Simon Owens

Simon Owens is a former newspaper journalist and an associate editor for MediaShift. He currently works as an online analyst for "New Media Strategies":http://nms.com/. You can read more of his writing at his "blog":http://bloggasm.com/ or contact him at simon[.]bloggasm [at] gmail.com.

by Simon Owens

Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will “go viral,” leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread [...] more »

by Simon Owens

When it was reported in 2006 that the FTC would begin forcing word-of-mouth companies — which paid people to hype products to their peers — to disclose their marketing campaigns, Brian Clark predicted at the time that these rules would apply to bloggers as well. Now it looks like his prediction is coming true — [...] more »

by Simon Owens

Recently, those who visited the front page of the Miami Herald’s website began seeing a sidebar item labeled simply “Your Blogs.” If you clicked on the link it would take you to a page containing a series of headlines and little snippets of opening paragraphs in a news feed format. If you clicked on one [...] more »

by Simon Owens

Since its launch in late 2004, Digg has tried its hand with several outside advertising networks, going from an off-the-shelf Google AdSense arrangement to working with Federated Media before finally signing a deal for Microsoft to deliver its display advertisements. But in April of this year, Digg announced it would end its deal with the [...] more »

by Simon Owens

Early last month, the Wall Street Journal reported on a dying breed of newspaper baseball beat journalists. “As newspapers cut budgets and payrolls, the press boxes at major league ballparks are becoming increasingly lonely places, signaling a future when some games may be chronicled only by wire services, house organs and Web writers watching the [...] more »

by Simon Owens

In November 2007, Time Magazine columnist Joe Klein wrote a piece for the magazine chastising House Democrats for wording in their version of the Foreign Intelligence Surveillance Act. Not long after the column hit the web, Salon columnist Glenn Greenwald wrote a piece arguing that “for the sake of its own credibility, Time Magazine needs [...] more »

by Simon Owens

Artists Scott Kildall and Nathaniel Stern developed the idea to create a self-referencing Wikipedia article late last year. The plan was to write a new article, titled Wikipedia Art that was wholly devoted to the fact that the page had been created — an article that was completely meta and self-referential. The axiom that all [...] more »

by Simon Owens

The Twitter user who writes under the handle Vanityfairer would not tell me her real name. She began following me in December after I mentioned the magazine Vanity Fair in a tweet, and for the next few months we exchanged replies and direct messages about the magazine’s content and its writers. Though she made no [...] more »

by Simon Owens

For many, last week’s news that the Associated Press planned to begin to crack down on news aggregators that link and quote its content wasn’t news at all. Media industry publications have long been reporting on the friction between the AP and aggregators — a series of verbal swipes made at conferences and in news [...] more »

by Simon Owens

This week several major bloggers — most politically right-of-center — will see the shuttering of their blog ad network. Pajamas Media, which launched in 2004 and provided advertising for conservative bloggers like Glenn Reynolds and Michelle Malkin, announced earlier this year that it would close down its display advertising for blogs in order to put [...] more »