Patricia Aufderheide

Patricia Aufderheide is University Professor and Director of the Center for Social Media, School of Communication, American University, and co-author with PeterJaszi of "Reclaiming Fair Use: How to Put Balance Back in Copyright" (University of Chicago Press, $12). You can give feedback at socialmedia@american.edu.

by Patricia Aufderheide

The following opinion piece is a guest post. Read more about MediaShift guest posts here. At SXSW, PBS made a bigger splash than usual at the media/tech mecca, with seven (!) panels and three films. At the new-this-year PBS Lounge (swag, free beer, comfy couches, selfies posted direct to Net), you could meet filmmakers of […] more »

by Patricia Aufderheide

SXSW panels and events take the pulse of cutting—OK, bleeding—edge trends in tech for film. Seven takeaways from panels: #1: Streaming video Open and closed video streaming platforms are now mainstream, and funding programming. In fact, according to BuzzFeed’s Summer Anne Burton, YouTube (c. 160M monthly desktop viewers) is now a lean-back, longform(ish) medium—suitable for […] more »

by Patricia Aufderheide

At the latest Media Impact Funders (MIF) event, “Remaking Public Media,” the short- and long-term impact of public media was never far from the discussion. Synergy between legacy and social media was a mantra. Documentary photography is being leveraged successfully for social change, in projects funded by The Open Society Institute’s Documentary Photography Project. “Photography should give people […] more »

by Patricia Aufderheide

Branded content, from advertising to sponsored work, has long used the skills of filmmakers and (often ex-) journalists. At SXSW 2014, unbranded content — sponsored but without an obvious pitch for product or even necessarily a direct link to the sponsor — was in full flourish, with companies recruiting for talent. The biggest question for […] more »

by Patricia Aufderheide

Is diversity an afterthought in film fest programming, or is the production pipeline just really skewed toward the same race and class segregation as the rest of society? And is there anything to do about it? The SXSW lineup is only the latest to provoke that thought for me, and it’s AJ Schnack’s gutsy call to harder-edged, more thoughtful […] more »

by Patricia Aufderheide

Creative geek Andy Baio had a hellish experience with copyright and fair use when he made “Kind of Bloop,” a weird and wonderful electronic cover of Miles Davis’ “Kind of Blue.” It’s maddening to hear his story, told in a compelling video, of acceding to astonishing payments in an out-of-court settlement. But he’s drawing the […] more »

by Patricia Aufderheide

As we listened to the 80 journalists we interviewed over the last year for a study, Copyright, Free Speech, and the Public’s Right to Know: How Journalists Think about Fair Use, we got a clear message: hard-working journalists are often confronted with copyright questions that threaten to keep them from doing their jobs well. Take […] more »