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4MR
4 Minute Roundup: Media Company Layoffs; Omidyar Startup
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the deep layoffs that are planned at AOL, the AP and BusinessWeek. In the case of AOL, the company plans to shed one-third of its workforce, or 2,500 staffers. eBay founder Pierre Omidyar announced plans to launch a news startup in Hawaii that will combine... more »
Section Authors
Who We Are
MediaShift tracks how new media -- from weblogs to podcasts to citizen journalism -- are changing society and culture.
5Across
5Across: Social Media Marketing 101
There's a new series of demands being made in company meetings everywhere: "What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!" But before companies large and small -- as well as non-profits and charities -- jump into social media, they need to take a deep...
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NewspaperShift
The Shutdown of UWIRE and the Implications for College Media
Last month, UWIRE.com, an edited college media newswire, mysteriously vanished from the Internet. "UWIRE, a popular service that aggregated articles from student newspapers across the country, promoting student journalism both within higher education and to the outside world, has disappeared," wrote Simmi Aujla for the Chronicle of Higher Education earlier this month. Today, visitors to the site receive an error...
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MovieShift
DigiFest Examines DIY to Big Budget Special Effects for Films
Apocalyptic visions and alien invasions descended upon Hollywood earlier this month, to the collective delight of the digital media industry. At the American Film Institute's DigiFest, which was produced by the AFI Digital Content Lab, attendees experienced two days of presentations and screenings focused on new media platforms and creative storytelling using digital innovations. The event spotlighted advanced productions from...
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4MR
4 Minute Roundup: Murdoch-Google Spat; Ft. Hood Shooting on Twitter
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at recent comments by News Corp. honcho Rupert Murdoch about taking his content out of Google searches, and how many people reacted to it. Plus, many news organizations made Twitter Lists to cover the Ft. Hood shooting, but the Austin American-Statesman had an excellent Twitter feed...
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AdvertisingShift
Can Salon's Revamp Help it Stop Bleeding Money?
Salon.com was a pioneering website launched in 1995 by former editors of the San Francisco Examiner, mixing opinion and investigative reporting with a sharply progressive slant. Although the company went public at the height of the dot-com boom in 1999, it had lost more than $80 million by 2003, and lost $4.6 million in the fiscal year ending March 31,...
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BookShift
Speculative Fiction Novelists Find Success with Online Donations
Over the years, many authors have tried versions of the online donation model, with mixed results. But one specific genre of writers, speculative fiction, seems to be experiencing a moderate level of success. Back in 2000, Stephen King became one of the first major authors to offer a book online using an "honor system" to solicit donations. The book was...
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Hyper-Local
TheDigitel.com Brings Human Context to Local News Aggregation
Many news websites are working to refocus on local news, and often this means turning to automated aggregation. One hyper-local startup in Charleston, S.C., is blending links, community and visuals to try and redefine aggregation by giving it a human context. TheDigitel.com was launched by Ken Hawkins in June 2008, and recently received its first round of venture capital funding...
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4MR
4 Minute Roundup: Scoble on Twitter Lists; Time, Newsweek Hurting
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at Twitter Lists and how they allow people to group the people they follow on Twitter. Some say they might replace RSS feed readers. Robert Scoble answers Just One Question about how Twitter Lists have changed his life. Plus, magazines are hurting once again, with Time...
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Thought Leader Q&A
Harold Evans Sees Bright Future for Print-on-Demand Newspapers
Evans is the editor-at-large for The Week magazine. He has written numerous books, but his most recent is called "My Paper Chase," a fascinating memoir covering his early years as a cub reporter, copy editor and eventually editor and publisher over decades of distinguished work. He connects what happened in those early years to the changes wrought by technology and the Internet, and what he sees as he watches his wife, Tina Brown, co-found and manage The Daily Beast.
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MagazineShift
Did the Web Kill Gourmet Magazine?
The murder happened in the kitchen with a laptop. That possible explanation for the death of Gourmet magazine sounds like a solution from the game Clue. The 68-year-old food magazine met its end this month when publisher Condé Nast cut it and two other magazines. Some blamed Gourmet's demise on the Internet and its theft of the print audience. It's...
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NewspaperShift
Cats Sleeping with Dogs? Rival News Orgs Share Content, Revenues
Next month, newspapers all over the United States will begin sharing sports stories online and in print as part of an initiative that sprung from the Associated Press Sports Editors. Then, early next year, the Washington Post and Bloomberg will unveil a new co-branded business section on the paper's website that will offer content from both organizations. These are just...
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AdvertisingShift
8 Tips to Make Sponsored Tweets Work
If Twitter the company is not interested in putting advertising in its product right now, other companies have proven they can do it on their own. There has been an explosion of startup companies that place "sponsored tweets" into Twitter feeds and split the ad revenue with Twitterers. The first one to sell ads into Twitter feeds, Magpie, says...
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MovieShift
Universal's Neil: Original Videos, Word of Mouth Key for Online Promotion
Movie marketers are poised to see a significant boost to their online marketing budgets, according to eMarketer, which predicts studios will spend $2.7 billion by 2013 in online advertising. That's more than double the $1.2 billion spent this year. Digital LA, a networking organization for online entertainment, marketing, advertising and tech professionals in Los Angeles, hosted a "Movie Marketing: Online,...
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MusicShift
Record Labels Are Losing Power to Fans, Artists
Over the past month, I received a significant amount of feedback on my recent MediaShift article, What Will Record Labels Look Like in the Future?. People from all areas of the music industry reached out and shared their feelings on future business models, and strategies for moving forward. Regardless of their background, practically every person I spoke with agreed on...
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Business
What Newspaper Cartoonists Can Learn from Web Comics
Earlier this month, Randall Munroe, creator of the hugely popular web comic xkcd, announced on his blog that he would be publishing a book collection of the strip. Given the number of six-figure book deals that major book publishers have thrust upon popular bloggers, there's little doubt that Munroe's millions of monthly readers could have easily garnered him a similar...
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4MR
4 Minute Roundup: Bay Area News Project; FCC and Net Neutrality
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the new Bay Area News Project, a non-profit startup with $5 million in funding from financier Warren Hellman, in association with KQED and UC Berkeley's Graduate School of Journalism. Plus, the FCC's new chairman Julius Genachowski makes waves by supporting new rules for Net neutrality,...
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Business
Can Memberships, Clubs, Cruises Keep Media Companies Afloat?
Late last month, an ad for a new job appeared on the Guardian's careers website. The position for "General Manager - Guardian Club" was notable because it signaled an important initiative at the paper in the form of a new entity, the Guardian Club. "The club will make our most committed readers/users feel they are genuinely part of our organization...
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New Mediation
The Great Debate on Micropayments and Paid Content, Part 2
In Part 1 of the great micropayments debate, David Carr tried valiantly to defend the idea of charging for heavy-hitting journalism online, while Mike Masnick disagreed vehemently, saying micropayments would seal the doom of newspaper companies. Can the two debaters be brought together to find some common ground? Read on for Part 2. Major Media Without Walls Mike Masnick: We...
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New Mediation
The Great Debate on Micropayments and Paid Content, Part 1
Newspapers need to start charging for online content to survive. If newspapers charge for content, it will hasten their extinction. These are the opposing views in the very heated debate going on among newspaper publishers, editors, journalists and new media mavens. While pay walls for newspaper content have had mixed success -- with the Wall Street Journal Online being the major shining example -- the idea of micropayments for news stories is once again gaining supporters.
