Terri Thornton

Terri Thornton, a former reporter and TV news producer, owns Thornton Communications, an award-winning PR and social media firm. She is also a freelance editor for Strategic Finance and Management Accounting Quarterly.

by Terri Thornton

Atlanta gets pretty hot in the summer, so people call it “Hotlanta.” But this week it’s more like Hoth — the ice planet from “Star Wars.” And so the hashtag “#Hothlanta” started trending. (A similar thing happened in the 2011 storm with its own #Hothlanta Flickr group.) The sky was clear that morning — no [...] more »

by Terri Thornton

Social media mistakes fascinate me. That’s because, in part, the only people who don’t make them are folks who aren’t on social media. Justine Sacco’s notorious tweet-heard-round-the-world seemed to corner the market on the sheer number of mistakes per word. In case you missed it, she tweeted, apparently just before her international flight: It appeared to [...] more »

by Terri Thornton

I was out walking one day and saw a teeny-tiny mailbox next to a great big drainage pipe. The name on the mailbox was “Piper” — apparently since the hobbit or troll or whatever-lived-there resided in the pipe. Piper, I later learned, is a neutered feral cat that’s become the unofficial mascot of the Beltline, [...] more »

by Terri Thornton

My high school-age son gets lots of information from lots and lots of colleges. One that caught his attention was a place I’d barely heard of — Flagler College. How did they do it? With videos. This is more than a mom being surprised at what her kid learned on the Internet. It’s an example [...] more »

by Terri Thornton

“Twitter is a frenemy.” That’s how CNN’s new president, Jeff Zucker, described the cable news network’s relationship with social media. In a combination luncheon speech and informal press conference at the Atlanta Press Club this week, he said the network uses, relies on — and is scared by — social media. While it’s an important [...] more »

by Terri Thornton

Radio legend Paul Harvey was such a great storyteller that he could totally enthrall you before you realized you were listening to an ad. Click on the image for the entire series. Today, you’d call that sponsored content. The larger term is native advertising — strategies that mesh branded messages into the media where they [...] more »

by Terri Thornton

One of my favorite things about social media is the way it breaks down the wall that separates journalists from the people most interested in their work. It wasn’t that long ago that a letter to the editor was the best and sometimes only way to get a newspaper’s attention. (Unfortunately, it wasn’t all that [...] more »

by Terri Thornton

Click to read our whole series It’s an Olympic achievement. Not just the London Games, but the social media infrastructure behind them. People definitely engaged online during the 2010 Winter Games in Vancouver. But new apps, better mobile devices, and an Olympic policy encouraging athletes to use social media mean that fans will have more [...] more »

by Terri Thornton

More than a decade ago, I was driving down a Tampa, Fla., street when I saw one of the most amazing things I’d ever seen — and may ever see. A space shuttle, piggybacked on a jumbo jet, came out of nowhere and seemed to fill the entire sky. It was massive — seeing it [...] more »

by Terri Thornton

If you own your computer, you should own the data that’s on it. That’s the message from Federal Trade Commission Chairman Jon Leibowitz. At a Washington press conference — also broadcast — the FTC issued a new report on Internet privacy. Leibowitz praised how far the nation’s come in protecting data, even from this time [...] more »