Ian Lamont

Ian Lamont's media career started more than 20 years ago and spans three continents. It includes a stint in the British music business and a six-year residence in Taipei, where he learned Mandarin, worked for a local TV network and newspaper, and started a hard-rock band. He was the senior editor, new media for IDG's Computerworld and served as the managing editor of The Industry Standard. After graduating from the Sloan Fellows program at MIT, Lamont founded two start-up ventures, including a mobile software company and i30 Media, which publishes In 30 Minutes® guides. In his free time, he loves spending time with his family, geeking out on genealogy, and improving his Chinese cooking skills (he cooks a mean 三杯雞!). Follow him on Twitter at @ilamont or email him at ian@in30minutes.com.

by Ian Lamont

In part 1 of this series, I described several tools that can help authors and publishers gather and analyze data relating to their e-book releases. Now what? In this post, I am going to describe how metrics can be used to inform product and marketing decisions. I’ll wrap up with some examples from my company, […] more »

by Ian Lamont

Late last year, my publishing company released a dud. After a string of successful releases of “In 30 Minutes” technology guides, this new title had absolutely zero e-book and sales in the first three weeks of release. None. Nada. 沒有. As a small, bootstrapped operation, my company could have written it off as an embarrassing […] more »

by Ian Lamont

Are there opportunities for technology startups which target the media business? Fred Wilson — a venture capitalist who has made investments in Twitter, Zynga, Tumblr, Etsy, and FourSquare, among others — apparently thinks not. As reported on MediaShift on November 15, Wilson told an audience of CUNY students with interests in business and journalism that […] more »