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Citizen Journalism
Can Allvoices Succeed as Citizen Journalism Platform?
With Examiner.com recently buying out citizen media site NowPublic for a reported $25 million, the attention turned to similar independent sites such as Allvoices. Would it now become buyout fodder for a mainstream media company, or would it suffer the fate of so many citizen journalism sites that came before it, shutting down before finding a successful business model? To...
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MovieShift
Movie Apps Get Social as Studios Integrate Facebook Connect
Movie studios fully understand the influence that word-of-mouth reviews, whether positive or negative, have on box office receipts. Social networks are accelerating this conversation as consumers hype or hurt a movie's perception. Many observers speculate that moviegoer talk on Twitter, which often comes straight from a mobile phone inside a theater, can impact a film's opening weekend. As a result,...
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Legal Drama
Was Twitter Document Theft, and Publication by TechCrunch, Legal?
In June of this year, the personal email account of a Twitter employee was accessed, apparently as a result of an insecure password. By Twitter's own account, the unauthorized access to that account was the first in a series of actions that ultimately gained the hacker (who calls himself "Hacker Croll") access to Twitter corporate documents that were maintained...
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4MR
4 Minute Roundup: EveryBlock Sale to MSNBC.com; Report from Gnomedex
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent sale of micro-local data site EveryBlock to MSNBC.com and the issue of its open source code. Plus, Washington Post announced it would discontinue hyper-local site LoudonExtra.com. I also have a special report from tech conference Gnomedex, where UW teacher Kathy Gill is teaching...
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EducationShift
Journalism Students Need to Develop Their Personal Brand
As a journalism professor, I have found there is one thing guaranteed to set off a flurry of frenzied activity in the classroom. It has nothing to do with exams or story deadlines. Rather, it is prompted by a simple question to students: How many own your name as a domain name? This seemingly innocuous question acts as a trigger,...
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MusicShift
What Will Record Labels Look Like in the Future?
The pioneers of the music industry couldn't have seen this coming in their wildest dreams. When publishers were selling sheet music in the late 1800s, the idea of people privately sharing their product, independent of location and physical constraints, would have seemed ridiculous. But now record labels have been decimated by the digital shift, and are rethinking their entire business...
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MovieShift
Digital Media Summit Explores New Models for Promotion and Creation
My first job was in old media. In the summer of 1986, I spent Sunday mornings constructing the San Francisco Examiner with my cousin, and venturing out via bicycle to share a heavy bundle of news, advertisements and stories from around the world. I was a paperboy. At iHollywood Forum's Digital Media Summit in Los Angeles last month, editors at...
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4MR
4 Minute Roundup: Murdoch's Pay Gambit; WaPo/Gawker Tussle
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent comments by News Corp. mogul Rupert Murdoch, who says he wants to make people pay to see content on all his news sites. The comment split people into two camps: those who think news sites will have to charge something; and those who...
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Social Media
URL Shorteners Help Track Links, Take Heat for Framing
If there's any doubt that an online titan can be easily overthrown, look no further than the URL shortener Tinyurl.com. For years, it was the most popular of its kind and the dominant (and default) URL shortener for Twitter. Then a few months ago I began to notice that it had all but disappeared from my own Twitter feed. With...
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4MR
4 Minute Roundup: Microsoft-Yahoo Search Deal; Chris Anderson Goes 'News'-Free
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent complex search deal between Microsoft and Yahoo, with Microsoft's Bing search engine to run queries on Yahoo, and Yahoo getting 88% of revenues. Plus, Wired editor Chris Anderson recently got in trouble with an interview he gave to Der Spiegel, saying he no...
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PhotoShift
Can Citizen Photo Agency Demotix Succeed Where Scoopt Failed?
Recently, the "citizen photo agency" Demotix has had reason to celebrate. The site gained fame by selling front-page photos to the New York Times taken by Iranians who captured shots of protests after the disputed presidential election in Iran. Then came another seminal moment when the site got the only shot of Harvard professor Henry Louis Gates Jr. in handcuffs...
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PoliticalShift
The Highs (and Lows) of Public Officials on Twitter
Are high profile public officials using Twitter as a noble tool to bypass the proverbial "mainstream media filter" and communicate directly with constituencies? Or do they just see it as yet one more wall in the online echo chamber, something merely to influence and/or amplify mainstream media stories? The answer probably lies somewhere in between as I found from examining...
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Public Relations
How PR People Can Tactfully Locate, Pitch Influential Bloggers
Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will "go viral," leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread of content online -- big-name...
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4MR
4 Minute Roundup: TechCrunch's Twitter Docs; YouTube Profits?
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the controversy surrounding tech blog TechCrunch posting internal documents from Twitter that were obtained from a hacker stealing them. Some people defend TechCrunch as running newsworthy documents, while others think they are harming Twitter too much. I also look at possible profits coming from video...
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MarketingShift
Personal Branding Becomes a Necessity in Digital Age
In 2007, Atlantic Media's director of digital strategy Scott Karp was named one of the 40 most influential people in publishing by Folio magazine. But Folio wasn't honoring Karp for his work at Atlantic, which publishes the Atlantic Monthly magazine, but was instead fawning over the work Karp did at his personal blog, Publishing 2.0, which covered how technology is...
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Business
What does journalism cost? That's a question that's being batted around a lot lately as the economic case for and against traditional newsrooms gets made in the press, on the web, and certainly across well-polished boardroom tables. In an article on J-Source, Kirk LaPointe, managing editor of the Vancouver Sun, argued that when the cost of news is sliced and...
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MediaShift
MediaShift Looking for Editor, Salesperson, Marketer, Correspondents
I want to update readers on some contract job openings here at PBS MediaShift. Even with the harsh economic downturn (and maybe because of it), I feel like the time is right to actually expand what we're doing here rather than pull back. These kinds of lulls often create openings to make something new or build upon what you've got....
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4MR
4 Minute Roundup: NYTimes.com Charging?; AP's Sotomayor Blog
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the latest move by the New York Times to survey print subscribers to see if they will pay for access to the website -- on top of what they're paying for the print edition. Plus, the Associated Press launched a Twitter feed and blog with...
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Weblogs
Some Bloggers Welcome FTC Scrutiny for Paid Reviews
When it was reported in 2006 that the FTC would begin forcing word-of-mouth companies -- which paid people to hype products to their peers -- to disclose their marketing campaigns, Brian Clark predicted at the time that these rules would apply to bloggers as well. Now it looks like his prediction is coming true -- and bloggers are taking the...
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Thought Leader Q&A
Edelman's Steve Rubel Switches from Blog to Lifestream
I spoke with Rubel a couple months ago when he was visiting San Francisco for the Ad:tech conference. We met at B Restaurant near Moscone Center and I interviewed him with my Flip camera. We talked about his balancing act as a blogger/journalist/PR person, how PR is shifting with the advent of social media, and what lessons Edelman and Edelman's client Wal-Mart have learned from previous missteps online.
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Weblogs
Newspapers Try Again with Local Blog Networks
Recently, those who visited the front page of the Miami Herald's website began seeing a sidebar item labeled simply "Your Blogs." If you clicked on the link it would take you to a page containing a series of headlines and little snippets of opening paragraphs in a news feed format. If you clicked on one of the links, it would...
