Business

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Photo by  Michael Himbeault on Flickr and used here with Creative Commons license.
Business
by Lane Becker

This guest post from Code For America’s Lane Becker also appeared on The Hill. Read more about MediaShift guest posts here. Government’s ability to keep pace with our digital society is hindered by legacy regulation and archaic procurement practices that have grown around it. Citizens regularly encounter elegant, easy-to-use technologies in almost every aspect of […] more »

Business
by Sachin Kamdar

The following is a guest post. Read more about MediaShift guest posts here. Almost three years ago I wrote an article about “Why Publishers Are About to Go Data Crazy.” This prediction came true, but the degree that publishers have gone “data crazy” wildly beat my expectations. Publishers now have the ability to capitalize on […] more »

Collaboration
by Sonia Paul

With the U.S. midterm elections still fresh on people’s minds, the timing couldn’t have been better for PBS MediaShift to produce a workshop focused on open data and government accountability on Nov. 6. Sponsored by the Donald W. Reynolds Journalism Institute at the University of Missouri and hosted by the Washington Post, the all-day workshop included collaborative improv exercises […] more »

Culture
by Geoffrey King

The following is a guest post from CPJ. Read more about MediaShift guest posts here. The revelation that the FBI sent a fake Associated Press story containing malware to a teenager suspected of making bomb threats has brought “spear phishing” back into the public consciousness. The technique, which combines malicious software with social cues tailored […] more »

AdvertisingShift
by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

Citizen Journalism
by Reuben Stern

This week we explore three examples that mine electronic Web data to inform news coverage. PART 1: Vocativ The news organization Vocativ uses sophisticated online surveillance tools that dive into the “deep Web” to find and surface newsworthy items. Chief Executive Officer Scott Cohen tells us how the combination of intelligence technology, data analysts and […] more »

AdvertisingShift
by Jason Kint

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. Much of the digital content industry is lost today in discussions about the blurred line between publisher […] more »

Business
by Mark Glaser

When PBS MediaShift began planning the bi-coastal “Hack the Gender Gap” event with WVU’s Reed College of Media, we knew this would be a complex undertaking. A women’s panel at Google HQ in Mountain View, Calif. with top tech and media people in attendance? Check. A women’s hackathon on wearables at WVU focused on female […] more »

Best Practices
by Jan Schaffer

J-Lab director Jan Schaffer is wrapping up 20 years of raising money to give it away to fund news startups, innovations and pilot projects. She is pivoting J-Lab to do more writing, custom training and “discrete” projects. After two decades of work at the forefront of journalism innovations, interactive journalism and news startups, she weighs […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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