Business

David Gehring discusses how media organizations can partner with Google for growing, engaging and monetizing their audiences.
Photo by zilverbat on Flickr and used here with Creative Commons license.
Business
by Michelle Manafy

The following is a guest post. See more information about MediaShift guest posts here. While many are waiting for “the year of mobile” to finally arrive, that very idea may have already become passé. As comScore revealed in its new research, “although smartphones have been in the hands of consumers for a long time, these [...] more »

Education
by Eric Newton

When Charlie Beckett asked me to join the Polis journalism conference this week at the London School of Economics and Political Science, he showed the depth of his university by asking a surprisingly practical journalism question for a school ranked No. 2 in the world in the research-laden “communication and media studies” field. Beckett wanted to know about the newest [...] more »

Business
by Paul Lentz

Everyone is talking about wearable tech and Internet-connected or “smart” devices. And rightfully so. According to the research firm Canalys, the market is expected to triple in size next year alone based on mainstream consumer adoption. However, few are talking about the implications for digital publishers and why they should pay attention. From Pebble and [...] more »

AdvertisingShift
by Angela Washeck

AUSTIN, TEXAS — On Thursday, media professionals, researchers and academics gathered to address the increasingly tricky, ever-present question looming over the journalism industry: in the digital era, what are the best revenue sources for news? The workshop was organized by Jake Batsell, a Texas Tribune fellow who was tasked with studying the non-profit success of [...] more »

MobileShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see how Cinematique adds touch-screen interaction to video, how sensors are being employed to create new kinds of journalism and how some news organizations are shifting their thinking toward mobile audiences. PART 1: Cinematique A platform called Cinematique is making it possible for viewers of mobile video [...] more »

MarketingShift
by Angela Washeck

It seems there is more talk than ever about “personal brand journalism.” As journalists, we’re told all the time to “brand ourselves” online and given endless opportunities to beef up our digital footprint with portfolios, social media accounts where our opinions are the star, and fancy websites complete with self-portraits. But in the pursuit of fair [...] more »

BookShift
by Carla King

Many tools for self-publishers have gotten so good that they’re maturing to serve groups, co-ops and small press with cloud-based and collaborative features. Here’s a range of tools and services you might consider if you’re growing, or growing out of, your current suite of tools. Remember, you’re not the only one who’s growing — many [...] more »

Business
by Emily Corio

This post is co-authored by Maryanne Reed. On the morning of January 9, 2014, the air around Charleston, W.Va., smelled different, unnatural, but not entirely unfamiliar. It was around 8:15 a.m. when residents first reached state environmental and health officials to complain about the odor. They described it as smelling like licorice. By late morning, [...] more »

AdvertisingShift
by Angela Washeck

Revenue strategies and the rise of digital and mobile are heavy on the minds of media players, investors and consumers, perhaps more than ever before. That’s according to this year’s State of the News Media report from the Pew Research Center’s Journalism Project. The report — in its 11th year — analyzes where the media [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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