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MusicShift
The Time is Right for Direct-To-Fan Marketing of Music
As the music industry continues to evolve and search for a sustainable and profitable business model, the direct-to-fan (D2F) approach is making great advances, from artists just starting their career up to superstars with massive fan bases. Artists marketing and selling directly to their audience is not necessarily a new or revolutionary concept -- one can find examples of artists...
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AdvertisingShift
Will Digg Users Bury New Digg Ads System?
Since its launch in late 2004, Digg has tried its hand with several outside advertising networks, going from an off-the-shelf Google AdSense arrangement to working with Federated Media before finally signing a deal for Microsoft to deliver its display advertisements. But in April of this year, Digg announced it would end its deal with the software giant in favor of...
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NewspaperShift
Being in the hospital on an I.V. for a number of days put me in touch with the suffering of newspapers. I was down but not out. I have polycystic kidney disease (PKD) and one of my cysts had ruptured, causing severe pain and the temporary loss of kidney functioning in my right kidney. Not fun. But while I was...
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Public Relations
Issue Advocacy on the Internet, Part 2
On May 7, I published an introduction to issue advocacy on the Internet, which looked at three opportunities and three challenges to communicators who hope to take their advocacy campaign online. Online content, I pointed out, is interactive (as opposed to merely informational), syndicatable (as opposed to confined or static) and permanent (as opposed to fleeting or disposable). These three...
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Legacy Media
WSJ's D Conference Fumbles Transition to Web 3.0
CARLSBAD, CALIF. -- The organizers of the tony, high-priced tech conference known as D All Things Digital, included a manifesto of sorts in the program guide titled "Welcome to Web 3.0." In that treatise, organizers Walt Mossberg and Kara Swisher define Web 3.0 as "the real arrival, after years of false predictions, of the thin client, running clean, simple...
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NewspaperShift
QR Codes Connect Print to the Web
Point your phone at a printed page. Take a picture. Get taken to a website. That's the power of QR codes, codes embedded in print that can link cell phones to specific websites. They've been doing this for years in Japan, and now they are starting to do it in Europe. Sooner or later it will get to the States....
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4MR
4 Minute Roundup: WSJ's Social Media Guidelines; NYT's Pay Plans
Here's the latest 4MR audio report from MediaShift. This week I look at the Wall Street Journal's code of conduct for reporters and editors, with guidelines for using Twitter and social media sites. Plus, the New York Times is considering two different plans for charging for online content -- a metering system and subscription system -- according to a report...
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MobileShift
Live-Blogging EconSM Gathering About Social Networking on Mobiles
SAN FRANCISCO -- I am at the UCSF Mission Bay Conference Center right down the hill from where I live in Potrero Hill. Yes, it is "Bike to Work Day" today in San Francisco, but I couldn't bike down in nice clothes. So I split the difference and walked most of the way here. The topic is how social...
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5Across
Twitter Mania: Will Twitter Change the World?
Twitter has become a multi-headed phenomenon since MediaShift devoted a week to covering micro-blogging two years ago. Twitter is now established as a new form of communication, an early warning system for breaking news, and a startup company in San Francisco that has no discernable income. And with the power of Oprah, CNN and Ashton Kutcher, it has become...
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Public Relations
Issue Advocacy on the Internet, Part 1
The Internet has been alternately characterized as participatory, conversational, and collaborative. By empowering its users to create (not just consume) content, it is by design a more democratic medium than any other. There has been plenty of discussion about how, by giving everyone a public voice, the Internet is upending conventional power dynamics and enabling a new generation of opinion...
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Business
Live-Blogging RJI Symposium on New Tools, New Business Models
COLUMBIA, MO -- I am at the new Reynolds Journalism Institute building on the campus of the University of Missouri, my alma mater. It's interesting to be in a new building looking out on a campus that is so familiar and so different now. The mission of the RJI is to "develop and test ways to improve journalism through...
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MusicShift
How Bands Can Avoid Making 7 Big SEO Mistakes
There is an entire school of thought, as well as a sizable industry, dedicated to the optimization of websites to show up higher in Google search rankings. Search engine optimization (SEO) techniques vary from simple content changes to tricks that game Google's system, referred to as "black hat" SEO. Optimization can be a complex topic -- read Mark Glaser's article...
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NewspaperShift
The Fallacy of the 'Print Is Dead' Meme
Common sense tells us that print is not going away. If print is no longer an important part of your life, that is undeniable. But to extrapolate from personal experience to a statement about what is going to happen in the world doesn't work. But that's exactly what many of the people foretelling the death of print are doing. That's...
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Guides
Your Guide to Local Watchdog News Sites
As each metro newspaper downsizes and cuts staff, those reporters are considering their next moves. These sites offer a temporary safe haven for reporters, a chance to not only continue to do reporting, but to do it online in new ways. Rather than write sparingly for the print newspaper, they can now blog more frequently about more subjects and write longer pieces. They might take photos and video to go along with their text stories.
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NewspaperShift
Ohio Newspapers Share Content, But Don't Give Up Hope for AP
For many, last week's news that the Associated Press planned to begin to crack down on news aggregators that link and quote its content wasn't news at all. Media industry publications have long been reporting on the friction between the AP and aggregators -- a series of verbal swipes made at conferences and in news articles that perhaps reached an...
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Thought Leader Q&A
How Tech Publisher IDG Grows Revenues During Recession
Patrick McGovern, IDG: "[At InfoWorld.com] our audience numbers and frequency of visits soared. Even though we gave up 40% of revenues from stopping print, we actually had 10% more revenue growth absolutely. The online revenue didn't only make up for the missing print revenue, but we actually had absolute growth."
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Public Relations
Amazon's Fail: Not Using Social Media to React to #AmazonFail Meme
In what some initially speculated to be a homophobic new expurgation policy, Amazon.com removed hundreds of gay and lesbian themed books from its sales rating system, effectively concealing these books from online shoppers. Some titles were completely delisted from Amazon's search engine. The controversy may never have provoked such widespread media attention -- or an official company response -- if...
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Business
College Media Miss Opportunities Covering the Economic Crisis
If you're like me, you know more about economics now than you ever thought you'd want to know. I can describe a Credit Default Swap (CDS), a Collateralized Debt Obligation (CDO), a Mortgage Backed Security (MBS), mark-to-market accounting, and the LIBOR index, not to mention the Toxic Asset Relief Program (TARP), U3 and U6, and the difference between a liquidity...
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5Across
Everywhere you look there are dark signs for newspapers: bankruptcies, less print editions, the threat of closings in San Francisco and Boston, layoffs and pay cuts. But the journalism of newspapers will live on in digital form online. How will this after-life look? We brought together five people for the latest episode of 5Across who are working for newspapers...
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AdvertisingShift
MediaBids Could Help Solve Ad Sales Process for Hyper-Local Pubs
In a recent post, I argued that the problem facing newspapers today has nothing to do with the notion that news-on-paper is not viable -- instead the problem is a broken advertising sales process. Since then I've discovered MediaBids, which seems to have a good idea for how to fix that problem. According to their website: Since its online launch...
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Legacy Media
Collaboration the Key to Future of Investigative Journalism
BERKELEY -- The second day of the Logan Symposium at UC Berkeley is more of a half-day with one panel devoted to the future of investigative journalism and a brunch at the Frontline World offices near campus. Just like last year, I had trouble getting an Internet connection in the journalism school library so had to live-Twitter the panel and...
