Terri Thornton

Terri Thornton, a former reporter and TV news producer, owns Thornton Communications, an award-winning PR and social media firm. She is also a freelance editor for Strategic Finance and Management Accounting Quarterly.

by Terri Thornton

My favorite technology — augmented reality, or AR — lets anybody feel like Harry Potter, except that you make magic with a computer or mobile device instead of a wand. I call it “real life, only better” because it takes a live scene and puts useful or entertaining images, video, graphics — whatever — on […] more »

by Terri Thornton

An avatar, for lack of a better explanation, is our incarnation on the Internet — the virtual Halloween costume we wear every day. Whether it’s an animated alter ego in a game or online community, or a two-dimensional Facebook profile picture or Twitter “Twavatar,” your avatar is how the online world sees you. It’s also […] more »

by Terri Thornton

When social media first gained attention, I heard many people scoff that these online connections couldn’t possibly be real friends. Some even used “Facebook friend” as a synonym for shallowness, fearing people might trade face-to-face interaction for a virtual life online. But many years, re-tweets, meet-ups, event invitations and birthday wishes later, the majority of […] more »

by Terri Thornton

My first internship was covering state politics. College parties were nothing compared to the drinking, carousing and eye-opening public behavior I saw during the legislative session. It was the 1970s — a mere decade after the “Mad Men“ ’60s. Each week brought a new jaw-dropper, such as when a legislator told me he’d be happy […] more »

by Terri Thornton

When it comes to Facebook, what goes up may not come down, at least not without a fight. In many cases, the social networking giant has been slow to act when it comes to offensive content and fake profiles. Robin Sinkhorn, mother of actress Lauren Potter, who plays Becky in the popular TV series “Glee,” […] more »

by Terri Thornton

Every city has at least one iconic street. New York has Broadway. Los Angeles has Sunset Boulevard. Chicago has Lake Shore Drive. Atlanta? It has Peachtree Street. And one frozen night in early January, within blocks of the house where Margaret Mitchell wrote “Gone with the Wind,” Peachtree became more than a street — an […] more »

by Terri Thornton

Social Media content on MediaShift is sponsored by the John S. Knight Journalism Fellowships, a program offering innovative and entrepreneurial journalists the resources of Stanford University and Silicon Valley. Learn more here. When Joshua Levs left NPR’s Atlanta Bureau to become a correspondent for CNN, he found that something was missing. Specifically, it was time. […] more »

by Terri Thornton

You point your wireless device — cell phone, iPad, whatever — at a graphic on a box of unassembled furniture and then the instructions, complete with 3-D diagrams, instantly appear on-screen. Point at a piece of paper and it’s suddenly a game board shared by friends across the room or across the world. This is […] more »

by Terri Thornton

Earlier this year Kevin Gentzel, the chief revenue officer of Forbes, took a look at what the chief marketing officers in the Forbes CMO Network were doing with their companies. He realized they were becoming content creators — and that this had big implications for his magazine and other traditional media. Gentzel said this underscored […] more »