Dorian Benkoil

An award-winning former managing editor at ABCNews.com and an MBA (with honors), Dorian Benkoil handles marketing and sales strategies for MediaShift, and is the business columnist for the site. He is SVP at Teeming Media, a strategic media consultancy focused on attracting, engaging, and activating communities through digital media. He tweets at @dbenk and you can Circle him on Google+.

by Dorian Benkoil

Media organizations constantly confront an irksome question: How far can we go to accommodate a sponsor? The Atlantic last week designated its “screw-up” over a Church of Scientology advertorial as a mistake made as the magazine company explores “new forms digital advertising.” Let’s accept their claim at face value. Still, the principles have been in […] more »

by Dorian Benkoil

Once again, ‘tis the season for look-aheads. In that spirit, here are my digital media predictions for 2013. (Quality) Content Will be King “Experts” once told us that quality had been killed by the need for efficiency and scaling, and that editorial operations would thrive on user- or even machine-generated-content. Click here to read the […] more »

by Dorian Benkoil

This column is another in my series on new business models for news. An update and correction to this story appear below. Amid its larger company struggles, Forbes has been trying to change, adapt and adjust to what Chief Product Officer Lewis D’Vorkin calls “wrenching transitions in the news business.” Online, the 95-year-old business magazine […] more »

by Dorian Benkoil

In digital media, it turns out, editors — actual human beings — might actually be necessary. At least that seems to be the trend as developer-laden ventures like Tumblr, Flipboard and even an ad network bring in journalists to help identify and stoke conversations across the digisphere. “Many companies, particularly in tech, are looking for […] more »

by Dorian Benkoil

The days of skateboarding dogs holding sway on the web may be numbered. Technology companies and advertisers are professing their belief in the value of professionally produced original content. Portals and platforms like YouTube, AOL, MSN and Yahoo — once known for aggregating and optimizing video produced by others — are spending millions of dollars […] more »

by Dorian Benkoil

At the recent Collab/Space 2012 event, more hands shot up when Journalism Accelerator’s Emily Harris asked who was interested in generating revenue than for any other question. Clearly, there’s big interest in collaborating to earn money. Here, then, are some pointers on collaborating to earn revenue and otherwise improve business performance. Share The Pie to […] more »

by Dorian Benkoil

Facebook’s impending stock offering has rekindled laments about the ills of social media. They largely miss the mark. The toppling of dictators, strengthened familial connections, rebirth of friendships, fanning of imagination, and creation of new methods of sharing — to these I can add some very personal examples of how social media have helped me. […] more »

by Dorian Benkoil

Click here to read the whole series “You can cut the cable, dad,” my teenage daughter has told me more than once when I’ve grumbled about the poor service, unexplained fees and large percentage increases I’ve had to pay over our introductory “triple-play” rates to our cable company. We did suspend our cable service for […] more »

by Dorian Benkoil

When the U.K.-based Guardian Media Group bought PaidContent in 2008, it was portrayed as an attempt to expand into the U.S. market. The Guardian newspaper was a forerunner in its use of the web, and already got a large portion of its traffic from North America. But I had trouble seeing why a general interest […] more »

by Dorian Benkoil

Just over two years ago, comedian Marc Maron was out of a job, couldn’t get standup gigs and was going through a debilitating divorce that had put him in debt. With “nothing to lose,” as he put it, he launched the WTF podcast, by sneaking into the New York offices of Air America radio, from […] more »