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4MR
4-Minute Roundup: HuffPost Investigative Fund; AP on Mobile Apps
Here's the latest 4MR audio report from MediaShift. This week I look at the new Huffington Post Investigative Journalism Fund, which has $1.75 million to start a new non-partisan site that will do investigative work and then give it away to any news organization. I also look at the latest moves by Disney, distributing video on YouTube and possibly on...
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AdvertisingShift
Political Blogs' Double Whammy: Post-Election, Deep Recession
This week several major bloggers -- most politically right-of-center -- will see the shuttering of their blog ad network. Pajamas Media, which launched in 2004 and provided advertising for conservative bloggers like Glenn Reynolds and Michelle Malkin, announced earlier this year that it would close down its display advertising for blogs in order to put more focus on its online...
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4MR
4-Minute Roundup: All Things Twitter!
Here's the latest 4MR audio report from MediaShift. This week is a special edition devoted almost entirely to Twitter. I talk about the huge popularity of Twitter now -- with 9.8 million unique visitors to its website alone in February, according to comScore -- and how the startup is now bringing in revenues thanks to a deal with Federated Media...
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MarketingShift
'Cluetrain Manifesto' Still Relevant 10 Years Later
When The Cluetrain Manifesto appeared on the web in 1999, neither its supporters nor its authors believed it was trying to say anything particularly new. Rather, the 95 theses and the following chapters -- written in almost a stream of consciousness, psychoanalytic style befitting of something labeled a "manifesto" -- were thought to merely point out the obvious to the...
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Public Relations
PR People Must Heed Digital Reality as Newspapers Fold
Last Wednesday morning, as the sun rose over the West Coast, newspaper delivery people in Seattle dropped off the final edition of the Post Intelligencer, one of Seattle's two daily newspapers. The struggling P-I was 145 years old and, by coincidence, 145 newsroom employees were left without jobs. Hearst, which owns the news organization, announced that it will retain 20...
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4MR
4-Minute Roundup: State of the Media; Jurors' Itchy Twitter Finger
Here's the latest 4MR audio report from MediaShift. In this week's edition, I talk about the new gloomy State of the Media report from the Project for Excellence in Journalism (PEJ), and the positive side for online media. I ask "Just One Question" to PEJ director Tom Rosensteil, and cover the latest news about jurors going online, Twittering and Facebooking...
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MagazineShift
Mother Jones Boosts Community in Site Revamp
As digital technology wreaks havoc on the business models of legacy media such as newspapers and magazines, they are now turning more often to the non-profit model. Can they raise donations, micropayments, or get grants? They might want to check out a magazine that's been a pioneer with the non-profit model, and first went online in 1993: Mother Jones. The...
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Legal Drama
How Crowdsourcing Could Revolutionize Patent-Busting
Ricky James Robertson knew very little about touch-screen personal navigation devices when he first began reviewing patents on them back in November of last year. He was surfing Slashdot when he came across a launch announcement for a company called Article One Partners; the group offered awards for as much as $50,000 to individuals who could invalidate specific patents...
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NewspaperShift
How Print Publications Can Help Hyper-Local Sites
The New York Times is going into the hyper-local news business, as reported by Zachary Seward at the NiemanJournalismLab. It is just one example of hyper-local -- also called community journalism, beat reporting, or representative journalism -- in action. Other instances include Kennesee State university Professor Leonard Witt's Representative Journalism in Georgia and community news site Patch.com. It's not clear...
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MusicShift
Five Tips for Musicians to Engage Their Fans Digitally
There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their fans' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.
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5Across
Lively Roundtable Discussion on Making Compelling Online Video
When I launched MediaShift in early 2006, I wanted to go beyond writing about all the trends in online media -- blogging, podcasting, online video, etc. -- and actually do those things myself. Walk my talk. I recently launched the 4-Minute Roundup audio podcast, and today I'm launching a new monthly video roundtable called 5Across that will include 5...
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PoliticalShift
Public Diplomacy in the Digital Age, Part 2
We're a nation at war. At war not with another nation, but with a hateful ideology violently expressed: terrorism. Every militaristic move a terrorist makes is designed to intimidate, frustrate, agitate....in short, communicate. Physical destruction and loss of life, crass as it sounds, are means to those ends. In this sense, the war of ideas is no longer a metaphor or a figure of speech -- it's a literal war in which we now find ourselves. And in a war of ideas, public diplomacy will be an important tool in our national security toolkit.
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BookShift
5 Great Services for Self-Publishing Your Book
In past posts, we've looked at some of the questions a new writer should keep in mind when considering whether to self-publish her opus. But let's say that an author has made up her mind that pushing ahead without a traditional publisher is the way to go. With the rise of new print-on-demand (POD) technology, literally dozens of self-publishing companies,...
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Business
Read for Free, Pay for Print or Stuff
The discussion about micro-payments and "pay to read" goes round and round because it ignores a basic fact. Most people, most of the time, do not read newspapers. They view, scan and search newspapers. Selling words to viewers, scanners and searchers is hard, but since viewers and scanners are always background-searching for stuff they might need, selling them stuff is...
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MediaShift Innovation Spotlight
Laid-Off Arizona Journalists Start Online-Only Publications
What It Is The Arizona Guardian and Heat City are two examples of web-only news sites started by recently unemployed journalists. The Arizona Guardian is run by four Phoenix-based journalists who were recently laid off from the East Valley Tribune. The Guardian covers legislative issues and other aspects of the state capitol. Heat City is run by Nick Martin,...
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Public Relations
Public Diplomacy in the Digital Age, Part 1
"What is public diplomacy?" was the first question that Ted Koppel posed at the recent Media as a Global Diplomat conference attended largely by public diplomacy professionals. I was surprised that the panelists, including the outgoing Undersecretary of State for Public Diplomacy & Public Affairs, couldn't readily agree on an answer to this foundational question. Koppel continued, "I thought [public...
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Digging Deeper
Reuters Closes Second Life Bureau, but (Virtual) Life Goes On
The sun shines brightly as I stroll along the curving pier above the water, looking out toward a beautiful island with trees swaying in the wind. There's a looming ampitheater festooned with signs for Thomson Reuters, and a series of concrete buildings that appear ready to hold important meetings. I stride in confidently through the doorway... You might think...
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Weblogs
Can 'The Printed Blog' Succeed with Blogs in Newspaper Form?
If the entire media industry is a river that is slowly but persistently moving toward the Internet, then one could picture Joshua Karp as a canoeist paddling against the current, trying to take the online realm and solidify it into print. I first heard of his new business venture, The Printed Blog, from a colleague of mine who runs a...
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Public Relations
In Hudson River Landing, PR Pros Were Not First Responders
In times of crisis, communications professionals have an important -- and increasingly complicated -- role to play. We used to be the first to offer public responses to catastrophes, able to develop elucidating messages before much of the news media was on the scene. Nowadays, the type of media that will report on a crisis is often as unforeseen as...
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Thought Leader Q&A
Rufus Griscom Mixes High, Low Brow on Babble Parenting Site
Rufus Griscom: "Online content, if it's not user-aggregated or user-generated, is seen as rather old and creaky. But I would argue that there are lots of shades of gray. All of the online content sites are becoming a hybrid of user-aggregated, user-generated and edited content, because feedback and citizen journalism and ratings and suggestions are becoming part of these sites."
