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    <title>MediaShift</title>
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    <id>tag:www.pbs.org,2008-06-30:/mediashift//4</id>
    <updated>2012-02-29T23:22:55Z</updated>
    <subtitle>Your guide to the digital media revolution, with host Mark Glaser.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Pro 4.37</generator>

<entry>
    <title>Poll: How Much Have You Given to Crowdfunding Projects?</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/poll-how-much-have-you-given-to-crowdfunding-projects146.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10420</id>

    <published>2012-05-25T18:30:29Z</published>
    <updated>2012-05-25T16:52:24Z</updated>

    <summary>We&apos;ve all heard the heart-warming stories of inventors and creators who couldn&apos;t get their ideas funded, and then turned to crowdfunding sites such as Kickstarter or IndieGoGo to raise the money they needed. And then there are the other-worldly stories like the Pebble smart watch that raised millions on Kickstarter. While you might kick in some money for a promising...</summary>
    <author>
        <name>Mark Glaser</name>
        <uri>http://www.pbs.org/mediashift</uri>
    </author>
    
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        <![CDATA[<p>We've all heard the heart-warming stories of inventors and creators who couldn't get their ideas funded, and then turned to crowdfunding sites such as Kickstarter or IndieGoGo to raise the money they needed. And then there are the other-worldly stories like the <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2012%2F04%2F27%2FBUFU1OA6MC.DTL">Pebble smart watch</a> that raised millions on Kickstarter. While you might kick in some money for a promising project, you can't fund all of them. How much have you participated in funding these kinds of projects? Have you given a little or a whole lot? Vote in our poll and explain more in the comments below.</p>

<p><script type="text/javascript" charset="utf-8" src="http://static.polldaddy.com/p/6258691.js"></script><br />
<noscript><a href="http://polldaddy.com/poll/6258691/">How much have you given to crowdfunding projects?</a></noscript></p>]]>
        
    </content>
</entry>

<entry>
    <title>Daily Must Reads, May 25, 2012</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/daily-must-reads-may-25-2012146.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10419</id>

    <published>2012-05-25T16:07:28Z</published>
    <updated>2012-05-25T16:19:11Z</updated>

    <summary>The best stories across the web on media and technology, curated by Lily Leung 1. Will readers keep reading The Times-Picayune after it kills its print version? (Poynter) 2. Big networks sue over feature that lets you skip TV ads (Hollywood Reporter) 3. Google removes 250,000 search links every week over copyright concerns (GigaOm) 4. Facebook launches &apos;Instagram-style&apos; camera app...</summary>
    <author>
        <name>Lily Leung</name>
        
    </author>
    
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        <![CDATA[<span style="font-family:Arial;line-height:18px;text-align:left;font-size:14px"><em>The best stories across the web on media and technology, curated by Lily Leung</em></span><br /><br />
<p>
	<span style="font-size: 14px;">1. <a href="http://bit.ly/JhLI2J" style="color: #336699;font-weight: normal;text-decoration: underline;">Will readers keep reading The Times-Picayune after it kills its print version?</a> (Poynter)<br />
	<br />
	2. <a href="http://bit.ly/KZPe3e" style="color: #336699;font-weight: normal;text-decoration: underline;">Big networks sue over feature that lets you skip TV ads</a> (Hollywood Reporter)<br />
	<br />
	3. <a href="http://bit.ly/KoRUsI" style="color: #336699;font-weight: normal;text-decoration: underline;">Google removes 250,000 search links every week over copyright concerns</a> (GigaOm)<br />
	<br />
	4. <a href="http://tcrn.ch/MBvCEC" style="color: #336699;font-weight: normal;text-decoration: underline;">Facebook launches 'Instagram-style' camera app</a> (TechCrunch)<br />
	<br />
	5. <a href="http://slate.me/JYN8oR" style="color: #336699;font-weight: normal;text-decoration: underline;">Why we should give props to news-aggregator Business Insider</a> (Slate)<br />
	<br />
	6. <a href="http://bit.ly/JBZGCF" style="color: #336699;font-weight: normal;text-decoration: underline;">Women's Health to launch ad program using Pinterest</a> (WWD)</span></p><p><span style="font-size:14px;"><br /></span></p> 

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    </content>
</entry>

<entry>
    <title>Mediatwits #50: Facebook Face-Plant; Craig Newmark + Poynter; Crowdfunding Bible</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/mediatwits-50-facebook-face-plant-craig-newmark-poynter-crowdfunding-bible146.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10418</id>

    <published>2012-05-25T13:00:39Z</published>
    <updated>2012-05-25T14:52:14Z</updated>

    <summary> Welcome to the 50th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. The joy of the Facebook IPO was quickly replaced with disdain as the stock nosedived and lawsuits ensued. We run down the headlines, including the New Orleans Times-Picayune and Oregon Daily Emerald killing daily print editions for thrice- and twice-weekly editions, respectively....</summary>
    <author>
        <name>Mark Glaser</name>
        <uri>http://www.pbs.org/mediashift</uri>
    </author>
    
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        <![CDATA[<p><img alt="craig newmark.jpg" img class=caption src="http://www.pbs.org/mediashift/craig%20newmark.jpg" title="Craig Newmark" /></p>

<p>Welcome to the 50th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. The joy of the Facebook <span class="caps">IPO </span>was quickly replaced with disdain as the stock nosedived and lawsuits ensued. We run down the headlines, including the New Orleans Times-Picayune and Oregon Daily Emerald killing daily print editions for thrice- and twice-weekly editions, respectively. Special guests Craig Newmark of Craigslist (with birds chirping in the background) and Kelly McBride of Poynter talk about their upcoming symposium where they will draw up new principles for ethics in journalism for the digital age. Will the so-called "Fifth Estate" take notice?</p>

<p>Plus, we talk to author and speaker Scott Steinberg about his new book, "The Crowdfunding Bible," all about how artists, singers, videogame makers, writers and startups have funded projects directly from fans online. Steinberg says that crowdfunding isn't for everyone, but those that succeed usually make headlines because they are the ultimate Cinderella stories.</p>

<p>Check it out!</p>

<script type="text/javascript" src="http://player.wizzard.tv/player/o/j/x/133789897790/config/k-cd89505d1d9dfea8/uuid/root/height/390/width/520/episode/k-56f8d1b93d34f69e.m4v"></script>

<p><a href="http://www.pbs.org/mediashift/mediatwits50.mp3">mediatwits50.mp3</a></p>

<p><strong>Subscribe to the podcast <a href="http://themediatwits.libsyn.com/rss">here</a></strong></p>

<p><strong><a href="http://itunes.apple.com/us/podcast/the-mediatwits-pbs/id434716661">Subscribe to Mediatwits via iTunes</a></strong></p>

<p><strong>Follow @TheMediatwits on Twitter <a href="http://twitter.com/#!/themediatwits">here</a></strong></p>

<p><strong>Our show is now on Stitcher!</strong> Listen to us on your iPhone, Android Phone, Kindle Fire and other devices with Stitcher. Find Stitcher in your app store or at <a href="http://stitcher.com">stitcher.com</a>.</p>

<p><em>Intro and outro music by <a href="http://www.3feetup.com/">3 Feet Up</a>; mid-podcast music by <a href="http://www.autumnseyes.com/">Autumn Eyes</a> via Mevio's Music Alley.</em></p>

<p><img alt="KellyMcbride2.jpg" img class=caption src="http://www.pbs.org/mediashift/KellyMcbride2.jpg" title="Kelly McBride" /></p>

<p>Here are some highlighted topics from the show:</p>

<p><strong>Intro</strong></p>

<p>1:00: Facebook's face-plant <span class="caps">IPO</span>: what went wrong</p>

<p>2:40: Rafat: Can Facebook still focus?</p>

<p>3:10: Times-Picayune coming out 3 times a week; Daily Emerald going to 2 times a week</p>

<p>5:20: Rundown of stories on podcast</p>

<p><strong>Craig Newmark + Poynter</strong></p>

<p>6:20: Special guests Craig Newmark and Kelly McBride</p>

<p>8:20: Newmark: We need better fact-checking and stronger ethics in journalism</p>

<p>11:30: McBride: The audience can influence your work, sometimes that's good or bad </p>

<p>14:20: Newmark: TV stations should be honest about who funds political ads</p>

<p>17:30: McBride: The <span class="caps">AEJMC </span>certifies J-schools so can help push new ethics principles</p>

<p>19:20: Newmark: I wouldn't pay for news I can't trust</p>

<p><img alt="Scott Biz Headshot.jpg" img class=caption src="http://www.pbs.org/mediashift/Scott%20Biz%20Headshot.jpg" title="Scott Steinberg" /></p>

<p><strong>Crowdfunding Bible</strong></p>

<p>20:00: Special guest Scott Steinberg</p>

<p>23:10: Steinberg: Crowdfunding lets people vote with their wallets</p>

<p>25:00: Less commercial projects can get funding</p>

<p>26:30: Steinberg: Crowdfunding not right for raising millions of dollars, usually</p>

<p>29:00: Vast majority of projects fail to reach funding goals</p>

<p><img alt="crowdfunding bible.jpg" src="http://www.pbs.org/mediashift/crowdfunding%20bible.jpg" width="260" height="377" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></p>

<h2>More Reading</h2>

<p><a href="http://www.businessinsider.com/exclusive-heres-the-inside-story-of-what-happened-on-the-facebook-ipo-2012-5">The Shocking Story of What Really Happened Inside Facebook's <span class="caps">IPO</span></a> at Business Insider</p>

<p><a href="http://www.csmonitor.com/Business/2012/0523/Facebook-stock-Once-hot-IPO-now-a-tale-of-lawsuits-glitches-and-overreach-video">Facebook stock: Once hot <span class="caps">IPO </span>now a tale of lawsuits, glitches, and overreach</a> at Christian Science Monitor</p>

<p><a href="http://www.forbes.com/sites/michelinemaynard/2012/05/24/what-new-orleans-can-expect-when-its-newspaper-goes-away/">What New Orleans Can Expect When Its Newspaper Goes Away</a> at Forbes</p>

<p><a href="http://mediadecoder.blogs.nytimes.com/2012/05/23/new-orleans-paper-said-to-face-deep-cuts-and-may-cut-back-on-publication/">New Orleans Paper Said to Face Deep Cuts and May Cut Back Publication</a> at <span class="caps">NYT</span> Media Decoder</p>

<p><a href="http://www.pbs.org/mediashift/2012/05/why-we-killed-our-college-daily-paper-for-a-more-digital-future145.html">Why We Killed Our College Daily Paper for a More Digital Future</a> at MediaShift</p>

<p><a href="http://about.poynter.org/about-us/press-room/poynter-institute-and-craig-newmark-host-journalism-ethics-symposium">The Poynter Institute and Craig Newmark to Host Journalism Ethics Symposium</a> at Poynter</p>

<p><a href="http://about.poynter.org/about-us/press-room/poynter-receives-400000-ford-grant-%E2%80%98sense-making%E2%80%99-project-enters-third-year">Poynter Receives $400,000 Ford Grant as 'Sense-Making' Project Enters Third Year</a> at Poynter</p>

<p><a href="http://www.poynter.org/latest-news/mediawire/175064/forbes-com-contributor-deletes-post-about-sheryl-sandberg-after-people-call-it-sexist/">Forbes.com contributor deletes post about Sheryl Sandberg after people call it sexist</a> at Poynter</p>

<p><a href="http://www.forbes.com/sites/ericjackson/2012/05/23/apology-sheryl-sandberg-kim-polese/">Apology to Sheryl Sandberg and Kim Polese</a> at Forbes</p>

<p><a href="http://www.thestar.com/photos/article/1179564--the-crowdfunding-bible-according-to-scott-steinberg">The Crowdfunding Bible according to Scott Steinberg</a> at the Toronto Star</p>

<p><a href="http://www.pcworld.com/businesscenter/article/255716/how_to_raise_venture_capital_through_crowdfunding.html">How to Raise Venture Capital Through Crowdfunding</a> at PC World</p>

