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EducationShift
5 Challenges for Small College Media and How to Overcome Them
When people talk about online innovation in college media, they tend to start big and stay there. And it's true that large circulation college newspapers (and big name journalism programs) have been doing some impressive things online, but the need to innovate extends to smaller journalism programs as well. And for them, the challenges can be daunting. So what are...
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AdvertisingShift
College Newspapers Finally Hit by Economic Downturn
As the newspaper industry has struggled with declining revenue, some analysts predicted that college newspapers would weather the storms of the changing media environment better than their peers in the wider industry. (See also this Chronicle of Higher Education article.) Now the national economy indicates that the future might not be quite so rosy: The widespread economic pains in the...
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EducationShift
College Media Has Come A Long Way Online
With the swift pace of change in the media landscape, it's easy to overlook how far college news media has come in a short time. There has been some great innovation in college media, even as some lag behind. I was prompted to reflect on this last month, after reading Going Digital, an Inside Higher Ed article by Brian Farkas,...
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