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MediaShift Innovation Spotlight
ProPublica Puts Spotlight on Tracking TARP Money
ProPublica's Show Me the TARP Money is a simple map and chart reflecting the recipients of money provided through TARP (Troubled Asset Relief Program), a federal program that authorizes the U.S. government to buy assets from struggling financial institutions in an effort to remedy the subprime mortgage crisis. The site shows institutions that have been approved for assistance and keeps a running total of the number of institutions, the amount committed, and the amount invested so far. There is an RSS feed and a widget for the site as well.
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Digging Deeper
Warning: Dependence on Facebook, Twitter Could Be Hazardous to Your Business
You've probably heard how much the micro-blogging service Twitter can help your business, or that being on social networking site Facebook can boost your company's profile. But what you might not have considered is the potential danger in over-relying on these startups that could go out of business, get bought out, or close your account if you aren't familiar with...
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AdvertisingShift
College Newspapers Finally Hit by Economic Downturn
As the newspaper industry has struggled with declining revenue, some analysts predicted that college newspapers would weather the storms of the changing media environment better than their peers in the wider industry. (See also this Chronicle of Higher Education article.) Now the national economy indicates that the future might not be quite so rosy: The widespread economic pains in the...
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PoliticalShift
Obama, Congress Enlist 'Direct to Constituent' Communications
Professional communicators are paying close attention to the rise of "direct to consumer" (DTC) communications. This is a phenomenon largely enabled by the rapid proliferation and adoption of online technologies, whereby organizations can communicate directly to the public without filters or mediation from the press. Corporate blogs or advocacy groups' online "action alerts" are just a couple examples. As a...
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Business
Live Blog: RJI TalkFest on Serving Entrepreneurial Journalists
I am virtually covering the all-day sessions at the RJI TalkFest today, held at the University of Missouri's Reynolds Journalism Institute. I will be watching in via Adobe Connect, where I can hear and see what's going on and chat in the chat room. The agenda includes sessions on community-building, advertising and marketing, news and information and mobile. The live-blogging...
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Digging Deeper
GlobalPost Aims to Resuscitate Foreign Correspondents Online
Mr. Powers: How would you like to cover the biggest story in the world today?
Johnny Jones: Give me an expense account and I'll cover anything.
There has always been a touch of glamour associated with foreign correspondents, able to live in far-away lands and report on wars and strife, as in the Alfred Hitchcock movie "Foreign Correspondent," quoted above. But today, Johnny Jones would likely be brought back from Europe in a round of cost-cutting at his newspaper.
MarketingShift
Transparency as a PR Principle, Not a Tactic
We used to say in my profession -- public relations -- that you shouldn't say or write anything that you wouldn't want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn't say or write anything that you wouldn't want to turn up in Google search results....
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PoliticalShift
Government 2.0: How Social Media Could Transform Gov PR
It's easy to see governments as nameless, faceless monoliths, something impersonal or, even worse, untrustworthy. Much of that is because government culture remains steeped in traditional ideas about public relations and outreach work, notions that have become archaic in an Internet-enabled, hyper-connected world. Just as private companies are learning to embrace social media to manage brand reputations, governments must adapt...
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MediaShift
Top 10 MediaShifting Stories of 2008
Once again, it's time to look back on the year that was, and consider the new media highlights. Overall, it's been a topsy-turvy year, with a deep recession and historic election giving us reason to despair and hope. The economic turmoil pushed people to read online news at historic levels this past fall, and econ blogs became required reading for...
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Weblogs
Can Technorati Beat Google at Blog Search?
"It doesn't matter what Internet business you're in," Richard Jalichandra, the CEO of blog search engine Technorati told me recently. "You're either going to have direct or indirect competition with Google and that's just the way it is...[Google is] not the 800 pound gorilla, it's the 80,000 pound gorilla." But unlike most competitors to Google, Technorati still seems to have...
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Guides
Your Guide to Alternative Business Models for Newspapers
It's easy to see the problems plaguing the business of daily newspapers in America. The Tribune Co. filed for Chapter 11 bankruptcy. The Christian Science Monitor said it would publish weekly instead of daily. Detroit newspapers announced they would be cutting home delivery to three days per week. Layoffs are rampant and newspaper company stocks are down in the dumps.
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Thought Leader Q&A
Nettwerk CEO Terry McBride Puts Fans in Charge of Bands
The people formerly known as the audience (TPFKATA) are doing more than just fact-checking newspaper stories, time-shifting TV shows and capturing breaking news on their cameraphones. They are also helping run their favorite bands, designing and voting on concert T-shirts, mixing studio albums and even voting on which cities should be included in a band's tour. At the vanguard of...
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Social Networking
Dealing with Friend Inflation on Twitter, Digg
It happens several times a day now. Ever since I opened my Twitter account approximately three months ago, the follow alerts have been gradually increasing in frequency to the point that they clutter up my email inbox if I don't clean them out often enough. "Jessica Kositz (jkositz) is now following your updates on Twitter" my latest alert tells me,...
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AdvertisingShift
Is Six Apart's 'TypePad Journalist Bailout Program' a Gimmick?
The vultures are circling. What was once a small trickle of layoffs at major newspapers has become a waterfall of lost jobs within the media business. One can almost picture the Poynter Institute's widely read journalism industry blog Romenesko sauntering up to Time Inc. and Conde Nast and screaming, "Bring out your dead!" But one advertising and blogging company is...
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AdvertisingShift
Project Wonderful, Blogads, FM Go Beyond Click-Through Ads
For new bloggers looking to build up their reader base, it's not always enough just to write well; you need to advertise, to get the word out. And what better way to advertise than with ads? Unfortunately, most advertising online still leaves much to be desired, both for advertisers trying to get noticed and for host sites trying to earn...
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Thought Leader Q&A
Should Newspapers Become Online Ad Brokers for Local Businesses?
Desperate times call for desperate measures, and that's where the newspaper business is right now. With profits slashed, unending layoffs, and online ad growth slowing, newspapers have to be open to new ideas that will help them deal with a media shift like no other. Last week I looked at the concept of crowdfunding, with people paying journalists directly for...
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Digging Deeper
Can Crowdfunding Help Save the Journalism Business?
Bands do it. Filmmakers do it. President-elect Barack Obama made an artform out of it. "It" is crowdfunding, getting micro-donations through the Internet to help fund a venture. The question is whether crowdfunding can work on a larger scale to help fund traditional journalism, which is being hit by the twin storms of readership and ad declines at newspapers and...
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World View
Video Report from Jeff Pulver's Tel Aviv Breakfast Meetup
I thought I was going to a breakfast where people actually ate food. But food is hardly the top priority at a Jeff Pulver breakfast, where people are too busy pitching their latest ideas to investors, scoping out the competition, or scoping out the eligible singles on the market. Jeff is known for being one of leading innovators in voice-over-IP...
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Weblogs
Econ Bloggers Gain Clout in Financial Crisis
Late last month Dean Starkman, a writer for the Columbia Journalism Review, penned a scathing piece titled "Ouryay Eatbay Just Ewblay Upyay." The essay is addressed to members of the mainstream business press and proclaims dramatically in the opening paragraphs that their beat "just blew up." Starkman wags his finger at economic reporters, chastising the business beat as a group...
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BookShift
6 Ways Authors Can Succeed by Self-Publishing Books
When most authors write a book, they go the traditional route: pitch it to publishers, wait months for a reply, shop it around, wait some more, go through rewrite, and wait some more... But when blogger Sramana Mitra partnered with Amazon's BookSurge to self-publish her new book, she was taking a different route. For a book about web technology and...
