu Boss Jason Kilar: Who You Callin’ Clown Co.? at AllThingsD

Columbia J-School and Stanford Eng Nab $30M Joint Gift for Media Innovation From Helen Gurley Brown at AllThingsD

Weekly Poll

Don’t forget to vote in our weekly poll, this time prognosticating what you think Facebook will be worth:

 

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit. and Circle him on Google+

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