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EducationShift
How Journalism Education Can, and Should, Blow Up the System
Mediatwits
Mediatwits #50: Facebook Face-Plant; Craig Newmark + Poynter; Crowdfunding Bible
Welcome to the 50th episode of the Mediatwits podcast, with Mark Glaser and Rafat Ali as co-hosts. The joy of the Facebook IPO was quickly replaced with disdain as the stock nosedived and lawsuits ensued. We run down the headlines, including the New Orleans Times-Picayune and Oregon Daily Emerald killing daily print editions for thrice- and twice-weekly editions, respectively.... more »
Who We Are
MediaShift tracks how new media -- from weblogs to podcasts to citizen journalism -- are changing society and culture.
Your Take
Poll: How Much Have You Given to Crowdfunding Projects?
We've all heard the heart-warming stories of inventors and creators who couldn't get their ideas funded, and then turned to crowdfunding sites such as Kickstarter or IndieGoGo to raise the money they needed. And then there are the other-worldly stories like the Pebble smart watch that raised millions on Kickstarter. While you might kick in some money for a promising...
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Business
Why We Killed Our College Daily Paper for a More Digital Future
We're about to close the book on the Oregon Daily Emerald. After 92 years, the University of Oregon's newspaper will end its run as a Monday-to-Friday operation in June. Yes, it's the end of an era, and we're sad about that. But it's also the start of a new era, the digital one. Next fall, we will replace our traditional...
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Mediatwits
Mediatwits #49: Facebook IPO Mania; Internet Week; 16th Webby Awards
Welcome to the 49th episode of the Mediatwits podcast, with Mark Glaser and Dorian Benkoil as co-hosts. Today is the day for the Facebook IPO, so we've got it covered like a wet blanket. Special guests Debra Aho Williamson of eMarketer and Troy Young of SAY Media talk over the ins and outs of Facebook as it soars into the...
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Your Take
Poll: What Do You Think About the Facebook IPO?
Now we have a date (May 18) and a price range ($28 to $35 per share) for what could be the biggest initial public offering in the history of tech stocks: Facebook. The company has grown by leaps and bounds since it was born in Mark Zuckerberg's dorm at Harvard in 2004, and now could make Zuckerberg richer than Microsoft...
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Business
Can Web-Only Original Programming Finally Stick?
The days of skateboarding dogs holding sway on the web may be numbered. Technology companies and advertisers are professing their belief in the value of professionally produced original content. Portals and platforms like YouTube, AOL, MSN and Yahoo -- once known for aggregating and optimizing video produced by others -- are spending millions of dollars to develop and acquire programming...
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Your Take
Poll: What's Your Philosophy on Paying for Online Content?
Pay walls, metered walls, subscriptions, micro-payments. There are so many ways that online publishers are considering charging visitors for content. While most content online was free in the old days of the web, more publications are following the lead of WSJ.com and NYTimes.com and putting up some kind of pay wall -- leaky or not. So what's your philosophy on...
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Mediatwits
Mediatwits #48: Yahoo CEO Under Fire; Pros and Cons of Metered Pay Walls
Welcome to the 48th episode of the Mediatwits podcast, with Mark Glaser and the Rafat Ali as co-hosts. On this show, we turn to the chaotic soap opera that continues at Yahoo, once an Internet darling on its umpteenth remake. Its new CEO Scott Thompson appears to have padded his bio with a computer science degree that he never received....
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Public Relations
Journalists' Biggest Pet Peeves About PR -- And Vice Versa
When journalists were asked by MuckRack.com to offer up their biggest PR pet peeves recently, it sparked a spirited Twitter conversation. But then, PR folks got their turn, and what ensued sheds light on both of the industries, how they work together, and what their futures hold. The following is a Storify collection from the discussion by Raschanda Hall. [View...
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Mediatwits
Mediatwits #47: Positively Dan Rather; Future of Facebook; Rise of Snip.it
Welcome to the 47th episode of the Mediatwits podcast, this time with Mark Glaser and the Rafat Ali as co-hosts. On this show, Rafat had the honor (and early-morning wakeup call) to interview news icon Dan Rather at 7 a.m. while Rather was traveling by train to Washington, D.C. Rather has a new memoir out, "Rather Outspoken," and talked to...
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Collaboration
StoryCode's Hackathon Puts Transmedia Collaboration to the Test
It sounds like the start of a joke: A clown, an actress, a lighting designer, and a transmedia storyteller get locked in a room. Did I mention the clown is also a software developer? The result of this collaboration is the winning team of Story Hack: Beta, better known as Team Cupcakes and Rainbows. Seriously. Story Hack: Beta was an...
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NewspaperShift
Why It's a Bad Idea for Student Press to Fall in Love with Pay Walls
The Daily O'Collegian at Oklahoma State University is enjoying marginal success with its metered pay wall a bit more than a year after enacting it. At the start of spring semester 2011, the paper became the first U.S. student media outlet to charge a subset of readers for its content online, requiring a $10 yearly subscription fee for individuals outside...
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Collaboration
LedeHub to Foster Open, Collaborative Journalism
I'm honored to be selected as one of the inaugural AP-Google Journalism and Technology Scholarship fellows for the 2012-13 academic school year, and am excited to begin work on my project, LedeHub. I believe in journalism's ability to better the world around us. To fully realize the potential of journalism in the digital age, we need to transform news into...
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Collaboration
Collaborating for Dollars: How to Raise Revenue With Others
At the recent Collab/Space 2012 event, more hands shot up when Journalism Accelerator's Emily Harris asked who was interested in generating revenue than for any other question. Clearly, there's big interest in collaborating to earn money. Here, then, are some pointers on collaborating to earn revenue and otherwise improve business performance. Share The Pie to Make It Bigger The common...
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Education
A Progress Report on a College Paper's Pioneering Metered Pay Wall
It was just over a year ago that a college newspaper in Oklahoma became a digital media pioneer. In what was believed to be a first for a college news outlet, The Daily O'Collegian at Oklahoma State University began charging for online content. Sure, the Wall Street Journal, Times of London and other professional publications had already gone for pay...
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MarketingShift
In the Age of Social Media, the Customer Really Is King
The following is a guest column by Kevin O'Connor, the president of User Insight, a user experience strategy firm. The idea of putting customers first is not a new one. In fact, it was the start of the 20th century when Harry Gordon Selfridge coined the phrase "The customer is always right." But customers have never been as powerful as...
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Technology
7 Ways to Be the Programmer No One Hates
After reading Sandra Ordonez's MediaShift post "7 Ways to Get Programmers to Stop Hating You," my first thought was: Wow, good advice. My second thought was: How can we programmers get people to stop hating us? After 13+ years of working as a technologist -- from a junior developer to the manager of a couple tech departments -- I've seen...
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Your Take
Poll: What Would You Do to Help Pay for Quality Journalism?
Quality journalism, hard-nosed reporting and analysis, is something we count on to keep a check on politicians, to deliver important breaking news from faraway places and to help us stay informed as citizens. And yet, as the business models shift for traditional journalism outlets, the foundation to support quality journalism gets shakier. What can we do as a community of...
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Mediatwits
Mediatwits #45: Rafat Returns!; Cord-Cutting Rising?; Google Surveys Instead of Pay Walls
Welcome to the 45th episode of the Mediatwits podcast, this time with Mark Glaser and the Rafat Ali as co-hosts. That's right, Rafat Ali is back in the saddle after a nearly three month trek to India, Burma and Iceland. And he's back just in time to talk cord-cutting once again, this time after new research showed that cable...
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MarketingShift
Key Lessons Learned After Launching the Daily Dot
The following is a guest column from Nicholas White, the editor-in-chief and CEO of the Daily Dot. There is nothing "fun" about changing the world. No matter how big or small your ambitions, if you work at a startup -- or worse, if you've founded one -- you are trying to change the world. You're creating new patterns of behavior...
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Public Relations
'Reckless Adrian Grenier': Will Personal Apps be Key to Celebrity Branding?
March marked the launch of "Reckless Adrian Grenier," an app built for the iPad, iPhone and iPod and created by Mobovivo for its namesake, actor and filmmaker Adrian Grenier. Some of you are moaning, "why does he need an app?" but others of you are perhaps "Entourage" fans, and an opportunity to get reacquainted with Grenier, who played Vincent Chase,...
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Technology
FTC: If It's Your Computer, You Should Own Your Data
If you own your computer, you should own the data that's on it. That's the message from Federal Trade Commission Chairman Jon Leibowitz. At a Washington press conference -- also broadcast -- the FTC issued a new report on Internet privacy. Leibowitz praised how far the nation's come in protecting data, even from this time last year. But he also...
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Mediatwits
Mediatwits #43: Pew's State of the News Media; Yahoo Sues Facebook
Welcome to the 43rd episode of the Mediatwits podcast, this time with Mark Glaser and the Rachel Sklar as co-hosts. Sklar is a writer and social entrepreneur, and is filling in for Rafat Ali. She is back from SXSW and slowly recovering from the interactive, music and film festival. The big news this week is Pew's annual State of the...
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NewspaperShift
State of the News Media: Newspapers Need Initiative, Innovation and Investment
When I saw that the media industry's annual report card had been released late Sunday night, I clicked and scanned through the key findings for newspapers -- the industry that has been my daily passion since I fell in love with journalism at my high school paper. I hoped to learn that the wise folks at the Project for Excellence...
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MusicShift
With Rise of Streaming Services, Music Biz Pushes for Metrics
As I noted in the my SXSW Music 2012 post last week, subscription services and engagement apps are quickly becoming core factors driving the music industry and the conversations surrounding them. Services such as Spotify and Rdio are responsible for an increasing percentage of music consumption. And apps, such as Turntable.fm that are focused on engaging fans over simply...
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Mediatwits
Mediatwits #42: SXSW Special: Homeless Hotspots; Ambient Apps, CNN/Mashable?
Welcome to the 42nd episode of the Mediatwits podcast, this time with Mark Glaser and the Rachel Sklar as co-hosts. Sklar is a writer and social entrepreneur, and is filling in for Rafat Ali. This week is a special episode dedicated to all things South by Southwest (SXSW), the media confab covering technology, music and film down in Austin, Texas.
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Business
A Few Tips On Entrepreneurship From SXSW Interactive
South by Southwest Interactive 2012 just finished, and in the last two days, the airports have been overwhelmed by geeks from all parts of the world with diverse gadgets, ironic T-shirts, and smartphones constantly in hand. This year was probably the biggest crowd the festival has ever seen, with lines annoying even the most patient of attendees. While many...
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Technology
7 Ways to Get Programmers to Stop Hating You
After almost two decades of working closely with diverse types of techs, I've slowly found myself transforming from a nice, sweet, agreeable person to "Saturday Night Live's" Nick Burns, Your Company's Computer Guy. What I have witnessed has not been pleasant -- grown adults acting like 5-year-old children, and then blaming their techs for responding snarkily. As the digital divide...
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Business
Chicago News Co-op Hits Pause Button, Shares Lessons for Foundations
Chicago News Co-op, a 2-year-old non-profit news site, has announced it is suspending publication and re-evaluating its future. While some of the factors in play are complex and not particularly well-explained by the CNC (read editor James O'Shea's letter to readers), what we know so far about the suspension does appear to put into focus some key lessons for funders...
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PoliticalShift
Political 'Matchmaking' Sites ElectNext, iSideWith Help Voters Decide
Despite the nonstop coverage of the ongoing Republican primary battle on cable news and talk radio programs, the American voter remains notoriously ill-informed. While people may be increasing their attention to the high-profile horse race of presidential politics this year, it's clear that most voters' knowledge of local politics has sharply declined. This is doubtless related to the dwindling amount...
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Your Take
What Would You Pay for Access to Your Local Paper's Website?
Does information really want to be free? Or do we all just want to get all the news that's posted online for free? Local newspapers have been struggling to figure out a business model for making money online and in digital platforms -- the main places where their readers want to get news. While the Wall Street Journal has charged...
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Mediatwits
Mediatwits #40: Pay Walls at L.A. Times, Gannett; TechCrunch Turmoil
Welcome to the 40th episode of the Mediatwits podcast, this time with Mark Glaser and the George Kelly as co-hosts. Kelly is online coordinator at the Contra Costa Times newspaper and is filling in for Rafat Ali. This week the big topic is pay walls, as both the Los Angeles Times and Gannett newspaper chains are planning to charge...
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Philosophy
Data-Driven Investigative Journalism: No Laughing Matter
Jon Stewart is really, really funny when he makes fun of journalism. In "The Daily Show's" parody of the broadcast and cable news product, the show's writers and producers skewer not only the gloss, polish and stilted tone, but also the editorial decisions. But it isn't just TV. The Onion is really, really funny. It makes fun of print journalism,...
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TVShift
5 Theories on the Death of Cable TV -- And Why They're Wrong
It's become popular to declare the imminent demise of pay television. Whether at the hands of Google/YouTube, or as a product of cord-cutting, there's usually a sense of righteous indignation embedded in the arguments, something like: Cable and satellite companies have been ripping off consumers for decades ... and now their days are numbered. It's a visceral (and therefore...
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BookShift
How Social Media, E-Books, Self-Publishing Change Writers Conferences
At first, you came to the San Francisco Writers Conference to learn the craft of writing, to hear famous writers describe how they became famous, to learn the secrets of how to create a winning book proposal, to become enlightened by publishers about what they want and, most of all, to pitch literary agents, those elusive creatures who seem always...
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TVShift
I'm Mad as Hell, But I Haven't (Yet) Cut the Cord
"You can cut the cable, dad," my teenage daughter has told me more than once when I've grumbled about the poor service, unexplained fees and large percentage increases I've had to pay over our introductory "triple-play" rates to our cable company. We did suspend our cable service for weeks a couple of summers ago when we were away much...
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Social Networking
Pinterest: Why What It's Not Says So Much
It's almost impossible to explain Pinterest to someone who has never been on it. And now that it's hit the big time, there's a lot of explaining to do -- especially, it seems, to men who can't seem to avoid hearing about Pinterest from the women in their lives. Pinterest -- which Mashable's Pete Cashmore called "2012's Hottest Website" in...
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Mediatwits
Mediatwits #37: Merger Mania: CIR-Bay Citizen; GigaOm-PaidContent; Twitter Censorship
Welcome to the 37th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Jillian York, who is filling in for Rafat Ali. It's been a crazy week in media + tech, with important mergers abounding! First up is the Center for Investigative Reporting announcing that it will try to merge with...
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Business
GigaOm + PaidContent = Perfect Sense
When the U.K.-based Guardian Media Group bought PaidContent in 2008, it was portrayed as an attempt to expand into the U.S. market. The Guardian newspaper was a forerunner in its use of the web, and already got a large portion of its traffic from North America. But I had trouble seeing why a general interest news organization, even a forward-looking...
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Business
Bay Citizen, Center for Investigative Reporting Plan to Merge. Now What?
The Bay Citizen and the Center for Investigative Reporting, two non-profit organizations based in the Bay Area, announced formally Tuesday that they intend to merge. Under terms of the agreement, Berkeley, Calif.-based CIR, which also runs California Watch, would take over management of the Bay Citizen, an online publication with a publishing partnership with The New York Times. Phil Bronstein,...
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Your Take
Poll: What Will Facebook Be Worth in 5 Years?
They say that history repeats itself, but that's so easy to forget. It was only as recently as 2006 that analysts were saying that MySpace was likely worth $15 billion (and I was spoofing that conclusion). And you can go back to older social networks like Friendster or Tribe.net or America Online's chat rooms... you get the point. So now...
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Mediatwits
Mediatwits #36: Facebook IPO Fever; Dive into Media; $30 Million to Columbia/Stanford
Welcome to the 36th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Dorian Benkoil, who is filling in for Rafat Ali. It's been a crazy week in media + tech, with Google privacy concerns, Amazon falling short in earnings, and much more. But the dominant news was Facebook filing for an...
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Podcasting
Turning Panic Into Money: Marc Maron's Podcast Gold
Just over two years ago, comedian Marc Maron was out of a job, couldn't get standup gigs and was going through a debilitating divorce that had put him in debt. With "nothing to lose," as he put it, he launched the WTF podcast, by sneaking into the New York offices of Air America radio, from which he'd just been fired....
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Hyper-Local
10 Types of Foundation-Led Projects Changing the Local Media Landscape
Local foundations are becoming key players in the emerging local news ecosystem by funding news and information projects or creating their own. Knowing that, the Knight Foundation has distributed more than $16 million to 85 challenge winners to develop projects that inform and engage local communities. The Community Information Challenge focuses on community or place-based foundations because Knight believes these...
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Guides
Your Guide to Crowdfunding Public Media Projects
Need $40,000 to produce a local documentary? Just ask your audience. That's what filmmaker Sam Mayfield did, for a film she's working on about last year's protests in Madison, Wis. In a blog post on January 13, she wrote: We are currently trying to raise $40,000 of our $200,000 budget through Kickstarter, the online fundraising platform that facilitates grassroots investment....
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Your Take
Poll: What Do You Think About Apple's Success?
The numbers are staggering. Apple Inc. is now the most valuable company in the U.S. The company made more than $13 billion in profit last quarter, more than Google made in revenues. According to TUAW, the iPhone by itself, in three months, brought in more revenue than McDonald's made in all of 2010. So how does all that make you...
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Mediatwits
Mediatwits #35: Apple's Boffo Earnings; Get More Clicks Per Tweet; NYC vs. Silicon Valley
Welcome to the 35th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Dorian Benkoil, who is filling in for Rafat Ali. Once again, Apple dominates the headlines, this time for quarterly earnings that blew away Wall Street -- and everyone else. The company made $13.1 billion in profits in the quarter,...
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MarketingShift
It's True: We Really Are All Publishers Now, Including Brands
Though it's a relatively new idea, the phrase, "We're all publishers now" already has become somewhat of a cliché. Seriously. Let me Google that for you. I'll wait while you go look ... Back? See what I mean? More than a full page of results with that exact phrasing. While it seems very democratizing, and it is, what many don't...
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Business
Breakthrough Websites for Young Women, by Young Women
A new generation of young women has begun to make their mark online, combining entrepreneurial energy with the hardwired digital fluency that typifies the so-called digital natives. Here are two stories of such women, both 26 years old, who jettisoned their office jobs to create online media outlets designed for young women like them. For these women and others like...
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Mediatwits
Mediatwits #34: SOPA Protests Make a Difference; Yang Out at Yahoo
Welcome to the 34th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. This week the show is mainly focused on the huge day of protest online Wednesday against the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) before the U.S. Congress. After Wikipedia, Reddit and other...
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Guides
Your Guide to the Anti-SOPA Protests
Today was an important day in the history of the Internet and activism. While the U.S. Congress expected to quickly pass two bills, the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA), mounting opposition online has led them to reconsider. That all came to a head today when various sites such as Wikipedia and Reddit decided to black...
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BookShift
Self-Published Authors Still Rarely Make the Jump to Publishing Houses
For many self-published authors, a traditional publisher is an elusive dream. It means a team of professionals taking over marketing, advertising, publicity and the mechanics of publishing one's own book on paper and electronically. It means already forged relationships with booksellers, critics and other writers -- and it means more time to write, rather than haggling over the costs of...
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Business
Why Publishers Are About to Go Data Crazy
The following is a guest post from Sachin Kamdar, the CEO and co-founder of Parse.ly. Currently in stealth, Parse.ly provides a new set of performance metrics, specifically tailored to publishers' needs. Here, Kamdar explores the new age of data and how publishers will be a part of it. We spend too much time talking about how publishers are adapting to...
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Your Take
What Do You Think About the Consumer Electronics Show (CES)?
Imagine 150,000 people from 140 countries wandering 1.6 million square feet of exhibit space in search of the latest whiz-bang flat-screen TV, tablet, smartphone or souped-up teched-out car. This is the International CES show in Las Vegas, which has mushroomed from 17,500 attendees in 1967 to the massive techno-hordes of today. This could be either your most incredible dream or...
