Jennifer Woodard Maderazo

Jennifer Woodard Maderazo is the associate editor of PBS MediaShift. She is a writer, blogger and marketer, who also covers Latino cultural issues at "VivirLatino":http://vivirlatino.com/.

by Jennifer Woodard Maderazo

Wikipedia — like Google or CNN — is a name we recognize immediately when mentioned in conversation. The collaborative online encyclopedia currently ranks 8th on the Alexa list of top web destinations. Ask anyone sitting in front of a computer to find information for you on any topic. While most might turn first to Google, […] more »

by Jennifer Woodard Maderazo

Here at MediaShift, we have had some less than perfect experiences with mobile devices and the Internet. Earlier this year, Mark wrote a manifesto about what would make for a smarter smartphone. And last summer I grumbled about the bad time I was having with my new smartphone. The Treo 680 was under-delivering in the […] more »

by Jennifer Woodard Maderazo

Traditional media has always drawn a line between the reporter and the “reported to.” But citizen journalism is a phenomenon that looks to bridge the gap between the news and the people, with average folks being able to use digital technology and the Internet to create and distribute their own news. But most stories about […] more »

by Jennifer Woodard Maderazo

This morning, I received a notification on my Facebook profile that said if I sent a virtual plant to some of my friends, I’d help them “save the Earth.” If you’re a Facebook user, you probably wonder how much the incessant pleas by certain applications on the site might actually “change the world.” Modules built […] more »

by Jennifer Woodard Maderazo

Lately, it seems everybody’s a video producer. From YouTube to BlogTV to Seesmic –- it’s as if everyone’s doing something with a videocamera. Last year, I wondered if the transition from blogger to video producer and host might not be the best route for everyone. It seemed that bloggers were eager to jump formats and […] more »

by Jennifer Woodard Maderazo

Last month at the highly anticipated MacWorld conference here in San Francisco, Apple honcho Steve Jobs said some words that left many agape. Those words weren’t “Macbook Air” but “people don’t read anymore.” He was predicting a doomed future for Amazon’s new Kindle e-reader. Shocked, I’ve been going over this for weeks now, trying to […] more »

by Jennifer Woodard Maderazo

In new media circles, one of the hottest topics of recent years has been the print-to-digital shift. People pundit about it, shout “print is dead” and wallow in the sadness sparked by nostalgia for a day when this wasn’t a question. We’ve also begun speculating on whether a device like the Kindle will really ever […] more »

by Jennifer Woodard Maderazo

A lecturer in the U.K. made headlines this month when she banned her students from using Wikipedia and Google for research assignments in her classes. The professor, Dr. Tara Brabazon, said that students “don’t come to university to learn how to Google.” I’m sure they don’t, but I can imagine the fear that the ban […] more »

by Jennifer Woodard Maderazo

Because we live in an age when social media sites are our daily bread, it seems natural to turn to them as resources for writing a story. When I wrote a piece about the popularity of Facebook all over the world, I went straight to Facebook to get the user interviews I needed. And when […] more »

by Jennifer Woodard Maderazo

The spread of broadband Internet access has made online video a much better experience, allowing movie fans to catch a flick on the Net without having to rent a DVD. Depending on the kind of system and monitor you have, watching films on a computer can become almost as enjoyable as watching them on your […] more »