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Digging Deeper
How 'Follower Spam' Infiltrated Twitter -- and How to Stop It
When using the micro-blogging service Twitter, by default you get email notices whenever anyone signs up to "follow" you (when you follow someone on Twitter, their Twitter posts, or "tweets," display on your main Twitter page, along with Tweets from everyone else you follow). A few weeks back, I noticed that I was getting inundated with new followers with names...
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NewspaperShift
How Audience Input Shaped Our Financial Crisis Coverage
It has been a while since I last reported about the changing work practices at Belgian business newspaper publisher Mediafin, but, as you may have noticed, something has gone horribly wrong in the financial services sector in the interim. In Belgium, our biggest bank, Fortis, was taken over by the French bank BNP Paribas. Another one of our largest banks...
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Digging Deeper
Commenters Mix Conversation, Self-Promoting Links to Defeat Filters
There was a time not too long ago when you could spot spam comments on a blog from a mile away. There were too many links, the comment was off-topic, and they were trying to promote a pyramid scheme website. But as human and automated filters started catching problematic posters, their techniques became more sneaky. Soon, there were comments...
more »MagazineShift
How PaidContent Succeeded in Mining Digital Media Niche
Rafat Ali was just another freelance journalist back in 2002, and wanted to strut his stuff on a blog, so he started PaidContent to write about his take on the business of digital content. Now he is much richer for his efforts, having expanded the blog into a mini-media empire with venture funding and last week selling it entirely to Guardian Media Group for about $30 million.
more »Your Take Roundup
Keep Video Ads Brief, Contextual
Online video usage is exploding online, as people watch everything from YouTube to TV shows to sporting events -- but mainly, YouTube. But the question is how sites will be able to pay for all that usage. Most video viewers would prefer not to pay for them, nor watch any advertising either.
more »Digging Deeper
Online Video Ads Finally Find Their Niche
The numbers tell the story of the disconnect between online videos watched and online video ads sold: In December 2007, Americans watched 10 billion online videos, according to comScore. For the entire year of 2007, advertisers spent just $554 million on online video ads, according to Jupiter, while they spent $21 billion on all online ads. So many people are watching online videos, but so few advertisers are trying to reach them.
more »NewspaperShift
Fear and Loathing (and Bad Hooker Jokes) at the Old Media Corral
LAS VEGAS -- When Editor & Publisher and MediaWeek magazines presented the recent Interactive Media conference, it seemed like the perfect time for traditional media execs and managers to examine the interactive landscape and consider innovative approaches to the web. The idea was a good one, and timely, but the execution was sorely lacking. Everything about the conference had...
more »Philosophy
Takeover Tiff Best Thing to Happen to Yahoo
Microsoft made what appeared to be its last bid for Yahoo at $33 per share, and Yahoo wanted $37. Microsoft walked away. What a weird way for this entire drama to end -- if it is indeed over. Most people expect this to be a very bad week for Yahoo on Wall Street, with Silicon Alley Insider's Henry Blodget...
more »Citizen Journalism
This Reporter Becomes a Participant at an Unconference
Are you going to be part of the problem or part of the solution? That's a question you hear a lot when people complain about something that's gone wrong in our modern world. And there's a lot of hand-wringing about the future of journalism and whether it will survive its painful transition in the digital age. But the conference...
more »Digging Deeper
9 Tips to Improve Search Engine Optimization (SEO)
With search engines ranking as a top traffic driver for many blogs and content sites, optimizing a site for search engine exposure is an increasingly critical component of any online marketing effort. Search engine optimization, or "SEO," means using technical and not-so-technical techniques to make sure that people searching for topics you write about will find your site. Over...
more »TVShift
CBS Considers 'Loyalty Index' Over Pay for Page Views
With so many ways to track a writer's popularity online, should that popularity be tied to a journalist's or blogger's pay? That is a question that's come up quite a few times over the years, and last week I took Gawker Media to task for paying writers based on page views. My basic point was that there should be...
more »AdvertisingShift
Why Paying People by Page Views is Wrong
Recently, Gawker Media, the blog empire run by Nick Denton, made two moves that were curious. One was spinning off three sites that weren't making the cut: Gridskipper (travel), Idolator (music), and Wonkette (politics). The other was slashing the pay-per-page-view rate for Gawker Media writers by 33%. In Denton's go-ahead-and-leak-it email memo, which showed up on Silicon Alley Insider,...
more »Digging Deeper
The Social Press Release: Multimedia, Two-Way, Direct to the Public
Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die! Die!, in which he exhorted publicists to break down press releases into sections, tag the information and provide links to more sources. "Press releases are nearly useless," he...
more »Thought Leader Q&A
Front Porch Forum Makes Friends & Neighbors, But Can It Make Money?
We are a society that lives more and more in our technology-induced bubbles. When we go outside, we wear an iPod; we talk on cell phones while driving. In urban areas, we might never meet our neighbors unless there's a fire or earthquake. But can technology also help bring us together in our physical communities, and help us get...
more »Your Take
Are Google and online advertising vulnerable to a recession?
As the U.S. moves into a possible economic slowdown, partially caused by the subprime mortgage meltdown, the question is whether the pain will spread to online advertising. Online ads have been booming since the dot-com bust ended around 2003, with 20%+ growth every year. When recession questions arose recently, many analysts believed online advertising would remain "recession-proof" because it's relatively...
more »Media Usage
The Pros, Cons and Weirdness of Microsoft-Yahoo
After years of rumors, it finally happened. On Friday, Microsoft made its buyout offer for Yahoo. But while that was expected to happen, as both companies have had trouble catching online advertising juggernaut Google, what wasn't so expected was that Microsoft CEO Steve Ballmer would go all Murdoch on Yahoo with a hostile bid at a 62% premium over...
more »MediaShift
10 MediaShifting Moments of 2007
As the year 2007 sets in the distance, we can take some time to consider the year that was. I'm not a huge fan of year-end lists, but sometimes they help us get a grip on what transpired -- and ponder what's to come. What's perhaps most amazing about 2007 is that two distinct phenomena -- the iPhone and...
more »Digging Deeper
When Will Google's 'Big Project' YouTube Bring in Profits?
In its brief 22-month history, video-sharing site YouTube has become a cultural phenomenon. The Iraq War has been called the "YouTube War" because of the videos that are regularly uploaded by soldiers and insurgents. The upcoming U.S. presidential race has been called the "YouTube Election" with its own "YouTube Debates" thanks to the questions for candidates uploaded by the...
more »Social Networking
The Universal Language of Facebook
It's been just four short years since a college student named Mark Zuckerberg launched a new social network with a very specific target demographic: American Ivy League college students. Since then, the Facebook phenomenon has exceeded everyone's expectations. After opening up accessibility to anyone interested in signing up late last year, growth in the U.S. for the social network has...
more »Digging Deeper
Hype and Backlash for Second Life Miss the Bigger Picture
In May 2006, BusinessWeek ran a cover story on the virtual world Second Life (SL) by Robert Hof called My Virtual Life. The tagline breathlessly said, "A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice." It didn't take long for other mainstream media...
more »AdvertisingShift
How much do online marketers and websites know about us? Do they save records on what we've bought, sites we've visited, people we've contacted? It's a subject that few of us bother with until we find out our private information has been stolen or inadvertently been made public. And privacy concerns have been front and center lately as MySpace...
more »Social Networking
Am I Really Worth $300 as a Facebook User?