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Mediatwits
Mediatwits #33: CES Jumped the Shark?; SOPA Battles; Google+ in Search
Welcome to the 33rd episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. This week we have a special show focused on the Consumer Electronics Show (CES) happening in Las Vegas all week. Apple isn't there and Microsoft did its last keynote presentation there. Is the show losing momentum? Are...
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Mediatwits
Mediatwits #32: Yahoo's Mr. Wrong?; Steve Rubel's Clip Book; Fake @Wendi_Deng
Welcome to the 32nd episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. We're back from our holiday break and ready to tackle more media news. The big news of the new year is a new CEO (again) at Yahoo, this time PayPal president Scott Thompson will try his...
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Business
2012: Why the Web Is Not Dead and Other Flashpoints
First the easy predictions for the new year: In 2012 we'll see a rise of politics in the digisphere, along with reporting as if the phenomenon is a surprise; more strum over the Murdochs' drum; and a snazzy new iPad 3. But, there are bigger rumblings afoot in the year ahead, too. Here's my second annual round of predictions for...
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Business
How Did My Predictions for 2011 Turn Out?
It's not too hard to make predictions. What's harder is to honestly evaluate how you did. In that spirit, I'd like to ask your help. Early this year, I predicted how 2011 would go in digital media. I'd love it if you gave me a letter grade with a Tweet to @dbenk (#gradeDBenk), message to Dorian Benkoil on Google+, or...
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Philosophy
Top 10 Media Stories of 2011: Arab Spring; R.I.P. Steve Jobs; Phone Hacking
Yes, 2011 was another year of massive change in the American media landscape, with newspapers struggling, radio and TV trying to sharpen digital strategies, and magazines prettying themselves for tablets. But more often than expected, we turned our eyes overseas, to the role of social media in organizing protests and revolutions in the Arab world. To the spread of Facebook...
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Public MediaShift
Public Media: A Wish List for 2012
What's the No. 1 innovation that's needed in public media in 2012? I posed that question to the public media group on Facebook, as well as to some additional colleagues via email. The responses ranged from a focus on cultivating a culture of innovation, to calls for more innovative content approaches, to the need to grow public media's audience to...
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Business
7 Ways Salespeople Can Better Understand the Editorial Side of News
There was quite a reaction to my previous column, suggesting editors learn more about, and cooperate with, the business sides of their organizations. This time, I'd like to talk to people on the business side about how they can cooperate with the editorial side to work effectively to keep a news organization solid while also increasing revenues and ensuring the...
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Mediatwits
Mediatwits #31: BBC World Invades U.S.; ReadWriteWeb Sold to Say Media
Welcome to the 31st episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. This week we turn across the pond to the U.K., where the BBC is pushing its BBC World cable news channel to an American audience. The BBC recently made a deal with Comcast to increase its...
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Augmented Reality
Real Life, Only Better: Augmented Reality Takes Off
My favorite technology -- augmented reality, or AR -- lets anybody feel like Harry Potter, except that you make magic with a computer or mobile device instead of a wand. I call it "real life, only better" because it takes a live scene and puts useful or entertaining images, video, graphics -- whatever -- on top of it. When I...
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Mediatwits
Mediatwits #30: Netflix, Time Warner Make Peace?; E-Books Price-Fixing; Holiday Gadgets
Welcome to the 30th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. This week we have an eclectic mix of topics. First up is the UBS Media and Technology Conference in New York, where the talk of the conference was the rise of over-the-top video services and talks by...
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Business
Why Our Startup Decided Not To Target the Newspaper Industry
Are there opportunities for technology startups which target the media business? Fred Wilson -- a venture capitalist who has made investments in Twitter, Zynga, Tumblr, Etsy, and FourSquare, among others -- apparently thinks not. As reported on MediaShift on November 15, Wilson told an audience of CUNY students with interests in business and journalism that better opportunities could be found...
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Business
Tear Down the Wall Between Business and Editorial!
For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations. Those attitudes have helped push the news industry into its current dire state. And that's why I say: Tear down the wall between business and editorial. Before you start sharpening your pitchforks, hear me out. I'm not proposing a free-for-all money-grab that...
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NewspaperShift
How to Transform News Leadership in the Digital Age
Since 2007, Knight-McCormick leadership programs at the Knight Digital Media Center have given me a front-row seat at the transformation of news leadership to meet the demands of the digital age. The more than 100 news leaders who have participated in the programs faced a dizzying array of choices about how to best shape a digital strategy, navigate tricky organizational...
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Collaboration
How Non-Profit, For-Profit Newsrooms Are Working Together
BERKELEY, CALIF. -- As traditional newsrooms shrink and budgets tighten, media outlets have realized they can't do as much investigative, time-intensive reporting. But one solution has been for competing news outlets to begin collaborating, whether working together on reports or with content-sharing deals. And with the rise of local non-profit watchdog sites such as Voice of San Diego and the...
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Mediatwits
Mediatwits #29: Spot.us Acquired; Buffett Buys a Newspaper; Cord Cutters Rising
Welcome to the 29th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. This week we get back from the Thanksgiving holiday and find some interesting mergers happening. First, there's the crowdfunding site Spot.us being acquired by American Public Media (APM) and its Public Insight Network. Guests David Cohn,...
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Philosophy
Why the World Needs Better Science Journalism
If you regularly do a Twitter search for the words "science journalism," like I do, you'll be amazed, amused and sometimes shocked by the amount of bashing science journalism takes in the Twittersphere. It shows that not all science journalism is created equal, and it's a sign of the times, really: Not all journalists who write about science are actually science journalists. They're general journalists who were -- willingly or out of necessity -- given a science story to cover that day.
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Business
The Challenges of Using Kickstarter to Fund a New Novel
This post is a guest post in response to a MediaShift story by Simon Owens that detailed how one novelist bypassed a publisher to raise money on Kickstarter. In this case, things didn't go quite the same way. Chances are you've never heard of Nick Miller. He's a writer, but you won't be able to find his work in literary...
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Technology
Public Laboratory: Don't Just Report Science, Do It!
Can you envision an alternative mode of science journalism? Imagine a science journalism in which the journalist not only reports about science, but also gathers scientific data and develops the tools by which the data is acquired.
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Business
Truth and Contradictions: The Global News Industry Looks to the Future
In recent years, the global news industry has been battered by the double tsunami of the economic downturn and technological disruption, as managers of newspapers and magazines struggle to integrate digital media into their business models. Now, over the past two years, the tablet and the smartphone have appeared, promising to again rewrite the relationship between digital distribution and content...
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Business
Venture Capitalist Fred Wilson: School's Not Enough for Media Entrepreneurs
Venture capitalist Fred Wilson was talking to a class of master's degree students last week, telling them their education wasn't necessary if they wanted to be successful entrepreneurs.
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Education
How to Get the Most Out of Tech Tools for Teaching
Though you don't have to use technology to teach effectively, sometimes a little bit of tech can go a long way toward making the job easier. And, of course, teaching media and journalism courses today requires that instructors be familiar with as many different technology tools as possible -- and be willing to experiment with the rest.
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Mediatwits
Mediatwits #27: Groupon IPO Mania; Nook Tablet Takes on Kindle
Welcome to the 27th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and entrepreneur Rafat Ali. This week we look deeper at the Groupon IPO, which briefly valued the daily deals startup at nearly $20 billion. Our special guests are Business Insider CEO Henry Blodget, as well as Yipit Data analyst...
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EducationShift
New technology is a lightning rod and polarizing force because, as Nicholas Carr articulated in his book, "The Shallows: What the Internet is Doing to Our Brains," it not only begins to influence what we see and how we see it, but, over time, who we are.
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AdvertisingShift
6 Tips to Support Digital News Through Advertising
This is the first in a series of columns on new business models for news and other media. You'll be able to find other stories in the series by clicking on the Business Models tag. One of the toughest ways to support a digital news operation is via advertising. Over my years working in advertising, helping many and talking to...
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Business
E-Book Publishers Must Provide Flexible Access to Avoid 'Media Hell'
Trying to consume an e-book can be an infuriating experience. Consumers like me want to enjoy the digital version of a book when, where and how we want. We love to be able to read it from multiple screens, search it automatically, share annotations, even have the text read aloud as we drive or do dishes.
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BookShift
How a Novelist Bypassed His Publisher and Raised $11,000 on Kickstarter
This week on MediaShift, we are exploring the dramatically changing publishing industry in our Beyond the Book special series. Stay tuned for more pieces like this one in the coming days. Sign up for our new weekly newsletter on e-books and self-publishing here. Tim Pratt was confident enough that his publisher would print a fifth novel in his urban fantasy...
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BookShift
The Book Publishing Industry of the Future: It's All About Content
This week on MediaShift, we are exploring the dramatically changing publishing industry in our "Beyond the Book" special series. Stay tuned for more pieces like this one in the coming days. Sign up for our new weekly newsletter on e-books and self-publishing here. I studied book publishing in graduate school, an aspiration that seems a tad shortsighted these days. At...
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Mediatwits
Mediatwits #24: Non-Profit News Sites; iPhone 4S Boom; Android's Ice Cream Sandwich
Welcome to the 24th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and entrepreneur Rafat Ali. The hot topic is non-profit news sites and whether they can sustain themselves. A recent study was released from the Knight Foundation about the business health of some of these sites, and noted that they still need to experiment to find the right business model to survive.
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Business
Why Non-Profit News Sites Need to Act More Like Digital Businesses
This guest post, which was originally published on the Knight Foundation website as an article about the report, is co-authored by Michele McLellan. In the emerging landscape of non-profit news, good journalism is not enough. Even with generous foundation support, high-quality reporting alone will not create an organization that can sustain its ability to produce news in the public interest....
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Mediatwits
Mediatwits #23: Occupied Wall Street Journal; Netflix Backs Down
Welcome to the 23rd episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and entrepreneur Rafat Ali. The main topic on this show is the rise of the Occupy Wall Street movement, how the media has covered it, and the remarkable "Occupied Wall Street Journal" newspaper. Special guest Arun Gupta is the co-founder of the newspaper and explains the importance of a print publication in political circles.
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Your Take
What Will You Miss Most About Steve Jobs?
We all knew this day would come, but it still was hard to take. Apple's iconic leader, Steve Jobs, has died. His influence at the company, and in so many industries, will continue to be felt for many years to come. So what will you miss most about Jobs? His trademark presentations? His design sense? Something else? Share your thoughts...
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Business
How to Partner With a Pro on Your Self-Published Book
With triple-digit growth in self-publishing services, technologies evolving weekly, and advertising hype, it's tough for authors to figure out which vendors to choose for which services. In this series, I've been looking at three popular paths to get your print and e-book to online retailers and brick-and-mortar stores, without going through the subsidy presses.
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MobileShift
Best Coverage, Analysis of Amazon Kindle Fire Announcement
Amazon recently made waves by announcing its new Kindle Fire tablet, running a custom version of Android and starting at $199. Plus, there were the new Kindle Touch models in the mid-range and the low-cost Kindle, starting at $79 with ads. We scoured Twitter, tech blogs, Google+ and even Quora to find the best coverage and analysis of the announcement....
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Business
Social Good Summit: Digital Philanthropy Grows Up
The second Social Good Summit, mounted by Mashable and the United Nations Foundation with support from Swedish mobile phone giant Ericsson is, in Mashable's words, a chance for "the most innovative technologists, influential minds and passionate activists [to come together] with one shared goal: to unlock the potential of new media and technology to make the world a better place."
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BookShift
How to Get Your Self-Published Book in All Kinds of Stores
With triple-digit growth in self-publishing services, technologies evolving weekly, and advertising hype, it's tough for authors to figure out which vendors to choose for which services. In a three-part series, I'm looking at three popular paths to get your print and e-book to online retailers and brick-and-mortar stores, without going through the subsidy presses.
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Mediatwits
Mediatwits #21: Social Wars: Facebook's Timeline, Media Grab; Google+ Dead or Alive?
Welcome to the 21st episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and entrepreneur Rafat Ali. This week is a special edition the war between the social networks, and what that means for the media world.
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Business
5 Questions Publishers Should Ask Before Committing to a Social Platform
J Crowley, Foursquare's head of business development and media partnerships, greeted a study group then showed off pages that some of the best-known media companies had created on the location-based social sharing service.
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BookShift
How to Self-Publish Your E-Book
With triple-digit growth in self-publishing services, technologies evolving weekly, and advertising hype, it's tough for authors to figure out which vendors to choose for which services. In the coming weeks, I'll be looking at three popular paths to get your print and e-book to online retailers and brick-and-mortar stores, without going through the subsidy presses.
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Your Take
What's the Best Business Model for Metro Newspapers?
Metro daily newspapers have been in a long rut in the United States, with many retrenching, closing or flailing for a new digital business model while cutting editorial staff to the bone. Many papers are watching the pay walls at places like NYTimes.com, and the new launch of the pay site, BostonGlobe.com. And what about newspapers like the Guardian in...
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Mediatwits
Mediatwits #20: Newspaper Special: Boston Globe Pay Wall; Guardian U.S.; Philly Tablet
Welcome to the 20th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali, the one and only founder of PaidContent. This week is a special edition on newspapers, newspapers and more newspapers. First up, the Boston Globe launched its new pay-walled site, BostonGlobe.com, which is free for print subscribers but costs $3.99 per week for non-print subscribers.
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Business
8 Ways Tech-Based Foundations Are Changing Philanthropy
Business content on MediaShift is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry. Not so long ago,...
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MarketingShift
The Importance of Understanding the Growing U.S. Latino Market Online
Rene Alegria, founder of Mamiverse, a website focused on Latina moms, has heard every possible misconception of the Latino market. For years, these misconceptions kept many businesses from tapping into this fast-growing consumer segment.
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Business
Financial Times Enjoys Life Beyond the App Store
There was a time in the not-so-distant past when app makers were fighting to get featured in Apple's App Store, and crying out in protest if their app didn't make the cut. So it's quite a turnabout to talk to folks at the Financial Times, who have not only removed their apps from the App Store but have thrived with an HTML5 web app that lives outside of the App Store completely.
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Your Take
What's the Future for AOL and Yahoo?
This has been a very rough week for the two Internet pioneers, Yahoo and AOL. Yahoo's fiery chief executive Carol Bartz was fired over the phone (who would have the guts to say it to her face?), and co-founder Jerry Yang is taking a role in rethinking the company's direction (again). And at AOL, CEO Tim Armstrong has had to...
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Business
The TechCrunch/AOL Saga Told Through 'Star Wars'
The soap opera that has been going on between TechCrunch's Michael Arrington, Huffington Post's Arianna Huffington and AOL honcho Tim Armstrong has been difficult to explain to people living outside the tech media bubble. How can you capture those personalities and make it understandable to the masses?
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Mediatwits
Mediatwits #19: Bartz, Arrington Fired; Swisher Swoons; Google Grabs Zagat
The Mediatwits podcast is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry. Welcome to the 19th episode...
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Mediatwits
Mediatwits #18: CNN Buys Zite; DoJ Blocks AT&T; Starz Drops Netflix
The Mediatwits podcast is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry. Welcome to the 18th episode...
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Media Usage
Traveling Back in (Technology) Time With Hurricane Irene
Hurricane Irene brought home for me how our media technology defines eras. On the eastern end of New York's Long Island on Saturday evening, as the storm approached, my family and some friends were having a pizza party for my younger daughter's birthday at Emilio's, a local restaurant in Greenport. As the technology receded, then came back, intermittently and in...
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Mediatwits
Mediatwits #17: Ch-ch-changes: Steve Jobs Out; Romenesko Semi-Retires; Shafer Laid Off
Welcome to the 17th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Staci Kramer, editor of PaidContent, who's filling in for Rafat Ali. This show looks at the week's big changes in the media landscape. First, Steve Jobs announced he was stepping down as CEO of Apple, moving into a...
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Business
Publishers Doing an Apple End-Run to Deliver to iPad
Major publishers are starting to deliver content to the iPad outside Apple's App Store, avoiding the company's rules and restrictions that limit what they can do and how much they can earn. Instead of building native apps in iOS, the proprietary operating system for the iPad and other Apple devices, the publishers are using HTML5, the latest version of the...
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Business
5 Lessons Learned Building The Daily Dot, a Media Startup
This is the third and final post in a series from Nicholas White, the co-founder and CEO of The Daily Dot. It was one year ago this month that I moved to Austin, Texas, in full dedication to creating The Daily Dot, the hometown newspaper of the world wide web. This week, we officially launched the site. First of all,...
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Your Take
Who's the Winner in the Google-Motorola Deal?
Deals like this don't come along every day. The search giant Google has rarely strayed into this kind of massive buyout in the past (a few billion for DoubleClick comes to mind) and never for something like hardware. But now that Google has announced a $12.5 billion buyout of Motorola, a maker of smartphones and TV set-top boxes, the guessing...
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Mediatwits
Mediatwits #16: Why Google Bought Motorola; Yahoo Scoops ESPN Big-Time
Welcome to the 16th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali, the founder of PaidContent. This show looks at the week's big news, including the head-turning buyout of Motorola Mobility by Google for $12.5 billion. What was driving the search giant to become a hardware maker? Was...
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Business
3 Ways Google-Motorola Doesn't Make Sense (And 5 Ways it Does)
Google's $12.5 billion deal to purchase Motorola Mobility was foolish, savvy, naive or clever, according to various analysts commenting over the last two days. In fact, it's probably all of those things, and how well it pans out will depend on how it's executed. Let's start with the reasons the deal looks foolish, then some ways it could work. 1....
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Media Usage
Twitter Chat: How to Avoid Ads for Kids, Share Meaningful Media Moments
As part of our ongoing series on Kids & Media, we had a recent live chat on Twitter with a group of parents to talk about how our kids use media. Special guests included MediaShift managing editor Courtney Lowery Cowgill, Common Sense Media's Caroline Knorr and PBS Parents' Tracey Wynne. I was the moderator, and we had a good...
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Media Usage
Glaser & Son Dissect the Best Screens for Kids
My son Julian was born into a world of screens nine years ago. Being the son of a "mediatwit" means that he was surrounded by screens, small and large. And yet, I've tried to moderate his usage the best that I can, limiting him to an hour of game time each weekday and one and a half hours on...
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Media Usage
We've all been there before. Whining kids at a grocery store with their dad, they can't sit still until finally the dad hands over his iPhone, and peace is restored. Kids are growing up with media all around them, from computers to smartphones to tablets to flat-screen TVs. And even in households without as many screens, kids find ways to...
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Media Usage
How to Control (Or At Least Influence) Children's Media Access
This week, MediaShift will be running a special series on navigating the relationships between kids and media. Stay tuned all week as we explore topics like this one. Once you have a child old enough to use a remote, the angst begins over how to control access to media. And absent the will to live a technology-free existence, media...
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Mediatwits
Mediatwits #15: Special Cord-Cutters Edition; TV Networks vs. Streaming
Welcome to the 15th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali, the founder of PaidContent. This show is all about cord-cutters, people who like to watch TV without paying for cable or satellite TV (like Mark & Rafat). The big news is that Fox will not allow...
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EducationShift
Why Missouri J-School Should Rescind Its Apple Laptop Requirement
This story originally appeared on J-School Buzz and was edited and adapted for MediaShift with permission. It was written by David Teeghman, a recent graduate of the Missouri School of Journalism. To incoming students in the Missouri School of Journalism planning to buy an Apple MacBook just because it's a J-School requirement, don't do it. Apple computers offer almost nothing...
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Mediatwits
Mediatwits #14: This Week in Rupert; NY Times' Pay Wall Pays Off
Welcome to the 14th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali, the founder of PaidContent. There's a lot of news to cover in this podcast, including Apple's earnings, Yahoo's earnings, the possible sale of Hulu, and more. But the big deal this week is of course another heaping...
