Jason Feinberg

Jason Feinberg is the president and founder of On Target Media Group, a music industry online marketing and promotion company. He is responsible for business development, formulation and management of online marketing campaigns, and media relations with over 1,000 websites and media outlets. The company has served clients including Warner Bros. Records, Universal Music Enterprises, EMI, Concord Music Group, Roadrunner Records, and others with an artist roster that includes The Rentals, Flipper, Thin Lizzy, Sammy Hagar, Primus, Poncho Sanchez, Ringo Starr, Chick Corea, and many more. You can follow Jason on Twitter @otmg.

by Jason Feinberg

The pioneers of the music industry couldn’t have seen this coming in their wildest dreams. When publishers were selling sheet music in the late 1800s, the idea of people privately sharing their product, independent of location and physical constraints, would have seemed ridiculous. But now record labels have been decimated by the digital shift, and [...] more »

by Jason Feinberg

As the music industry continues to evolve and search for a sustainable and profitable business model, the direct-to-fan (D2F) approach is making great advances, from artists just starting their career up to superstars with massive fan bases. Artists marketing and selling directly to their audience is not necessarily a new or revolutionary concept — one [...] more »

by Jason Feinberg

Survival in the music industry, particularly moving forward into the digital space, comes down to two core elements — relationships and knowledge. And if you have the first one, you might not even need much of the second. One of the quickest, most effective, and fun ways to increase both your relationships and knowledge at [...] more »

by Jason Feinberg

There is an entire school of thought, as well as a sizable industry, dedicated to the optimization of websites to show up higher in Google search rankings. Search engine optimization (SEO) techniques vary from simple content changes to tricks that game Google’s system, referred to as “black hat” SEO. Optimization can be a complex topic [...] more »

by Jason Feinberg

Every year, thousands of bands, music industry professionals, and hardcore fans flock to Austin, Texas for the mighty South By Southwest (SXSW) music festival. Over the course of nine days, three distinct but interwoven conferences take place — Interactive, Music, and Film. For the uninitiated, SXSW can be an overwhelming, daunting experience. But for tech-savvy [...] more »

by Jason Feinberg

Note: This is the first post from Jason Feinberg, MediaShift’s new music correspondent. With his background in online marketing, Jason will be sharing his insights into how artists can best utilize new technology in connecting with fans. There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in [...] more »