Alex Kantrowitz

Alex Kantrowitz covers the digital marketing side of politics for Forbes.com and PBS MediaShift. His writing has previously appeared in Fortune and the New York Times’ Local Blog. Follow Alex on Twitter at @Kantrowitz.

by Alex Kantrowitz

Since the end of May, thousands of protesters have taken to the streets across Turkey, using social media with great skill to propel their rebuke of Prime Minister Recep Tayyip Erdogan forward. Day after day, the protesters have leaned on Twitter and other social platforms to spread information and organize demonstrations, spurring the masses into […] more »

by Alex Kantrowitz

It’s 4:40 p.m. on a spring Monday in New York City and Jose Antonio Vargas is energized. Armed with a Venti Starbucks iced coffee and a laptop suited for travel, Vargas quickly dives into a recap of a recently concluded cross-country tour. Over the course of 30 days, the tour hit 15 states, and despite […] more »

by Alex Kantrowitz

Speaking in front of a packed conference of advertising professionals in New York, Newark Mayor Cory Booker effortlessly shifted from politics to marketing and, when possible, blended the two together. The crowd was into it, as was Booker, who cycled through stories and theories about the role of social media in politics today. One such […] more »

by Alex Kantrowitz

After quietly piloting the concept for months, BuzzFeed officially launched its own native ad network this March. The mechanics of the network are bizarre, yet intriguing: Participating publishers allow BuzzFeed to serve story previews on their sites which, when clicked, bring visitors to sponsored stories on BuzzFeed.com. The network, whose ads resemble real story teases, […] more »

by Alex Kantrowitz

As she made her way into a Wilmington, Del., courthouse last week, attorney Jennifer Lublinski saw a man pull out a .45-caliber semiautomatic pistol and start firing. The man, Thomas Matusiewicz, turned the gun on his former daughter-in-law and her friend, then shot two police officers before finally pointing the gun at his own head […] more »

by Alex Kantrowitz

In the middle of his college career at Arizona State University, Celso Mireles, an undocumented student, received some disheartening news. Under a new law called Proposition 300, his full academic scholarship, and the ability to pay in-state tuition, were going to disappear. Basically overnight, Mireles went from having to pay nothing for his education to […] more »

by Alex Kantrowitz

In the heat of this year’s U.S. presidential race, Twitter published a blog post announcing a new sentiment index meant to track and plot the tone of Twitter conversations about Mitt Romney and Barack Obama. Under the headline “A new barometer for the election,” the post led off with some perspective: “One glance at the […] more »

by Alex Kantrowitz

A few years ago, I sat down for breakfast with a New York State Assembly candidate at a busy Long Island diner. I was just out of college, and he was looking for a campaign manager, so we picked up menus and started talking. I didn’t have much (read: any) campaign management experience, so we […] more »