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AdvertisingShift
Search = Content? A Case for Google as a Media Company
With recent reports that Google is in the running to buy video site Hulu, it's getting harder to make the case that the search giant is not a media company. A lot could be at stake for Google in that definition and its ability to co-exist peacefully with media companies that rely on it for traffic from search and revenue...
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Mediatwits
Mediatwits #13: Smartphone Ownership Booms; This Week in Rupert
Welcome to the 13th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali, the founder of PaidContent. This week's show looks at a recent survey by Pew Internet that found that 35 percent of Americans now have smartphones, and that ownership is even higher among people of color. Guest...
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MagazineShift
Golf Digest Adds Interaction, Depth, E-Commerce to iPad App
It seemed like the first-delivered iPad was hardly unsheathed from its box before News Corp. CEO Rupert Murdoch, apparently unfazed by a rich past of misguided forays into Internet ventures, announced the launch of The Daily, which was immediately labeled the first tablet-only newspaper. And it was mere weeks -- if not days -- after its debut when media critics...
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MagazineShift
Smartphone Sensors Could Revolutionize Digital Magazines
We've all done those personality and health quizzes in magazines. You know, the ones where you suspect that answer A will categorize you as the personality type you're trying to avoid, so you choose B instead. Everyone does that, right? These evasive strategies for magazine quizzes, though, could be a thing of the past as smartphones and tablet devices evolve...
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Mediatwits
Mediatwits #11: Can Google+ Overtake Facebook, Avoid MySpace's Fate?
Welcome to the eleventh episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali, the founder of PaidContent. This week's show looks at the recent launch of Google+, a more fully formed social network that is taking on Facebook. Google+ is in an invite-only mode but both Mark and Rafat...
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AdvertisingShift
NY Times Paywall May Be Working, Could Work Better
There's been a lot of hand wringing about pay walls in digital media lately, but not a lot of discussion on how they're working or how to improve them. The pay wall that's gotten the most press, of course, is that of the New York Times -- instituted on March 28. The Times asks people to pay for access after...
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Your Take
What Should Publishers Do About Apple's Subscription Scheme?
Online publishers are in a real conundrum when it comes to selling digital subscriptions in the Apple universe. On one hand, there's the popularity of Apple, the App Store, iTunes and the iPad and iPhone -- you can't simply ignore them? On the other hand, Apple is taking a big 30% cut of subscription sales and won't share the data...
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Mediatwits
Mediatwits #10: Apple Backpedals on iPad Subs; GWU Study on Local News
Welcome to the tenth episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Dorian Benkoil, filling in for Rafat Ali. This week's show looks at the changes in Apple's subscription plan for publishers, as they backpedal on the pricing. But still, Apple will take a 30% cut of subscription revenues and...
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BookShift
Literary Agents Try New Role as Self-Publishing Consultants
With big publishing buying only the crème de la crème of books, and more authors turning to self-publishing, many literary agents are getting squeezed right out of the middle. But some savvy agents are acting as literary consultants to help their authors self-publish, a role that offers up new opportunities and challenges for everybody in the industry. I talked with...
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MobileShift
How Publishers Can Bypass Apple with HTML5 Web Apps
When the iPad first arrived on the scene, our Belgian business newspapers, De Tijd and L'Echo, embraced it. We knew tablets, with their lightness and convenience, would become important for our communities, and so we dove into building apps and offering our readers special deals on iPads. Quickly though, we learned that despite the opportunities the iPad offered, there were...
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Hyper-Local
Create or Die 2: Boosting Coverage of Underserved Communities
The Greensboro 52. That's the label a group of journalists, students, educators and community members adopted during the Create or Die 2 conference in Greensboro, N.C., which took place June 2 to 5. The label takes its inspiration from the Greensboro Four, African-American students at N.C. A&T University who sat down at a lunch counter at Woolworth's in 1960. Others...
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Business
Mirror Awards Celebrate Media: Hoping It's Not Same, Old
The media universe is more multifaceted, and confused, than ever, something Foursquare founder Dennis Crowley alluded to at the Mirror Awards on Tuesday. "Even though we're a technology company, we behave like we are a media company," he said. "It's a question people ask all the time: What is a media company?" By giving Crowley and co-founder Naveen Selvadurai the...
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MagazineShift
Solving the App Development Conundrum for Small Magazines
Even a small magazine can make a powerful impression with a well-designed mobile presence. In some ways, digital platforms can level the playing field for small publishers wanting to attract readers' attention with innovative content and presentations. But getting onto mobile platforms with apps and optimized websites can be a significant challenge for small publishers. While major magazine companies like...
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Social Media
How PBS NewsHour Used Social Media in Response to Hack Attack
PBS NewsHour staffers who were awake late last Sunday before Memorial Day, including myself, were just as startled as the rest of the Internet to discover a legitimate-looking blog post on our site claiming that late rapper Tupac Shakur was alive. We were under a hacking attack. Suddenly, it was time for damage control. I hope you never find yourself...
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World View
Despite Blocked Sites, Digital Media to Play Major Role in Opening China
The Chinese masses never experience major Western websites, thanks to China's Great Firewall (along with linguistic and economic barriers). So the Chinese pass their online lives in a parallel universe in which troublesome terms such as "June 4" (anniversary of the 1989 Tiananmen Square protests) or "Falun Gong" (the banned movement) are filtered out. But the Chinese government also recognizes...
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Your Take
What Does the LinkedIn IPO Signify?
Last week when business social networking site LinkedIn went public, the stock shot up from $45 per share to more than $90, and even today is trading at $96-plus per share. The company's valuation is more than $9 billion, even though the company had earnings of just $15.4 million last year. That kind of eye-popping debut on the public markets...
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Social Networking
Newsroom, Community Use Facebook as Key Hub After Joplin Tornado
When Joplin, Mo., was hit with a massive tornado, I knew my community would react. Even though we're nearly 250 miles away, many people in Columbia and mid-Missouri are either Joplin natives or have family there. My newsroom's normally local-focused Facebook page quickly became a clearinghouse for updates about how mid-Missouri could help the tornado-ravaged community. Fans are using the...
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Mediatwits
Mediatwits #8: LinkedIn's Bubbly IPO; Grueskin on the New York World
Welcome to the eighth episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser along with PaidContent founder Rafat Ali. This week's show looks at the big IPO of business networking site LinkedIn, with the stock price doubling to more than $90 per share in its first day of trading, valuing the company...
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Mediatwits
Mediatwits #7: Skype Gets Microsoft-ed; 'Street Fight' Returns Fire
Welcome to the seventh episode of "The Mediatwits," the new revamped longer form weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser along with PaidContent founder Rafat Ali. This week's show looks at Microsoft's massive payout, $8.5 billion, for Skype, a popular communication service that still loses money. Our guest this week is Laura Rich, the co-founder...
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Media Usage
Massive Digital Divide for Native Americans is 'A Travesty'
Perhaps nowhere in the United States does the digital divide cut as wide as in Indian Country. More than 90 percent of tribal populations lack high-speed Internet access, and usage rates are as low as 5 percent in some areas, according to the Federal Communications Commission. Sascha Meinrath, director of New America Foundation's Open Technology Initiative calls it "a travesty."...
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NewspaperShift
No Gloom Here: In Latin America, Newspapers Boom
If you spend much time in U.S. newsrooms these days, you might contract a serious case of gloom and doom. Talk is still focused on declining circulations, aging readerships, and the absence of new business models to pay for the production of quality content. But it would be a mistake to assume that this is the case for the rest...
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EducationShift
NextGen Journal Gives College Students' Spin on Global Events
Connor Toohill is attempting to break the college bubble. Last fall, with the help of friends, Toohill launched NextGen Journal, a student-run news and commentary site, writ large. Its roughly 90 contributors are currently enrolled at colleges and universities across the U.S. and Canada. In terms of sheer geography, Toohill has arguably filled college media's biggest niche. At the moment,...
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Mediatwits
Mediatwits #6: Bin Laden News on Twitter; Demand Media Goes Long-Form
Welcome to the sixth episode of "The Mediatwits," the new revamped longer form weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser along with PaidContent founder Rafat Ali. This week's show looks at the way the news of Osama Bin Laden's death played out over Twitter and other new media, making minor celebrities of @ReallyVirtual and @KeithUrbahn. Our...
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Free Speech
Is Non-Profit Journalism A Safeguard for Press Freedom?
WASHINGTON, DC -- Since May 3, 1991, World Press Freedom Day has been celebrated worldwide annually to raise awareness of the importance of freedom of the press and remind governments of their duty to respect it. Marking the 20th anniversary last Tuesday, an international conference was organized in Washington, DC, by the United Nations Educational, Scientific and Cultural Organization...
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EducationShift
Live-Blog at RJI: Fellows Share Lessons from Spot.Us, NoozYou
COLUMBIA, MO. -- I am live-blogging from the Reynolds Journalism Institute, which is holding a week-long RJInnovation Week. It's a chance for the Institute to look at an incredible number of projects and ideas that are flowing through the organization. Today is focused on the 2010-11 class of RJI fellows. Each fellow gets 45 minutes to present what they worked...
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Business
Dan Gillmor Excited by Experiments by Entrepreneurial Journalists
Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. He's an entrepreneur, author and outspoken evangelist of entrepreneurial journalism, but Dan Gillmor wants you to know he doesn't...
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Mediatwits
Mediatwits #3: HuffPost Lawsuit and Grading AOL; 'Write More Good' Author
Welcome to the third episode of "The Mediatwits," the new revamped longer form weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser along with PaidContent founder Rafat Ali. This week's show looks at the recent $105 million lawsuit brought against Huffington Post for not paying its bloggers, as well as our grades for AOL's various business moves,...
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MagazineShift
How B2B Magazines Have Evolved into Multi-Platform Brands
You won't see Angelina Jolie on their covers anytime soon. But like their consumer magazine counterparts, business-to-business (B2B) magazines bring in serious money, and have become far more than just print publications.
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BookShift
The Easiest, Cheapest, Fastest Way to Self-Publish Your Book
You are excited to self-publish, but sorting through the sheer quantity of offerings, claims, and technologies is overwhelming. I spend a good part of each week researching the topic and, for authors of trade paperback books with no or few illustrations, my answer is to use these two services for creating your e-book and print book: Smashwords and CreateSpace. Create...
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MarketingShift
SmashingDarling, 20x200 Push Independent Fashion, Art Online
Trish Ginter is an independent fashion designer who believes in the beauty of handmade garments. In 1994, she co-founded a small boutique, Frock, in Chester, Connecticut. Like other artists and designers who shun modern technologies in the production of their work, Ginter thought she had little use for the online world. She considered the Internet a "nuisance," and didn't even own a cell phone until a few years ago.
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AdvertisingShift
13 Principles for How Media Companies Should Use Data
Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. Access to, and control and ownership of, data is playing a big role in everything from debates over privacy...
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Mediatwits
Mediatwits #2: AT&T Buys T-Mobile; 'Tweets from Tahrir' Authors
Welcome to the second episode of "The Mediatwits," the new revamped longer form weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser along with PaidContent founder Rafat Ali. This week's show looks at the repercussions of the $39 billion buyout of T-Mobile USA by AT&T. Rafat has had both services and will stick by AT&T, but Mark is...
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MovieShift
SXSW Showcases Rise of Multiplatform Storytelling and Collaborative Filmmaking
South By Southwest (SXSW) is an annual gathering of interactive, film and music creatives, executives and marketers in Austin. It is the ideal setting to explore multiplatform storytelling, multiscreen experiences and projects that reflect the talents of the collective. After several days of knowledge-filled panels and hyper-networking featuring digital thought-leaders, there were a few notable trends that made an imprint...
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Business
Can eHow Get More Respect with Push for Quality Content?
Content farms. Content mills. Robo-content. Demand Media and its huge how-to site eHow have been called snide names for years, largely because they pay low rates for quickly produced content based on popular search queries. So it's no surprise that a search for "how to grill fish" on Google produces this eHow article up near the top.
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MusicShift
SXSW 2011: Music Apps Get Social; Streaming Battle Continues
SXSW is easily the most chaotic experience in the music industry. For the 14,000 people that attend the music conference it provides opportunities to immerse themselves in the ecosystem that powers much of the global business. It is one of the best times to tee up deals and relationships that could power significant developments for the rest of the...
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Mediatwits
Mediatwits #1: NY Times Pay Wall Blues; Rafat Visits Al Jazeera
Welcome to the first episode of "The Mediatwits," the revamped, longer form weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser along with PaidContent founder Rafat Ali, who is working on a stealth startup. This week's first beta show was mainly about the new metered pay wall coming to NYTimes.com and its mobile apps. Special guest Steve...
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BookShift
The Advantages of Middleman Services for Self-Published e-Books
Whether you're a self-publisher or a large publishing house, you're probably dealing with six to a dozen online retailers to sell your e-books. But several companies offer go-between services that simplify the process for publisher and retailer. Should you consider using these middleman services?
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Business
A Twitter Chat About Writer Pay Rates in the Digital Age
With the rise of content farms such as Demand Media and Examiner, and the recent AOL/Huffington Post merger, there has been a lot of talk about how much writers are being paid online. On the farms, the only way for writers or copy editors to get high pay is to work very fast -- likely with poor results. And Huffington Post and many other group blogs rely on an army of contributors who aren't paid at all.
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Technology
How French Site OWNI Profits by Giving Away Its Content
Most content sites in the U.S. have two ways of making money: charging for subscriptions or running advertising (or both). But a French site, OWNI.fr, has found an unusual business model for a site with no ads and no subscriptions -- that's also profitable. How do they do it? Their main business is doing web development and apps for media companies and institutions.
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Public Relations
Why Are Hispanics Missing in Leadership at Media Companies?
Fifty million people. One trillion dollars in buying power. Ad spending up 164% since 2001 to $3.88 billion. Hundreds of Spanish-language TV stations across the U.S. Those eye-catching numbers represent the immense, and largely untapped, scale and wealth of the Hispanic-American media market. Put into greater perspective, if Hispanic-Americans comprised their own country, it would be the fifth-largest, by population, in the European Union. And this demographic is growing -- rapidly.
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MagazineShift
Apple Takes Big Bite Out of Digital Subscriptions for Small Mags
With new restrictions on subscription opportunities -- and the large portion of income from them that will now be claimed by Apple (30%), in particular -- some indie magazines are reconsidering their digital efforts, and wondering whether they're still worthwhile.
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Public MediaShift
World TV Revamps Site to Entice a Younger Audience
How can public media spur multi-platform engagement through a national TV channel? That's the challenge that was posed to the team developing WorldCompass.org, the companion website for the World TV channel, a news and documentary channel now available in parts of 32 states.
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MovieShift
How to Experience the Oscars on Mobile, Social Media
The Academy Awards are less than 127 hours away. While most people haven't seen all 10 Best Picture nominees, the Oscar-nominated reels may still be experienced through the revelry of mobile, digital and social initiatives. For moviegoers who still want the big screen experience of dreams and swans before Sunday, AMC Theatres offers the final chance with its Best Picture...
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Online Video
Closed Captions Should Be Standard with Online Video, TV
When "The French Chef" appeared on PBS in 1972 with captions, it marked the first TV show ever to be fully accessible to the deaf and hard of hearing. For the next decade, people with disabilities enjoyed more and more captioned TV, culminating in a 1990 law that required all TV shows to be captioned. Fast forward to today. When...
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Public Relations
How to Fix the Tech PR Industry's Diversity Deficit
PBS.org has recently been home to some frank and thoughtful discussions about an overlooked issue: the lack of racial diversity in the media. For those who may have missed it, the dialogue was sparked by Retha Hill in an Idea Lab post about the lack of minorities at new media conferences. Mark Glaser expanded the conversation from the comments section...
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MusicShift
4 Insights on the Future of the Music Industry
The music industry is still in tremendous turmoil. Yet it is also full of the kind of discussions needed to remake and rebuild the industry. Fostering those conversations is the purpose of the revamped New Music Seminar (NMS), the most recent edition of which took place last week in Los Angeles. The conference focused on the music industry's evolving economic...
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EducationShift
Blizzard Builds KOMU Community with Mobile Video, Facebook
I've always dreamed of a time when my community could come together with the help of our on-air and online collaboration. All it took was a blizzard to make it happen. Mid-Missouri was hit with a blizzard-like storm that dumped 17.5 inches of snow into Columbia, Mo., and even more south of the city. The entire viewing audience of KOMU-TV was home and stuck inside.
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MagazineShift
How the Kindle Made Single-Story Sales a Reality for Magazines
I've never seen a "Not for Individual Sale" label on a magazine story. So why can't I buy most individual magazine articles in digital form just yet? Selling stand-alone stories has seemed like a potential business model for magazines and other journalism organizations since the rise of iTunes. Observers hyped an incipient micropayment business model for journalism. But few companies...
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PoliticalShift
WSJ Series Inspires 'Do Not Track' Bill from Rep. Jackie Speier
We didn't plan it this way, but the timing was perfect. Rep. Jackie Speier (D-Calif.) introduced a bill today in Congress that would give the FTC the power to create a "Do Not Track" database so people could opt out of online tracking. And her bill comes right during our special series about online privacy, which included a roundtable...
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AdvertisingShift
On Facebook and Online, Privacy Is Only an Illusion
As our public selves merge perceptibly with our private selves on social networks, our notions of what constitutes privacy -- arguably even the very definition of privacy -- is undergoing a radical revision. Mark Zuckerberg audaciously quipped in 2010 that privacy was no longer a social norm. For many of the 600 million-plus users of Facebook, the idea of...
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5Across
5Across: Online Privacy and the 'Do Not Track' Debate
The debate around online privacy has largely centered around advertising that is targeted at people depending on where they have been online. While somewhat creepy, those ads are perhaps the least of our worries. What many of us don't realize is that there are multiple parties tracking our moves online, some harmless and some possibly nefarious. In fact, one...
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Business
8 Ways Publishers Can Protect Users' Privacy
In the digital age, there's an inherent tension between running a media business effectively and protecting its users' privacy. On the one hand, the business wants as much information as possible about everyone it touches. It wants to be able to serve them with the most relevant content, connect them to those with similar interests and affinities and, yes,...
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MusicShift
Silverman: CD Sales to Co-Exist with Cloud, Digital Downloads
There's a growing feeling in the American music business that the future will be in the cloud. No one will need physical CDs anymore, but will listen to music on streaming services such as Pandora and Spotify, which will eventually merge into a grand digital jukebox. But industry veteran Tom Silverman, who founded dance music label Tommy Boy Records in...
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TVShift
The Future of TV (According to Hulu)
Distributors will certainly play a role in the future of TV, but we believe that three potent forces will be far more powerful in shaping that future: consumers, advertisers and content owners. Consumers have spoken emphatically as to what they want and what they do not want in their future television experience.
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NewspaperShift
NY Times Defends WikiLeaks Collaboration, Metered Pay Wall
"All the News That's Fit to Print" is both the slogan of the New York Times and the title of the most recent installment of the Kalb Report, a monthly media discussion put on by George Washington University in D.C. Given its title, the overflow audience at last night's discussion between Marvin Kalb and Times executive editor Bill Keller and...
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Free Speech
News Organizations Should Stop Being Neutral on Net Neutrality
Many news organizations have a love-hate relationship with the Internet. While the abundance of free, online news has helped wreak havoc on the industry, the Internet itself has created incredible possibilities for news outlets to expand their reach and spark innovation. Thanks to the Internet, audiences can contribute to reporting and news in ways that would have been unimaginable a...
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EducationShift
NYU's Studio 20 Creates Innovative, Collaborative Hothouse
This week, three senior staffers from ProPublica will visit the second class of students enrolled in the Studio 20 program at NYU Arthur L. Carter Journalism Institute. The reporters and students will begin formally collaborating on a question the non-profit newsroom has puzzled over since its founding in 2008: How can you quickly and clearly summarize the basic facts of the investigations ProPublica specializes in?