<p><a href="http://content.usatoday.com/communities/technologylive/post/2012/05/a-guidebook-to-crowdfunding-projects/1#.T75s_nlYvIw">A guidebook to crowd-funding projects</a> at <span class="caps">USA</span> Today</p>

<p><a href="http://www.crowdfundingguides.com/">The Crowdfunding Bible</a> at TechSavvyGlobal</p>

<h2>Weekly Poll</h2>

<p>Don't forget to vote in our weekly poll, this time about your crowdfunding efforts:</p>

<p><script type="text/javascript" charset="utf-8" src="http://static.polldaddy.com/p/6258691.js"></script><br />
<noscript><a href="http://polldaddy.com/poll/6258691/">How much have you given to crowdfunding projects?</a></noscript></p>

<p><em>Mark Glaser is executive editor of MediaShift and <a href="http://www.pbs.org/idealab">Idea Lab</a>. He also writes the bi-weekly <span class="caps">OPA</span> Intelligence Report email newsletter for the <a href="http://www.online-publishers.org">Online Publishers Association</a>. He lives in San Francisco with his son Julian. You can follow him on Twitter <a href="http://www.twitter.com/mediatwit">@mediatwit</a>. and <a href="https://plus.google.com/110349587692857642647/posts">Circle him on Google+</a></em></p>]]>
        
    </content>
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<entry>
    <title>E-books and Self-Publishing Roundup, May 24, 2012</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/e-books-and-self-publishing-roundup-may-24-2012145.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10417</id>

    <published>2012-05-24T17:16:26Z</published>
    <updated>2012-05-24T17:19:30Z</updated>

    <summary>The best stories of the week from across the web on e-books and self-publishing 1. Apple denies price-fixing charges in U.S. e-book lawsuit (Reuters) 2. Amazon bans spam at Kindle Store (PaidContent) 3. Non-profit launches campaign to send 1 million e-books to Africa (Mashable) 4. Esquire to enter the e-book market with men&apos;s fiction (NYT) 5. What people are reading...</summary>
    <author>
        <name>Lily Leung</name>
        
    </author>
    
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        <![CDATA[<em><span class="mc-toc-title">The best stories of the week from across the web on e-books and self-publishing</span></em>

	<br /><br /><span style="font-size: 14px;">1. </span><span style="font-size:14px;"></span><a href="http://reut.rs/JGo2ow" style="color: #336699;font-weight: normal;text-decoration: underline;">Apple denies price-fixing charges in U.S. e-book lawsuit</a> (Reuters)<br />
	<br />
	2. <a href="http://bit.ly/LIoHfV" style="color: #336699;font-weight: normal;text-decoration: underline;">Amazon bans spam at Kindle Store</a> (PaidContent)<br />
	<br />
	3. <a href="http://on.mash.to/JA6Lnt" style="color: #336699;font-weight: normal;text-decoration: underline;">Non-profit launches campaign to send 1 million e-books to Africa</a> (Mashable)<br />
	<br />
	4. <a href="http://nyti.ms/KdKJog" style="color: #336699;font-weight: normal;text-decoration: underline;">Esquire to enter the e-book market with men's fiction</a> (NYT)<br />
	<br />
	5. <a href="http://wny.cc/JA73dP" style="color: #336699;font-weight: normal;text-decoration: underline;">What people are reading on their devices</a> (WNYC)

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    </content>
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<entry>
    <title>Daily Must Reads, May 24, 2012</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/daily-must-reads-may-24-2012145.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10415</id>

    <published>2012-05-24T16:35:19Z</published>
    <updated>2012-05-24T16:37:55Z</updated>

    <summary>The best stories across the web on media and technology, curated by Lily Leung 1. Times-Picayune to end daily publication, ramp up web presence (Forbes) 2. How the Financial Times is doing with its mobile web app (PaidContent) 3. The New Yorker to serialize a short story on Twitter, starting tonight (New York Observer) 4. Proposed legislation in New York...</summary>
    <author>
        <name>Lily Leung</name>
        
    </author>
    
        <category term="Must Reads" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="datajournalism" label="data journalism" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="mustreads" label="must reads" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="newyorker" label="new yorker" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="newyorkercom" label="newyorker.com" scheme="http://www.sixapart.com/ns/types#tag" />
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        <![CDATA[<span style="font-family:Arial;line-height:18px;text-align:left;font-size:14px"><em>The best stories across the web on media and technology, curated by Lily Leung</em></span><br /><br />

	<span style="font-size:14px;">1. <a href="http://onforb.es/LtTBpF" style="color: #336699;font-weight: normal;text-decoration: underline;">Times-Picayune to end daily publication, ramp up web presence</a> (Forbes)<br />
	<br />
	2. <a href="http://bit.ly/KNY9Zu" style="color: #336699;font-weight: normal;text-decoration: underline;">How the Financial Times is doing with its mobile web app</a> (PaidContent)<br />
	<br />
	3. <a href="http://bit.ly/KtupPT" style="color: #336699;font-weight: normal;text-decoration: underline;">The New Yorker to serialize a short story on Twitter, starting tonight</a> (New York Observer)<br />
	<br />
	4. <a href="http://bit.ly/JZlgiL" style="color: #336699;font-weight: normal;text-decoration: underline;">Proposed legislation in New York would ban anonymous online speech</a> (Wired)<br />
	<br />
	5. <a href="http://bit.ly/KWX3GY" style="color: #336699;font-weight: normal;text-decoration: underline;">Can anyone be a data journalist?</a> (Guardian)<br /></span>&nbsp;<!-- Begin MailChimp Signup Form -->
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    </content>
</entry>

<entry>
    <title>Why We Killed Our College Daily Paper for a More Digital Future</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/why-we-killed-our-college-daily-paper-for-a-more-digital-future145.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10412</id>

    <published>2012-05-24T13:00:00Z</published>
    <updated>2012-05-25T16:37:38Z</updated>

    <summary>We&apos;re about to close the book on the Oregon Daily Emerald. After 92 years, the University of Oregon&apos;s newspaper will end its run as a Monday-to-Friday operation in June. Yes, it&apos;s the end of an era, and we&apos;re sad about that. But it&apos;s also the start of a new era, the digital one. Next fall, we will replace our traditional...</summary>
    <author>
        <name>Ryan Frank</name>
        
    </author>
    
        <category term="Business" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Education" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="EducationShift" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Legacy Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="NewspaperShift" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="advertising" label="advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="altweekly" label="alt-weekly" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="collegemarket" label="college market" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="collegemedia" label="college media" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="collegepapers" label="college papers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oregondailyemerald" label="oregon daily emerald" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="universityoforegon" label="university of oregon" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.pbs.org/mediashift/">
        <![CDATA[<p>We're about to close the book on the <a href="http://dailyemerald.com/">Oregon Daily Emerald</a>. </p>

<p>After 92 years, the University of Oregon's newspaper will end its run as a Monday-to-Friday operation in June. Yes, it's the end of an era, and we're sad about that. But it's also the start of a new era, the digital one.<br />
	<br />
Next fall, we will replace our traditional newspaper with a modern college media organization, Emerald Media Group.</p>

<p>This isn't about rebranding. This isn't about ramping up revenue for our non-profit company. Sure, we face the same economic pressures as every legacy media company. But this is our best financial year since 2000, and we have no debt and a reasonable reserve fund.</p>

<p>This is about delivering on our mission to serve our community and prepare our student staff for the professional world. Here's how we plan to do that:</p>

<p><b>Print:</b> Two weekly print editions -- Emerald Monday and Emerald Weekend -- modeled after alternative weeklies, such as <a href="http://www.wweek.com/">Willamette Week</a> in Portland and The <a href="http://www.thestranger.com/">Stranger in Seattle</a>.</p>

<p><b>Web and mobile:</b> Real-time news, community engagement, photo galleries and video on the web, mobile and social media. New web and mobile apps that make students' lives richer and more entertaining.</p>

<p><b>Events:</b> A promotions and events division -- Emerald Presents -- to sponsor  political debates, football watch parties, and student music festivals.</p>

<p><b>Advertising and marketing:</b> A full suite of marketing services that combines print, web, mobile, social media and street team services.</p>

<h2>Why We Changed </h2>

<p><img alt="emeraldbeforeafter.png" src="http://www.pbs.org/mediashift/emeraldbeforeafter.png" width="500" height="292" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></p>

<p>I had a general sense of the challenges faced by newspapers when I started as publisher of the Oregon Daily Emerald in February 2011. I had devoted more than half my life to the industry, from teenage paperboy to Emerald editor in chief to professional news reporter.</p>

<p>At the Emerald, I figured that if we ramped up our journalism, students would rush to grab the paper each morning.</p>

<p>I soon realized our challenges were much more complex.</p>

<p>In the 1990s, college newspapers owned the campus audience. Advertisers had few options other than the paper to reach the coveted college demographic, and students had few other options for news and information. We printed 10,000 papers daily for about 17,000 students. </p>

<p>The Emerald made money most years.</p>

<p>But in the 2000s, the options for advertising and information multiplied with technology. The student body rose to 24,000, but our circulation fell to 6,000. The daily print production schedule consumed our days and made it difficult to grow our audience on the web and mobile platforms.</p>

<p>And, we lost money most years. </p>

<p>By the time I joined the Emerald a year ago, we had cut costs and recovered enough revenue to squeeze out small annual operating surpluses again. But looking to the future, we had two options: Convince more students to pick up the paper, or search for a new model.</p>

<p>We started doing our homework last fall.</p>

<p>We read every relevant white paper, magazine article and book we could find and consulted our peers in the college and professional media world. We paid special attention to the Red &amp; Black at the University of Georgia as it <a href="http://www.pbs.org/mediashift/2011/08/revolution-in-georgia-student-newspaper-goes-digital-first230.html">converted last fall</a> from a daily to a weekly newspaper, the first major college paper to do so.</p>

<p>Through all our research, two things stood out:</p>

<p><b>The other 93%:</b> The <a href="http://www.people-press.org/">Pew Research Center for the People &amp; the Press</a> asked Americans in 2006, 2008 and 2010 if they had read a print newspaper yesterday. Not surprisingly, the college age demographic of 18 to 24 reported the lowest readership. But the rate of decline shocked us. In <a href="http://www.people-press.org/2010/09/12/americans-spending-more-time-following-the-news/">those three surveys</a>, the rate fell from 20 percent to 14 percent to 7 percent. In our presentations, the 7 percent slide almost always prompted a gasp. </p>

<p><b>The alt-weekly influence: </b>We met face-to-face with about 100 students and laid down a few copies of the Emerald next to a few local alternative weeklies. Then we asked, "For the typical college student, which of these formats would compel them to stop at a box and grab the paper?" Students who work on our staff or in student politics tended to favor the traditional format. But the other 90 percent pointed to the alt-weekly.</p>

<p>The idea of dropping 92 years of tradition made many on the student staff nervous. Though they had literally grown up on Facebook, ink still coursed through their veins. They liked the tradition.</p>

<p>But the more we looked at the facts, the more students started to see the benefits of a major change. One ambitious sophomore reporter looked skeptical as he sat down to hear about our options. I shared the bullet points and handed him a local alt-weekly as an example. He flipped the pages and looked up with wide eyes to say: "We have to do this."</p>

<h2>What We're Building</h2>

<p><img alt="emeraldbeforeafter2.png" src="http://www.pbs.org/mediashift/emeraldbeforeafter2.png" width="500" height="295" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></p>

<p>We considered four options for our future print publication: five, three, two and one time per week. Each option included an expanded web, mobile and marketing effort for news and advertising.</p>

<p>At first, I loved the once-a-week approach. It's simple and easy to explain. People know what a weekly is. But a student on our board suggested we look closer at twice a week. We debated and tweaked the concept and ended up with an approach that seemed to fit our campus. Our board agreed.</p>

