Michael Josefowicz

Michael Josefowicz spent 30 years at Red Ink Productions, a boutique print production brokerage he co-founded which served New York-based design studios and non-profit organizations. He came out of retirement to teach production at Parsons The New School for Design for the next 7 years. He now blogs about print at "Print in the Communication Ecology":http://sellingprint.blogspot.com/ and about the digital printing industry at "Tough Love for Xerox":http://toughloveforxerox.blogspot.com/.

by Michael Josefowicz

Point your phone at a printed page. Take a picture. Get taken to a website. That’s the power of QR codes, codes embedded in print that can link cell phones to specific websites. They’ve been doing this for years in Japan, and now they are starting to do it in Europe. Sooner or later it […] more »

by Michael Josefowicz

In my March 24 column, I talked about the “printernet,” a system of networked desktop publishing where the desktops and printers are spread throughout the whole world. This is another way of describing the new printing model of “distribute and print,” where you send a digital file via the Internet to the printing facility closest […] more »

by Michael Josefowicz

Common sense tells us that print is not going away. If print is no longer an important part of your life, that is undeniable. But to extrapolate from personal experience to a statement about what is going to happen in the world doesn’t work. But that’s exactly what many of the people foretelling the death […] more »

by Michael Josefowicz

In a recent post, I argued that the problem facing newspapers today has nothing to do with the notion that news-on-paper is not viable — instead the problem is a broken advertising sales process. Since then I’ve discovered MediaBids, which seems to have a good idea for how to fix that problem. According to their […] more »

by Michael Josefowicz

Imagine networked desktop publishing where the desktops and printers are spread throughout the whole world. Publishing means newspapers, newsletters, books and posters in mass market quantities, but versioned and personalized for specific communities and individual users. From the point of view of a writer, it would be easier than ever to see your story in […] more »

by Michael Josefowicz

The New York Times is going into the hyper-local news business, as reported by Zachary Seward at the NiemanJournalismLab. It is just one example of hyper-local — also called community journalism, beat reporting, or representative journalism — in action. Other instances include Kennesee State university Professor Leonard Witt’s Representative Journalism in Georgia and community news […] more »

by Michael Josefowicz

The discussion about micro-payments and “pay to read” goes round and round because it ignores a basic fact. Most people, most of the time, do not read newspapers. They view, scan and search newspapers. Selling words to viewers, scanners and searchers is hard, but since viewers and scanners are always background-searching for stuff they might […] more »

by Michael Josefowicz

I am delighted to have the opportunity to be the new “print correspondent” for MediaShift. Every two weeks or so I will be reporting, discussing, opining and answering comments about how new print technology can help untangle some of the problems facing newspaper companies and the future of journalism. Newspaper companies are looking for ways […] more »