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MarketingShift
Teens Turn to Social Coding to Protect Privacy on Social Nets
In certain teen social circles, it's considered a subtle act of arrogance, a signifier of the loner, to use a solo photo of yourself for your Facebook profile. Digital natives may have earned their reputation as the "entitlement generation," but apparently there are some social limits to their unabashed self-regard. In fact, there's compelling evidence the up-and-coming cohort of young...
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MusicShift
6 Predictions For the Music Industry in 2011
The music industry had a wild ride in 2010. Companies came and went, layoffs hit every sector, rapid growth delivered opportunity, and Spotify still didn't launch in the U.S. This year, 2011, should be no different. Here are some predictions and thoughts about what 2011 may hold for the music industry. 1. A Major Label Shakeup Despite all the talk...
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4MR
4 Minute Roundup: All Hail the Verizon iPhone!
The iPhone is coming, the iPhone is coming, the iPhone is coming... to Verizon. After an endless string of complaints from users about dropped calls on the AT&T iPhone, Verizon finally is offering relief with its own iPhone, due out next month. The downsides of the new Verizon iPhone include that it's on the CDMA network, and not a new...
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Technology
3 Big Ways the People Search Industry Has Changed
Back in September 2007, MediaShift's Mark Glaser examined the emergence and functionality of online people search engines and looked at how they affect your privacy. A lot has changed since then. Facebook has become, in my opinion, the White Pages directory of the Internet age. At the same time, a lot of the people-search engines changed drastically. Many took a...
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Social Networking
Social Media Grows at NY Times, But Home Page Remains King
Lately Facebook has been trumpeting its prowess in driving traffic to news sites. In a blog post a couple weeks ago, Facebook media guy Justin Osofsky crowed that Facebook was now the number one referral site to SportingNews.com and that the Washington Post saw Facebook referral traffic grow 280 percent year-over-year. That's certainly impressive, but the New York Times website continues to get the majority of traffic from its own home page.
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MobileShift
10 Mobile Trends in 2011: Android Boom, Tablets Multiply
2010 was an important year for mobile, especially in media, where the announcement of the iPad and other tablets, along with new smartphones, made mobile and tablet apps especially intriguing to publishers. This year promises greater growth and new opportunities for content producers. Here are some of the top trends to keep an eye on as 2011 unfolds. 1. Continued...
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4MR
4 Minute Roundup: Is Consumer Electronics Show a Big Waste?
In this week's 4MR podcast, I consider the gargantuan Consumer Electronics Show (CES) in Las Vegas. It offers an orgy of gadgets and new technology, but how much of it is worth our time and will become influential and game-changing? I talked with CNET editor at large Rafe Needleman, who is at CES this week, to get his defense of...
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AdvertisingShift
2011 Flash Points: Open vs. Closed, Google vs. Apple
We don't know exactly what media and technology stories will occur in 2011. Will Facebook finally go public? Will Gawker Media achieve mainstream respectability? Will Jon Stewart start his own cable network? But we can be sure that a lot of stories will occur around a few areas of tension. Here, then, are flash points I predict will define media trends in the coming year and beyond.
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MagazineShift
iPads, Print-on-Demand Slowly Transform Magazines in 2010
This revolution is going to take its time. It's been a year of high expectations but little fulfillment for those who thought 2010 might forever change the way we read magazines. We've seen that disappointing uses of new tools, limited audience interest, and small initial financial returns are going to result in a gradual shift, not a sudden transformation....
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4MR
4 Minute Roundup: Yahoo Prefers Delicious Sale to 'Sunset'
In this week's 4MR podcast, I look at the controversy surrounding Yahoo possibly closing down social bookmarking site Delicious, which it bought five years ago. An internal slide was leaked showing Delicious was on the "sunset" list (to be closed), but after an outcry on Twitter and other social networks, Yahoo said it would look for an outside home for Delicious, meaning it could open the way for a sale. I talked with ReadWriteWeb co-editor Marshall Kirkpatrick about the future of Delicious, and even photo-sharing site Flickr in the wake of chaos at Yahoo.
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BookShift
Books in Browsers? Google, Amazon Bring E-Books to the Masses
For authors and publishers already overwhelmed, last week's news about the Google eBooks store and Amazon's Kindle for web only added to the waterfall of controversy pouring into an already raging river of e-book and publishing hype. The big takeaway from these two announcements, and a recent "Books in Browsers" event that I attended, is that the web browser is...
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TVShift
Why I Want a Hulu for Sports (And Why It Won't Happen Soon)
When it comes to television shows and events, we the people have been taking more and more control of what we see and on what medium. The rise of everything from DVRs to streaming Netflix to mobile TV means that we get to decide when we want to watch our favorite shows. More people have taken the plunge and cut...
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PoliticalShift
Fundly + Facebook = Millions in Micro-Donations for Campaigns
Political campaigns and non-profits must constantly "feed the beast" with their fundraising efforts. While traditionally that chore has meant going after people with the most money, the Internet has helped spawn networked fundraising and even "social fundraising" efforts where micro-donations add up to a lot more. According to the Campaign Finance Institute, 53% of the $750 million Barack Obama raised...
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EducationShift
Why We Gave Our Students Droid Smartphones to Capture News
This semester at Ryerson University in Toronto, thanks to help from Motorola and Telus, a major Canadian cell phone provider, my fellow third-year online journalism instructor Vinita Srivastava and I have been able to provide all our two dozen students with Android-powered Droid smartphones.
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Public MediaShift
The Business of Public Radio: WNYC Bulks Up, Builds Out
New York Public Radio, which includes WNYC, the most listened to public radio station in the country, has in recent years developed a lot of ways to, in the words of CEO Laura Walker, "diversify revenue streams." It has increased its member base, used new fundraising techniques, attracted new grants, conducted capital campaigns to buy radio licenses and build new offices and studios, made financial investments, developed new sponsorships, increased web revenues, rented out its event space and more.
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Public MediaShift
How Should Public Media Respond to Efforts to Defund It?
"Here is what I still don't get," wrote NYU journalism professor Jay Rosen in response to my November 18 article, "how can public media develop a strategy or simply a coherent response to the culture war in which it is entangled if it cannot admit to itself or reason publicly with the fact that only one side in the culture war wants to destroy it... and the other one doesn't? What is public media's culture war strategy? Not to have one?"
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Public MediaShift
NPR, PBS Try to Tame Controversy, Embrace Tech at PubCamp
The second annual National Public Media Camp, which wrapped up Sunday night at American University in Washington, D.C., provided an opportunity for representatives from all three organizations to share their experiences and -- more importantly -- the lessons learned. Not surprisingly, the session entitled "How to handle an online revolt" was one of the many highlights of a packed weekend of diverse discussions.
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MagazineShift
Are Magazine iPad Apps Profitable in the Long Haul?
Magazine editors and publishers are excited about tablet devices like the iPad. In them, they see a chance to give consumers the best that digital media can offer -- and to be able to charge them for the content. But does the profit from the apps justify the expense of building and marketing them? And even when the apps are...
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MagazineShift
City Magazines Expand Audience and Revenues with Web, Apps
Even back in 1888, King Kalakaua of Hawaii recognized the power of city and regional magazines. His royal charter led to the creation of the magazine Paradise of the Pacific, whose goal was to display the civilization of the islands and to draw tourists and business. Kalakaua would be amazed by the transformation of the publication now called Honolulu Magazine....
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4MR
4 Minute Roundup: Newsweek-Daily Beast Merger; Slate Hurting?
In this week's 4MR podcast, I discuss the recent merger announcement between Newsweek magazine and online publication The Daily Beast. The deal becoming finalized was first reported by Nick Summers, a former Newsweek reporter now at the New York Observer. I talked with Summers about the challenges Newsweek has faced, and his back-and-forth online with Slate's Jacob Weisberg about the current state of Slate.
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AdvertisingShift
Augmented Reality Invades Newsrooms, Kids' Shows, Ads
You point your wireless device -- cell phone, iPad, whatever -- at a graphic on a box of unassembled furniture and then the instructions, complete with 3-D diagrams, instantly appear on-screen. Point at a piece of paper and it's suddenly a game board shared by friends across the room or across the world. This is augmented reality, or AR. While...
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AdvertisingShift
Can Social Sharing Survive the Rise of Rewards-Based Campaigns?
Left alone in a room, a group of people were given a complicated seven-piece puzzle, known as a Soma cube, and told to assemble the pieces into specific designs. One group was offered a monetary reward for each correctly assembled puzzle; another group was offered nothing. They worked at the puzzles until being told they could stop. And then the...
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MediaShift
Google's Schmidt Talks Mobile Revolution, and How Digital Media Could Empower A 'Rogue Evil Person'
On Wednesday night, over 200 movers and shakers from the fields of finance, law, and policy crowded into a meeting room at the Council on Foreign Relations in New York to hear a talk by Google CEO Eric Schmidt and the new "director of Google Ideas" (and Council fellow), Jared Cohen. The event was part of the Council's ongoing CEO...
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PoliticalShift
Live 2010 Election Day Chat on Social Media + Politics
I will be joined by an all-star lineup of new media experts, comedians, and social media gurus to look at how online coverage of Election Day is going -- with pointers to the most innovative mashups, maps, video blogs and more. The plan is to chat today from 10 am to 1 pm Pacific Time, and then again from...
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4MR
4 Minute Roundup: Sunlight Foundation Tracks Money in Politics
In this week's 4MR podcast I talk with Sunlight Foundation's Ellen Miller about their efforts to track down the biggest donors in this year's election races. On Election Night, they will run their Sunlight Live platform that will give details on who has donated to whom as live video shows the winners and losers. Miller also talks about Sunlight's recent $1.2 million grant from the Knight Foundation.
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PoliticalShift
GOP Beating Democrats with Social Media for Midterm Elections
There is a major shift going on in politics this election cycle, with more candidates and campaigns using social media and technology to boost their chances. From today until the U.S. midterm elections on Nov. 2, MediaShift presents an in-depth special report, PoliticalShift 2010, with data visualizations, analysis, a 5Across video roundtable and live CoverItLive chat on Election Night with...
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4MR
4 Minute Roundup: Hard News Pays More than Celeb Stories?
4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com. In this week's 4MR podcast I look at new research from Perfect Market that shows news sites earning more "revenues per thousand page views" (RPM) for serious...
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NewspaperShift
Newspapers Must Consider More Free, Citizen Media Content
Newspapers can be saved and they can get back to delivering a consistent return on capital to investors, but this can't be achieved using old methods. At CRG Partners, our experience working with newspaper companies in the U.S. and U.K. has shown us that publishers and their executive management seem to believe that traditional cost-cutting methods of layoffs, smaller and...
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4MR
4 Minute Roundup: A $100 Million Expansion for Public Media?
In this week's 4MR podcast I look at the ambitious plan by American Public Media honcho Bill Kling to add more than 300 new reporters and editors to four local public radio newsrooms, at a funding cost of $100 million. These new reporters would be digital-first and focus on text and multimedia before radio. I spoke to Ken Doctor, who wrote a detailed article about Kling's plan recently.
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MusicShift
10 Truths About the Modern Music Business
I've been covering the digital music business for MediaShift for more than 18 months, and in that time I've chronicled new services and examined key trends and news. Below is a look at 10 things that I've come to believe are true about the modern music business. 1. The "DIY Revolution" has Been Relatively Ineffective Although going it on your...
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MagazineShift
Revamped Forbes Pushes Advertorials, Social Media, Conflict
Earlier this year Kevin Gentzel, the chief revenue officer of Forbes, took a look at what the chief marketing officers in the Forbes CMO Network were doing with their companies. He realized they were becoming content creators -- and that this had big implications for his magazine and other traditional media. Gentzel said this underscored the massive shift that was...
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BookShift
A Self-Publisher's Guide to Metadata for Books
Metadata used to be a wallflower, hiding out at the library with the Dewey Decimal system. Now it's at every party, flitting about gathering and sorting books on mobile devices, e-readers, and websites. Metadata is a core component of digital information and news; so good book metadata is good book marketing. It's an essential tool for all self-publishers. For those...
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4MR
4 Minute Roundup: AOL Buys TechCrunch; Knight Updates News Challenge
4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com. In this week's 4MR podcast I look at the recent shopping spree by AOL, including buying tech news blog TechCrunch for more than $30 million. PaidContent founder...
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Thought Leader Q&A
Examiner.com Execs Push for Quality, Refute 'Content Farm' Tag
Journalists love to categorize, generalize and put everything into easily digestible chunks of information. But in our quest to explain something in simple terms, we also can oversimplify things. That may have been the case with MediaShift's recent series, Beyond Content Farms, where we included Examiner.com in no less than three stories. Examiner.com does create massive amounts of content, with...
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Technology
Linden Lab's Rosedale Considers 'Scrum' Method in Newsrooms
My software developer friends talk a lot these days about two words/concepts: Agile and Scrum. At first I thought it was typical dev talk with no relevance for newsrooms, but I eventually realized these notions are part of a major shift in the way all companies -- including media companies -- will have to adapt. As Wikipedia explains it, agile...
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Technology
Six Stunning Projects That Show the Power of Data Visualization
Data visualization is taking the web by storm and, with a little luck, it might be the next big thing in online journalism. Buoyed by the open data movement and accelerating change in newsrooms around the country, it has become something more than just flashy graphics and charts -- it is a new form of visual communication for the 21st...
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MagazineShift
Narrative Magazine Takes the Literary World Digital
Poetry on your iPhone. Short stories on your Kindle. Or, if you're not yet into e-reading, how about a complete print-on-demand literary magazine? However you like your literature, Narrative Magazine has you covered. Literary magazines aren't exactly known yet for their digital expertise. This genre of magazines has moved slowly into the online realm, mainly publishing limited web content. But...
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NewspaperShift
How Aftonbladet Varies Paid Content with Clubs, Micropayments
While newspapers in the U.S. are struggling to find ways to fund online content, Aftonbladet, the most read newspaper in Sweden has been successfully charging for online content for several years. Here's a look at how paid content is working in Sweden. Aftonbladet: Early to the Web Aftonbladet, founded in 1830, is one of the biggest daily newspapers in the...
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Social Media
'Liquid Newsroom' Project Developed with Radical Openness
People often think it's best to hide their good ideas and develop them in secret. The goal is to beat the competition by emerging only once your concept is fully developed and ready to go. This can be the case with a new business, or a piece of journalism. At the moment, though, people seem intrigued by the opposite approach....
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MovieShift
How Filmmakers Use Crowdfunding to Kickstart Productions
According to the crowdfunding pitch for the film "Art Machine," a $1 donation will buy you "love and respect from the cast and crew." And if you give $1,000, you get perks like a DVD and a speaking role in the film. That's the promise from director Doug Karr and Chop Wood Carry Water Productions for anyone who supported...
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4MR
4 Minute Roundup: New Twitter Makes Room for Ads
In this week's 4MR podcast I look at the newly redesigned Twitter.com, now with a double-pane view, embedded photos and video, and infinite scroll. Some folks say this means Twitter is more of a media company, getting people to pay more attention to its website, where it could serve up more ads. I talked with tech pundit and blogger Robert Scoble, who said he likes the redesign and thinks third party Twitter app makers will need to innovate to survive.
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Collaboration
Public Media Corps Takes on Broadband Divide for Minorities
If there was a reality show about the Public Media Corps (PMC), the intro might sound something like this: "Here's the true story of how 15 fellows, five public media institutions, three high schools, three community organizations, a library and a museum collaborate to bridge the broadband divide." Secretly, I wish there was a reality show about the project because...
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Social Media
Social Media Helps Drive Traffic, Engagement at NewsHour
When the PBS NewsHour relaunched both on-air and online in December, a new homepage was unveiled, a news blog was born and a new correspondent joined the team. But another big change unfolded behind the scenes as well: The addition of a social media desk assistant (myself) dedicated to fostering an online community and better distributing PBS NewsHour content digitally....
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EducationShift
NYC J-Schools Take Divergent Paths on Training, Hyper-Local
Universities around the country have had to shift the approach of their journalism programs to accommodate a quickly changing media landscape. New York City's journalism schools, in particular, are working to rethink their offerings and adapt to the new world.
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EducationShift
How College Students Became Mini-Media Moguls in School
In April 2007, Zephyr Basine arrived at school for her noontime biology seminar -- and immediately zoned out. Instead of learning science, the sophomore at the University of Massachusetts Amherst carried out a "fashion-scoping session." While the professor spoke about organisms and evolution, Basine focused on her fellow students' outfits and accessories, scouting for something new, chic or trendy.
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EducationShift
Business, Entrepreneurial Skills Come to Journalism School
For decades, journalists in mainstream news organizations were shielded from the revenue side of the operation. Many argued their lack of knowledge helped avoid even the appearance of commercial influence in the editorial well. But with increased stress in the news industry and new disruptive technologies giving even entry-level reporters an understanding of audience behaviors and income streams, things have started to shift.
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4MR
4 Minute Roundup: Google Offers Free Calls via Gmail
In this week's 4MR podcast I look at the recently launched free phone service from Google through Gmail. Undercutting Skype and other VoIP services (not to mention landlines), Google is letting people call from their computer to anywhere in the U.S. or Canada for free, and charging low international rates. What's in it for Google? I spoke to tech pundit and Computerworld contributor Mitch Wagner to learn more.
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Thought Leader Q&A
CrowdSpring Brings Crowdsourcing to Design, Writing
If you run any kind of business, large or small, you're always looking for ways to get quality work done at a low cost. And when it comes to contract jobs like web and logo design, or copywriting, you're caught balancing between quality and cost. A couple years ago, CrowdSpring launched as a way for small and medium-sized businesses to...
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Business
How Metadata Can Eliminate the Need for Pay Walls
You have to admire his chutzpah. Rupert Murdoch, the so-called nemesis of public interest news, is now being hailed by some as its potential savior. Sick and tired of people reading his news outlets for free online, Murdoch has erected pay walls around his sites (or some of them at least). Anyone who wants to see what is published on...
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BookShift
A Self-Publisher's Primer to Enhanced E-Books and Book Apps
In a nutshell, an e-book is a digital snapshot of a book, an enhanced e-book adds multimedia and interactive features inline with the linear story, and a book app is based on a book but acts more like a game with multiple pathways that require the user to interact instead of simply scrolling and clicking.
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Business
Can Social Micro-Earnings Help Micropayments Work for News?
Would readers pay as little as a penny, or even less, for news? They would, if paying was combined with social sharing, micro-earning, virtual currency and a centralized banking system, according to doctoral students Geoffrey Graybeal and Jameson Hayes of the Grady College of Journalism and Mass Communication at the University of Georgia. Graybeal and Hayes propose a "Modified News...
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5Across
What are content farms? If you've been reading our special series at MediaShift on the subject, you'd know that content farms or mills churn out massive amounts of content tailored to Google searches. But the approach to churning out that content varies from how-to articles (Demand Media), vertical topics (High Gear Media), hyper-local (Patch.com) and sports (Bleacher Report, SB Nation). And at some sites, writers get paid a small amount, while at others they toil for free.
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Philosophy
From a business perspective, traditional journalism is rather inefficient. Stories are chosen by a small group whose members often have similar experiences and outlooks. With little knowledge of true market demand, they assign the stories to a limited pool of writers and reporters who may not have the knowledge or contacts to quickly do a top-notch job. The stories...
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Hyper-Local
Writers Talk About Working the Hyper-Local Beat
In my first article for our special Beyond Content Farms series, I examined the opportunities available to writers at some of the biggest content farms. Today, I look at jobs covering hyper-local news. What hyper-local news organizations are aiming for is nothing short of revolutionary: AOL's two-year-old Patch network and established players like Examiner.com are attempting to recreate a...
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Business
Writers Explain What It's Like Toiling on the Content Farm
"We are going to be the largest net hirer of journalists in the world next year," AOL's media and studios division president David Eun said last month in an interview with Michael Learmonth of Ad Age. Eun suggested that AOL could double its existing stable of 500 full-time editorial staffers in addition to expanding its network of 40,000 freelance...
