Reported by Reuben Stern and Olga Kyle.

This week’s RJI Futures Lab looks into how the startup accelerator Matter nurtures media innovation, and we hear how software giant Adobe is approaching the mobile platform.

PART 1: Growing media startups at Matter

Since its launch in 2012, the startup accelerator Matter has helped more than a dozen teams of entrepreneurs build skills and advance their ideas through a five-month intensive program. We visited Matter’s workspace and spoke with Managing Partner Corey Ford and KQED’s Tim Olson to learn more about how the program is fostering innovation
Reporting by Olga Kyle and Reuben Stern.
[To skip directly to this segment in YouTube, click here.]

For more information:

Lessons that Matter: Six takeaways from the media accelerator’s first class of startups (Knight Blog)

Matter is currently accepting applications for its third program, which will take place from April to September. For more information, click here.

PART 2: Publishing across platform with Woopie

Among the startups in Matter’s second cohort, Woopie is a tool that provides responsive templates for publishers to use to design and publish print, Web and mobile content. Co-founder and Chief Technology Officer Martha Rotter explains how it works.
Reporting by Laura Davison.
[To skip directly to this segment in YouTube, click here.]

Access to the beta version of Woopie is limited but can be requested here.

PART 3: Looking toward mobile at Adobe

Software giant Adobe has a well-established suite of multimedia pro tools geared toward desktop computers, but as Adobe Senior Product Manager for Mobile John Nack tells us, the company is challenging itself to bring its expertise to the mobile market.
Reporting by Olga Kyle and Reuben Stern.
[To skip directly to this segment in YouTube, click here.]

Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

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The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.