Business

Main photo by Matt Scott on Flickr. and used here with Creative Commons license.
Screen Shot 2014-11-18 at 2.47.19 PM
AdvertisingShift
by Simon Owens

After his firing from CNN, Chez Pazienza spent several years adrift, unable to find steady work. In 2008, Pazienza, then a producer for CNN’s “American Morning,” was called into the office of his boss and, as he recounted later, informed that his name had been “attached to some, uh, ‘opinionated’ blog posts.” Unbeknownst to his superiors until […] more »

Education
by Kate Nash Cunningham

As part of the work we are doing with the New Mexico News Port project at the University of New Mexico covering local elections, one of our goals is to provide a forum to engage readers — and particularly students — with politicians. Our news site was born this semester, and while it’s been populated […] more »

Business
by Lane Becker

This guest post from Code For America’s Lane Becker also appeared on The Hill. Read more about MediaShift guest posts here. Government’s ability to keep pace with our digital society is hindered by legacy regulation and archaic procurement practices that have grown around it. Citizens regularly encounter elegant, easy-to-use technologies in almost every aspect of […] more »

Business
by Sachin Kamdar

The following is a guest post. Read more about MediaShift guest posts here. Almost three years ago I wrote an article about “Why Publishers Are About to Go Data Crazy.” This prediction came true, but the degree that publishers have gone “data crazy” wildly beat my expectations. Publishers now have the ability to capitalize on […] more »

Collaboration
by Sonia Paul

With the U.S. midterm elections still fresh on people’s minds, the timing couldn’t have been better for PBS MediaShift to produce a workshop focused on open data and government accountability on Nov. 6. Sponsored by the Donald W. Reynolds Journalism Institute at the University of Missouri and hosted by the Washington Post, the all-day workshop included collaborative improv exercises […] more »

Culture
by Geoffrey King

The following is a guest post from CPJ. Read more about MediaShift guest posts here. The revelation that the FBI sent a fake Associated Press story containing malware to a teenager suspected of making bomb threats has brought “spear phishing” back into the public consciousness. The technique, which combines malicious software with social cues tailored […] more »

AdvertisingShift
by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

Citizen Journalism
by Reuben Stern

This week we explore three examples that mine electronic Web data to inform news coverage. PART 1: Vocativ The news organization Vocativ uses sophisticated online surveillance tools that dive into the “deep Web” to find and surface newsworthy items. Chief Executive Officer Scott Cohen tells us how the combination of intelligence technology, data analysts and […] more »

AdvertisingShift
by Jason Kint

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. Much of the digital content industry is lost today in discussions about the blurred line between publisher […] more »


Check out MediaShift Sponsorship opportunities!

Newsletters

MediaShift delivers the best news on media and technology directly to your in-box.

Stay Informed

Get MediaShift Daily via Email

Follow us on Social

Who we Are

MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

If you're interested in submitting a guest column, see our guidelines here.