Dena Levitz

Dena Levitz is the manager of digital strategies for the Newspaper Association of America while also pursuing a master's in Media Entrepreneurship at American University. This is an introduction to a regular column she'll be writing about what it's like inside one of the nation's new entrepreneurial journalism programs. Dena has freelanced for publications like the Washington Post and The Atlantic's Cities website, been a news writer for the Washington Examiner and the Augusta Chronicle, and worked as a weekend White House stringer for Bloomberg News. In her spare time she enjoys drinking a hoppy beer, chomping on a cheeseburger or quoting from one of the Rocky movies.

by Dena Levitz

There’s no shortage of great journalistic content being produced right now. From video interviews to longform writing to entirely reimagined storytelling vehicles, journalistic creativity and heft are at a high. But how do you pay for it? Legacy media operations are still tinkering with their business models to incorporate new and old revenue streams in […] more »

by Dena Levitz

Taking a break from liking, friending, following, pinning, surfing, posting and all those other online pursuits is daunting enough for regular users. Imagine being a technology pioneer who, by definition, has to stay wedded to the web. This past year, a number of big names in the digital world took on this exact challenge. Paul […] more »

by Dena Levitz

Come January, let the games begin at American University. Along with courses in fundamental journalistic skills like writing, editing, photo and data, students will be able to take a class on the fundamentals of games. “The Design of Game Play” is  taught by Lindsay Grace, a well-known designer of games who previously started a similar […] more »

by Dena Levitz

As media companies of all shapes and sizes experiment with so-called “native advertising,” the push to establish guidelines and best practices — or even how to define it — is hitting fever pitch. The Federal Trade Commission recently stepped into the debate when it announced a December hearing around the phenomenon. The Interactive Advertising Bureau, […] more »

by Dena Levitz

While attending industry events, Laura Fraser started to get excited by the newfound focus on longform journalism models and startups like Byliner and Atavist trying to distribute more in-depth reads to the masses. Yet when she took a closer look at who was behind the efforts, a realization hit her. “It’s all the same guys,” she half-joked to a […] more »

by Dena Levitz

Jack Conte has upwards of 160,000 subscribers to his YouTube page. Each of his uploaded music videos are viewed at least 100,000 times, which comes to a whopping million monthly views. Yet advertising revenue from his YouTube brand earns Conte a mere $50 a month, he says. Conte’s situation stands for the plight of so […] more »

by Dena Levitz

In the beginning, newspapers’ apps were mostly replicas of what they produce in print daily, shrunk down to fit a desired screen. Publishers simply wanted to be in the mobile mix -– and the emphasis was less on trying creative approaches in application look and feel and more on just being there. That, I’m happy […] more »

by Dena Levitz

Between Sheryl Sandberg’s new “sort of feminist manifesto,” Marissa Mayer’s rapid post-pregnancy return to Yahoo, and The Atlantic’s viral cover story on whether women can have it all, discussions on female leadership and work-life balance have been everywhere lately. In today’s media climate, as more and more women step up to either lead or start […] more »

by Dena Levitz

The ironclad, “Romeo and Juliet”-style firewall that’s long existed between media companies’ news and business divisions has become outdated. It’s no longer a question of whether to break down the wall but how. Coming from the editorial side, as I am, that’s an uncomfortable premise. But I’m learning during my studies at American University’s Media […] more »

by Dena Levitz

Across the country, the news faithful are building entrepreneurial ventures from scratch, turning ideas about the future of media consumption into tangible operations based around revenue projections and audience targets. That much is undeniable — and growing fast. Even newer than the emergence of this fresh crop of pioneers, though, is the concept of teaching […] more »