<p>Emerald Monday: A news and sports edition with a meaty, 1,200-word cover story that dives deep into a major campus issue. The rest of the news section will be 300 to 600 news briefs and stories. The sports section will wrap up the weekend games. All of our stories will take a magazine approach to storytelling. While our online coverage focuses on the "what happened," our print edition focuses on the "how and why." We're modeling this section after Newsweek, Bloomberg Businessweek and <span class="caps">ESPN</span> Magazine.</p>

<p>Emerald Thursday: An entertainment and culture edition with a thoughtful feature story that anchors the cover. This section will include the most comprehensive events calendar on campus and features on topics most relevant to students: technology, under 21 entertainment, music and sex. This section is modeled after Rolling Stone, Wired and Vanity Fair.</p>

<p>We're taking a new approach to digital, too.</p>

<p>In the newsroom, daily is too slow. We will report in real-time on the web, mobile and social media. To do this, we made digital news its own team and set aside money to equip them with new iPads and video cameras to report live from the field.</p>

<p>On the business side, we created a mini-tech startup within the Emerald. We hired a professional mobile/web programmer and assigned him to combine data and technology to build apps that makes students' lives better.</p>

<p>Our advertising services will grow far behind print, too. We will offer a full suite of marketing services to help our clients. Those services may or may not be tied to our news products. But all the revenue those services generate will go toward subsidizing our journalistic mission.</p>

<h2>A Model That Fits Our Mission</h2>

<p>We are excited about our future, but we don't pretend we can predict it.</p>

<p>We will roll out these changes next fall. We know some ideas will take flight and others will flop. That's <span class="caps">OK.</span> We've tried to adopt a culture of innovation, much like a tech startup. We'll experiment, test, learn, revise, repeat. We're looking for progress, not perfection.</p>

<p>We have a strong brand and a coveted audience of young, educated, ambitious students. We'll figure out a model that fits our mission.</p>

<p><em>Ryan Frank is publisher of the Oregon Daily Emerald.  Learn more about the Emerald's transition at <a href="http://future.dailyemerald.com">future.dailyemerald.com</a> and follow along on the Emerald's blog at <a href="http://thegarage.dailyemerald.com">thegarage.dailyemerald.com</a>.</em> </p>]]>
        
    </content>
</entry>

<entry>
    <title>The Media Consortium: Inside Our May Day Collaboration</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/the-media-consortium-inside-our-may-day-collaboration145.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10400</id>

    <published>2012-05-24T13:00:00Z</published>
    <updated>2012-05-24T00:35:56Z</updated>

    <summary>On May 1, more than 30 independent media outlets collaborated to produce live national coverage of May Day protests. Why did these news organizations choose to collaborate -- and why on May Day? The answer has everything to do with the insufficiency of our current mass media to cover this kind of event. May Day is International Worker&apos;s Day and,...</summary>
    <author>
        <name>Jo Ellen Green Kaiser</name>
        
    </author>
    
        <category term="Best Practices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Collaboration" scheme="http://www.sixapart.com/ns/types#category" />
    
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    <category term="independentmedia" label="independent media" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mayday" label="may day" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="movement" label="movement" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="occupywallstreet" label="occupy wall street" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="protests" label="protests" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.pbs.org/mediashift/">
        <![CDATA[<p>On May 1, more than 30 independent media outlets collaborated to produce <a href="http://www.mediaforthe99percent.com/">live national coverage</a> of May Day protests. Why did these news organizations choose to collaborate -- and why on May Day? The answer has everything to do with the insufficiency of our current mass media to cover this kind of event. </p>

<p>May Day is International Worker's Day and, since 2006, Immigrant Worker's Rights Day. This year, the Occupy movement declared May Day "a holiday for the 99% ... a day for people to come together, across all those lines which too often divide us -- race, class, gender, religion -- and challenge the systems that create these divisions." <a href="http://occupywallst.org/article/may-day/">Over 100 occupations</a> pledged to observe May Day, and at least  50 held protests, marches and rallies, often partnering with unions and immigrant rights groups.</p>

<p><img alt="occupyws.jpg" img class=caption src="http://www.pbs.org/mediashift/occupyws.jpg" title="The May Day 2012 march of Occupy Wall Street." /></p>

<p>This nationwide action suggested some key questions: How deep is support for the Occupy movement? Can the movement work with labor? Can it overcome the barriers of race and gender that stalled earlier progressive movements? And, most of all, will the movement's critique of class inequality change social attitudes and government policies?</p>

<p>As a society, we rely on the media to pose such questions. The role of the press in a democracy is not just to tell us who, what, when and where, but how, and if possible, why.</p>

<p>Providing that kind of context for a story -- whether through an in-depth feature, sophisticated analysis, or investigative project -- takes time, effort and resources. And let's be honest, these stories are often challenging to read or watch, requiring people to stop multitasking and concentrate. All of which is another way of saying that they are expensive and often don't draw mass audiences. </p>

<p>That's why some corporate media organizations decide that these stories just aren't cost-effective. Instead, they at times offer, in place of news, what Sarah Palin quite rightly termed "infotainment." Uncontextualized videos of police or protester violence, a close-up look at one disgruntled, colorfully dressed activist, or wide-panning shots of marches may make good <span class="caps">TV, </span>but don't tell us anything about the "why" of what we see. </p>

<h2>Collaborative Coverage</h2>

<p>New media tools, however, have opened up new opportunities. At the <a href="http://www.themediaconsortium.org/">Media Consortium</a>, a national network of independent media outlets, we realized that we could aggregate independent media content into media tools that could be embedded on individual member sites. Each outlet could contribute its own reporting to  a TV show, an infographic, or a live blog; in turn, the livestream of the TV show, the infographic, and the blog could be embedded back on the individual outlet's site.  </p>

<p>Instead of being pushed toward one central site à la Huffington Post, this model allows audiences to go to their favorite independent media outlet, where they can find national content created by the independent media sector (including their favorite reporters) as well as the outlet's very own reporting. This kind of collaborative coverage capitalizes on the full breadth of the independent media sector -- including the ethnic and geographic diversity so important to the sector -- along with the sector's emphasis on contextual reporting. All of the outlets working together make something greater than the sum of their parts.</p>

<p>May Day offered the perfect opportunity to test this model. The day's events required accurate, full reporting on the relationship between class, ethnicity, and immigration status. And the geographic range of events required a reach that encompassed New York, Los Angeles, St. Paul, Minn., and Chattanooga, Tenn. In short, the movement for the 99 percent required a media for the 99 percent.</p>

<p><img alt="Media99%_300px.png" src="http://www.pbs.org/mediashift/Media99%25_300px.png" width="300" height="56" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></p>

<p>To answer this need, the Media Consortium created a website called <a href="http://www.mediaforthe99percent.com/">Media for the 99 percent</a>. On the website, we offered an embeddable livestream broadcast of Free Speech <span class="caps">TV'</span>s Occupy the Media show, featuring Skyped-in reports from independent media reporters plus an in-studio panel of experts, also drawn from independent media outlets. Second, we offered the embed codes for an infographic map showing where protests were happening and linking to articles by participating outlets that contextualized the protests. Finally, we provided a <a href="http://storify.com/">Storify</a>, an easily embeddable blog through which we used tweets, video and pictures to narrate the breaking story of May 1 throughout the day. </p>

<p>More than 65 outlets embedded one or more of these codes on their websites. Over 25,000 unique viewers checked out the Storify, with more watching the video. Did the impact of our reporting cause Reuters to change its original head, "May Day a dud"? Did the impact of our reporting counter a meme pushed early in the morning by right-wing bloggers that the <a href="http://www.redstate.com/paulkib/2012/05/01/occupy-cleveland-turns-to-terror/">Occupiers were terrorists</a> (based on the <a href="http://www.reuters.com/article/2012/05/01/us-usa-security-cleveland-idUSBRE8400UY20120501">Cleveland plot</a> revealed that day)? We don't yet have a tracking mechanism strong enough to know. </p>

<p>We do know that our reporting accurately recorded lower-than-expected turnout in New York; strained relationships between immigrant rights groups and Occupiers in Los Angeles and Oakland; but also unexpectedly smooth coordination between unions and Occupiers in New York, Baltimore, Detroit and Denver. Going beyond the coasts, we were able to present reports from Honolulu, Daytona Beach, Fla., Anchorage, Alaska, and St. Paul.</p>

<p>Most of all, for the media ecosystem, participating outlets reported unusual support from their own audiences, including in two cases a 200% increase in web views; in another case, a 24% increase in Facebook likes; and in one case, an unexpected donation. Said editor Jesse Clarke of <a href="http://urbanhabitat.org/rpe">Race, Poverty and the Environment</a>, "Participating in May Day engaged our staff, reporters and readership with new media tools and exposed them to a broader range of progressive and independent content from outlets around the country."</p>

<h2>the role of independent media</h2>

<p>The need for the kind of collaborative, distributive independent media system the Media Consortium pioneered on May Day will only continue to grow. </p>

<p>Corporate media may have a wide reach, but consolidation and budget tightening have reduced the number of branch offices and reporters even the largest operations can field. All too often our largest news shows feature pundits asking each other questions they can't answer, rather than providing reporting or analysis from the field.</p>

<p>Meanwhile, even though most independent media outlets can't provide the reach of the big newsrooms, they can provide the depth and diversity of coverage that the bigger players often lack. That has certainly been true in the case of Occupy. While pundits have asked each other, "What is Occupy's message?" independent media reporters have been working to understand the context of the protests -- why thousands of people camped outside for weeks, spent hours at a stretch in General Assemblies, and marched yet again on May 1. A <a href="http://www.motherjones.com/politics/2012/04/oakland-occupy-may-day-golden-gate-bridge">recent article</a> by Mother Jones' Josh Harkinson, for example, compared the May 1 protests to the immigrant workers' protests of May Day 2006 and the anti-monopoly movement of the 19th century. Another, by <a href="http://truth-out.org/news/item/8444-the-wonderful-unpredictable-life-of-the-occupy-movement">Arun Gupta for Truthout</a>, analyzed the power of Occupy to continue as a mass movement. </p>

<p>What many independent media outlets have been lacking until now was the opportunity to apply this deeply contextual approach to live, multiplatform coverage of a major national story and the opportunity to reach a broader audience. By collaborating with each other through a distributive, social-media based framework, outlets that focus on particular communities of interest (like <a href="http://www.laprogressive.com/">LA Progressive</a>, <a href="http://feministing.com/">Feministing</a>, or <a href="http://www.earthisland.org/journal/">Earth Island Journal</a> ) can cross-promote each other's work without diminishing their own brand or losing their native audience. It's a model that provides greater reach to outlets and greater diversity and depth of coverage to audiences, a perfect win-win.</p>

<p>The Media Consortium's Media for the 99 Percent May Day collaboration provided a template for independent media to cover events of national importance. It demonstrated that the independent media, working collaboratively, can provide the American people with a real alternative to the national media oligopoly. As the Occupiers like to say, "Anything is possible." </p>

<p><i>Image of May Day Occupy Wall Street march courtesy of Flickr user <a href="https://secure.flickr.com/photos/asterix611/7142050759/sizes/m/in/photostream/">asterix611</a> and used here under Creative Commons license.</i></p>

<em>Keep up with all the new content on Collaboration Central by following our Twitter feed <a href="https://twitter.com/#!/collabcentral">@CollabCentral</a> or subscribing to our <a href="http://feeds.feedburner.com/pbs/aSPF"><span class="caps">RSS </span>feed</a> or email newsletter:</em><br />
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<p><i>Jo Ellen Green Kaiser is the executive director of The Media Consortium. Passionate about mission-driven independent media, Jo Ellen has worked for a succession of independent magazines, including stints as Managing Editor and Associate Publisher of Tikkun, Publisher of LiP: Informed Revolt, and Executive Director and Editor-in-Chief of Zeek. She is driven by a belief that democratic societies thrive only when their members have access to accurate information and informed opinion. A leading figure in Jewish media, Jo Ellen is an expert on the Jewish social justice movement. She is the co-editor of Righteous Indignation: A Jewish Response to Justice (Jewish Lights) and co-led the Righteous Indignation Project. She has written about Jewish social justice for a number of publications, including The Jewish Daily Forward, Sojourners, Tikkun and Interfaithfamily.com.</i></p>]]>
        
