Dorian Benkoil

An award-winning former managing editor at ABCNews.com and an MBA (with honors), Dorian Benkoil handled marketing and sales strategies for MediaShift, and is the business columnist for the site. He is SVP at Teeming Media, a strategic media consultancy focused on attracting, engaging, and activating communities through digital media. He tweets at @dbenk and you can Circle him on Google+.

by Dorian Benkoil

When GigaOm unexpectedly announced they were shuttering in March, it sent shocks through the media and tech communities and raised important questions about the funding structures behind media companies. If GigaOm went down, people asked, should others fear? What are the lessons for media in general? Here are a few questions I’ve learned to ask. […] more »

by Dorian Benkoil

The decline of the cookie as the chief method of measuring digital media consumption could have big implications for privacy and tracking. As consumers get more of their media from phones and tablets, you’re seeing tech executives, publishers and advertisers creating a “universal unique identifier” that would track people as they move across screens. That means […] more »

by Dorian Benkoil

If you thought there was a flood of content last year, just wait. The good news, though, is that more of the good stuff will rise to the top. And along with the content, expect more tracking of the people consuming it, but less agreement on how to measure exactly what they’re doing. Here, then, are some […] more »

by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

by Dorian Benkoil

It’s been said for years that the page view is dead as a way to measure media on the web. Now, finally, there may be a replacement. Advertisers and publishers are increasingly asking if “time” or “attention” — proven time spent engaging with media — can work instead. They’re hoping that by using technology to […] more »

by Dorian Benkoil

From a business perspective, the Financial Times is one of the most successful traditional newspapers in the world in the transition to digital. The specifics — generously shared by FT managing director Rob Grimshaw — are instructive for any publisher, media manager or executive. There are a number of ways to quantify the FT’s success. […] more »

by Dorian Benkoil

Last year, I predicted content would be king in 2013. And, though some may argue over the quality of some of what passed for content, especially in the “content marketing” or “native advertising” realms, that was largely the case. This year, 2014, in the business of digital media, trends that have already foreshadowed will continue: […] more »

by Dorian Benkoil

Discussions around journalism ethics — such as at the recent “Truth and Trust” event co-produced by MediaShift and Poynter — usually revolve around classic editorial issues, such as verification, sourcing and discerning truth from facts. Yet, changing technologies and business practices are raising new quandaries as well. The tensions caused by the need to attract […] more »

by Dorian Benkoil

Social networks are a powerful way to spread the word and spark conversations about great content, but they can present a double-edged sword. “Our best communities, reviews, and highlights about us are on these networks,” RebelMouse founder and CEO Paul Berry told me in a recent phone interview. Yet, “when the people who care about […] more »

by Dorian Benkoil

Yahoo on Monday announced it had acquired Tumblr for $1.1 billion. A mentor to Tumblr creator and founder David Karp reveals new details about the formation of the platform and the genesis of the visionary entrepreneur. Media entrepreneur Fred Seibert first heard about David Karp 13 years ago, when the Tumblr founder was 14 years […] more »