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Hyper-Local
AOL Patch and MainStreetConnect Expand Hyper-Local News
It's difficult for media people to search any job site these days without running into an ad for AOL's Patch. It seems equally difficult to read media news sites without finding a feature story about Connecticut's MainStreetConnect. MainStreetConnect has appeared in recent days in both Columbia Journalism Review and Journalism.co.uk. Like Patch, the community news organization is hiring, though...
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4MR
4 Minute Roundup: Apple Offers Free Bumpers as iPhone Fix
In this week's 4MR podcast I look at the problems Apple has been having with its iPhone 4. The infamous "death grip" issue meant you'd have dropped calls if your hand went over a certain part of the phone's antenna. Apple brought out Steve Jobs for a press conference today where they offered free bumpers to solve the issue, and would refund anyone for their iPhone if they weren't satisfied. I talked with Chicago Sun-Times tech guru Andy Ihnatko for his take on the press conference and Apple's non-apology apology.
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Thought Leader Q&A
Kachingle Hopes 'Social Payments' Can Help Fund Content
If advertising alone isn't going to support all the online journalism and content sites, and pay walls will just turn readers away, perhaps there's another solution, a third way: Social payments. More than just simple donations, social payment systems such as Kachingle and Flattr simplify giving money to sites you visit. Both services set up a monthly payment system, with...
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NewspaperShift
The Case for Turning Around Print Media Companies
This article was co-authored by Neil Heyside. The media and publishing industry -- and print publishing in particular -- doesn't have to show up to its own funeral. There's still opportunity to enable profitable, desirable businesses. We're not suggesting that a recent uptick in advertising sales is a sign that publishers can go back to the old days of 25...
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Public Relations
What Working for Wikipedia Taught Me About Collaboration
A little over three years ago, I started working as the communications manager for Wikipedia. I had just moved to St. Petersburg, Fla., and was ecstatic to hear that this quirky website, which had begun to pop up in many of my web searches, was based there. Having grown up in New York, my culture radar detected that this was...
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Public Relations
5 Digital PR Lessons from BP's Oil Spill Response
Just like late night talk show hosts who salivate over a fresh political sex scandal, professional communicators can't stop analyzing and talking about BP's public relations work during the current Gulf Coast oil spill disaster. More to the point, they can't shut up about BP's inability to relate to the public, and its poor use of digital and social tools...
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4MR
4 Minute Roundup: Time.com Restricts Access to Print Stories
In this week's 4MR podcast I look at the move by Time.com to restrict access to its print stories online. Rather than set up a pay wall, Time shows abridged versions of print stories and asks you to subscribe to the print magazine or get its $5 iPad app edition instead. That has critics howling. I also talked with PaidContent co-editor Staci Kramer, who considers Time's strategy a "condom" between online visitors and the print magazine.
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EducationShift
The Influencer Project Showcases 60 Speakers in 60 Minutes
The world is flooded with multi-day web marketing conferences and other educational opportunities aimed at teaching people how to use social media. But this week the shortest social media conference ever lined up 60 thought leaders to speak for 60 seconds each.
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NewspaperShift
How Immersive Journalism, Games Can Increase Engagement
The average reader spends 25 minutes a day reading the newspaper, while the average online user spends 70 seconds a day on a news site, according to data from Hal Varian, Google's chief economist. (JD Lasica has more on this presentation.) As a journalist, I'm not satisfied when people just scan my headline and then move on. As a citizen...
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Media Usage
Spot.Us Lessons: Journalists Work in, and For, the Public
In a previous post I introduced the most significant findings from my recent case study of Spot.Us, a crowdfunding platform for journalism. In this post I discuss what my findings mean for journalism, and for the role and the work of a journalist. Renegotiating the Role of a Journalist A crowdfunded journalistic process brings a new element to a journalist's...
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NewspaperShift
6 Takeaways from 'TechDirt Saves Journalism' Event at Google
What will the journalism landscape look like five to 10 years from now? The megatrend of unbundled, specialty-focused niche sources of online information likely spells doom for many of today's lumbering media giants. But opportunities abound for new players, as well as for daring news brands willing to expand their notions of what it means to stay competitive in the...
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Media Usage
Spot.Us Case Study Shows Impact of Crowdfunding on Journalism
Platforms such as Spot.Us and Kickstarter have shown that crowdfunding can work as a financing mechanism for journalism. We will likely see more crowdfunded stories in the future, which means it's important study how crowdfunding impacts journalism and the role and work of a journalist. I'm currently in the process of completing a Ph.D. project about collective intelligence in journalism,...
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BookShift
Want Your Self-Published Book in Stores? Weigh the Options
The rise of online book retailers means that self-publishers have better access to customers than ever. But many authors still want to be on bookstore shelves. The good news is that you don't really need traditional distribution to get into bookstores. The Databases With your ISBN and bar code from Bowker in hand (read my previous post that told you...
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MovieShift
How 6 Big Summer Films Are Using Facebook For Marketing
Tony Stark, better known as Iron Man, believes in "better living through technology." Most marketers would argue that better marketing is enabled by technology as well. One of the primary game-changers today is Facebook and studios are learning how to engage audiences online to spur a better box office. Movie marketers understand the impact that reaching their desired audiences on...
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Thought Leader Q&A
Barnett: Advocacy, Membership Groups to Push Non-Profit News
The erosion of the traditional business model for news has led many to go down the non-profit path. The result is a slew of new non-profit news websites. The Bay Citizen, which launched at the end of May, is the newest and joins the likes of ProPublica, MinnPost, and the Texas Tribune, to name just a few. But as the...
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Hyper-Local
Networks Aim to Solve Local Ad Puzzle for Hyper-Local Sites
Local advertising is back in style, at least among some big national media companies, and that attitude shift has fueled changes for hyper-local and micro-local news sites. While small independents might not yet feel the financial benefits of an increased focus on local advertising, some site owners are seeing increased interest in the content they generate and in the tools...
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PoliticalShift
U.K. Conservatives Pushed Online Promotion -- But TV Reigns
The new media evangelists who preached of a revolution in British electoral politics will have to wait until at least the next election to see their prophecies come to fruition. In this country steeped in electoral tradition, the impact of new and social media on the 2010 race was minimal. The British still consume high tea and scones, watch football...
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NewspaperShift
Canwest Buyers, OpenFile Bet on Value of Local News in Canada
Two Canadians took a gamble that local news still matters this week. The two represent the hopes of both old and new media. One was a $1.1 billion buyout (in Canadian dollars) of Canada's largest newspaper chain, the Canwest newspapers, led by experienced news executive Paul Godfrey. The other was the launch of a hyper-local, participatory news start-up called OpenFile.ca,...
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5Across
5Across: Athletes on Social Media
Back in the day, the only coverage of a sporting event came from the accredited media. But now, you can find out more from fans in the seats taking pictures and posting to blogs -- or from the athletes themselves who are getting hooked on Twitter and Facebook status updates. In fact, Major League Baseball has warned players it is...
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Public MediaShift
CCTV Shows How Public Access TV Can Transition to Digital
In 2008, Mike Rosen-Molina wrote on MediaShift about public access TV's "fight for relevance" in the digital age: In an age when it's increasingly easy for amateur filmmakers, citizen journalists, and the general public to distribute videos online, is there any point in having a public-access cable channel? Some argue that public-access television has outlived its usefulness for this reason:...
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NewspaperShift
OurBlook Roundup: Journalism Will Survive in Digital Age
OurBlook.com is a website that gathers opinions from today's top leaders in the hopes of collaboratively finding tomorrow's solutions. It is funded by Paul Mongerson, a retired CEO who has a long history of philanthropy in the journalism world. In December 2008, those of us who run the site launched a future of journalism interview series. To date, we have...
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BookShift
How to Pair Smashwords and Scribd for Ideal E-Book Strategy
Self-published authors are in a unique position to benefit from the increasing consumer acceptance of digital books. The challenge, however, is that so many companies are popping up to offer conversion, distribution and sales. It's tough for authors to know which vendor to choose for which services when it comes to their e-book. The truth is that it's wrong to...
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Public MediaShift
Live-Blogging FCC Workshop: Public Media in the Digital Era
How should public and noncommercial media evolve in the digital age? Hopefully we'll find out shortly, as I report live from today's FCC's Future of Media Workshop. A who's who of execs, funders and researchers are lined up to speak, and given that this isn't the FCC's usual beat, everyone's curious to see how the day will turn out. You...
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MagazineShift
The Ethics of Digital Magazine Advertising
In my recent discussions with magazine editors, executives and experts, I've heard a lot about how magazines will integrate new forms of advertising, and "monetization" opportunities, into their digital content. From digital editions to social media to mobile apps, magazines are exploring a variety of ways to provide advertisers with novel opportunities to reach audiences, just as they have in...
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EducationShift
How Arizona State Teaches Digital Media Entrepreneurs
Two weeks ago, I sat in a room at the Walter Cronkite School of Journalism & Mass Communication at Arizona State University and listened as several groups of students delivered their pitches. At most journalism schools, this would have involved the students proposing ideas for articles or TV or radio reports. Instead, the groups of three or four students stood...
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Public Relations
Social Media Release Must Evolve to Replace Press Release
It's been nearly four years since the birth of the social media release, and the terminology and abilities of this tool are evolving alongside social media itself. This fast-paced evolution means many communicators are finding it tough to choose which tool best fits their needs. Sometimes, this wealth of options can lead PR pros to stick with the classic news...
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Philosophy
WikiLeaks, Bay Citizen, and Lessons from the Logan Symposium
Over the past two days, I had the pleasure of attending the 4th Annual Reva and David Logan Investigative Reporting Symposium. If you want a blow-by-blow account, check out the live blogs from Day 1 and Day 2. Now that I've had a chance to catch my breath, I want to reflect on what I heard (and what I didn't...
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MobileShift
WePad Takes on iPad with Support of European Publishers
BERLIN -- When I made plans to travel to Berlin to help judge the Best of the Blogs awards for Deutsche Welle, I figured it would be a nice idea to throw a MediaShift party. Then I found out that the new WePad tablet computer was being produced by a Berlin-based company, Neofonie. So it made sense to see one...
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NewspaperShift
Logan Symposium Explores New Models For Investigative Reporting
BERKELEY -- We're gathering at the University of California-Berkeley for Day 2 of the 4th Annual Reva and David Logan Investigative Reporting Symposium . There's one presentation and one panel today before the group adjourns this afternoon. Coverage of Day 1 can be found here. First up is Ola Rosling, Google Public Data, who is building free tools at Google...
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NewspaperShift
Collaboration Deepens at Logan Symposium on Investigative Journalism
BERKELEY -- I'm settling into a large auditorium at the University of California-Berkeley for the 4th Annual Reva and David Logan Investigative Reporting Symposium . Not to sound too snooty, but it's an exclusive event that's run by Lowell Bergman, professor of investigative reporting at Berkeley's Graduate School of Journalism. Of course, Bergman is most famous for his work at...
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4MR
4-Minute Roundup: Apple's iAds; Journo-Programming Degree
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at Apple's plan to enter mobile advertising with its new iAd platform. Apple has been known for hardware and software but has never handled ad sales before, and now finds itself squarely in competition with Google and AdMob in that arena. Plus, Columbia University announced a...
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MarketingShift
Why The iPad Is A Hit (And Why I Won't Buy One Yet)
Even before any consumers had received Apple's iPad, it was being proclaimed a hit. I didn't find that surprising, because from the beginning there were signs this day was coming. Here are a few: There was a business and tech press feeding frenzy since before the initial announcement of the impending device. The announcement had the same kind of shoulder-to-shoulder...
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Public MediaShift
Better Coordination Needed to Map Local Media Ecologies
Back in 2008, I co-organized a conference called Beyond Broadcast. That year's theme was "mapping public media," and was designed to both call out the rising importance of maps as a platform for sharing digital media, and to "map" the fragmented universe of public service media projects. The maps I found at the time underscored the siloed nature of news...
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Thought Leader Q&A
PayPal Hopes to Lure Publishers to Its Micropayment System
With all the talk about paid content coming back into vogue (thanks, Rupert Murdoch!), it's a wonder that PayPal hasn't been part of the conversation. The tech startup that's now part of eBay has been dominant in handling online payment transactions and is projected to have $5 billion in sales by 2011, according to Bloomberg. But so far, a grand...
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BookShift
The Pitfalls of Using Self-Publishing Book Packages
The rise of self-publishing has made it possible for anyone to be an author. Now, some people are also choosing to outsource their book project by hiring an author services company. On the surface, this seems much easier than finding and hiring a half-dozen professionals to create your book. (For background on the self-publishing industry and author services companies, please...
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Social Networking
Geo-Location, Sentiment Analysis, AT&T Blankets SXSWi
As SXSW Interactive comes to a close and SXSW Music kicks off, it's worth taking a look at the ideas, trends, discussions, and issues that dominated the four-day technology summit. Here are the five areas that stood out the most to me. 1. Conference Buzz Every year there is a product or two that monopolizes most of the buzz --...
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Public Relations
PR Pros Use Twitter to Reinvigorate Brands, Engage in Conversation
Fairmont Hotels & Resorts operates luxury properties in countries all over the world, from the U.S. and Canada to Asia the Middle East and Africa. Aside from traditional promotions, one of the ways it connects with current, past and future guests is via its main Twitter account. Several accounts are also maintained by individual properties. "We push out news and...
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MagazineShift
How Magazines Use Social Media to Boost Pass-Along, Build Voice
Magazines have always prided themselves on their longevity as a medium and their pass-along circulation -- the additional readers each copy gains when it's passed from hand to hand. Today, social media are providing opportunities for readers to share content and experience their favorite magazines as part of their social activity online. As a result, this is the dawn of...
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Philosophy
How Journalism is Getting Better
Michael Arrington's recent TechCrunch post about old media "guys" who don't get it made me realize how far things have come -- and how much better they've gotten -- in the world of journalism. I worked for more than 15 years in what's now called "legacy media" as a reporter, news editor and business person. All along, there were a...
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BookShift
Self-Publishing, Author Services Open Floodgates for Writers
In 2001, the Wild Writing Women, a San Francisco Bay Area travel writing group of which I was a member, decided to self-publish a book of stories. Why? Because none of us could find a traditional publisher for what we thought was our best writing. We had skilled publishing professionals among us, so we never considered using a vanity press....
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BookShift
Book Publishers Welcome Apple Pricing, Mixed on iPad Features
In the aftermath of Apple's January announcement of the iPad, people dished on the iPad name and pundits debated whether a tablet that didn't have a camera, multitasking, or Flash support could compete. But book publishers zeroed in on a different set of questions. These included how the iPad's iBooks app and accompanying bookstore might shake up e-book pricing and...
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MagazineShift
Can Crowdfunding Work for Narrative Non-Fiction?
In 1978, in the middle of a deep economic recession, an 18 year-old girl named Dolly Freed wrote a book about living in a non-monetary economy called "Possum Living: How to live well without a job and with almost no money." The book described how Dolly and her father were able to live happily in rural Pennsylvania on less than...
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MovieShift
How Digital Marketing Helped 'Avatar' Break the Box Office
Do you remember August 21, 2009? Moviegoers in more than 100 IMAX 3-D theaters worldwide watched 16 minutes of footage from a new James Cameron movie. That same day, Ubisoft debuted a trailer for a videogame based on the film, and Mattel unveiled action figures inspired by the film's characters. A day earlier, the teaser for the very same film...
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Digging Deeper
Google News to Publishers: Let's Make Love Not War
In the view of some traditional media execs, Google is a digital vampire or a parasite or tech tapeworm using someone else's content to profit. As that rhetoric heated up in the past year, Google has responded not with equal amounts of invective but with entreaties to help publishers. Google launched Fast Flip to help bring old-style page flipping...
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MarketingShift
For years, the digerati have been declaring the end of email as a useful tool. Back in 2003, experts said RSS feeds would spell the death of the inbox. In 2007, Wired and CNET said younger generations were using IM, Facebook and MySpace instead of email. More recently, PC Magazine's John Dvorak proclaimed "9 Reasons E-mail is Dead," and The...
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4MR
4 Minute Roundup: iPad Mania; Yelp Scores $100 Million
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the hype and reality around the latest device from Apple, the iPad. While some have slammed it for what it's missing, it's too early to tell how media companies might use it to sell their content. Plus, Yelp gets up to $100 million from Elevation Partners, helping some employees cash out without an IPO. And I ask Just One Question to Google News' Josh Cohen about whether Google should have started working with publishers sooner.
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World View
GlobalPost Expands Partnerships, Struggles with Pay Service
A year ago, GlobalPost launched online with an ambitious mission to "redefine international news for the digital age...with a decidedly American voice." The idea was to hire freelance stringers around the world to report back to the U.S., and thereby fill the gap left by the closure of traditional media's foreign bureaus. While the site has forged important partnerships with...
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NewspaperShift
College Media Should Ignore Siren Song of Pay Walls
The drumbeats are growing louder, as Rupert Murdoch, Steven Brill, and now the New York Times have confirmed: Pay walls or metered pricing systems for online news content will soon be coming to a high-profile website frequented by you. Too little, too late? Journalism's savior? A final nail-in-the-coffin separation between old and new media? The implications for the news industry...
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Hyper-Local
5 Recent Big Moves In Hyper-Local News
The pace of change for hyper-local news sites and related businesses is dizzying. It's hard to keep up, especially if you try to pay attention to business moves made by large players, as well as innovations that bubble up from local, independent news sites. This year already began with large companies and investors making moves into hyper-local news. At the...
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4MR
4 Minute Roundup: Text Donations to Haiti; Google.cn Uncensored
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the way social media and text-to-donate has helped to transform charitable giving in Haiti after the earthquake. Plus, Google announced it would stop censoring its search site in China after having Gmail accounts of dissidents and free speech proponents hacked there. And I ask Just...
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Social Media
How WSJ Uses Social Media from Behind a Pay Wall
We're not even a month into 2010 and The Economist has already declared it to be "The year of the pay wall." "There are plenty of examples of paid content thriving even when free alternatives are available," according to the magazine. "Punters are happy to pay for multichannel television even though commercial broadcast television is free. Such alternatives thrive because...
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Public MediaShift
Public Broadcasters Hustle to Fill Infrastructure Gap
In a recent presentation at WOSU in Columbus, Ohio, John Proffitt, who blogs about public media, painted a gloomy picture. In slide after slide, the stats mounted. New gadgets, new social media habits, new channels for distribution and consumption all added up to one conclusion: public TV stations are rapidly losing both value and relevance. In addition to that, urgent...
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MagazineShift
What to Expect From the 'iTunes for Magazines'
Apple appears poised to introduce a much-anticipated product: the once seemingly-mythical "iSlate" or "iTablet," its first tablet-style touch-screen computer. Though the potential of an Apple tablet thrills many fans of the company, it's also piqued the interest of magazine publishers, who -- long before the device's rumored introduction -- foresaw its possibilities for their industry. The announcement in early December...
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Digging Deeper
California Watch Says 'Yes' to Open, Networked Investigative Reports
Some investigative journalists have been resistant to change in their profession, but hard times at newspapers have brought about a new sense of experimentation and collaboration. That is evident at the Center for Investigative Reporting (CIR) and its new California Watch project, which attracted major foundation funding from the James Irvine Foundation, Hewlett Foundation and Knight Foundation. When I visited...
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MusicShift
The Year in Digital Music and Predictions for 2010
As 2009 comes to a close, and the music industry shifts focus to 2010, it's worth looking back at some of the noteworthy events of the past 12 months. This is also the right time to look ahead and predict what will happen next year. For some in the business, this year brought trouble after trouble; for others, 2009 was...
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4MR
4 Minute Roundup: The Death of E&P; AOL's Spin-Off
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent announcement that Nielsen will be shuttering Editor & Publisher magazine, which covered the newspaper business since 1884. E&P's Jennifer Saba says the loss of classified advertising was as much to blame as Romenesko. Plus, America Online was spun-off from Time Warner yesterday and...
