Susan Currie Sivek

Susan Currie Sivek, Ph.D., is an assistant professor in the Department of Mass Communication at Linfield College. She teaches media theory, writing, and editing, and does research on magazines, social media, and political communication.

by Susan Currie Sivek

Political magazines have found a new way to be opinion leaders during this election — in just 140 characters. Twitter is helping them publicize their print and online content and offer real-time interpretation and analysis. Reaching audiences well beyond their print readership, these magazines’ tweets may be affecting conversations about the election in intriguing ways. [...] more »

by Susan Currie Sivek

The big news in the magazine industry last week was that Newsweek, founded nearly eight decades ago, is moving to a digital-only product after a final print edition on December 31. The timing is remarkable. Three years ago this week, I wrote my first piece for MediaShift about a similar announcement from much-beloved food and [...] more »

by Susan Currie Sivek

When college students get a syllabus on the first day of class, they expect it to lay out exactly what will happen during the course: its goals, tasks and deadlines. Finding that they’re expected to deal with “flexibility,” “adaptability,” “rapid change,” and “making mistakes” might be unnerving. However, those are likely to be the characteristics [...] more »

by Susan Currie Sivek

Sometimes, it takes more than one storyteller to get a story right — especially when the subjects of the story are members of a community that often feels misrepresented by media. Thanks to multimedia storytelling tool Cowbird, photographer Aaron Huey and National Geographic were able to collaborate with the people of the Pine Ridge Reservation [...] more »

by Susan Currie Sivek

Embracing disruption? Rethinking everything? These are frightening demands in the world of higher education, usually hesitant to change. But for journalism educators, facing those fears is now a necessary part of their work. Before the audience he called the “most important” that he could address about the future of journalism, Richard Gingras, head of news [...] more »

by Susan Currie Sivek

It seems like publishing a digital magazine on the iPad should be pretty easy. With some basic design skills, time, and a bit of money, publishing an independent iPad magazine is possible. But being successful — rising on the Apple Newsstand charts, continuing to gain readers, and making money? Those are much tougher goals. Three [...] more »

by Susan Currie Sivek

Reading a print magazine doesn’t have to be a lonely experience anymore. Magpile, a new social site for magazine lovers, offers enthusiastic readers a place to share their favorite magazines and discuss them online. Founder and print magazine fan Dan Rowden, a web developer, noticed that although a number of websites let readers rate and [...] more »

by Susan Currie Sivek

How many ways can you sell magazine content? In the rapidly changing world of digital magazines, we’ve seen all kinds of variations: multimedia apps, digital replicas, individual stories, single issues, subscriptions, and even the all-you-can-read buffet model. But these variations have usually happened within the boundary of a single magazine brand, rarely blending content from [...] more »

by Susan Currie Sivek

Despite what you may have observed, you can pin more on Pinterest than recipes, home décor, fashion, and enough DIY projects for a lifetime. Much has already been written about magazines’ use of Pinterest. Because the majority of the site’s users are women, much of the coverage has focused on how Pinterest has presented opportunities [...] more »

by Susan Currie Sivek

Lights, camera … magazine article? Esquire recently released a 46-second video trailer for a story in its March print edition, available on newsstands yesterday: “Animals,” by Chris Jones, a feature about the escape and eventual killing of zoo animals in Zanesville, Ohio. Magazines have been creating videos to accompany articles for a while now. However, [...] more »