Business

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Business
by Nicholas White

A few months ago, noted investor Marc Andreessen proclaimed his bullish-ness about the state of the news industry, predicting it would grow 100 times. It was a nervy claim to make, in a time when snackable content is all the rage and virality is the most coveted status in media. So no one was surprised [...] more »

MobileShift
by Reuben Stern

This week we find out why the founder of the startup SpokenLayer sees value in turning text stories into audio files, and we learn how WNYC expanded its mobile app to include personalized playlists. PART 1: SpokenLayer While several technologies have come (and gone) that automatically create audio or video files from text, the startup SpokenLayer has [...] more »

Business
by Molly Yanity

As we embark upon the 2014-15 academic year, it seems every time we turn around, another announcement is made that a school is launching a sports communication program of some sort. Big schools like Arizona State and Georgia are doing it. Small schools are doing it, too. In 2007, Dr. Marie Hardin – now dean [...] more »

MobileShift
by Reuben Stern

This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media. Launched in 2006 as an experiment in making things go viral, BuzzFeed has since ballooned into a media empire that will continue expanding thanks to another $50 million in outside investment. The site attracts millions of visitors every month [...] more »

Collaboration
by Amelia Senter

Encouraged by the great feedback we received following last month’s Collab/Space in New York highlighting intrapreneurial projects, we’re now taking Collab/Space to Chicago to workshop promising media startups in the Midwest and beyond. Collab/Space Chicago will take place at TechNexus’ headquarters in the Lyric Opera Building, on September 24, the day before the ONA14 conference. [...] more »

Collaboration
by Mark Glaser

For so long in public media, there has been a dream of interoperability and collaboration where local public stations could share and mix content from other stations around the country seamlessly. While many previous digital initiatives have come and gone, the Public Media Platform (PMP) has found its sea legs. A non-profit birthed from NPR, [...] more »

Business
by Angela Washeck

Matt McAlister, who serves as director of digital strategy at Guardian Media Group, had a vision for collaborative, crowdfunded journalism that would facilitate two different kinds of communities. That vision has become Contributoria, which allows independent writers to pitch stories that are supported by people who like their ideas. And the finished result ends up not [...] more »

MarketingShift
by Reuben Stern

This week we see how a platform like Newscred is helping brand marketers assemble news stories to engage current and potential customers, and we find out what attributes contribute to a video going viral. PART 1: Content marketing via Newscred Newscred is one of several content marketing platforms designed to help commercial companies curate content for [...] more »

Collaboration
by Angela Washeck

Here’s a list of current media and journalism fellowship programs, including deadline for applying. If we’re missing any major programs, please use our Contact Form to let us know, and we’ll add them to the list.  August 2014 Deadlines Galloway Reporting Fellowship on Human Rights in Africa Various locations The Galloway Family Foundation will award three reporting [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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