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AdvertisingShift
5 Tools to Help Automate Local Advertising
Promises of whiter teeth, IQ quizzes, and digital dancing people clutter online ads these days. At the same time, experts at future-of-journalism conferences are declaring that news will never again be solely supported by advertising. Neither one tells the full story of the present and future of online advertising for hyper-local and other news websites. Experiments with new advertising technology...
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4MR
4 Minute Roundup: Comcast-NBC Deal; AOL's Robot Army
Here's the latest 4MR audio report from MediaShift (the Stuffy Head Cold Edition). In this week's edition, I look at the $30 billion mega-merger between Comcast and NBC Universal. Critics already believe the deal could lead to higher cable rates and less free content on Hulu. Plus, AOL's Tim Armstrong said he would use computer algorithms to help in the...
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Legal Drama
Will Google Sidewiki Shift Control of Online Comments?
Journalists and news outlets are accustomed to offering comments and criticisms about others, but they're not as used to being the subject of public comment themselves. In the online world, where technology can and does upend established relationships, journalists and online news outlets are joining the ranks of the commented-upon. The shift has taken place due to the increased presence...
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PoliticalShift
Best of Twitter: FTC Workshop Discusses Future of Journalism
For two days this week, some of journalism's most high profile executives and experts descended upon Washington, DC, for "How Will Journalism Survive the Internet Age?" a workshop hosted by the FTC. One exchange of note came between Rupert Murdoch and Arianna Huffington, who spoke separately but did a good job of representing two divergent points of view. Murdoch kicked...
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4MR
4 Minute Roundup: Media Company Layoffs; Omidyar Startup
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the deep layoffs that are planned at AOL, the AP and BusinessWeek. In the case of AOL, the company plans to shed one-third of its workforce, or 2,500 staffers. eBay founder Pierre Omidyar announced plans to launch a news startup in Hawaii that will combine...
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5Across
5Across: Social Media Marketing 101
There's a new series of demands being made in company meetings everywhere: "What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!" But before companies large and small -- as well as non-profits and charities -- jump into social media, they need to take a deep...
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NewspaperShift
The Shutdown of UWIRE and the Implications for College Media
Last month, UWIRE.com, an edited college media newswire, mysteriously vanished from the Internet. "UWIRE, a popular service that aggregated articles from student newspapers across the country, promoting student journalism both within higher education and to the outside world, has disappeared," wrote Simmi Aujla for the Chronicle of Higher Education earlier this month. Today, visitors to the site receive an error...
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MovieShift
DigiFest Examines DIY to Big Budget Special Effects for Films
Apocalyptic visions and alien invasions descended upon Hollywood earlier this month, to the collective delight of the digital media industry. At the American Film Institute's DigiFest, which was produced by the AFI Digital Content Lab, attendees experienced two days of presentations and screenings focused on new media platforms and creative storytelling using digital innovations. The event spotlighted advanced productions from...
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4MR
4 Minute Roundup: Murdoch-Google Spat; Ft. Hood Shooting on Twitter
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at recent comments by News Corp. honcho Rupert Murdoch about taking his content out of Google searches, and how many people reacted to it. Plus, many news organizations made Twitter Lists to cover the Ft. Hood shooting, but the Austin American-Statesman had an excellent Twitter feed...
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AdvertisingShift
Can Salon's Revamp Help it Stop Bleeding Money?
Salon.com was a pioneering website launched in 1995 by former editors of the San Francisco Examiner, mixing opinion and investigative reporting with a sharply progressive slant. Although the company went public at the height of the dot-com boom in 1999, it had lost more than $80 million by 2003, and lost $4.6 million in the fiscal year ending March 31,...
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BookShift
Speculative Fiction Novelists Find Success with Online Donations
Over the years, many authors have tried versions of the online donation model, with mixed results. But one specific genre of writers, speculative fiction, seems to be experiencing a moderate level of success. Back in 2000, Stephen King became one of the first major authors to offer a book online using an "honor system" to solicit donations. The book was...
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Hyper-Local
TheDigitel.com Brings Human Context to Local News Aggregation
Many news websites are working to refocus on local news, and often this means turning to automated aggregation. One hyper-local startup in Charleston, S.C., is blending links, community and visuals to try and redefine aggregation by giving it a human context. TheDigitel.com was launched by Ken Hawkins in June 2008, and recently received its first round of venture capital funding...
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4MR
4 Minute Roundup: Scoble on Twitter Lists; Time, Newsweek Hurting
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at Twitter Lists and how they allow people to group the people they follow on Twitter. Some say they might replace RSS feed readers. Robert Scoble answers Just One Question about how Twitter Lists have changed his life. Plus, magazines are hurting once again, with Time...
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Thought Leader Q&A
Harold Evans Sees Bright Future for Print-on-Demand Newspapers
Evans is the editor-at-large for The Week magazine. He has written numerous books, but his most recent is called "My Paper Chase," a fascinating memoir covering his early years as a cub reporter, copy editor and eventually editor and publisher over decades of distinguished work. He connects what happened in those early years to the changes wrought by technology and the Internet, and what he sees as he watches his wife, Tina Brown, co-found and manage The Daily Beast.
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MagazineShift
Did the Web Kill Gourmet Magazine?
The murder happened in the kitchen with a laptop. That possible explanation for the death of Gourmet magazine sounds like a solution from the game Clue. The 68-year-old food magazine met its end this month when publisher Condé Nast cut it and two other magazines. Some blamed Gourmet's demise on the Internet and its theft of the print audience. It's...
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NewspaperShift
Cats Sleeping with Dogs? Rival News Orgs Share Content, Revenues
Next month, newspapers all over the United States will begin sharing sports stories online and in print as part of an initiative that sprung from the Associated Press Sports Editors. Then, early next year, the Washington Post and Bloomberg will unveil a new co-branded business section on the paper's website that will offer content from both organizations. These are just...
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AdvertisingShift
8 Tips to Make Sponsored Tweets Work
If Twitter the company is not interested in putting advertising in its product right now, other companies have proven they can do it on their own. There has been an explosion of startup companies that place "sponsored tweets" into Twitter feeds and split the ad revenue with Twitterers. The first one to sell ads into Twitter feeds, Magpie, says...
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MovieShift
Universal's Neil: Original Videos, Word of Mouth Key for Online Promotion
Movie marketers are poised to see a significant boost to their online marketing budgets, according to eMarketer, which predicts studios will spend $2.7 billion by 2013 in online advertising. That's more than double the $1.2 billion spent this year. Digital LA, a networking organization for online entertainment, marketing, advertising and tech professionals in Los Angeles, hosted a "Movie Marketing: Online,...
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MusicShift
Record Labels Are Losing Power to Fans, Artists
Over the past month, I received a significant amount of feedback on my recent MediaShift article, What Will Record Labels Look Like in the Future?. People from all areas of the music industry reached out and shared their feelings on future business models, and strategies for moving forward. Regardless of their background, practically every person I spoke with agreed on...
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Business
What Newspaper Cartoonists Can Learn from Web Comics
Earlier this month, Randall Munroe, creator of the hugely popular web comic xkcd, announced on his blog that he would be publishing a book collection of the strip. Given the number of six-figure book deals that major book publishers have thrust upon popular bloggers, there's little doubt that Munroe's millions of monthly readers could have easily garnered him a similar...
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4MR
4 Minute Roundup: Bay Area News Project; FCC and Net Neutrality
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the new Bay Area News Project, a non-profit startup with $5 million in funding from financier Warren Hellman, in association with KQED and UC Berkeley's Graduate School of Journalism. Plus, the FCC's new chairman Julius Genachowski makes waves by supporting new rules for Net neutrality,...
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Business
Can Memberships, Clubs, Cruises Keep Media Companies Afloat?
Late last month, an ad for a new job appeared on the Guardian's careers website. The position for "General Manager - Guardian Club" was notable because it signaled an important initiative at the paper in the form of a new entity, the Guardian Club. "The club will make our most committed readers/users feel they are genuinely part of our organization...
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New Mediation
The Great Debate on Micropayments and Paid Content, Part 2
In Part 1 of the great micropayments debate, David Carr tried valiantly to defend the idea of charging for heavy-hitting journalism online, while Mike Masnick disagreed vehemently, saying micropayments would seal the doom of newspaper companies. Can the two debaters be brought together to find some common ground? Read on for Part 2. Major Media Without Walls Mike Masnick: We...
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New Mediation
The Great Debate on Micropayments and Paid Content, Part 1
Newspapers need to start charging for online content to survive. If newspapers charge for content, it will hasten their extinction. These are the opposing views in the very heated debate going on among newspaper publishers, editors, journalists and new media mavens. While pay walls for newspaper content have had mixed success -- with the Wall Street Journal Online being the major shining example -- the idea of micropayments for news stories is once again gaining supporters.
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Citizen Journalism
Can Allvoices Succeed as Citizen Journalism Platform?
With Examiner.com recently buying out citizen media site NowPublic for a reported $25 million, the attention turned to similar independent sites such as Allvoices. Would it now become buyout fodder for a mainstream media company, or would it suffer the fate of so many citizen journalism sites that came before it, shutting down before finding a successful business model? To...
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MovieShift
Movie Apps Get Social as Studios Integrate Facebook Connect
Movie studios fully understand the influence that word-of-mouth reviews, whether positive or negative, have on box office receipts. Social networks are accelerating this conversation as consumers hype or hurt a movie's perception. Many observers speculate that moviegoer talk on Twitter, which often comes straight from a mobile phone inside a theater, can impact a film's opening weekend. As a result,...
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Legal Drama
Was Twitter Document Theft, and Publication by TechCrunch, Legal?
In June of this year, the personal email account of a Twitter employee was accessed, apparently as a result of an insecure password. By Twitter's own account, the unauthorized access to that account was the first in a series of actions that ultimately gained the hacker (who calls himself "Hacker Croll") access to Twitter corporate documents that were maintained...
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4MR
4 Minute Roundup: EveryBlock Sale to MSNBC.com; Report from Gnomedex
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent sale of micro-local data site EveryBlock to MSNBC.com and the issue of its open source code. Plus, Washington Post announced it would discontinue hyper-local site LoudonExtra.com. I also have a special report from tech conference Gnomedex, where UW teacher Kathy Gill is teaching...
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EducationShift
Journalism Students Need to Develop Their Personal Brand
As a journalism professor, I have found there is one thing guaranteed to set off a flurry of frenzied activity in the classroom. It has nothing to do with exams or story deadlines. Rather, it is prompted by a simple question to students: How many own your name as a domain name? This seemingly innocuous question acts as a trigger,...
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MusicShift
What Will Record Labels Look Like in the Future?
The pioneers of the music industry couldn't have seen this coming in their wildest dreams. When publishers were selling sheet music in the late 1800s, the idea of people privately sharing their product, independent of location and physical constraints, would have seemed ridiculous. But now record labels have been decimated by the digital shift, and are rethinking their entire business...
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MovieShift
Digital Media Summit Explores New Models for Promotion and Creation
My first job was in old media. In the summer of 1986, I spent Sunday mornings constructing the San Francisco Examiner with my cousin, and venturing out via bicycle to share a heavy bundle of news, advertisements and stories from around the world. I was a paperboy. At iHollywood Forum's Digital Media Summit in Los Angeles last month, editors at...
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4MR
4 Minute Roundup: Murdoch's Pay Gambit; WaPo/Gawker Tussle
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent comments by News Corp. mogul Rupert Murdoch, who says he wants to make people pay to see content on all his news sites. The comment split people into two camps: those who think news sites will have to charge something; and those who...
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Social Media
URL Shorteners Help Track Links, Take Heat for Framing
If there's any doubt that an online titan can be easily overthrown, look no further than the URL shortener Tinyurl.com. For years, it was the most popular of its kind and the dominant (and default) URL shortener for Twitter. Then a few months ago I began to notice that it had all but disappeared from my own Twitter feed. With...
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4MR
4 Minute Roundup: Microsoft-Yahoo Search Deal; Chris Anderson Goes 'News'-Free
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent complex search deal between Microsoft and Yahoo, with Microsoft's Bing search engine to run queries on Yahoo, and Yahoo getting 88% of revenues. Plus, Wired editor Chris Anderson recently got in trouble with an interview he gave to Der Spiegel, saying he no...
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PhotoShift
Can Citizen Photo Agency Demotix Succeed Where Scoopt Failed?
Recently, the "citizen photo agency" Demotix has had reason to celebrate. The site gained fame by selling front-page photos to the New York Times taken by Iranians who captured shots of protests after the disputed presidential election in Iran. Then came another seminal moment when the site got the only shot of Harvard professor Henry Louis Gates Jr. in handcuffs...
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PoliticalShift
The Highs (and Lows) of Public Officials on Twitter
Are high profile public officials using Twitter as a noble tool to bypass the proverbial "mainstream media filter" and communicate directly with constituencies? Or do they just see it as yet one more wall in the online echo chamber, something merely to influence and/or amplify mainstream media stories? The answer probably lies somewhere in between as I found from examining...
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Public Relations
How PR People Can Tactfully Locate, Pitch Influential Bloggers
Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will "go viral," leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread of content online -- big-name...
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4MR
4 Minute Roundup: TechCrunch's Twitter Docs; YouTube Profits?
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the controversy surrounding tech blog TechCrunch posting internal documents from Twitter that were obtained from a hacker stealing them. Some people defend TechCrunch as running newsworthy documents, while others think they are harming Twitter too much. I also look at possible profits coming from video...
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MarketingShift
Personal Branding Becomes a Necessity in Digital Age
In 2007, Atlantic Media's director of digital strategy Scott Karp was named one of the 40 most influential people in publishing by Folio magazine. But Folio wasn't honoring Karp for his work at Atlantic, which publishes the Atlantic Monthly magazine, but was instead fawning over the work Karp did at his personal blog, Publishing 2.0, which covered how technology is...
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Business
What does journalism cost? That's a question that's being batted around a lot lately as the economic case for and against traditional newsrooms gets made in the press, on the web, and certainly across well-polished boardroom tables. In an article on J-Source, Kirk LaPointe, managing editor of the Vancouver Sun, argued that when the cost of news is sliced and...
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MediaShift
MediaShift Looking for Editor, Salesperson, Marketer, Correspondents
I want to update readers on some contract job openings here at PBS MediaShift. Even with the harsh economic downturn (and maybe because of it), I feel like the time is right to actually expand what we're doing here rather than pull back. These kinds of lulls often create openings to make something new or build upon what you've got....
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4MR
4 Minute Roundup: NYTimes.com Charging?; AP's Sotomayor Blog
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the latest move by the New York Times to survey print subscribers to see if they will pay for access to the website -- on top of what they're paying for the print edition. Plus, the Associated Press launched a Twitter feed and blog with...
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Weblogs
Some Bloggers Welcome FTC Scrutiny for Paid Reviews
When it was reported in 2006 that the FTC would begin forcing word-of-mouth companies -- which paid people to hype products to their peers -- to disclose their marketing campaigns, Brian Clark predicted at the time that these rules would apply to bloggers as well. Now it looks like his prediction is coming true -- and bloggers are taking the...
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Thought Leader Q&A
Edelman's Steve Rubel Switches from Blog to Lifestream
I spoke with Rubel a couple months ago when he was visiting San Francisco for the Ad:tech conference. We met at B Restaurant near Moscone Center and I interviewed him with my Flip camera. We talked about his balancing act as a blogger/journalist/PR person, how PR is shifting with the advent of social media, and what lessons Edelman and Edelman's client Wal-Mart have learned from previous missteps online.
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Weblogs
Newspapers Try Again with Local Blog Networks
Recently, those who visited the front page of the Miami Herald's website began seeing a sidebar item labeled simply "Your Blogs." If you clicked on the link it would take you to a page containing a series of headlines and little snippets of opening paragraphs in a news feed format. If you clicked on one of the links, it would...
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MusicShift
The Time is Right for Direct-To-Fan Marketing of Music
As the music industry continues to evolve and search for a sustainable and profitable business model, the direct-to-fan (D2F) approach is making great advances, from artists just starting their career up to superstars with massive fan bases. Artists marketing and selling directly to their audience is not necessarily a new or revolutionary concept -- one can find examples of artists...
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AdvertisingShift
Will Digg Users Bury New Digg Ads System?
Since its launch in late 2004, Digg has tried its hand with several outside advertising networks, going from an off-the-shelf Google AdSense arrangement to working with Federated Media before finally signing a deal for Microsoft to deliver its display advertisements. But in April of this year, Digg announced it would end its deal with the software giant in favor of...
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NewspaperShift
Being in the hospital on an I.V. for a number of days put me in touch with the suffering of newspapers. I was down but not out. I have polycystic kidney disease (PKD) and one of my cysts had ruptured, causing severe pain and the temporary loss of kidney functioning in my right kidney. Not fun. But while I was...
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Public Relations
Issue Advocacy on the Internet, Part 2
On May 7, I published an introduction to issue advocacy on the Internet, which looked at three opportunities and three challenges to communicators who hope to take their advocacy campaign online. Online content, I pointed out, is interactive (as opposed to merely informational), syndicatable (as opposed to confined or static) and permanent (as opposed to fleeting or disposable). These three...
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Legacy Media
WSJ's D Conference Fumbles Transition to Web 3.0
CARLSBAD, CALIF. -- The organizers of the tony, high-priced tech conference known as D All Things Digital, included a manifesto of sorts in the program guide titled "Welcome to Web 3.0." In that treatise, organizers Walt Mossberg and Kara Swisher define Web 3.0 as "the real arrival, after years of false predictions, of the thin client, running clean, simple...
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NewspaperShift
QR Codes Connect Print to the Web
Point your phone at a printed page. Take a picture. Get taken to a website. That's the power of QR codes, codes embedded in print that can link cell phones to specific websites. They've been doing this for years in Japan, and now they are starting to do it in Europe. Sooner or later it will get to the States....
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4MR
4 Minute Roundup: WSJ's Social Media Guidelines; NYT's Pay Plans
Here's the latest 4MR audio report from MediaShift. This week I look at the Wall Street Journal's code of conduct for reporters and editors, with guidelines for using Twitter and social media sites. Plus, the New York Times is considering two different plans for charging for online content -- a metering system and subscription system -- according to a report...
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MobileShift
Live-Blogging EconSM Gathering About Social Networking on Mobiles
SAN FRANCISCO -- I am at the UCSF Mission Bay Conference Center right down the hill from where I live in Potrero Hill. Yes, it is "Bike to Work Day" today in San Francisco, but I couldn't bike down in nice clothes. So I split the difference and walked most of the way here. The topic is how social...
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5Across
Twitter Mania: Will Twitter Change the World?
Twitter has become a multi-headed phenomenon since MediaShift devoted a week to covering micro-blogging two years ago. Twitter is now established as a new form of communication, an early warning system for breaking news, and a startup company in San Francisco that has no discernable income. And with the power of Oprah, CNN and Ashton Kutcher, it has become...
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Public Relations
Issue Advocacy on the Internet, Part 1
The Internet has been alternately characterized as participatory, conversational, and collaborative. By empowering its users to create (not just consume) content, it is by design a more democratic medium than any other. There has been plenty of discussion about how, by giving everyone a public voice, the Internet is upending conventional power dynamics and enabling a new generation of opinion...
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Business
Live-Blogging RJI Symposium on New Tools, New Business Models
COLUMBIA, MO -- I am at the new Reynolds Journalism Institute building on the campus of the University of Missouri, my alma mater. It's interesting to be in a new building looking out on a campus that is so familiar and so different now. The mission of the RJI is to "develop and test ways to improve journalism through...
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MusicShift
How Bands Can Avoid Making 7 Big SEO Mistakes
There is an entire school of thought, as well as a sizable industry, dedicated to the optimization of websites to show up higher in Google search rankings. Search engine optimization (SEO) techniques vary from simple content changes to tricks that game Google's system, referred to as "black hat" SEO. Optimization can be a complex topic -- read Mark Glaser's article...
