The best stories across the web on media and technology, curated by Leandro Oliva.

1. Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre (The Verge)

2. Redditors accuse BuzzFeed of photo theft (Mashable)

3. CBS takes aim at a rival, shoots CNET in the foot (paidContent)

4. The New York Times’ plan to save the banner ad (Digiday)

5. The newsonomics of the digital-only pay wall parade (Nieman Lab)