    </content>
</entry>

<entry>
    <title>How Journalism Education Can, and Should, Blow Up the System</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/how-journalism-education-can-and-should-blow-up-the-system144.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10407</id>

    <published>2012-05-23T19:00:00Z</published>
    <updated>2012-05-25T16:38:20Z</updated>

    <summary>The following is the text from a speech given by Eric Newton, the senior adviser to the president at the Knight Foundation, earlier this month at a national conference of journalism educators at Middle Tennessee State University. The text has been edited for length. You can read the entire version here. In 2005, two of America&apos;s largest foundations created the...</summary>
    <author>
        <name>Eric Newton</name>
        
    </author>
    
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        <![CDATA[<p><em>The following is the text from a speech given by Eric Newton, the senior adviser to the president at the Knight Foundation, earlier this month at a national conference of journalism educators at Middle Tennessee State University. The text has been edited for length. You can read <a href="http://knightfoundation.org/press-room/speech/journalism-education-reform-how-far-should-it-go/">the entire version here</a>.</em></p>

<p>In 2005, two of America's largest foundations created the Carnegie-Knight Initiative on the Future of Journalism Education.</p>

<p>This was before Facebook got big. Before Twitter, Instagram, Groupon or Pinterest. Before the iPhone or the iPad. Before the largest collapse in American newsroom history, with vanishing local journalism jobs totaling more than 15,000.</p>

<p>You might think we launched a project on the future of journalism education because we saw all that coming. We didn't.</p>

<p>The deans and news leaders who met at the start of Carnegie-Knight knew only that society had crossed over a threshold.</p>

<p>We had entered the digital age, and it was a time of plenty and of paradox. More readers, less advertising revenue. More writing, less journalism. More information, less meaning. More opportunity, less predictability.</p>

<p>One point was clear. All institutions, including academia, suddenly were out of date. That created more questions than we had answers. Could universities embrace continuous change? Might journalism and mass communication education have a new role to play in the future of news?</p>

<p>Seven years later, I can tell you the answer is yes. Universities can help lead the way through the era of "creative destruction." But only if they are willing to destroy and recreate themselves.</p>

<p>Carnegie-Knight demonstrated that change is possible. Before the initiative, we surveyed industry leaders. They did not think much of journalism education. After the initiative, we surveyed again. They had changed their minds. Schools were improving. The Carnegie-Knight schools were especially good, they thought.</p>

<p>If it did nothing else, the initiative demonstrated the true value of journalism schools, much of it likely already there but not focused or understood.</p>

<h2>Catalysts for Innovation</h2>

<p>Change at the participating schools went far beyond what the foundations funded. Digital-first curriculum, deep subject knowledge, explosions of collaboration and innovation, student journalism on the front page of The Washington Post, graduates going straight into major media roles.</p>

<p>We did not buy those changes. Twenty million dollars seems a substantial sum. But there were a dozen schools involved over many years. In reality our grants were but a fraction of a percentage point of the budgets of these schools. The grants were a catalyst. What we bought was hope. The schools did the rest.</p>

<p>The initiative revealed four transformational trends in journalism and mass communication education. I'll get to those in a moment. You'll see that the best schools already are living these trends.</p>

<p><a href="http://www.pbs.org/mediashift/typewriter_flickr_spikeyhelen.jpg"><img alt="" src="http://www.pbs.org/mediashift/assets_c/2011/07/typewriter_flickr_spikeyhelen-thumb-300x199-3455.jpg" width="300" height="199" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></a></p>

<p>But some educators do not accept them. They say budgets, presidents, provosts, faculty, students, the rules -- "the system" -- all block sweeping change.</p>

<p>So that leaves me with two choices. Either the system really does block change, or all of that is just an excuse.</p>

<p>If the system really is blocking you, I will suggest some ways today to blow it up. But if the system is not the problem, I'm counting on you to help each other share road maps for reform.</p>

<p>We know the challenge: The digital age is the most profound development since movable metal type brought the age of mass communication. It is changing everything -- who a journalist is, what a story is, which media should be used for which news, and how we engage with communities, the people formerly known as the audience.</p>

<h2>What Universities Should Do</h2>

<p>Radical change requires radical reform. The digital age is turning journalism and communication upside down and inside out. It should be doing the same to journalism and communication education. You tell me: Is it? Has your program turned upside down and inside out?</p>

<p>In my opinion it should, if you want to ride the four transformational trends demonstrated by Carnegie-Knight schools, and all top tier schools. To be relevant in the future, here's what universities should do:</p>

<p>1.    Expand their role as community content providers. University hospitals save lives. University law clinics take cases to the Supreme Court. University news labs can reveal truths that help us right wrongs. Based on the teaching hospital model, they can provide the news people need to run their communities and their lives.</p>

<p>2.   Innovate. No longer must you be the caboose on the train of American media. You can be an engine of change. You can create both new uses of software and new software itself. Anyone can create the future of news and information. Anyone includes us.</p>

<p>3.   Teach open, collaborative methods. No longer must students be lone wolf reporters or cogs in a company wheel. In small, integrated teams of designers, entrepreneurs, programmers and journalists, students learned to rapidly prototype news projects and ideas.</p>

<p>4.   Connect to the whole university. This can mean team-teaching a science journalism class with actual scientists. Or creating centers with engineers or entrepreneurs. Or diving so deeply into topic expertise our colleagues at Harvard call it, as they did for Carnegie-Knight, "knowledge journalism."</p>

<p>University presidents had to pay for some of this themselves to be part of Carnegie-Knight. Sure enough, their view of journalism and communication changed. They saw the value of the school not just to the university but also to the community.</p>

<p>Beneath these trends are challenges and opportunities. Let's face the most important one head-on. Top professionals are just as important to the task at hand as top scholars. You simply can't run a teaching hospital without doctors. But you can run one without researchers. Please understand: The best do both. Still, the doctors are required.</p>

<p>Curriculum reform needs to be more than dissolving print and broadcast silos. It should redefine journalism, an intellectual activity in its own right: Call it the art of critical inquiry and real-time high-impact exposition and analysis. If you teach it as a skill, it becomes nothing more than a skill. Teach journalism as the most exciting profession of this century, and it becomes that.</p>

<p>After having been part of more than $100 million in grants to universities, I would like to offer an observation: Top scholars, top journalists and top schools welcome change. Mediocre schools do not. At the top, great minds think alike. The problems come from the middle of the bell curve.</p>

<p>Many have called for journalism and communication school reform. A diverse, bipartisan, independent Knight Commission called for "fresh thinking and aggressive action" to deal with the digital age. The <span class="caps">FCC'</span>s Information Needs of Communities declared a crisis in local accountability journalism and called for universities to step up. A report by the New America Foundation detailed university content efforts and called for more.</p>

<h2>The Symphony of Slowness</h2>

<p>With all due respect, journalism and communication education plays at least second chair, and sometimes first chair, in the symphony of slowness. What I mean is the reaction time to new things. Consider this: On one side of campus, engineers are inventing the Internet, browsers and search engines. But the news industry is slow to respond; then public radio slower still; foundations even slower; government slower yet again; then comes the journalism and communication schools, on the other side of campus from the engineers; and finally, public television.</p>

<p>Who suffers from the symphony of slowness? Students and society.</p>

<p>You can tell students are hurt by looking at a finding, I believe it was two years ago, of the annual graduate survey. A huge number of the nation's journalism and communication school grads, something approaching half, did not think there had been any major changes in media in the previous five years. In fact, there were record bankruptcies, hearings in Congress, huge new media companies starting in people's garages. Social and mobile media. Yet a significant number of students don't understand what is happening. Who is teaching these people?</p>

<p>You can also tell society is being hurt. Foundations are stepping up their investment in news and information projects because of the local news drought. They do it because news and information is a core social need, as crucial to healthy communities as safe streets, good schools and clean air. They do it, as our host John Seigenthaler says, because journalism is needed for democracy.</p>

<h2>A Wish List</h2>

<p>Put simply, this is a do-over moment for journalism education. My wish list for what should be done is intended to provoke you. My hope is that it inspires your thoughts and, as Jack Knight once said, rouses you to pursue your true interests.</p>

<p>So here we go:</p>

<p>First, I hope you'll get active in this year's reform effort by the Accrediting Council on Education in Journalism and Mass Communication. I applaud it. I hope you will support it, particularly the new flexibility in curriculum that allows students to learn a lot more business and technology.</p>

<p>That said, I wish students should be able to take half of their credit hours within their major. It's an important major. You need to teach more core journalism classes than ever.  Journalism, the nonfiction profession, should be learned by all communication students. This is more important than ever because the new technology allows everyone to act as journalists.</p>

<p><span class="caps">ACEJMC </span>needs a standard covering technology and innovation: All students must understand why the everyday technology they know so well is part of a profoundly new digital age of communication. Is the school constantly remaking itself? What has it created? What experiments is it trying? What technology is it using? Every journalism school should show its cards: It should openly list on the web both its technical expertise, the number of technologists it has and the technology it uses, everything down to the software languages.</p>

<p>Here's a quick story about that: When I came to the Knight Foundation in 2001, we had an internal rule that only accredited schools could be considered for grants. That rule lasted about a week. A school called. I asked: Are you accredited? Yes. Do you have a website? No. But it's seven years after the world wide web. You must have had an accreditation visit. Yes. No one cared that you didn't even have a website? No. Do you know it only takes a few minutes to create a website? It does? At that moment, I thought there should be a new rule: If the most profound change in communications in half a millennium comes along, and you appear unaware of that, you can't apply for a grant.</p>

<p>The <span class="caps">ACEJMC </span>diversity standard doesn't go far enough. It should consider all the social fault lines -- gender, race, generation, geography, class and ideology. These fault lines are relatively equal in impact. But on campus, the gender gap is the biggest: Look at how many students are women, more than 60 percent. Look at how many deans are women. I don't know the percentage, but I doubt it is more than 10.</p>

<p>My final and biggest note on the <span class="caps">ACEJMC </span>accreditation reform comes under the category of assessment.  It sounds odd to have to say it, but journalism and communication schools should communicate. Schools should design systems that allow open, real-time reporting. All the accreditation self-studies, all the metrics should be on a school's website all the time. The percentage of graduates who get jobs in their field should be in big type at the top of the home page. If that number is zero, I'd sure like to know why.</p>

<p>Several recommendations on my wish list have to do with the critical need for top professionals in the teaching hospital model. We need to do nothing less, at this time in news history, than restore top news professionals to the most respected ranks of academia. Our $50 million Knight Chair program, at more than 20 universities, proves this can be done. Many of these chairs are national leaders. They are chosen for their genius, not for their degrees. A degree is a surrogate measure of talent, and sometimes not a very good one.</p>

<p>To some institutions, our professional chairs, all of whom have tenure, are unacceptable. I refer now to the Southern Association of Colleges and Schools, the regional accreditation group with which I am most familiar. <span class="caps">SACS </span>is the right name for a group with a reputation for sacking the professionals within academia.</p>

<p>Let's look at the <span class="caps">SACS </span>standards for hiring faculty. A university should give "primary consideration to the highest earned degree in the discipline." After that, "the institution also considers competence..." Also? That's what it says. The degree is primary, competence is an also-ran.</p>

<p>Unfortunately, more than a few deans, provosts and presidents are going along with this shakedown. I can think of only two reasons for that. One is passive aggressive: They actually want to ban or purge professionals, and this gives an excuse to do it. The other reason is worse: They have no fight left in them.</p>

<p>As badly written as they are, the <span class="caps">SACS </span>rules do allow for a school to argue for "unusual" or "exceptional" people. But I never hear the stories of the great people who were saved because of a brave provost who put together a case and told <span class="caps">SACS </span>to take a hike.</p>