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NewspaperShift
The Fallacy of the 'Print Is Dead' Meme
Common sense tells us that print is not going away. If print is no longer an important part of your life, that is undeniable. But to extrapolate from personal experience to a statement about what is going to happen in the world doesn't work. But that's exactly what many of the people foretelling the death of print are doing. That's...
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Guides
Your Guide to Local Watchdog News Sites
As each metro newspaper downsizes and cuts staff, those reporters are considering their next moves. These sites offer a temporary safe haven for reporters, a chance to not only continue to do reporting, but to do it online in new ways. Rather than write sparingly for the print newspaper, they can now blog more frequently about more subjects and write longer pieces. They might take photos and video to go along with their text stories.
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NewspaperShift
Ohio Newspapers Share Content, But Don't Give Up Hope for AP
For many, last week's news that the Associated Press planned to begin to crack down on news aggregators that link and quote its content wasn't news at all. Media industry publications have long been reporting on the friction between the AP and aggregators -- a series of verbal swipes made at conferences and in news articles that perhaps reached an...
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Thought Leader Q&A
How Tech Publisher IDG Grows Revenues During Recession
Patrick McGovern, IDG: "[At InfoWorld.com] our audience numbers and frequency of visits soared. Even though we gave up 40% of revenues from stopping print, we actually had 10% more revenue growth absolutely. The online revenue didn't only make up for the missing print revenue, but we actually had absolute growth."
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Public Relations
Amazon's Fail: Not Using Social Media to React to #AmazonFail Meme
In what some initially speculated to be a homophobic new expurgation policy, Amazon.com removed hundreds of gay and lesbian themed books from its sales rating system, effectively concealing these books from online shoppers. Some titles were completely delisted from Amazon's search engine. The controversy may never have provoked such widespread media attention -- or an official company response -- if...
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Business
College Media Miss Opportunities Covering the Economic Crisis
If you're like me, you know more about economics now than you ever thought you'd want to know. I can describe a Credit Default Swap (CDS), a Collateralized Debt Obligation (CDO), a Mortgage Backed Security (MBS), mark-to-market accounting, and the LIBOR index, not to mention the Toxic Asset Relief Program (TARP), U3 and U6, and the difference between a liquidity...
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5Across
Everywhere you look there are dark signs for newspapers: bankruptcies, less print editions, the threat of closings in San Francisco and Boston, layoffs and pay cuts. But the journalism of newspapers will live on in digital form online. How will this after-life look? We brought together five people for the latest episode of 5Across who are working for newspapers...
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AdvertisingShift
MediaBids Could Help Solve Ad Sales Process for Hyper-Local Pubs
In a recent post, I argued that the problem facing newspapers today has nothing to do with the notion that news-on-paper is not viable -- instead the problem is a broken advertising sales process. Since then I've discovered MediaBids, which seems to have a good idea for how to fix that problem. According to their website: Since its online launch...
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Legacy Media
Collaboration the Key to Future of Investigative Journalism
BERKELEY -- The second day of the Logan Symposium at UC Berkeley is more of a half-day with one panel devoted to the future of investigative journalism and a brunch at the Frontline World offices near campus. Just like last year, I had trouble getting an Internet connection in the journalism school library so had to live-Twitter the panel and...
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4MR
4-Minute Roundup: HuffPost Investigative Fund; AP on Mobile Apps
Here's the latest 4MR audio report from MediaShift. This week I look at the new Huffington Post Investigative Journalism Fund, which has $1.75 million to start a new non-partisan site that will do investigative work and then give it away to any news organization. I also look at the latest moves by Disney, distributing video on YouTube and possibly on...
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AdvertisingShift
Political Blogs' Double Whammy: Post-Election, Deep Recession
This week several major bloggers -- most politically right-of-center -- will see the shuttering of their blog ad network. Pajamas Media, which launched in 2004 and provided advertising for conservative bloggers like Glenn Reynolds and Michelle Malkin, announced earlier this year that it would close down its display advertising for blogs in order to put more focus on its online...
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4MR
4-Minute Roundup: All Things Twitter!
Here's the latest 4MR audio report from MediaShift. This week is a special edition devoted almost entirely to Twitter. I talk about the huge popularity of Twitter now -- with 9.8 million unique visitors to its website alone in February, according to comScore -- and how the startup is now bringing in revenues thanks to a deal with Federated Media...
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MarketingShift
'Cluetrain Manifesto' Still Relevant 10 Years Later
When The Cluetrain Manifesto appeared on the web in 1999, neither its supporters nor its authors believed it was trying to say anything particularly new. Rather, the 95 theses and the following chapters -- written in almost a stream of consciousness, psychoanalytic style befitting of something labeled a "manifesto" -- were thought to merely point out the obvious to the...
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Public Relations
PR People Must Heed Digital Reality as Newspapers Fold
Last Wednesday morning, as the sun rose over the West Coast, newspaper delivery people in Seattle dropped off the final edition of the Post Intelligencer, one of Seattle's two daily newspapers. The struggling P-I was 145 years old and, by coincidence, 145 newsroom employees were left without jobs. Hearst, which owns the news organization, announced that it will retain 20...
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4MR
4-Minute Roundup: State of the Media; Jurors' Itchy Twitter Finger
Here's the latest 4MR audio report from MediaShift. In this week's edition, I talk about the new gloomy State of the Media report from the Project for Excellence in Journalism (PEJ), and the positive side for online media. I ask "Just One Question" to PEJ director Tom Rosensteil, and cover the latest news about jurors going online, Twittering and Facebooking...
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MagazineShift
Mother Jones Boosts Community in Site Revamp
As digital technology wreaks havoc on the business models of legacy media such as newspapers and magazines, they are now turning more often to the non-profit model. Can they raise donations, micropayments, or get grants? They might want to check out a magazine that's been a pioneer with the non-profit model, and first went online in 1993: Mother Jones. The...
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Legal Drama
How Crowdsourcing Could Revolutionize Patent-Busting
Ricky James Robertson knew very little about touch-screen personal navigation devices when he first began reviewing patents on them back in November of last year. He was surfing Slashdot when he came across a launch announcement for a company called Article One Partners; the group offered awards for as much as $50,000 to individuals who could invalidate specific patents...
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NewspaperShift
How Print Publications Can Help Hyper-Local Sites
The New York Times is going into the hyper-local news business, as reported by Zachary Seward at the NiemanJournalismLab. It is just one example of hyper-local -- also called community journalism, beat reporting, or representative journalism -- in action. Other instances include Kennesee State university Professor Leonard Witt's Representative Journalism in Georgia and community news site Patch.com. It's not clear...
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MusicShift
Five Tips for Musicians to Engage Their Fans Digitally
There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their fans' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.
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5Across
Lively Roundtable Discussion on Making Compelling Online Video
When I launched MediaShift in early 2006, I wanted to go beyond writing about all the trends in online media -- blogging, podcasting, online video, etc. -- and actually do those things myself. Walk my talk. I recently launched the 4-Minute Roundup audio podcast, and today I'm launching a new monthly video roundtable called 5Across that will include 5...
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PoliticalShift
Public Diplomacy in the Digital Age, Part 2
We're a nation at war. At war not with another nation, but with a hateful ideology violently expressed: terrorism. Every militaristic move a terrorist makes is designed to intimidate, frustrate, agitate....in short, communicate. Physical destruction and loss of life, crass as it sounds, are means to those ends. In this sense, the war of ideas is no longer a metaphor or a figure of speech -- it's a literal war in which we now find ourselves. And in a war of ideas, public diplomacy will be an important tool in our national security toolkit.
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BookShift
5 Great Services for Self-Publishing Your Book
In past posts, we've looked at some of the questions a new writer should keep in mind when considering whether to self-publish her opus. But let's say that an author has made up her mind that pushing ahead without a traditional publisher is the way to go. With the rise of new print-on-demand (POD) technology, literally dozens of self-publishing companies,...
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Business
Read for Free, Pay for Print or Stuff
The discussion about micro-payments and "pay to read" goes round and round because it ignores a basic fact. Most people, most of the time, do not read newspapers. They view, scan and search newspapers. Selling words to viewers, scanners and searchers is hard, but since viewers and scanners are always background-searching for stuff they might need, selling them stuff is...
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MediaShift Innovation Spotlight
Laid-Off Arizona Journalists Start Online-Only Publications
What It Is The Arizona Guardian and Heat City are two examples of web-only news sites started by recently unemployed journalists. The Arizona Guardian is run by four Phoenix-based journalists who were recently laid off from the East Valley Tribune. The Guardian covers legislative issues and other aspects of the state capitol. Heat City is run by Nick Martin,...
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Public Relations
Public Diplomacy in the Digital Age, Part 1
"What is public diplomacy?" was the first question that Ted Koppel posed at the recent Media as a Global Diplomat conference attended largely by public diplomacy professionals. I was surprised that the panelists, including the outgoing Undersecretary of State for Public Diplomacy & Public Affairs, couldn't readily agree on an answer to this foundational question. Koppel continued, "I thought [public...
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Digging Deeper
Reuters Closes Second Life Bureau, but (Virtual) Life Goes On
The sun shines brightly as I stroll along the curving pier above the water, looking out toward a beautiful island with trees swaying in the wind. There's a looming ampitheater festooned with signs for Thomson Reuters, and a series of concrete buildings that appear ready to hold important meetings. I stride in confidently through the doorway... You might think...
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Weblogs
Can 'The Printed Blog' Succeed with Blogs in Newspaper Form?
If the entire media industry is a river that is slowly but persistently moving toward the Internet, then one could picture Joshua Karp as a canoeist paddling against the current, trying to take the online realm and solidify it into print. I first heard of his new business venture, The Printed Blog, from a colleague of mine who runs a...
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Public Relations
In Hudson River Landing, PR Pros Were Not First Responders
In times of crisis, communications professionals have an important -- and increasingly complicated -- role to play. We used to be the first to offer public responses to catastrophes, able to develop elucidating messages before much of the news media was on the scene. Nowadays, the type of media that will report on a crisis is often as unforeseen as...
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Thought Leader Q&A
Rufus Griscom Mixes High, Low Brow on Babble Parenting Site
Rufus Griscom: "Online content, if it's not user-aggregated or user-generated, is seen as rather old and creaky. But I would argue that there are lots of shades of gray. All of the online content sites are becoming a hybrid of user-aggregated, user-generated and edited content, because feedback and citizen journalism and ratings and suggestions are becoming part of these sites."
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MediaShift Innovation Spotlight
ProPublica Puts Spotlight on Tracking TARP Money
ProPublica's Show Me the TARP Money is a simple map and chart reflecting the recipients of money provided through TARP (Troubled Asset Relief Program), a federal program that authorizes the U.S. government to buy assets from struggling financial institutions in an effort to remedy the subprime mortgage crisis. The site shows institutions that have been approved for assistance and keeps a running total of the number of institutions, the amount committed, and the amount invested so far. There is an RSS feed and a widget for the site as well.
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Digging Deeper
Warning: Dependence on Facebook, Twitter Could Be Hazardous to Your Business
You've probably heard how much the micro-blogging service Twitter can help your business, or that being on social networking site Facebook can boost your company's profile. But what you might not have considered is the potential danger in over-relying on these startups that could go out of business, get bought out, or close your account if you aren't familiar with...
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AdvertisingShift
College Newspapers Finally Hit by Economic Downturn
As the newspaper industry has struggled with declining revenue, some analysts predicted that college newspapers would weather the storms of the changing media environment better than their peers in the wider industry. (See also this Chronicle of Higher Education article.) Now the national economy indicates that the future might not be quite so rosy: The widespread economic pains in the...
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PoliticalShift
Obama, Congress Enlist 'Direct to Constituent' Communications
Professional communicators are paying close attention to the rise of "direct to consumer" (DTC) communications. This is a phenomenon largely enabled by the rapid proliferation and adoption of online technologies, whereby organizations can communicate directly to the public without filters or mediation from the press. Corporate blogs or advocacy groups' online "action alerts" are just a couple examples. As a...
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Business
Live Blog: RJI TalkFest on Serving Entrepreneurial Journalists
I am virtually covering the all-day sessions at the RJI TalkFest today, held at the University of Missouri's Reynolds Journalism Institute. I will be watching in via Adobe Connect, where I can hear and see what's going on and chat in the chat room. The agenda includes sessions on community-building, advertising and marketing, news and information and mobile. The live-blogging...
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Digging Deeper
GlobalPost Aims to Resuscitate Foreign Correspondents Online
Mr. Powers: How would you like to cover the biggest story in the world today?
Johnny Jones: Give me an expense account and I'll cover anything.
There has always been a touch of glamour associated with foreign correspondents, able to live in far-away lands and report on wars and strife, as in the Alfred Hitchcock movie "Foreign Correspondent," quoted above. But today, Johnny Jones would likely be brought back from Europe in a round of cost-cutting at his newspaper.
MarketingShift
Transparency as a PR Principle, Not a Tactic
We used to say in my profession -- public relations -- that you shouldn't say or write anything that you wouldn't want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn't say or write anything that you wouldn't want to turn up in Google search results....
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PoliticalShift
Government 2.0: How Social Media Could Transform Gov PR
It's easy to see governments as nameless, faceless monoliths, something impersonal or, even worse, untrustworthy. Much of that is because government culture remains steeped in traditional ideas about public relations and outreach work, notions that have become archaic in an Internet-enabled, hyper-connected world. Just as private companies are learning to embrace social media to manage brand reputations, governments must adapt...
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MediaShift
Top 10 MediaShifting Stories of 2008
Once again, it's time to look back on the year that was, and consider the new media highlights. Overall, it's been a topsy-turvy year, with a deep recession and historic election giving us reason to despair and hope. The economic turmoil pushed people to read online news at historic levels this past fall, and econ blogs became required reading for...
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Weblogs
Can Technorati Beat Google at Blog Search?
"It doesn't matter what Internet business you're in," Richard Jalichandra, the CEO of blog search engine Technorati told me recently. "You're either going to have direct or indirect competition with Google and that's just the way it is...[Google is] not the 800 pound gorilla, it's the 80,000 pound gorilla." But unlike most competitors to Google, Technorati still seems to have...
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Guides
Your Guide to Alternative Business Models for Newspapers
It's easy to see the problems plaguing the business of daily newspapers in America. The Tribune Co. filed for Chapter 11 bankruptcy. The Christian Science Monitor said it would publish weekly instead of daily. Detroit newspapers announced they would be cutting home delivery to three days per week. Layoffs are rampant and newspaper company stocks are down in the dumps.
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Thought Leader Q&A
Nettwerk CEO Terry McBride Puts Fans in Charge of Bands
The people formerly known as the audience (TPFKATA) are doing more than just fact-checking newspaper stories, time-shifting TV shows and capturing breaking news on their cameraphones. They are also helping run their favorite bands, designing and voting on concert T-shirts, mixing studio albums and even voting on which cities should be included in a band's tour. At the vanguard of...
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Social Networking
Dealing with Friend Inflation on Twitter, Digg
It happens several times a day now. Ever since I opened my Twitter account approximately three months ago, the follow alerts have been gradually increasing in frequency to the point that they clutter up my email inbox if I don't clean them out often enough. "Jessica Kositz (jkositz) is now following your updates on Twitter" my latest alert tells me,...
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AdvertisingShift
Is Six Apart's 'TypePad Journalist Bailout Program' a Gimmick?
The vultures are circling. What was once a small trickle of layoffs at major newspapers has become a waterfall of lost jobs within the media business. One can almost picture the Poynter Institute's widely read journalism industry blog Romenesko sauntering up to Time Inc. and Conde Nast and screaming, "Bring out your dead!" But one advertising and blogging company is...
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AdvertisingShift
Project Wonderful, Blogads, FM Go Beyond Click-Through Ads
For new bloggers looking to build up their reader base, it's not always enough just to write well; you need to advertise, to get the word out. And what better way to advertise than with ads? Unfortunately, most advertising online still leaves much to be desired, both for advertisers trying to get noticed and for host sites trying to earn...
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Thought Leader Q&A
Should Newspapers Become Online Ad Brokers for Local Businesses?
Desperate times call for desperate measures, and that's where the newspaper business is right now. With profits slashed, unending layoffs, and online ad growth slowing, newspapers have to be open to new ideas that will help them deal with a media shift like no other. Last week I looked at the concept of crowdfunding, with people paying journalists directly for...
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Digging Deeper
Can Crowdfunding Help Save the Journalism Business?
Bands do it. Filmmakers do it. President-elect Barack Obama made an artform out of it. "It" is crowdfunding, getting micro-donations through the Internet to help fund a venture. The question is whether crowdfunding can work on a larger scale to help fund traditional journalism, which is being hit by the twin storms of readership and ad declines at newspapers and...
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World View
Video Report from Jeff Pulver's Tel Aviv Breakfast Meetup
I thought I was going to a breakfast where people actually ate food. But food is hardly the top priority at a Jeff Pulver breakfast, where people are too busy pitching their latest ideas to investors, scoping out the competition, or scoping out the eligible singles on the market. Jeff is known for being one of leading innovators in voice-over-IP...
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Weblogs
Econ Bloggers Gain Clout in Financial Crisis
Late last month Dean Starkman, a writer for the Columbia Journalism Review, penned a scathing piece titled "Ouryay Eatbay Just Ewblay Upyay." The essay is addressed to members of the mainstream business press and proclaims dramatically in the opening paragraphs that their beat "just blew up." Starkman wags his finger at economic reporters, chastising the business beat as a group...
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BookShift
6 Ways Authors Can Succeed by Self-Publishing Books
When most authors write a book, they go the traditional route: pitch it to publishers, wait months for a reply, shop it around, wait some more, go through rewrite, and wait some more... But when blogger Sramana Mitra partnered with Amazon's BookSurge to self-publish her new book, she was taking a different route. For a book about web technology and...
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Digging Deeper
How 'Follower Spam' Infiltrated Twitter -- and How to Stop It
When using the micro-blogging service Twitter, by default you get email notices whenever anyone signs up to "follow" you (when you follow someone on Twitter, their Twitter posts, or "tweets," display on your main Twitter page, along with Tweets from everyone else you follow). A few weeks back, I noticed that I was getting inundated with new followers with names...
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NewspaperShift
How Audience Input Shaped Our Financial Crisis Coverage
It has been a while since I last reported about the changing work practices at Belgian business newspaper publisher Mediafin, but, as you may have noticed, something has gone horribly wrong in the financial services sector in the interim. In Belgium, our biggest bank, Fortis, was taken over by the French bank BNP Paribas. Another one of our largest banks...