"I do not plan on being on Facebook too much anymore -- seems like a waste of time & it seems my friends cannot even take a breath without me receiving notification of it. E-mail is better!" That was the note I got from one of my new friends on Facebook who had become obsessed with Facebook, found that...
more »Digging Deeper
MarketWatch Turns 10, But Can It Evolve for Another 10?
As the financial news site MarketWatch celebrates its 10th anniversary next week, the stalwart Web 1.0 company stands on the precipice of change. It has launched a community initiative that lets people comment on stories, rate stories, and compete for points by making market predictions. As part of Dow Jones, MarketWatch will become part of the News Corp. empire...
more »Your Take Roundup
Musicians Should Diversify Income in Post-CD Era
"If you love somebody, set them free." It's an old adage that Sting eventually made popular set to music, but it also applies to recorded music these days. More and more artists are giving away some tracks to help market themselves, either by selling other tracks, going on tour or hawking merchandise. As CD sales go down, and digital...
more »Digging Deeper
6 Maxims for Music Promotion in the Digital Age
Not too long ago, there was an established route for promoting musical talent. The music would go into heavy rotation on the radio and MTV, the artist would play in a record store, and promotion might include an advertisement in a music magazine. But the old formula has been updated with the advent of digital distribution, social networking sites...
more »Your Take
How do you think bands should make money?
With digital distribution and file sharing online, bands have been able to get their music in front of more fans than ever before. But because of file sharing and cheaper downloads, bands also might feel like they can't make as much money by selling music and will often give away some MP3 tracks. In fact, Radiohead recently decided to let...
more »Your Take Roundup
People Will Pay for Niche Content, Ad-Free Newspaper Sites
With the end of the TimesSelect pay service for New York Times editorialists and archives -- and the possible end of the Wall Street Journal Online's paid wall -- I wondered if anyone would pay for content on newspaper sites. Most of the stories there are timely news, meaning they don't hold value for very long, and much of...
more »Digging Deeper
Henry Blodget, Silicon Alley Look for Resurgence
When I mentioned the name "Henry Blodget" to a friend from the old dot-com daze, she wrinkled her nose with disgust. "How can anyone trust what he has to say, when he was the one who caused the bubble in the first place!" she said. Blodget was a financial analyst who mightily predicted Amazon's stock would hit $400 --...
more »Digging Deeper
Business 2.0 Closed Due to Corporate Neglect, Ad Woes
When the dot-com boom fizzled, the business magazines that covered that huge story similarly flamed out. The Industry Standard closed, Red Herring went south, and Business 2.0 was on death's door. But in 2001, Time Warner bought Business 2.0 and combined it with its own eCompany Now magazine. Though Business 2.0 finally reached break even after years of struggle...
more »NewspaperShift
Why WSJ.com Should Open (or Keep) Its Pay Wall
Should he or shouldn't he? Ever since Rupert Murdoch finally wrangled his way into a buyout of Dow Jones and the Wall Street Journal, there has been rampant speculation on whether Murdoch will lift the pay curtain at WSJ.com, making it a free site. While I've begged The New York Times to end their TimesSelect pay wall for op-ed...
more »Digging Deeper
The Problem with Web Measurement, Part 2
With all the web traffic numbers and metrics floating around -- page views, unique visitors, time spent, sessions -- it's a wonder that anyone can agree to a simple advertising sale on a website. Complicating matters is that the advertising world is used to traditional measurement services such as Nielsen's TV ratings that rely on usage by controlled panels of people. Online, those panel-based services can rarely gauge traffic on sites with less than 500,000 unique visitors per month.
more »Digging Deeper
The Problem with Web Measurement, Part 1
On April 19, 2007, the new CEO of the Interactive Advertising Bureau (IAB), Randall Rothenberg, sent a scathing open letter to the heads of the major web measurement firms, comScore and Nielsen//NetRatings, complaining that they better get their act together: Imagine my surprise when I came to the IAB and discovered that the main audience measurement companies are still...
more »Digging Deeper
Widgets, also known as gadgets or mini-applications, are small software programs or HTML code that people can embed onto social networking pages, blogs or computer desktops. Examples include the iLike music widget for Facebook, the MyBlogLog widget to see a blogger's current audience, and the NPR Addict widget to hear favorite radio shows streamed from your desktop. There are even widgets for mobile phones, including Apple's iPhone.
more »MarketingShift
Marketers Grapple with Giving Teens More Control Online
SAN FRANCISCO -- A curious thing happened at the Hotel Nikko in downtown San Francisco today during the Ypulse Mashup 2007 conference about those wired teens. Yes, a lot of older folks dressed business-casual tried to look hip and decipher what the kids were doing online in social networks, on mobile phones and in virtual worlds. But on numerous...
more »Digging Deeper
Your Guide to Online Advertising
The term online advertising refers to ads that are served via the Internet. Early online ads ran on dial-up services such as Prodigy, eventually coming to the World Wide Web in the mid-'90s as banner ads or graphical pictures embedded onto sites such as the Global Network Navigator (GNN) and HotWired. Rick Boyce, the director of business development at HotWired (the online arm of Wired magazine) at the time, helped push through the first banner ad campaigns in 1994, including the AT&T banner ad pictured here.
more »Jennifer Woodard Maderazo
Business Crowd Considers Web Users in Third Person
SAN FRANCISCO -- Anyone tired of Web 2.0 topics and discussion, and the current venture-capital-fueled hype, would have been advised to stay far away from the Supernova conference here. The conference site bills it as "the only event that assembles the most compelling people and companies from the converging worlds of computing, telecom, and digital media to put decentralization...
more »Digging Deeper
TechDirt Builds Community of Bloggers to Offer Corporate Analysis
In the world of technology research, firms such as Gartner, Forrester Research and JupiterResearch seem to hold all the cards, knowing markets in-depth and charging firms thousands of dollars for a peek inside. Many small and medium companies, especially startups, are often on the outside looking in, not able to afford the high cost of research firms but still...
more »Your Take Roundup
YouTube Video Ads Should Be Relevant, Brief
Video-sharing phenomenon YouTube has built up its online business in classic dot-com fashion: Get the eyeballs first, then figure out how to make money. You can say "Web 2.0" all you want, but this is classic Web 1.0 thinking. So now that Google has sunk $1.65 billion into buying YouTube, those banner ads aren't going to pay the mushrooming...
more »Digging Deeper
'Frienemy' Google Not a Threat (Yet) to Traditional Ad Sales
If you browse through Google's job openings, the dozens of advertising sales positions -- from account manager of Print Ads in Chicago to account manager of Google Television in New York -- you'd think Google was a major media conglomerate that owned TV stations and newspapers. Instead, Google has been trying to take its automated online system for selling...
more »Your Take Roundup
Loosen Copyright Restrictions for the Internet Age
Slowly but surely, the entertainment industry is realizing that it can't use copyright law as a blunt force in the digital age. Take the case of music giant EMI. Not long ago, EMI was fighting music-sharing service Napster and threatening DJ Danger Mouse over the mash-up, The Grey Album. But today the music company announced a plan with Apple...
more »AdvertisingShift
Every day, I am inundated with unwanted advertisements. If I turn on my car radio to a commercial channel, the ads start squawking at me. If I turn on my TV and am not quick enough to the DVR, the ads start flashing at me. Today's San Francisco Chronicle newspaper had its front page wrapped in a movie ad. And even though I've changed my email address recently, the spam messages for buying hot stocks NOW!! are relentless.