<p>I hear the opposite, of faculty who have been unfairly demoted or fired. Sometimes, these folks are so exceptional Knight or another funder has given them a grant.  Imagine our surprise when they are dismissed because even though they are extraordinarily competent, even though they are top professionals, they have been abandoned by their deans, provosts and presidents and sacked by a cookie-cutter rule.</p>

<p>When will someone have the courage to say the emperor is not wearing any clothes?  Earlier this week I met with the journalism funders group. We were not at all happy with the slow rate of change in journalism education, including how exceptional professionals are being treated. You have not heard the last of this. Universities are likely to lose private sector funding if it doesn't stop. A degree is not more important than competence.</p>

<p>Great professionals and great scholars should be equal. But they are not. I think you should address the structural inequities between them by establishing a new degree structure recognizing the need for top professionals.</p>

<h2>An Opportunity</h2>

<p>If we can unite the clans, there is a huge opportunity here for collaboration. For the first time, a serious number of schools are experimenting. Who will study these experiments? Who will address the social science of engagement and impact? How can we get scholars and professionals to work together?</p>

<p>Now, to be fair, the door should swing both ways. Newsrooms should embrace the nation's leading journalism scholars, twin them with top professionals in efforts to understand the digital world. Columbia University did that when it put editor Len Downie together with scholar Michael Schudson in their report on reconstructing journalism.</p>

<p>At the top, as I've said, collaboration is easier. But then there is that middle of the curve. Sometimes, I think if I had a magic wand, I would suspend tenure in journalism and communication education for a generation. Revoke it for everyone, put the professionals and scholars on equal footing, on merit-based contracts. Or, at the very least, offer a massive number of early retirement programs.</p>

<p>On the positive side, the early adopters among you are encouraging. You are trying new story forms, teaching everything from data visualization to web scraping and computational journalism, developing entrepreneurial journalism programs, developing new software, including games, and even opening a center for drone journalism. Some are experimenting with new tools as fast as they come out. Those schools will produce better students. Teaching hospitals use the latest tools.</p>

<p>The changing schools are becoming comfortable with a kind of reverse mentoring, where smart students teach the professors about the cutting-edge digital issues and the teachers help students infuse our great values -- the fair, accurate, contextual search for truth -- into the new things they are creating.</p>

<p>Where does all the money come from to make this happen? Probably not as much as you would think from the bigger national foundations. Our project showed the principles work -- that what we are good at: demonstrating what's possible. We can help you think globally if you are ready to act locally.</p>

<p>For example, you'll hear that the News21 program is continuing for the next 10 years, open to all schools. Why? Because the president and dean at Arizona State University figured out how to pay 80 percent of the cost. So now, for a stipend, you can send a top student to a world-class college journalism team, and they get to play in an all-star game that lasts all summer.</p>

<p><span class="caps">ASU </span>is a good example of the four transformational trends. They are providing digital news in new, engaging ways. They are innovating content and technology. They are learning to teach open, collaborative models and they're connecting with the whole university. They have not abandoned quality journalism; they've enhanced it.</p>

<p><span class="caps">ASU'</span>s Chris Callahan can tell you how he does it, but I would suggest that thinking big is part of his secret. And knowing that your biggest funding source is right at home -- the university president.</p>

<p>Why not teach the 21st century literacies -- news literacy, digital media fluency, civics literacy -- to the entire campus? If you have the right budgeting system, getting more bodies brings more money. At Stony Brook, they are teaching news literacy to 10,000 students. At Queens University in Charlotte, <span class="caps">N.C., </span>they are teaching digital and media literacy to the entire community.</p>

<p>Why not try harder at community foundations? For years we have run something called the Knight Community Information Challenge, where we've encouraged greater journalism and media grant-making by matching community foundations that funded local projects. Few universities got that money.</p>

<p>Why not try harder to get innovation money? The Knight News Challenge tends to hear from the same schools. It looks for projects that combine news, innovation and community. We should have heard from all schools by now. Similarly the department of education money for tech experiments has not gone to journalism schools.</p>

<p>Speaking of federal funds, why not try harder to get those? The federal government, in a once-in-a-generation move, just gave out billions to increase broadband penetration. Hundreds of millions of dollars of that were for content experiments. How much went to journalism and mass communication? Not much. Some to Michigan State, I think.</p>

<p>Once the economy recovers, we'll be ripe for new federal program ideas. How about Media Corps, where students would get full college scholarships if they stayed at their universities after graduation to provide community content and help their schools transform?</p>

<p>Our government is doing this for the military -- giving students free computer science degrees if they will serve the nation as cyber soldiers. Maybe deans should organize and propose the nation care for the communication of peace as it does for war.</p>

<p>In this paradoxical digital age, my concerns are often mixed with a great deal of excitement. All things considered, we should rejoice. It is a privilege to be alive at this turning point. Certainly, the students are enthusiastic. They continue to come in record numbers, ready to teach as well as learn, set to go find the new jobs wherever they are created. Journalism and communication schools find themselves offering the great all-purpose degree of the 21st century. What more can be done with that?</p>

<p>Bob Maynard used to say all things worth doing begin with someone who passionately believes in them even when others say they are not possible. He thought the Oakland Tribune could become what we called a "teaching newspaper," and even without any money, it was. (By the way, we ran programs for Ph.D.s who had never been in newsrooms.)</p>

<p>Al Neuharth believed you could make an engaging, high-tech museum of news, and now we have the Newseum. Alberto Ibargüen believed Knight Foundation could help lead journalism to a better future by diving into media innovation, and it has.</p>

<p>This is about leadership. Even if you don't want to blow up the systems as I've proposed, I believe that if you passionately want reform, it will happen. To get there you may have to first get past the most difficult barrier of all, the voice in your heads that says it just it can't be done.</p>

<p>My conclusion is that the positive transformational trends in journalism and mass communication education are happening often in spite of, rather than because of, the underlying structures.</p>

<p>That's because people like you have decided it's going to happen, no matter what. So if you blow things up, great. If not, please use the next two days to come up with better ideas. The future depends on it.</p>

<p>Thank you.</p>

<p><em>Typewriter photo by <a href="http://www.flickr.com/photos/spikeyhelen/">Helen Black on Flickr.</a></em></p>

<p><em>Eric Newton joined Knight Foundation in 2001. As a program director, vice president for journalism and media innovation and now as senior adviser to the president, he has developed some $300 million in grants. Before Knight, Newton was founding managing editor of the Newseum, the world's first museum of news. Before that, he edited California newspapers, becoming managing editor of the Oakland Tribune under Bob and Nancy Maynard, when the paper won 150 awards, including a Pulitzer Prize. Follow him on Twitter <a href="http://twitter.com/EricNewton1">@EricNewton1</a></em></p>]]>
        
    </content>
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<entry>
    <title>Daily Must Reads, May 23, 2012</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/daily-must-reads-may-23-2012144.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10413</id>

    <published>2012-05-23T18:10:44Z</published>
    <updated>2012-05-23T18:32:11Z</updated>

    <summary><![CDATA[The best stories across the web on media and technology, curated by Mark Glaser 1.&nbsp;Facebook, banks sued over pre-IPO analyst calls&nbsp;(Reuters) 2.&nbsp;Can Motorola's cloud-based DVR kick start TV everywhere?&nbsp;(PaidContent) 3.&nbsp;Why newspapers need to lose the 'view from&nbsp;nowhere'&nbsp;(GigaOm) 4.&nbsp;Voice of San Diego adds monthly print magazine&nbsp;(FishbowlLA) 5.&nbsp;In wake of layoffs, a 4-step plan for patch success&nbsp;(Street Fight) 6.&nbsp;Court dismisses one complaint...]]></summary>
    <author>
        <name>Mark Glaser</name>
        <uri>http://www.pbs.org/mediashift</uri>
    </author>
    
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        <![CDATA[<span style="font-family:Arial;line-height:18px;text-align:left;font-size:14px"><em>The best stories across the web on media and technology, curated by Mark Glaser</em><br /><br /></span><p>
<span style="font-family:arial,sans-serif;font-size:14px"><font style="color:rgb(34,34,34)" color="#222222">1.&nbsp;</font></span><a href="http://www.reuters.com/article/2012/05/23/us-facebook-lawsuit-idUSBRE84M0RK20120523" target="_blank">Facebook, banks sued over pre-IPO analyst calls</a><span style="font-family:arial,sans-serif;font-size:14px"><font style="color:rgb(34,34,34)" color="#222222">&nbsp;(Reuters)</font><br />
<br /><font style="color:rgb(34,34,34)" color="#222222">2.&nbsp;</font></span><span style="background-color:transparent"><a href="http://paidcontent.org/2012/05/22/can-motorolas-cloud-based-dvr-kick-start-tv-everywhere" target="_blank">Can Motorola's cloud-based DVR kick start TV everywhere?</a>&nbsp;</span><span style="color:rgb(34,34,34);line-height:16px;text-align:left;font-family:arial,sans-serif;font-size:14px">(PaidContent)</span></p>
<span style="font-family:arial,sans-serif;font-size:14px"><font color="#222222">3.&nbsp;</font></span><a href="http://gigaom.com/2012/05/22/why-newspapers-need-to-lose-the-view-from-nowhere/" target="_blank">Why newspapers need to lose the 'view from&nbsp;nowhere'</a><span style="font-family:arial,sans-serif;font-size:14px"><font style="color:rgb(34,34,34)" color="#222222">&nbsp;(GigaOm)</font><br />
<br /><font style="color:rgb(34,34,34)" color="#222222">4.&nbsp;</font></span><a href="http://www.mediabistro.com/fishbowlla/voice-san-diego-monthly-knight-foundation-magcloud-scott-lewis_b62815" target="_blank">Voice of San Diego adds monthly print magazine</a><span style="font-family:arial,sans-serif;font-size:14px"><font style="color:rgb(34,34,34)" color="#222222">&nbsp;(FishbowlLA)</font><br />
<br /><font style="color:rgb(34,34,34)" color="#222222">5.&nbsp;</font></span><a href="http://streetfightmag.com/2012/05/22/in-wake-of-layoffs-a-4-step-plan-for-patch-success/" target="_blank">In wake of layoffs, a 4-step plan for patch success</a><span style="font-family:arial,sans-serif;font-size:14px"><font style="color:rgb(34,34,34)" color="#222222">&nbsp;(Street Fight)</font><br />
<br /><font style="color:rgb(34,34,34)" color="#222222">6.&nbsp;</font></span><a href="http://online.wsj.com/article/SB10001424052702303610504577418860510522098.html" target="_blank">Court dismisses one complaint against Aereo</a><font style="font-family:arial,sans-serif;font-size:14px;color:rgb(34,34,34)" color="#222222">&nbsp;(WSJ)</font>


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<entry>
    <title>In the Philippines, a Brash Brand of Journalism Can Be Fatal</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/in-the-philippines-a-brash-brand-of-journalism-can-be-fatal144.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10409</id>

    <published>2012-05-23T13:00:00Z</published>
    <updated>2012-05-23T19:15:21Z</updated>

    <summary>Two and a half years to the day since the world&apos;s worst-ever single mass killing of journalists took place in the southern Philippines, many suspects remain at large, the trial is stalled, and victim&apos;s families are being harassed and intimidated. MANILA -- Most days, Philippine presidential spokesman Edwin Lacierda does a White House-style briefing with Manila&apos;s press corps, spinning the...</summary>
    <author>
        <name>Simon Roughneen</name>
        <uri>http://www.simonroughneen.com</uri>
    </author>
    
        <category term="Free Speech" scheme="http://www.sixapart.com/ns/types#category" />
    
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        <category term="NewspaperShift" scheme="http://www.sixapart.com/ns/types#category" />
    
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    <category term="manilastandard" label="manila standard" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="philippinestar" label="philippine star" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="philippines" label="philippines" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="twitter" label="twitter" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.pbs.org/mediashift/">
        <![CDATA[<p><em>Two and a half years to the day since the world's worst-ever single mass killing of journalists took place in the southern Philippines, many suspects remain at large, the trial is stalled, and victim's families are being harassed and intimidated.</em></p>