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Digging Deeper
Commenters Mix Conversation, Self-Promoting Links to Defeat Filters
There was a time not too long ago when you could spot spam comments on a blog from a mile away. There were too many links, the comment was off-topic, and they were trying to promote a pyramid scheme website. But as human and automated filters started catching problematic posters, their techniques became more sneaky. Soon, there were comments...
more »MagazineShift
How PaidContent Succeeded in Mining Digital Media Niche
Rafat Ali was just another freelance journalist back in 2002, and wanted to strut his stuff on a blog, so he started PaidContent to write about his take on the business of digital content. Now he is much richer for his efforts, having expanded the blog into a mini-media empire with venture funding and last week selling it entirely to Guardian Media Group for about $30 million.
more »Your Take Roundup
Keep Video Ads Brief, Contextual
Online video usage is exploding online, as people watch everything from YouTube to TV shows to sporting events -- but mainly, YouTube. But the question is how sites will be able to pay for all that usage. Most video viewers would prefer not to pay for them, nor watch any advertising either.
more »Digging Deeper
Online Video Ads Finally Find Their Niche
The numbers tell the story of the disconnect between online videos watched and online video ads sold: In December 2007, Americans watched 10 billion online videos, according to comScore. For the entire year of 2007, advertisers spent just $554 million on online video ads, according to Jupiter, while they spent $21 billion on all online ads. So many people are watching online videos, but so few advertisers are trying to reach them.
more »NewspaperShift
Fear and Loathing (and Bad Hooker Jokes) at the Old Media Corral
LAS VEGAS -- When Editor & Publisher and MediaWeek magazines presented the recent Interactive Media conference, it seemed like the perfect time for traditional media execs and managers to examine the interactive landscape and consider innovative approaches to the web. The idea was a good one, and timely, but the execution was sorely lacking. Everything about the conference had...
more »Philosophy
Takeover Tiff Best Thing to Happen to Yahoo
Microsoft made what appeared to be its last bid for Yahoo at $33 per share, and Yahoo wanted $37. Microsoft walked away. What a weird way for this entire drama to end -- if it is indeed over. Most people expect this to be a very bad week for Yahoo on Wall Street, with Silicon Alley Insider's Henry Blodget...
more »Citizen Journalism
This Reporter Becomes a Participant at an Unconference
Are you going to be part of the problem or part of the solution? That's a question you hear a lot when people complain about something that's gone wrong in our modern world. And there's a lot of hand-wringing about the future of journalism and whether it will survive its painful transition in the digital age. But the conference...
more »Digging Deeper
9 Tips to Improve Search Engine Optimization (SEO)
With search engines ranking as a top traffic driver for many blogs and content sites, optimizing a site for search engine exposure is an increasingly critical component of any online marketing effort. Search engine optimization, or "SEO," means using technical and not-so-technical techniques to make sure that people searching for topics you write about will find your site. Over...
more »TVShift
CBS Considers 'Loyalty Index' Over Pay for Page Views
With so many ways to track a writer's popularity online, should that popularity be tied to a journalist's or blogger's pay? That is a question that's come up quite a few times over the years, and last week I took Gawker Media to task for paying writers based on page views. My basic point was that there should be...
more »AdvertisingShift
Why Paying People by Page Views is Wrong
Recently, Gawker Media, the blog empire run by Nick Denton, made two moves that were curious. One was spinning off three sites that weren't making the cut: Gridskipper (travel), Idolator (music), and Wonkette (politics). The other was slashing the pay-per-page-view rate for Gawker Media writers by 33%. In Denton's go-ahead-and-leak-it email memo, which showed up on Silicon Alley Insider,...
more »Digging Deeper
The Social Press Release: Multimedia, Two-Way, Direct to the Public
Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die! Die!, in which he exhorted publicists to break down press releases into sections, tag the information and provide links to more sources. "Press releases are nearly useless," he...
more »Thought Leader Q&A
Front Porch Forum Makes Friends & Neighbors, But Can It Make Money?
We are a society that lives more and more in our technology-induced bubbles. When we go outside, we wear an iPod; we talk on cell phones while driving. In urban areas, we might never meet our neighbors unless there's a fire or earthquake. But can technology also help bring us together in our physical communities, and help us get...
more »Your Take
Are Google and online advertising vulnerable to a recession?
As the U.S. moves into a possible economic slowdown, partially caused by the subprime mortgage meltdown, the question is whether the pain will spread to online advertising. Online ads have been booming since the dot-com bust ended around 2003, with 20%+ growth every year. When recession questions arose recently, many analysts believed online advertising would remain "recession-proof" because it's relatively...
more »Media Usage
The Pros, Cons and Weirdness of Microsoft-Yahoo
After years of rumors, it finally happened. On Friday, Microsoft made its buyout offer for Yahoo. But while that was expected to happen, as both companies have had trouble catching online advertising juggernaut Google, what wasn't so expected was that Microsoft CEO Steve Ballmer would go all Murdoch on Yahoo with a hostile bid at a 62% premium over...
more »MediaShift
10 MediaShifting Moments of 2007
As the year 2007 sets in the distance, we can take some time to consider the year that was. I'm not a huge fan of year-end lists, but sometimes they help us get a grip on what transpired -- and ponder what's to come. What's perhaps most amazing about 2007 is that two distinct phenomena -- the iPhone and...
more »Digging Deeper
When Will Google's 'Big Project' YouTube Bring in Profits?
In its brief 22-month history, video-sharing site YouTube has become a cultural phenomenon. The Iraq War has been called the "YouTube War" because of the videos that are regularly uploaded by soldiers and insurgents. The upcoming U.S. presidential race has been called the "YouTube Election" with its own "YouTube Debates" thanks to the questions for candidates uploaded by the...
more »Social Networking
The Universal Language of Facebook
It's been just four short years since a college student named Mark Zuckerberg launched a new social network with a very specific target demographic: American Ivy League college students. Since then, the Facebook phenomenon has exceeded everyone's expectations. After opening up accessibility to anyone interested in signing up late last year, growth in the U.S. for the social network has...
more »Digging Deeper
Hype and Backlash for Second Life Miss the Bigger Picture
In May 2006, BusinessWeek ran a cover story on the virtual world Second Life (SL) by Robert Hof called My Virtual Life. The tagline breathlessly said, "A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice." It didn't take long for other mainstream media...
more »AdvertisingShift
How much do online marketers and websites know about us? Do they save records on what we've bought, sites we've visited, people we've contacted? It's a subject that few of us bother with until we find out our private information has been stolen or inadvertently been made public. And privacy concerns have been front and center lately as MySpace...
more »Social Networking
Am I Really Worth $300 as a Facebook User?
"I do not plan on being on Facebook too much anymore -- seems like a waste of time & it seems my friends cannot even take a breath without me receiving notification of it. E-mail is better!" That was the note I got from one of my new friends on Facebook who had become obsessed with Facebook, found that...
more »Digging Deeper
MarketWatch Turns 10, But Can It Evolve for Another 10?
As the financial news site MarketWatch celebrates its 10th anniversary next week, the stalwart Web 1.0 company stands on the precipice of change. It has launched a community initiative that lets people comment on stories, rate stories, and compete for points by making market predictions. As part of Dow Jones, MarketWatch will become part of the News Corp. empire...
more »Your Take Roundup
Musicians Should Diversify Income in Post-CD Era
"If you love somebody, set them free." It's an old adage that Sting eventually made popular set to music, but it also applies to recorded music these days. More and more artists are giving away some tracks to help market themselves, either by selling other tracks, going on tour or hawking merchandise. As CD sales go down, and digital...
more »Digging Deeper
6 Maxims for Music Promotion in the Digital Age
Not too long ago, there was an established route for promoting musical talent. The music would go into heavy rotation on the radio and MTV, the artist would play in a record store, and promotion might include an advertisement in a music magazine. But the old formula has been updated with the advent of digital distribution, social networking sites...
more »Your Take
How do you think bands should make money?
With digital distribution and file sharing online, bands have been able to get their music in front of more fans than ever before. But because of file sharing and cheaper downloads, bands also might feel like they can't make as much money by selling music and will often give away some MP3 tracks. In fact, Radiohead recently decided to let...
more »Your Take Roundup
People Will Pay for Niche Content, Ad-Free Newspaper Sites
With the end of the TimesSelect pay service for New York Times editorialists and archives -- and the possible end of the Wall Street Journal Online's paid wall -- I wondered if anyone would pay for content on newspaper sites. Most of the stories there are timely news, meaning they don't hold value for very long, and much of...
more »Digging Deeper
Henry Blodget, Silicon Alley Look for Resurgence
When I mentioned the name "Henry Blodget" to a friend from the old dot-com daze, she wrinkled her nose with disgust. "How can anyone trust what he has to say, when he was the one who caused the bubble in the first place!" she said. Blodget was a financial analyst who mightily predicted Amazon's stock would hit $400 --...
more »Digging Deeper
Business 2.0 Closed Due to Corporate Neglect, Ad Woes
When the dot-com boom fizzled, the business magazines that covered that huge story similarly flamed out. The Industry Standard closed, Red Herring went south, and Business 2.0 was on death's door. But in 2001, Time Warner bought Business 2.0 and combined it with its own eCompany Now magazine. Though Business 2.0 finally reached break even after years of struggle...
more »NewspaperShift
Why WSJ.com Should Open (or Keep) Its Pay Wall
Should he or shouldn't he? Ever since Rupert Murdoch finally wrangled his way into a buyout of Dow Jones and the Wall Street Journal, there has been rampant speculation on whether Murdoch will lift the pay curtain at WSJ.com, making it a free site. While I've begged The New York Times to end their TimesSelect pay wall for op-ed...
more »Digging Deeper
The Problem with Web Measurement, Part 2
With all the web traffic numbers and metrics floating around -- page views, unique visitors, time spent, sessions -- it's a wonder that anyone can agree to a simple advertising sale on a website. Complicating matters is that the advertising world is used to traditional measurement services such as Nielsen's TV ratings that rely on usage by controlled panels of people. Online, those panel-based services can rarely gauge traffic on sites with less than 500,000 unique visitors per month.
more »Digging Deeper
The Problem with Web Measurement, Part 1
On April 19, 2007, the new CEO of the Interactive Advertising Bureau (IAB), Randall Rothenberg, sent a scathing open letter to the heads of the major web measurement firms, comScore and Nielsen//NetRatings, complaining that they better get their act together: Imagine my surprise when I came to the IAB and discovered that the main audience measurement companies are still...
more »Digging Deeper
Widgets, also known as gadgets or mini-applications, are small software programs or HTML code that people can embed onto social networking pages, blogs or computer desktops. Examples include the iLike music widget for Facebook, the MyBlogLog widget to see a blogger's current audience, and the NPR Addict widget to hear favorite radio shows streamed from your desktop. There are even widgets for mobile phones, including Apple's iPhone.
more »MarketingShift
Marketers Grapple with Giving Teens More Control Online
SAN FRANCISCO -- A curious thing happened at the Hotel Nikko in downtown San Francisco today during the Ypulse Mashup 2007 conference about those wired teens. Yes, a lot of older folks dressed business-casual tried to look hip and decipher what the kids were doing online in social networks, on mobile phones and in virtual worlds. But on numerous...
more »Digging Deeper
Your Guide to Online Advertising
The term online advertising refers to ads that are served via the Internet. Early online ads ran on dial-up services such as Prodigy, eventually coming to the World Wide Web in the mid-'90s as banner ads or graphical pictures embedded onto sites such as the Global Network Navigator (GNN) and HotWired. Rick Boyce, the director of business development at HotWired (the online arm of Wired magazine) at the time, helped push through the first banner ad campaigns in 1994, including the AT&T banner ad pictured here.
more »Jennifer Woodard Maderazo
Business Crowd Considers Web Users in Third Person
SAN FRANCISCO -- Anyone tired of Web 2.0 topics and discussion, and the current venture-capital-fueled hype, would have been advised to stay far away from the Supernova conference here. The conference site bills it as "the only event that assembles the most compelling people and companies from the converging worlds of computing, telecom, and digital media to put decentralization...
more »Digging Deeper
TechDirt Builds Community of Bloggers to Offer Corporate Analysis
In the world of technology research, firms such as Gartner, Forrester Research and JupiterResearch seem to hold all the cards, knowing markets in-depth and charging firms thousands of dollars for a peek inside. Many small and medium companies, especially startups, are often on the outside looking in, not able to afford the high cost of research firms but still...
more »Your Take Roundup
YouTube Video Ads Should Be Relevant, Brief
Video-sharing phenomenon YouTube has built up its online business in classic dot-com fashion: Get the eyeballs first, then figure out how to make money. You can say "Web 2.0" all you want, but this is classic Web 1.0 thinking. So now that Google has sunk $1.65 billion into buying YouTube, those banner ads aren't going to pay the mushrooming...
more »Digging Deeper
'Frienemy' Google Not a Threat (Yet) to Traditional Ad Sales
If you browse through Google's job openings, the dozens of advertising sales positions -- from account manager of Print Ads in Chicago to account manager of Google Television in New York -- you'd think Google was a major media conglomerate that owned TV stations and newspapers. Instead, Google has been trying to take its automated online system for selling...
more »Your Take Roundup
Loosen Copyright Restrictions for the Internet Age
Slowly but surely, the entertainment industry is realizing that it can't use copyright law as a blunt force in the digital age. Take the case of music giant EMI. Not long ago, EMI was fighting music-sharing service Napster and threatening DJ Danger Mouse over the mash-up, The Grey Album. But today the music company announced a plan with Apple...
more »AdvertisingShift
Every day, I am inundated with unwanted advertisements. If I turn on my car radio to a commercial channel, the ads start squawking at me. If I turn on my TV and am not quick enough to the DVR, the ads start flashing at me. Today's San Francisco Chronicle newspaper had its front page wrapped in a movie ad. And even though I've changed my email address recently, the spam messages for buying hot stocks NOW!! are relentless.
more »MarketingShift
Bomb Scare Tactics in War for Our Attention
For every tactic the world of marketing and advertising dreams up, we have a counter-technology that will block their attempts to reach us. We zap TV ads with the aid of digital video recorders such as TiVo. We subscribe to satellite radio or listen to podcasts to skip radio commercials. Our web browsers have pop-up ad blockers to put those annoying, blinking ads to rest.
more »MusicShift
Music Industry Losing Control Over Album Sales
Why is the retail price of a new music CD $15.98? Where does this price come from and how is it set? Is it fair? For a long time, I've wondered about the high price of music, especially when bought in physical form as a compact disc. As longtime music buyers, we have a certain mindset about the CDs...
more »PoliticalShift
2008 Candidates Jump Online with Early Blog Ads
There has been a delicate dance between political operatives and the Internet. While activists have been using blogs and new media to spread the word about politics or specific candidates for years, the politicians and their consultants have been wary of spending too much of their campaign chest on online marketing. They have largely stuck to the tried and true: TV ads.
more »MarketingShift
Marketers Get Weak Signal from Users on Cell-Phone Ads
There is an interesting disconnect between the way marketers view advertising on cell phones and what average folks who use cell phones think about those same ads. Marketers, ad agencies, research firms, cell phone makers and carriers are salivating over the prospect of delivering marketing messages to people via their cell phones. But survey after survey shows that people are not quite as excited about it -- in fact, most people consider it an outrage to be bothered by ads on such a personal device.
more »Digging Deeper
Nielsen BuzzMetrics Tries to Measure Buzz in Social Media
Last year was a watershed for social media, with millions of people creating and sharing their own media on sites such as MySpace, YouTube, and Flickr and turning away from traditional one-way media such as TV, radio and newspapers. But for the proprietors of these new media sites, there's one very big problem: How do you make money off that popularity?
more »MarketingShift
'YouTube,' 'Iraq Videos' Searches Lead to MediaShift
Back in January, not long after I launched the MediaShift blog, I wrote a blog post about soldiers in Iraq uploading their videos to YouTube. When I made that post, I included a screen shot from one of the videos, which I casually titled "YouTube soldier." Now, nearly 11 months later, that picture is bringing in the most referred traffic to my blog.
more »Digging Deeper
Newspaper, Bubble Blogs Feed the Real Estate Obsession
Have you ever gone to an open house even though you weren't interested in buying the property? Have you ever pored over housing price data on Zillow or read through housing ads on Craigslist just for fun? You are not alone. There seems to be a growing obsession with real estate in the U.S., as home prices have soared in the past few years, only to come back to earth a bit in the past year.
more »Digging Deeper
Pentagon PR Blogger Explains Military's New Media Challenge
The U.S. military is proud of its history and strength as a top-down organization, with a clear chain of command. In fact, you can't talk to anyone in military public affairs (the equivalent of private-sector public relations) without hearing the inevitable phrase "chain of command" in response to a question.
more »Your Take
Wal-Mart 'Flogs' Par for the PR Course
All blogs are not created equal, and many of them are not transparent in their athenticity either. Sometimes we are hoodwinked, we want to believe, but we are deceived by what have become known as "flogs" or fake blogs, bought and paid for by someone else. In the case of our hot topic of the week, it's Edelman PR creating multiple flogs to tout Wal-Mart, including Wal-Marting Across America wherein our two heroes traipse around the country in a RV in praise of Wal-Mart. Surprise, surprise, their trip was funded by Edelman on behalf of Wal-Mart.
more »Online Video
Google Spends $1.65 Billion for YouTube
It's deja vu all over again as an unprofibable Internet startup, barely 19 months old, was bought for $1.65 billion yesterday. But the startup in question, video-sharing phenomenon YouTube, is not just any startup looking to cash in on hype. YouTube is the eyeball catcher of all eyeball catchers, racking up 100 million-plus videos watched per day, and has become a brand that has broken through to the mainstream, to the non-technical masses, to our grandparents and little kids.
more »NewspaperShift
The Case for Citizen Ownership of the Los Angeles Times
Corporate ownership of daily newspapers is reaching the breaking point, especially now at the Los Angeles Times, which is owned by the Chicago-based Tribune Company media conglomerate. The newspaper is facing the same problem that hundreds of other newspapers are facing: Owners and stockholders who want profit growth each year, who want to cut back on editorial staff, and who could care less about the communities and people who actually read and gain insight from the newspaper. And there's that massive problem of people reading dead-tree edition newspapers less and reading electronic online versions more -- leading to smaller profits at the moment.
more »MusicShift
SpiralFrog Misses the Point of Digital Music
First, let's congratulate the traditional music-on-wax industry for trying something new in digital music -- outside of suing its customers. The largest of the music companies, Universal Music Group, announced it would offer free music downloads through a startup called SpiralFrog supported by advertising. The other big music companies are negotiating with SpiralFrog, too. Clap, clap, clap.
more »Digging Deeper
Mark Cuban's Sharesleuth Takes Business Reporting to Ethical Edge
Billionaire entrepreneur Mark Cuban has one of the best named weblogs, Blog Maverick, because he is nothing if not a maverick in the technology, sports and online worlds. He shepherded his Broadcast.com streaming multimedia company through a successful initial public offering in 1998 and sold it to Yahoo in 1999 for more than $5 billion. Cuban used the proceeds to start high-definition TV networks, HDNet, buy Landmark Movie theaters and buy the Dallas Mavericks NBA team. He's probably the only major team owner who asks fans to email him feedback.
more »Digging Deeper
PR People Must Balance Consistent Message with Authenticity
Public relations professionals and journalists often work together, and sometimes they even get along. The goal for the PR person is to represent their product or service well, and make sure it gets positive press coverage. The goal for the journalist is to write a balanced account of the company -- not necessarily all positive or all negative.
more »AdvertisingShift
Your Take Roundup::Simplicity, Relevancy Rule in Ads You Want
What can the world of technology teach the world of advertising when it comes to keeping people tuned in? A lot more than I would have guessed. Most technically savvy people I know do everything in their power to avoid advertisments. But lately, it's become more difficult to avoid the ads that have a simple message and are very...
more »AdvertisingShift
Digging Deeper::Go Daddy Gives Podcasters Freedom to Create Ads
Advertisers and marketers spend much of their time (and money) trying to pitch the public on their products and services. Their language includes terms like "mindshare" and "branding" and "conversion rates." It's all about convincing you and me to go out and buy their stuff, and how to motivate us to do it, by any means necessary. But imagine...
more »AdvertisingShift
Video Blog Sellout::Rocketboom Nets $80,000 After eBay Auction
When Andrew Baron decided to use eBay to sell the first ads on his popular video blog Rocketboom, he was worried that no one would bite. But bite they did. After Rocketboom's 10-day auction, the winning bidder had the screen name of StarFinder5, and paid $40,000 for five ads to be produced by Rocketboom. Rocketboom also retains creative control...
more »AdvertisingShift
Rocketboom Auctions Ad to the Highest Bidder
In the beginning, when the web first became popular, everyone talked about disintermediation, the idea that the Internet would help eliminate the middleman or intermediary. You could buy books without going to a bookstore, read newspapers without going to a newsstand, and communicate with like-minded folks without going to group therapy. And that was good. And yet, book stores...
more »Featured Comment
I can read many times faster than I can watch or listen to the same story. that's the killer app for text.
— KPav
Will Online Video Coverage of U.S. Election Eat into Text-Based Stories?
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