Guy Kawasaki

by Guy Kawasaki

In 2011 the publisher of my book, “Enchantment,” could not fill an order for 500 e-book copies. It was a New York Times bestseller. Because of this experience, I self-published my next book, “What the Plus!” and learned first-hand that self-publishing is a complex, confusing and idiosyncratic process. As Steve Jobs said, ‚ÄúThere must be [...] more »

by Guy Kawasaki

Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author. You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring [...] more »