<p><span class="caps">MANILA </span>-- Most days, Philippine presidential spokesman <a href="https://twitter.com/#!/dawende">Edwin Lacierda</a> does a White House-style briefing with Manila's press corps, spinning the Malacañang Palace line on the latest news and policy developments and fielding questions from the journalists wedged into high-school type desks and shoehorned between a mass of cables, cameras and audio gear.</p>

<p>The vibe is relaxed, even jocose, but the questions are sharp, and if Lacierda doesn't answer adequately, the reporters press harder. As it should be, and with the country's <a href="http://www.simonroughneen.com/asia/seasia/philippines/impeachment-in-the-philippines-show-trial-or-reform-rte-world-reportthe-diplomat/#more-6202">chief justice facing impeachment</a> in a high-profile trial as well as an ongoing stand-off taking place with emerging power China over disputed islands off the Philippine coast, there's some big news in the Philippines these days.</p>

<h2>Risky Business</h2>

<p>But news comes with risks in this country. Since 1986, 125 journalists have been murdered for work-related reasons, according to the Manila-based <a href="http://www.cmfr-phil.org/" title="CMFR">Center for Media Freedom and Responsibility</a>. </p>

<p>With midterm elections coming next year, journalists in the Southeast Asian island nation would do well to raise their guard. "We are currently identifying areas in the Philippines where violence increases around election time," Lacierda said, when asked about a possible spike in attacks on journalists in the run-up to the polls.</p>

<p>The journalist who asked the question took a moment to speak to <span class="caps">PBS</span> MediaShift after the briefing. Joyce Pañares of the <a href="http://manilastandardtoday.com/">Manila Standard</a> said, "Threats to media are a day-to-day reality that we have to deal with."</p>

<p>Pañares, who is president of the Palace press club, lamented that "most of the cases go unsolved," but added that reporters based in Manila have it easier than counterparts working in rural areas or in smaller cities elsewhere in the country. <span class="caps">CMFR </span>ran the numbers, and out of the 125 dead, only four were based in the sprawling, chaotic capital.</p>

<h2>'Culture of Impunity'</h2>

<p>Melinda Quintos de Jesus was a reporter in Manila back in the mid-1980s, when the country made world headlines with massive -- and ultimately successful -- street protests against the country's <span class="caps">U.S.</span>-backed dictator Ferdinand Marcos.</p>

<p>She's now head of the <span class="caps">CMFR, </span>and, summing up the sometimes-sordid realities of small-town politics in the Philippines, she said, "You can be a petty, small politician but still keep the local police under your thumb."</p>

<p>The upshot is that though the country's media is formally free -- and is without doubt outspoken, even brash -- journalists put themselves at risk by offending so-called big players.</p>

<p>There is little hope for redress, in most cases, as the vacuum affects more than the media. De Jesus lamented that "the culture of impunity affects all other aspects of society." Of the 125 journalist murders, 14 cases are ongoing, but all told there has been only 10 convictions over the years, according to <span class="caps">CMFR.</span></p>

<p>Police often to try whitewash hits on reporters as love triangle vendettas -- perhaps a meme that resonates in a country where maudlin romantic ballads are popular -- but it means that hired guns and those behind the hits almost always get away with it.</p>

<p>The police are seen as corrupt, and there are other problems with police training and motivation, say some observers, leading to difficulties in preserving evidence and protecting witnesses. Bobby Tauzon, policy director at the <a href="http://www.cenpeg.org/">Center for People Empowerment in Governance</a>, said the criminal justice system "is rendered inutile by weaknesses in police investigation, prosecution, adjudication, and the witness protection."</p>

<h2>Maguindanao Massacre</h2>

<p>It is two-and-a-half years to the day since the world's single worst mass killing of journalists took place - in the Philippines. On Nov. 23, 2009, 32 journalists were slain -- along with 26 others -- in a grisly mass execution on the southern island of Mindanao. The reporters were caught up in a pre-election turf war between rival warlords-cum-politicians,</p>

<p>So brazen was the slaughter it prompts the uninitiated to wonder how the accused thought he could get away with it. "The Ampatuans (the southern-based warlord-clan accused of ordering out the killings) thought they were untouchable due to links with Arroyo (Gloria Macapagal Arroyo, then-president of the Philippines)," de Jesus said.</p>

<p>The outrage generated by the massacre almost certainly created the groundswell for legal action. But though the chief suspect was arrested quickly, de Jesus said, "we are now <a href="http://www.cpj.org/2012/02/attacks-on-the-press-in-2011-will-philippines-fail.php">mired in the wilderness</a> that is our court system." </p>

<p>Mary Grace Morales lost her husband and sister -- both journalists -- in the slaughter. She is secretary of Justice Now, a support group for families of the Maguindanao victims. Speaking on the phone from Gen. Santos City in the southern Philippines, she said victims' families are being harassed and threatened still. "Two of the families are being followed on motorbikes and being sent text messages from people linked to the killers," she said.</p>

<h2>Challenges of New, Social Media</h2>

<p><img alt="philstar.png" src="http://www.pbs.org/mediashift/philstar.png" width="300" height="205" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></p>

<p>Over at the <a href="http://www.philstar.com/">Philippine Star</a>, one of the country's top newspapers, editor Marichu Villaneuva took time close to filing deadline to talk about the safety issues facing her reporters. She said it is part of day-to-day management and that the paper takes a firm line on gung-ho journalism. "My reporters have to get clearance if covering anything dangerous."</p>

<p>Another challenge for her newspaper is dealing with the changes wrought by new and social media. </p>

<p>The Philippines has the eighth-highest Facebook uptake of any country, with more than 27 million accounts, according to analytics company Socialbakers, but that is in a country with a relatively low overall Internet penetration. Of all web users in the Philippines, 91 percent have Facebook accounts.</p>

<p>"Almost all politicians and people in the public eye are on Twitter," Villaneuva said. "You have to follow." But, assessing the impact of the micro-blogging service in what is a gossipy, tweet-first-ask-questions-later modus operandi, she said, "Always the first one is not always the right one."</p>

<p>"All the time things are spread on Twitter that turn out false or different afterwards," she said.</p>

<p>That's where newspapers come in, of course, if they do their job well. Hence the "responsibility" tag to <span class="caps">CMFR'</span>s mission. "We have too much media in the country," said de Jesus, wrinkling her nose at the use of "block time" (effectively pre-paid dressed-up PR masquerading as discussion) on the country's talk radio.</p>

<p>New news sites such as <a href="http://www.rappler.com/">Rappler</a> have caused a stir, though it is perhaps too early to say if they can cut real inroads into the country's news market. Most established newspapers are online and have been for many years, with smartphone apps long in place. </p>

<p>Asked about Rappler and other similar ventures, Villaneuva shakes her head. "We don't feel any competition from online-only or new outlets, though that may come in time."</p>

<p><em><a href="http://www.simonroughneen.com/">Simon Roughneen</a> is an Irish journalist usually based in southeast Asia. He writes for the Los Angeles Times, Asia Times, The Irrawaddy, Christian Science Monitor and others. He is on twitter @simonroughneen and you can <a href="https://plus.google.com/106019217146969702755/about">Circle him on Google+</a>.</em></p>]]>
        
    </content>
</entry>

<entry>
    <title>Daily Must Reads, May 22, 2012</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/daily-must-reads-may-22-2012143.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10411</id>

    <published>2012-05-22T19:02:30Z</published>
    <updated>2012-05-22T19:06:18Z</updated>

    <summary><![CDATA[The best stories across the web on media and technology, curated by Mark Glaser 1.&nbsp;Likely next-generation iPhone with 3.9-inch display&nbsp;(9to5Mac) 2.&nbsp;Arrington: Google could have had Twitter for $5 billion&nbsp;(Business Insider) 3.&nbsp;Bright House, Cablevision, Comcast, Cox, TWC team on 'Cable WiFi'&nbsp;(Multichannel News) 4.&nbsp;Time Warner Cable head sides with TV networks over ad-erasing technology&nbsp;&nbsp;(NYT / Media Decoder) 5.&nbsp;Tumblr's revenue model is all...]]></summary>
    <author>
        <name>Mark Glaser</name>
        <uri>http://www.pbs.org/mediashift</uri>
    </author>
    
        <category term="Must Reads" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="apps" label="apps" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="brighthouse" label="Bright House" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="machinima" label="Machinima" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mustreads" label="must reads" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="npr" label="npr" scheme="http://www.sixapart.com/ns/types#tag" />
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    <content type="html" xml:lang="en" xml:base="http://www.pbs.org/mediashift/">
        <![CDATA[<span style="font-size:14px;"><em>The best stories across the web on media and technology, curated by Mark Glaser</em><br /><br /></span>
<p style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 13px; line-height: normal; text-align: -webkit-auto; -webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0.917969); ">
	<span style="font-size:14px;">1<font color="#222222">.&nbsp;</font><a href="http://9to5mac.com/2012/05/22/likely-next-generation-iphone-with-3-9-inch-display-1136-x-640-resolution-in-testing/" style="color: rgb(17, 85, 204);font-weight: normal;text-decoration: underline;" target="_blank">Likely next-generation iPhone with 3.9-inch display</a><font color="#222222">&nbsp;(9to5Mac)</font><br />
	<br />
	<font color="#222222">2.&nbsp;</font><span style="line-height: 16px; text-align: left;"><a href="http://www.businessinsider.com/arrington-google-could-have-had-twitter-for-5-billion-but-it-was-too-focused-on-building-google-2012-5" style="color: rgb(17, 85, 204);font-weight: normal;text-decoration: underline;" target="_blank">Arrington: Google could have had Twitter for $5 billion</a>&nbsp;(Business Insider)</span><br />
	<br />
	3.&nbsp;<a href="http://www.multichannel.com/article/484841-MSOs_Get_Hot_with_WiFi_Sharing_Initiative.php" style="color: rgb(17, 85, 204);font-weight: normal;text-decoration: underline;" target="_blank">Bright House, Cablevision, Comcast, Cox, TWC team on 'Cable WiFi'</a><font color="#222222">&nbsp;(Multichannel News)</font><br />
	<br />
	<font color="#222222">4.&nbsp;</font><a href="http://mediadecoder.blogs.nytimes.com/2012/05/21/time-warner-cable-head-sides-with-tv-networks-over-ad-erasing-technology/" style="color: rgb(17, 85, 204);font-weight: normal;text-decoration: underline;" target="_blank">Time Warner Cable head sides with TV networks over ad-erasing technology</a>&nbsp;<font color="#222222">&nbsp;(NYT / Media Decoder)</font><br />
	<br />
	<font color="#222222">5.&nbsp;</font><a href="http://techcrunch.com/2012/05/21/david-karp-tumblrs-revenue-model-is-all-about-telling-stories/" style="color: rgb(17, 85, 204);font-weight: normal;text-decoration: underline;" target="_blank">Tumblr's revenue model is all about telling stories</a><font color="#222222">&nbsp;(TechCrunch)</font><br />
	<br />
	<font color="#222222">6.&nbsp;</font><a href="http://www.niemanlab.org/2012/05/npr-snags-brian-boyer-to-launch-a-news-apps-team-and-theyre-hiring/" style="color: rgb(17, 85, 204);font-weight: normal;text-decoration: underline;" target="_blank">NPR snags Brian Boyer to launch a news apps team (and they're hiring)</a>&nbsp;<font color="#222222">(Nieman Lab)</font><br />
	<br />
	<font color="#222222">7.&nbsp;</font><a href="http://paidcontent.org/2012/05/21/google-leads-35m-funding-round-for-machinima/" style="color: rgb(17, 85, 204);font-weight: normal;text-decoration: underline;" target="_blank">Google leads $35 million funding round for&nbsp;Machinima</a><font color="#222222">&nbsp;(PaidContent)</font></span></p>

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<entry>
    <title>Journalism and Digital Education Roundup, May 22, 2012</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/journalism-and-digital-education-roundup-may-22-2012143.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10410</id>

