Business

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Data Marketing
Business
by Ranvir Gujral

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. On the first day of the F8 Facebook Developer Conference this year, Mark Zuckerberg kicked off the event by talking about data. Over the past year, the use of Facebook’s […] more »

Business
by Kathryn McManus

There is tremendous transition within the field of journalism. The number of full-time U.S. daily newspaper journalists now stands roughly at 36,700, according to the American Society of News Editors, down from 55,000 in 2008. I constantly receive calls from journalism colleagues who are in transition and grappling with how to move forward with their […] more »

Business
by Mark Glaser

On April 16, 2015, PBS MediaShift convened its sixth Collab/Space workshop, this time in Austin and focused on media metrics, analytics, and measuring impact. We had a very international group, with people from Nepal, Argentina, the United Kingdom, and more. The all-day workshop was co-produced by PBS MediaShift, the Knight Center for Journalism in the […] more »

Business
by Martha Kang

First came the web. Then came social media. Now journalists face a new challenge on the horizon: big data. It used to be that data journalism lived in a corner of the newsroom, in the care of investigative or business reporters. But in recent years, big data has amassed at such a rate that it […] more »

Business
by Jefferson Yen

In recent years, as wearable technology has become increasingly popular people have been waiting for Apple to introduce their version, which will start shipping today. It’s still too early to tell whether or not the Apple Watch will be revolutionary in the way that the iPod or iPhone were — or more of a Newton-like […] more »

Business
by Aisling Niestroy

In an age where everyone is struggling for clicks and page views, what are the meaningful metrics that can help media makers and strategists gauge real impact? Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austin last Thursday, April 16, 2015 for a hands-on, day-long workshop devoted to this very question. The event was co-produced […] more »

Business
by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

Business
by Reuben Stern

This week we look at three crowdfunding platforms to help you decide which to use; then we see how an app called Shuffle gives users stories the people around them are reading. PART 1: Picking a crowdfunding platform Several online tools have made it easy to ask for money to support any endeavor. We evaluate […] more »

Business
by Cindy Royal

Innovation took the stage at the 16th annual International Symposium on Online Journalism (ISOJ) April 17-18 in Austin, Texas. ISOJ has a long-standing reputation for bringing together the best and brightest of digital media professionals and scholars. Led by the force of nature that is Rosental Alves, this conference has become known for high-quality networking […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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