Claire Groden

by Claire Groden

Last week, ESPN’s Grantland published a story by Caleb Hannan called “Dr. V’s Magical Putter,” a piece that on its face looked into the ambitious claims of Essay Anne Vanderbilt (a.k.a. Dr. V), the inventor of a golf putter called Yar. The article ended up being less about a putter and more about the inventor [...] more »

by Claire Groden

For media companies and publishers looking to garner more clicks online, research on who shares content, and through which platform, is essential. This year, you might be surprised to see that fewer people are sharing content over email, and Pinterest is leading the charts with the fastest growth rate, according to the latest numbers from ShareThis, [...] more »

by Claire Groden

As smartphones and tablets proliferate, news video is going mobile and picking up where broadcast news left off. Network evening news audiences have been dwindling for decades — from audiences of over 50 million in 1980 to this year’s 22.1 million — while online video use has skyrocketed. Traditional print pubs such as New York [...] more »

by Claire Groden

As traditional sources of funding for media become harder to come by, many digital media purveyors are turning to a new source: crowdfunding. The fundraising method has gained traction in a diverse cross-section of the industry, from musical productions to news magazines. Using websites such as Indiegogo and Kickstarter, some media initiatives are far surpassing [...] more »

by Claire Groden

From Hearst to Warner Bros., many media giants are opening their doors to startups, creating incubators within their companies to develop media startups, or starting venture arms to invest in them. Many of these startups focus on content and advertising for digital environments. The relationship is symbiotic: while startups receive funding and a platform, traditional [...] more »

by Claire Groden

Last week, the YouTube comments section got a facelift. Now, according to the YouTube announcement, commenters must link their accounts to Google+ profiles. Comments will also be listed in order of relevance instead of the most recent first, allowing spammy and unproductive comments to fall to the bottom. The comments section of YouTube is infamous [...] more »

by Claire Groden

Though Twitter has never turned a profit in its seven years of existence, its public debut on Thursday valued the company at a whopping $31 billion dollars. Twitter’s inaugural day on the New York Stock Exchange was met with much fanfare after a week of raising its share price, reflecting high demand for the social [...] more »

by Claire Groden

As digital platforms become more complex, journalists no longer simply ask themselves how best to portray a story with words and pictures. The digital medium provides unique and dynamic opportunities for stories and data to come to life. Data visualization — graphs, animations, interactives, and more — is increasingly becoming one more tool in a [...] more »

by Claire Groden

BuzzFeed is looking to expand beyond its reputation for cat pictures and rapid-fire, socially viral lists. This Monday, the site announced the creation of its own investigative reporting unit under the supervision of Mark Schoofs. Schoofs is most recently a senior editor at ProPublica, a renowned non-profit investigative journalism organization. And BuzzFeed isn’t the only [...] more »

by Claire Groden

Last week, Twitter made headlines by revealing its IPO plans to raise up to $1 billion. After Facebook, the social microblogging site was one of the most anticipated public offerings of the year. The IPO filing made a few details about Twitter’s business model clear: namely, the company is losing money and user growth is [...] more »