AdvertisingShift

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AdvertisingShift
by Jo Ellen Green Kaiser

The following opinion piece is a guest post. Read more about MediaShift guest posts here. Chris Hughes and Pierre Omidyar have quickly fallen from grace as the saviors of independent media, as storied editors and journalists flee from the implosions of, respectively, The New Republic and First Look Media. And that’s led to an obvious […] more »

AdvertisingShift
by Simon Owens

After his firing from CNN, Chez Pazienza spent several years adrift, unable to find steady work. In 2008, Pazienza, then a producer for CNN’s “American Morning,” was called into the office of his boss and, as he recounted later, informed that his name had been “attached to some, uh, ‘opinionated’ blog posts.” Unbeknownst to his superiors until […] more »

AdvertisingShift
by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

AdvertisingShift
by Jason Kint

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. Much of the digital content industry is lost today in discussions about the blurred line between publisher […] more »

AdvertisingShift
by Dorian Benkoil

It’s been said for years that the page view is dead as a way to measure media on the web. Now, finally, there may be a replacement. Advertisers and publishers are increasingly asking if “time” or “attention” — proven time spent engaging with media — can work instead. They’re hoping that by using technology to […] more »

AdvertisingShift
by Yaron Galai

The following is a guest post from Yaron Galai, the CEO of Outbrain. Read more about MediaShift guest posts here. Content discovery has become essential to publishers in recent months, and it’s worth exploring the reasons behind its explosive growth and near universal adoption and the dangers that publishers face when abusing the format by […] more »

AdvertisingShift
by Julie Keck

Native advertising is still a much embattled practice, with some struggling to define practices, others declaring it a temporary fix, or still more seeing it as a work in progress. No matter which way you see it, it’s here now. I recently had the opportunity to sit down with Forbes Chief Revenue Officer Mark Howard […] more »

AdvertisingShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see how Tagkast is getting brand messaging into photos shared in Facebook, and we learn how Inside Social works to find influencers and track the way content moves through social media. PART 1: Branding photos with Tagkast Tagkast is a social media marketing company that helps […] more »

AdvertisingShift
by Charlie Weaver

The following is a guest post. Read more about MediaShift guest posts here. Two years ago, with a year of research, a meticulously crafted blueprint, and a passion for the future of the University of Oregon’s student newspaper, a publisher and his students were perched at the edge. The expanse between the old and comfortable […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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