Nick Mendoza

Nick Mendoza is the director of digital communications at Zeno Group. He advises consumer, entertainment and web companies on digital strategy, distribution and engagement. He blogs at The Social 7 and is the film correspondent for MediaShift. Follow him on Twitter @NickMendoza.

by Nick Mendoza

The second line of filmmaker Tim Burton’s new short story is this: It is, of course, a tweet — and one that encapsulates a new participatory era where contributions and voices from the public are reflected in all forms of art and storytelling, film included. One of the early adopters of emerging media was filmmaker [...] more »

by Nick Mendoza

South By Southwest (SXSW) is an annual gathering of interactive, film and music creatives, executives and marketers in Austin. It is the ideal setting to explore multiplatform storytelling, multiscreen experiences and projects that reflect the talents of the collective. After several days of knowledge-filled panels and hyper-networking featuring digital thought-leaders, there were a few notable [...] more »

by Nick Mendoza

The Academy Awards are less than 127 hours away. While most people haven’t seen all 10 Best Picture nominees, the Oscar-nominated reels may still be experienced through the revelry of mobile, digital and social initiatives. For moviegoers who still want the big screen experience of dreams and swans before Sunday, AMC Theatres offers the final [...] more »

by Nick Mendoza

Social Media content on MediaShift is sponsored by the John S. Knight Journalism Fellowships, a program offering innovative and entrepreneurial journalists the resources of Stanford University and Silicon Valley. Learn more here. From Pandora to Palo Alto, digital and social media grabbed movie headlines in 2010. The year started with a box office record-breaker that [...] more »

by Nick Mendoza

According to the crowdfunding pitch for the film “Art Machine,” a $1 donation will buy you “love and respect from the cast and crew.” And if you give $1,000, you get perks like a DVD and a speaking role in the film. That’s the promise from director Doug Karr and Chop Wood Carry Water Productions [...] more »

by Nick Mendoza

Tim Kring, a long-time television writer and producer, is best known as the creator of the NBC show “Heroes.” But he’s rapidly expanding his media universe — last week at Comic-Con he launched a new book project, “Shift,” which will debut in August from Crown Books. He has also created a new transmedia project called [...] more »

by Nick Mendoza

Tony Stark, better known as Iron Man, believes in “better living through technology.” Most marketers would argue that better marketing is enabled by technology as well. One of the primary game-changers today is Facebook and studios are learning how to engage audiences online to spur a better box office. Movie marketers understand the impact that [...] more »

by Nick Mendoza

Action. Animated. Documentary. Experimental. These are four of the categories that film festivals program in their schedules. But they’re also apt descriptions of the Twitter narrative that film festival organizers are weaving into their filmgoer engagement and marketing initiatives. Leslie Feibleman, director of special programs and senior programmer for the Newport Beach Film Festival, said [...] more »

by Nick Mendoza

The biggest night in movies is two days away, and everyone has an opinion as to who will win an Oscar. While there isn’t a proven formula that can tell us which film is going to win, a closer look at social media such as blogs and Twitter can provide some interesting perspective as to [...] more »

by Nick Mendoza

Do you remember August 21, 2009? Moviegoers in more than 100 IMAX 3-D theaters worldwide watched 16 minutes of footage from a new James Cameron movie. That same day, Ubisoft debuted a trailer for a videogame based on the film, and Mattel unveiled action figures inspired by the film’s characters. A day earlier, the teaser [...] more »