more »MarketingShift
Bomb Scare Tactics in War for Our Attention
For every tactic the world of marketing and advertising dreams up, we have a counter-technology that will block their attempts to reach us. We zap TV ads with the aid of digital video recorders such as TiVo. We subscribe to satellite radio or listen to podcasts to skip radio commercials. Our web browsers have pop-up ad blockers to put those annoying, blinking ads to rest.
more »MusicShift
Music Industry Losing Control Over Album Sales
Why is the retail price of a new music CD $15.98? Where does this price come from and how is it set? Is it fair? For a long time, I've wondered about the high price of music, especially when bought in physical form as a compact disc. As longtime music buyers, we have a certain mindset about the CDs...
more »PoliticalShift
2008 Candidates Jump Online with Early Blog Ads
There has been a delicate dance between political operatives and the Internet. While activists have been using blogs and new media to spread the word about politics or specific candidates for years, the politicians and their consultants have been wary of spending too much of their campaign chest on online marketing. They have largely stuck to the tried and true: TV ads.
more »MarketingShift
Marketers Get Weak Signal from Users on Cell-Phone Ads
There is an interesting disconnect between the way marketers view advertising on cell phones and what average folks who use cell phones think about those same ads. Marketers, ad agencies, research firms, cell phone makers and carriers are salivating over the prospect of delivering marketing messages to people via their cell phones. But survey after survey shows that people are not quite as excited about it -- in fact, most people consider it an outrage to be bothered by ads on such a personal device.
more »Digging Deeper
Nielsen BuzzMetrics Tries to Measure Buzz in Social Media
Last year was a watershed for social media, with millions of people creating and sharing their own media on sites such as MySpace, YouTube, and Flickr and turning away from traditional one-way media such as TV, radio and newspapers. But for the proprietors of these new media sites, there's one very big problem: How do you make money off that popularity?
more »MarketingShift
'YouTube,' 'Iraq Videos' Searches Lead to MediaShift
Back in January, not long after I launched the MediaShift blog, I wrote a blog post about soldiers in Iraq uploading their videos to YouTube. When I made that post, I included a screen shot from one of the videos, which I casually titled "YouTube soldier." Now, nearly 11 months later, that picture is bringing in the most referred traffic to my blog.
more »Digging Deeper
Newspaper, Bubble Blogs Feed the Real Estate Obsession
Have you ever gone to an open house even though you weren't interested in buying the property? Have you ever pored over housing price data on Zillow or read through housing ads on Craigslist just for fun? You are not alone. There seems to be a growing obsession with real estate in the U.S., as home prices have soared in the past few years, only to come back to earth a bit in the past year.
more »Digging Deeper
Pentagon PR Blogger Explains Military's New Media Challenge
The U.S. military is proud of its history and strength as a top-down organization, with a clear chain of command. In fact, you can't talk to anyone in military public affairs (the equivalent of private-sector public relations) without hearing the inevitable phrase "chain of command" in response to a question.
more »Your Take
Wal-Mart 'Flogs' Par for the PR Course
All blogs are not created equal, and many of them are not transparent in their athenticity either. Sometimes we are hoodwinked, we want to believe, but we are deceived by what have become known as "flogs" or fake blogs, bought and paid for by someone else. In the case of our hot topic of the week, it's Edelman PR creating multiple flogs to tout Wal-Mart, including Wal-Marting Across America wherein our two heroes traipse around the country in a RV in praise of Wal-Mart. Surprise, surprise, their trip was funded by Edelman on behalf of Wal-Mart.
more »Online Video
Google Spends $1.65 Billion for YouTube
It's deja vu all over again as an unprofibable Internet startup, barely 19 months old, was bought for $1.65 billion yesterday. But the startup in question, video-sharing phenomenon YouTube, is not just any startup looking to cash in on hype. YouTube is the eyeball catcher of all eyeball catchers, racking up 100 million-plus videos watched per day, and has become a brand that has broken through to the mainstream, to the non-technical masses, to our grandparents and little kids.
more »NewspaperShift
The Case for Citizen Ownership of the Los Angeles Times
Corporate ownership of daily newspapers is reaching the breaking point, especially now at the Los Angeles Times, which is owned by the Chicago-based Tribune Company media conglomerate. The newspaper is facing the same problem that hundreds of other newspapers are facing: Owners and stockholders who want profit growth each year, who want to cut back on editorial staff, and who could care less about the communities and people who actually read and gain insight from the newspaper. And there's that massive problem of people reading dead-tree edition newspapers less and reading electronic online versions more -- leading to smaller profits at the moment.
more »MusicShift
SpiralFrog Misses the Point of Digital Music
First, let's congratulate the traditional music-on-wax industry for trying something new in digital music -- outside of suing its customers. The largest of the music companies, Universal Music Group, announced it would offer free music downloads through a startup called SpiralFrog supported by advertising. The other big music companies are negotiating with SpiralFrog, too. Clap, clap, clap.
more »Digging Deeper
Mark Cuban's Sharesleuth Takes Business Reporting to Ethical Edge
Billionaire entrepreneur Mark Cuban has one of the best named weblogs, Blog Maverick, because he is nothing if not a maverick in the technology, sports and online worlds. He shepherded his Broadcast.com streaming multimedia company through a successful initial public offering in 1998 and sold it to Yahoo in 1999 for more than $5 billion. Cuban used the proceeds to start high-definition TV networks, HDNet, buy Landmark Movie theaters and buy the Dallas Mavericks NBA team. He's probably the only major team owner who asks fans to email him feedback.
more »Digging Deeper
PR People Must Balance Consistent Message with Authenticity
Public relations professionals and journalists often work together, and sometimes they even get along. The goal for the PR person is to represent their product or service well, and make sure it gets positive press coverage. The goal for the journalist is to write a balanced account of the company -- not necessarily all positive or all negative.
more »AdvertisingShift
Your Take Roundup::Simplicity, Relevancy Rule in Ads You Want
What can the world of technology teach the world of advertising when it comes to keeping people tuned in? A lot more than I would have guessed. Most technically savvy people I know do everything in their power to avoid advertisments. But lately, it's become more difficult to avoid the ads that have a simple message and are very...
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Digging Deeper::Go Daddy Gives Podcasters Freedom to Create Ads
Advertisers and marketers spend much of their time (and money) trying to pitch the public on their products and services. Their language includes terms like "mindshare" and "branding" and "conversion rates." It's all about convincing you and me to go out and buy their stuff, and how to motivate us to do it, by any means necessary. But imagine...
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Video Blog Sellout::Rocketboom Nets $80,000 After eBay Auction
When Andrew Baron decided to use eBay to sell the first ads on his popular video blog Rocketboom, he was worried that no one would bite. But bite they did. After Rocketboom's 10-day auction, the winning bidder had the screen name of StarFinder5, and paid $40,000 for five ads to be produced by Rocketboom. Rocketboom also retains creative control...
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Rocketboom Auctions Ad to the Highest Bidder
In the beginning, when the web first became popular, everyone talked about disintermediation, the idea that the Internet would help eliminate the middleman or intermediary. You could buy books without going to a bookstore, read newspapers without going to a newsstand, and communicate with like-minded folks without going to group therapy. And that was good. And yet, book stores...
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