Dorian Benkoil

An award-winning former managing editor at ABCNews.com and an MBA (with honors), Dorian Benkoil handles marketing and sales strategies for MediaShift, and is the business columnist for the site. He is SVP at Teeming Media, a strategic media consultancy focused on attracting, engaging, and activating communities through digital media. He tweets at @dbenk and you can Circle him on Google+.

by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

by Dorian Benkoil

It’s been said for years that the page view is dead as a way to measure media on the web. Now, finally, there may be a replacement. Advertisers and publishers are increasingly asking if “time” or “attention” — proven time spent engaging with media — can work instead. They’re hoping that by using technology to […] more »

by Dorian Benkoil

From a business perspective, the Financial Times is one of the most successful traditional newspapers in the world in the transition to digital. The specifics — generously shared by FT managing director Rob Grimshaw — are instructive for any publisher, media manager or executive. There are a number of ways to quantify the FT’s success. […] more »

by Dorian Benkoil

Last year, I predicted content would be king in 2013. And, though some may argue over the quality of some of what passed for content, especially in the “content marketing” or “native advertising” realms, that was largely the case. This year, 2014, in the business of digital media, trends that have already foreshadowed will continue: […] more »

by Dorian Benkoil

Discussions around journalism ethics — such as at the recent “Truth and Trust” event co-produced by MediaShift and Poynter — usually revolve around classic editorial issues, such as verification, sourcing and discerning truth from facts. Yet, changing technologies and business practices are raising new quandaries as well. The tensions caused by the need to attract […] more »

by Dorian Benkoil

Social networks are a powerful way to spread the word and spark conversations about great content, but they can present a double-edged sword. “Our best communities, reviews, and highlights about us are on these networks,” RebelMouse founder and CEO Paul Berry told me in a recent phone interview. Yet, “when the people who care about […] more »

by Dorian Benkoil

Yahoo on Monday announced it had acquired Tumblr for $1.1 billion. A mentor to Tumblr creator and founder David Karp reveals new details about the formation of the platform and the genesis of the visionary entrepreneur. Media entrepreneur Fred Seibert first heard about David Karp 13 years ago, when the Tumblr founder was 14 years […] more »

by Dorian Benkoil

Imagine if advertising functioned like a complex modern stock exchange, through which billions of dollars flowed electronically in transactions lasting fractions of a second. Publishers would place their pages and videos in the exchange, specifying their “asks” — what they thought the adjacent ad spots were worth, based on the presumed value of the content […] more »

by Dorian Benkoil

Media organizations constantly confront an irksome question: How far can we go to accommodate a sponsor? The Atlantic last week designated its “screw-up” over a Church of Scientology advertorial as a mistake made as the magazine company explores “new forms digital advertising.” Let’s accept their claim at face value. Still, the principles have been in […] more »

by Dorian Benkoil

Once again, ‘tis the season for look-aheads. In that spirit, here are my digital media predictions for 2013. (Quality) Content Will be King “Experts” once told us that quality had been killed by the need for efficiency and scaling, and that editorial operations would thrive on user- or even machine-generated-content. Click here to read the […] more »