    <published>2012-05-22T17:06:33Z</published>
    <updated>2012-05-22T17:09:29Z</updated>

    <summary><![CDATA[The best stories across the web on journalism and digital education 1. Schools and students clash over technology in the classroom (MindShift) 2. Why misspelled names are so common &amp; what journalists are doing to prevent them (Poynter) 3. Report: Broadband access for schools must be 'ubiquitous' and 'robust' to keep up with demands (PCWorld) 4. Can better data keep...]]></summary>
    <author>
        <name>Courtney Lowery Cowgill</name>
        
    </author>
    
        <category term="Must Reads" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.pbs.org/mediashift/">
        <![CDATA[<em><span class="mc-toc-title">The best stories across the web on journalism and digital education</span></em>

	<br /><br />1.<span style="font-size: 14px;"> <a href="http://bit.ly/JtSzfv" style="color: #336699;font-weight: normal;text-decoration: underline;">Schools and students clash over technology in the classroom</a> (MindShift)<br />
	<br />
	2. </span><a href="http://bit.ly/LcMAGE" style="color: #336699;font-weight: normal;text-decoration: underline;">Why misspelled names are so common &amp; what journalists are doing to prevent them</a> (Poynter)<br />
	<br />
	<span style="font-size: 14px;"> 3. </span><a href="http://bit.ly/Miv5qW" style="color: #336699;font-weight: normal;text-decoration: underline;">Report: Broadband access for schools must be 'ubiquitous' and 'robust' to keep up with demands</a><span style="font-size: 14px;"> (PCWorld)<br />
	<br />
	4.</span> <a href="http://bit.ly/JtVYel" style="color: #336699;font-weight: normal;text-decoration: underline;">Can better data keep students from dropping out of college?</a><span style="font-size:14px;"> (The Atlantic)<br />
	<br />
	5. <a href="http://bit.ly/JO1Uif" style="color: #336699;font-weight: normal;text-decoration: underline;">In the digital age, Braille is still important</a> (Wired)<br /><br /><br /></span>

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<entry>
    <title>Magpile Brings Social Sharing to Print Magazine Enthusiasts</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/magpile-brings-social-sharing-to-print-magazine-enthusiasts143.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10403</id>

    <published>2012-05-22T13:00:00Z</published>
    <updated>2012-05-23T19:15:44Z</updated>

    <summary>Reading a print magazine doesn&apos;t have to be a lonely experience anymore. Magpile, a new social site for magazine lovers, offers enthusiastic readers a place to share their favorite magazines and discuss them online. Founder and print magazine fan Dan Rowden, a web developer, noticed that although a number of websites let readers rate and discuss books, magazine fans were...</summary>
    <author>
        <name>Susan Currie Sivek</name>
        
    </author>
    
        <category term="Legacy Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="MagazineShift" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Social Networking" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="magazinepublishing" label="magazine publishing" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="magpile" label="magpile" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pinterest" label="Pinterest" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="socialnetworks" label="social networks" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.pbs.org/mediashift/">
        <![CDATA[<p>Reading a print magazine doesn't have to be a lonely experience anymore.</p>

<p><a href="http://magpile.com/">Magpile</a>, a new social site for magazine lovers, offers enthusiastic readers a place to share their favorite magazines and discuss them online. Founder and print magazine fan Dan Rowden, a web developer, noticed that although a number of websites let readers rate and discuss books, magazine fans were lost in cyberspace. </p>

<p>Magpile, still in its invite-only closed beta stage, fixes that problem. With a variety of features, Rowden's growing site might lend new social-networking energy to print magazines.</p>

<h2>Features for Magazine Fans</h2>

<p>Magpile lets users view a variety of international magazine covers, add more magazines and individual issues to the database, track issues they own in a personal "pile," and save issues they would like to buy someday on a wishlist.</p>

<p><img alt="magpile-dan-2.jpg" img class="caption" src="http://www.pbs.org/mediashift/magpile-dan-2.jpg" title="Founder and developer Dan Rowden's recent activity on Magpile." /></p>

<p>Rowden currently lives in Saudi Arabia, which inspired some of these features. While he also reads magazines from outside the country on his iPad, his true love is print magazines, in spite of obstacles to getting them.</p>

<p>"The post here is quite slow. For example, I'm a <a href="http://www.monocle.com">Monocle</a> subscriber. Issues normally turn up just as the next one is coming out," Rowden said. "When I come back to Europe, I bring a stack of magazines back with me, but otherwise I have to rely on family and friends to get them." </p>

<p>Rowden found his growing print collection difficult to track, and realized other print magazine devotees probably had the same problem. He coded Magpile in just a few months as a side project and launched it in March 2012. Since then, he's received a steady stream of invite requests, and users have added over 1,000 magazine issues to the site. Magazines and issues can be edited wiki-style by users. Most of the magazines added so far are British and European titles. Monocle is currently the most popular magazine in users' "piles," or personal magazine collections.</p>

<p>Rowden would like for the site eventually to include "every magazine ever."</p>

<p><img alt="magpile-pile-track.jpg" img class="caption" src="http://www.pbs.org/mediashift/magpile-pile-track.jpg" title="Magpile lets users track which issues of a magazine they own -- in their 'pile' -- and which they still need to complete their collections." /></p>

<p>"I want Magpile to be like the magazine database, or like a portal, for people to go to if they want to find out about a certain topic or to find magazines on a topic," he said.</p>

<p>In addition to managing their personal collections, Magpile users can follow each other's activity on the site. Users can comment on specific issues and discuss them with each other. Rowden plans to add the capability to comment on entire magazines, and hopes interaction will pick up as more magazine fans join the site.</p>

<p>"I don't know that there's another place online where people can yak about magazines, but I think people who are into magazines are quite passionate," he said.</p>

<p>Rowden sees <a href="http://www.goodreads.com/">Goodreads</a>, the successful, book-focused social site with more than 8.5 million members, as a potential model for Magpile. </p>

<h2>Monetizing and Publicizing Magpile</h2>

<p>Rowden doesn't have professional experience in the magazine industry, though he'd like to work in it eventually. Instead, his drive to create Magpile comes entirely from his enjoyment of magazines. </p>

<p>"It's something I enjoy doing in my spare time. Combining magazines and web design is quite fun," he said. He's now developing a variety of ways Magpile can make money.</p>

<p>Some sponsors have already signed on with Magpile, such as <a href="http://www.stackmagazines.com/">Stack Magazines</a> and the magazine <a href="http://www.offscreenmag.com/">Offscreen</a>. "I tried to pinpoint some smaller magazines and some online shops, to give users useful ads," Rowden said.</p>

<p>Because Magpile helps users build their print magazine collections, a future option might be to link issues of magazines directly to publishers' back issue ordering systems, then collecting a referral fee from sales.</p>

<p><img alt="magpile-ad.jpg" img class="caption" src="http://www.pbs.org/mediashift/magpile-ad.jpg" title="One of Magpile's own ads." /></p>

<p>"There's a few different ways of monetizing the site," Rowden said. "As the site's so young, there's a lot of development that still needs to happen first."</p>

<p>In the meantime, Magpile's user base is growing through social media -- <a href="https://twitter.com/#!/magpilecom">Twitter</a>, <a href="http://www.facebook.com/magpilecom">Facebook</a> and <a href="http://pinterest.com/magpile/">Pinterest</a>. Rowden doesn't have an official Magpile blog, so he's used Twitter and Facebook for updates on Magpile's launch and new features. He also used Twitter to distribute a special round of 50 invites announced through the <a href="http://magculture.com/blog/?p=13921">MagCulture blog</a>. Bloggers' posts about Magpile have generally been the most consistent source of new invite requests, Rowden said.</p>

<p>At the moment, Magpile's Pinterest presence is a collection of more than 100 favorite magazine covers on one board. Rowden said although referrals to Magpile from Pinterest are growing dramatically, not many people visiting Magpile from Pinterest sign up for invites. </p>


<h2>Digital Love for Print Magazines</h2>

<p>While it has the sleek design and features of a cutting-edge, niche social network, Magpile is at heart a celebration of the print magazine. By offering users the chance to inventory and talk about their print magazine collections, Magpile unites new and old media in a surprising way. The name "Magpile" and the use of "piles" as the term for users' personal inventories evoke images of print magazines.</p>

<p><img alt="magpile-pinterest.jpg" img class="caption" src="http://www.pbs.org/mediashift/magpile-pinterest.jpg" title="Magpile on Pinterest." /></p>

<p>"I don't want Magpile to become somewhere that digital is 'the thing,' because I think print is really important," Rowden said. "Personally, I prefer print. I want to push the print issues as much as possible. It's more about the social impact of magazines."</p>

<p>Magazines with time-sensitive content and less artistic presentation might better serve themselves and their readers today by moving to digital platforms. However, it feels like there's also growing momentum behind a movement to create and support publications with greater print sophistication. </p>

<p>These magazines delight print enthusiasts who, like Rowden, appreciate the medium's potential for "social impact." Magpile might be ahead of the curve in providing an online gathering place for celebrating the best that print magazines continue to offer.</p>

<p><em>Susan Currie Sivek, Ph.D., is an assistant professor in the Department of Mass Communication at Linfield College. Her research focuses on magazines and media communities. She also blogs at <a href="http://www.sivekmedia.com">sivekmedia.com</a>, and is the magazine correspondent for MediaShift.</em></p>]]>
        
    </content>
</entry>

<entry>
    <title>Daily Must Reads, May 21, 2012</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/daily-must-reads-may-21-2012142.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10406</id>

    <published>2012-05-21T18:00:14Z</published>
    <updated>2012-05-21T18:02:38Z</updated>

    <summary><![CDATA[ The best stories across the web on media and technology, curated by Mark Glaser. 1.&nbsp;Facebook sinks as Nasdaq scrambles to square trades&nbsp;(Reuters) 2.&nbsp;Nasdaq CEO blames software for delayed Facebook IPO trading&nbsp;(Bloomberg) 3.&nbsp;Microsoft's social network and Google+ rival, So.cl, is officially live&nbsp;(Business Insider) 4.&nbsp;Fat lady finally sings: Yahoo and Alibaba officially shake on $7 billion stock sale deal&nbsp;&nbsp;(AllThingsD) 5.&nbsp;Google+ a...]]></summary>
    <author>
        <name>Mark Glaser</name>
        <uri>http://www.pbs.org/mediashift</uri>
    </author>
    
