Nick Mendoza

Nick Mendoza is the director of digital communications at Zeno Group. He advises consumer, entertainment and web companies on digital strategy, distribution and engagement. He blogs at The Social 7 and is the film correspondent for MediaShift. Follow him on Twitter @NickMendoza.

by Nick Mendoza

Films such as “2001” and “2012” illustrate how the future has long fascinated Hollywood. With a new year on the horizon, I asked 10 executives and analysts, many of whom were in attendance at the recent Future of Film Summit in Santa Monica, Calif., for their predictions about the film industry. Below are 10 topics […] more »

by Nick Mendoza

Apocalyptic visions and alien invasions descended upon Hollywood earlier this month, to the collective delight of the digital media industry. At the American Film Institute’s DigiFest, which was produced by the AFI Digital Content Lab, attendees experienced two days of presentations and screenings focused on new media platforms and creative storytelling using digital innovations. The […] more »

by Nick Mendoza

Movie marketers are poised to see a significant boost to their online marketing budgets, according to eMarketer, which predicts studios will spend $2.7 billion by 2013 in online advertising. That’s more than double the $1.2 billion spent this year. Digital LA, a networking organization for online entertainment, marketing, advertising and tech professionals in Los Angeles, […] more »

by Nick Mendoza

Movie studios fully understand the influence that word-of-mouth reviews, whether positive or negative, have on box office receipts. Social networks are accelerating this conversation as consumers hype or hurt a movie’s perception. Many observers speculate that moviegoer talk on Twitter, which often comes straight from a mobile phone inside a theater, can impact a film’s […] more »

by Nick Mendoza

My first job was in old media. In the summer of 1986, I spent Sunday mornings constructing the San Francisco Examiner with my cousin, and venturing out via bicycle to share a heavy bundle of news, advertisements and stories from around the world. I was a paperboy. At iHollywood Forum’s Digital Media Summit in Los […] more »