Reported by Reuben Stern and Olga Kyle.

On-air TV programming combined with social media channels — dubbed “Social participation TV” — is expected to grow significantly in the coming years. This week we explore three tools that bring the mobile-device-using audience into a live broadcast.

PART 1: Wayin

Denver-based startup Wayin has created a system to help newsrooms make sense of the mass of Twitter posts around a specific topic and to integrate that social media conversation into a live TV broadcast. Tim Glomb, vice president for media & entertainment at Wayin, shows us how the technology navigates the social stream.
Reporting by Tatiana Darie and Reuben Stern.
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Additional information:

Wayin has two main products:

  • Wayin Broadcast tracks Twitter participation in real-time and identifies the content that mostly resonates with the audience.
  • Wayin Hub is an interactive online platform that aggregates social media conversations into web widgets — such as polling to tweets to graphs and multi-meters — that clients can place on their websites or alongside streaming content or also as part of a second screen experience.

PART 2: Excitem

Gathering audience feedback during a live show can be difficult with an audience that uses a variety of social commenting platforms. Excitem is a behind-the-scenes tool for assembling responses to on-air questions via Facebook, Twitter and old-fashioned text message. We hear how it works from co-founder and Chief Executive Officer Belal Hummadi.
Reporting by Ninh Pham and Reuben Stern.
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PART 3: iPowow

Another approach to audience response is to make it more game-like. The system created by iPowow enables broadcasters to embed multiple types of questions into a mobile app or website, with the responses tallied up in real time directly on air via the newsroom’s onscreen graphics system. Colin Hornett, executive producer at iPowow, gives us a demonstration.
Reporting by Ninh Pham and Reuben Stern.
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Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

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