        <category term="Must Reads" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.pbs.org/mediashift/">
        <![CDATA[<p>
	<em style="line-height: normal; text-align: -webkit-auto; -webkit-text-size-adjust: auto; font-size: 13px; color: rgb(34, 34, 34); font-family: arial, sans-serif; background-color: rgba(255, 255, 255, 0.917969); "><span style="font-size: 14px; ">The best stories across the web on media and technology, curated by Mark Glaser</span></em><span style="line-height: normal; text-align: -webkit-auto; -webkit-text-size-adjust: auto; color: rgb(34, 34, 34); font-family: arial, sans-serif; background-color: rgba(255, 255, 255, 0.917969); font-size: 14px; ">.</span></p>
<p style="font-family: arial; line-height: normal; text-align: -webkit-auto; -webkit-text-size-adjust: auto; font-size: small; background-color: rgba(255, 255, 255, 0.917969); ">
	<span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 14px; ">1</span><font color="#222222" face="arial, sans-serif">.&nbsp;</font><a href="http://www.reuters.com/article/2012/05/21/us-facebook-struggle-idUSBRE84J0D620120521" style="color: #336699;font-weight: normal;text-decoration: underline;">Facebook sinks as Nasdaq scrambles to square trades</a><font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">&nbsp;(Reuters)</span></font><br />
	<br />
	<font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">2.&nbsp;</span></font><a href="http://www.bloomberg.com/news/2012-05-20/nasdaq-ceo-says-poor-design-in-ipo-software-delayed-facebook.html" style="color: #336699;font-weight: normal;text-decoration: underline;">Nasdaq CEO blames software for delayed Facebook IPO trading</a><font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">&nbsp;(Bloomberg)</span></font><br />
	<br />
	<font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">3.&nbsp;</span></font><span style="font-family: arial, helvetica, sans-serif; font-size: 13px; line-height: 16px; text-align: left; background-color: rgb(255, 255, 255); "><a href="http://www.businessinsider.com/what-is-microsoft-socl-2012-5" style="color: #336699;font-weight: normal;text-decoration: underline;">Microsoft's social network and Google+ rival, So.cl, is officially live</a></span><font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">&nbsp;(Business Insider)</span></font><br />
	<br />
	<font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">4.&nbsp;</span></font><a href="http://allthingsd.com/20120520/yahoo-and-alibaba-officially-shake-on-7-billion-stock-sale-deal/?refcat=media" style="color: #336699;font-weight: normal;text-decoration: underline;">Fat lady finally sings: Yahoo and Alibaba officially shake on $7 billion stock sale deal</a>&nbsp;<font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">&nbsp;(AllThingsD)</span></font><br />
	<br />
	<font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">5.&nbsp;</span></font><a href="http://adage.com/article/digital/google-a-ghost-town-brands-decamp-pinterest/234867/" style="color: #336699;font-weight: normal;text-decoration: underline;">Google+ a ghost town as brands decamp for Pinterest</a><font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">&nbsp;(Ad Age)</span></font><br />
	<br />
	<font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">6.&nbsp;</span></font><a href="http://www.mediaite.com/online/why-are-tv-networks-still-discounting-the-value-of-an-online-audience/" style="color: #336699;font-weight: normal;text-decoration: underline;">Why are TV networks still discounting the value of an online audience?</a><font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">&nbsp;(Mediaite)</span></font><br />
	<br />
	<font face="arial, sans-serif"><span style="font-size: 14px; "><font color="#222222">7.&nbsp;</font><font color="#1155cc"><u><a href="http://www.poynter.org/latest-news/mediawire/174594/why-rich-people-are-investing-in-newspapers-again/" style="color: #336699;font-weight: normal;text-decoration: underline;">Why rich people are investing in newspapers again</a></u></font></span></font><font color="#222222" face="arial, sans-serif"><span style="font-size: 14px; ">&nbsp;(Poynter)</span></font></p>

	

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<entry>
    <title>OWNI, El Watan Collaborate to Tell Whole Story of French-Algerian War</title>
    <link rel="alternate" type="text/html" href="http://www.pbs.org/mediashift/2012/05/owni-el-watan-collaborate-to-tell-whole-story-of-french-algerian-war142.html" />
    <id>tag:www.pbs.org,2012:/mediashift//4.10398</id>

    <published>2012-05-21T13:00:00Z</published>
    <updated>2012-05-23T18:15:05Z</updated>

    <summary>When it comes to the French-Algerian war, which eventually led to Algeria gaining its independence from France, and arguably caused the collapse of the French Fourth Republic, there&apos;s the official story and there&apos;s what really happened. The two don&apos;t often mix. So on the 50th anniversary of the end of the war (the war took place between 1954 and 1962)...</summary>
    <author>
        <name>Aidan Mac Guill</name>
        
    </author>
    
        <category term="Case Studies" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Collaboration" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Global View" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="World View" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="algeria" label="algeria" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="datajournalism" label="data journalism" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="elwatan" label="el watan" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="memoriesofalgeria" label="memories of algeria" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="owni" label="owni" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.pbs.org/mediashift/">
        <![CDATA[<p>When it comes to the French-Algerian war, which eventually led to Algeria gaining its independence from France, and arguably caused the collapse of the French Fourth Republic, there's the official story and there's what really happened. </p>

<p>The two don't often mix.</p>

<p>So on the 50th anniversary of the end of the war (the war took place between 1954 and 1962) on March 19, French news site <a href="http://www.owni.fr"><span class="caps">OWNI</span></a> (of which, I am the editor) and Algerian newspaper <a href="http://www.elwatan.com">El Watan</a> launched a collaborative application, <a href="http://memoires-algerie.org/map/all/">Memories of Algeria</a> (Mémoires d'Algérie), which offers people an opportunity to explore the history of the war themselves.</p>

<p>The application offers users the chance to browse thousands of official military archives and personal accounts related to the war.</p>

<p>Via a timeline or a map, the user can discover the minutes of a meeting between French ministers and military leaders, the personal family history of an Algerian militant, or personal photographs taken during the period. As you browse, an audio track of actors reading from the  accounts plays. The documents are all in French, the common language of the war.</p>

<p><a href="http://www.pbs.org/mediashift/algerie-sidi-mammar-meziane.jpg"><img alt="algerie-sidi-mammar-meziane.jpg" img class="caption" src="http://www.pbs.org/mediashift/assets_c/2012/05/algerie-sidi-mammar-meziane-thumb-300x462-4779.jpg" title="Sidi Mammar Meziane joined the underground in 1956 at Akfadou, and ran arms from Morocco. He was killed in battle in 1960, in the mountains of Djurdjura. Photo courtesy of OWNI." /></a></p>

<p>"In Algeria, the official story dominates and overwhelms the rare work of historians that exists," said Mélanie Matarese, an editor at El Watan who worked closely on the project from Algiers. El Watan began collecting personal accounts of the war from Algerians in January 2011. "We thought that devoting a public space to personal accounts would make for an interesting alternative. We set up a forum where hundreds of stories, photos and documents were sent."</p>

<h2>Joining Forces to Create a Digital Museum</h2>

<p>In Paris, journalists at <span class="caps">OWNI </span>had scanned and photographed the French military records of the war, officially only accessible to students and  researchers. Following a meeting in Algiers, the idea was born to combine the two resources.</p>

<p>"We wanted to cross-reference the two, using keywords, locations and dates," explained Pierre Alonso, a journalist at <span class="caps">OWNI. </span>"The aim was to create a sort of 'digital museum' that could be expanded and enriched over time." </p>

<p>"The idea was to tell another story to the official story that's approved by the French and Algerian states," explained Julien Goetz, head data journalist on the project, "to tell the story of this war and this particular time period in Algeria from the point of view of those who lived it."</p>

<p>"There's been a lot of denial, especially amongst generations older than us," Alonso said. "Until 1999 in France the official name of the war was the 'Algerian Events.' At school I studied the war as a war, but Julien [Goetz], who is a few years older than me, didn't for example."</p>

<p>"It's not really discussed," Goetz said. "And it's the same in Algeria."</p>

<p>Officially, the French military records were only accessible to researchers and  students. <span class="caps">OWNI </span>chose to ignore the ban and publish the records, risking  the wrath of the state. In the end, common sense -- and France's strong  public interest laws -- prevailed.</p>

<h2><span class="caps">MOVING BEYOND BLAME</span></h2>

<p>The intention to make the project as objective as possible was made a priority from the start.</p>

<p>"We wanted to avoid imposing a filter, a translation, a reading," Matarese said. "We have no pretensions to be writing history -- just to  create a database with documents from different backgrounds, that  everyone can appropriate as they see fit."</p>

<p>Beyond  the enormous task of reading, scanning and tagging some 7,000  individual documents, the sensitive nature of the information provided  an editorial challenge. For instance, some of the documents include  reports of confessions gained by torture.</p>

<p>"Initially  we didn't want to delete any names and to publish everything," Alonso said. "But we discussed the issue with the historians working with us  on the project, who advised against it. In those instances we redacted  the name of the person who was tortured." </p>

<p>"It  would be difficult for somebody's family to read that their father or  grandfather was tortured, or that he gave information that might have  led to other people being killed," Goetz said. "It's complicated. The goal was not to facilitate people researching who was responsible  for what, or who was to blame. The app is intended to serve as a  memorial. It's not about blame."</p>

<h2>A <span class="caps">UNIQUE COLLABORATION</span></h2>

<p>The project was a unique collaboration between Algiers and Paris, involving a team of 17 journalists, developers, historians, data journalists, and a designer, working together from day one.</p>

<p>"I  see it as a kind of square, with the journalists, developers, designers, and the reader on each corner," Alonso said. "Julien, as the data journalist, is in the middle. Because the data journalist can speak the language of the developers and designers as well as the journalists, and also be aware of how the audience will approach the project. Is it readable? Is it simple? As a journalist, I personally struggle to juggle all those viewpoints."</p>

<p><a href="http://www.pbs.org/mediashift/ali-hassani.jpg"><img alt="ali-hassani.jpg" img class="caption" src="http://www.pbs.org/mediashift/assets_c/2012/05/ali-hassani-thumb-300x227-4781.jpg" title="Ali Hassani was expelled from Algeria in 1947 for shooting a man in his village. He moved to France and worked as a foreman. In 1949, he moved to Paris and began to campaign for the independence of Algeria, fundraising for the FLN. Photo courtesy of OWNI." /></a></p>

<p>"It's a process of back and forth," Goetz said, "lots of discussions, trying to find compromises between development and design and journalism, with the goal of making the site as comprehensible as possible for the user." </p>

<p>"We're  talking about a website that shares hundreds or thousands of largely military documents," said James Lafa, who worked on the development side of Mémoires. "It's not necessarily the type of media that people are going to want to be reading through on a computer."</p>

<p>"The application had to stand out and be attractive to make people want to dig into the documents and maybe add their own, but also be understated," explained Marion Boucharlat, lead designer on the project. "The information shouldn't be disturbed by too many colors and graphics. So we developed a design inspired by antique maps and  antiquated materials, reflecting some of the photos from the time. We wanted users to feel as though they were immersing themselves in an  era."</p>

<p>"To allow users to search through thousands of documents via dozens of different criteria, and get a result within milliseconds, it wasn't possible to work with the tools that we were used to using," Lafa said. "I made the choice to go with technology that I didn't know at all but which I'd read a lot of good things about: Node.js and MongoDB. With this we created an <span class="caps">API </span>that responds in 10 milliseconds -- far beyond my hopes!" </p>

<h2><span class="caps">OPEN</span>-SOURCE <span class="caps">EVOLUTION</span></h2>

<p>So far it seems as though the risks taken with both the material and technology have been worth it. The site is clocking up to 2,000 visitors a day who are staying for an average of seven minutes. "They're staying and reading through the documents," Lafa said. "It works."</p>

<p>Reaction, on both sides of the Mediterranean, has been positive.</p>

<p>"Many users sent us new documents within the first few hours of the site going live," Matarese said.</p>

<p>"We didn't know how former soldiers and survivors would react," Alonso said. "Particularly for les pieds-noirs (French citizens who lived in Algeria before its independence) and les harkis  (Algerians who supported the French regime during the war), this issue can be very sensitive for them. We were nervous about that."</p>

<p>The most pleasing statistic of all has been the divide between the origin of visitors. "Exactly 40% from France and 40% from Algeria, with the rest from around the world,"  Goetz said.</p>

<p>A second version, launching on July 5 -- the 50th anniversary of Algerian independence -- will allow users to tag themselves in documents, and add their own notes.</p>

<p>The painstaking tagging of each individual document also means that others can now use the database as a starting point for their own research. Meanwhile, survivors of the war continue to add their stories. "Users are depositing new documents every day," Matarese said. "On July 5, we'll have greatly increased the content that's online."</p>

<p>Anyone with technical skills is also welcome to suggest improvements to the site's hardware. "The project is open source so anyone can contribute to its development," Lafa said. </p>

<p><em>Aidan Mac Guill is the editor of <a href="http://owni.eu"><span class="caps">OWNI.</span>eu</a>, <span class="caps">OWNI'</span>s English language sister website. He has written for The New York Times, the International Herald Tribune and Wired, amongst others. You can follow him on Twitter <a href="https://twitter.com/#!/aidanmacguill">@aidanmacguill</a>. You can also follow the Memories of Algeria project on <a href="https://www.facebook.com/MemoiresAlgerie">Facebook</a>.</em></p>]]>
        
    </content>
</entry>

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