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by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

AdvertisingShift
by Jefferson Yen

Our news consumption is becoming increasingly mobile according to Pew’s annual State of The News Media report. Americans are now turning to their phones and tablets to catch up on the news. More people are visiting news sites like the New York Times on mobile than on their desktops. More than 75 percent of the […] more »

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by Hampton Stephens

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Roughly 20 years into the still-unfolding great disruption of “old media” and the advertising market that mostly supported it, the business of journalism appears to be in a new phase. […] more »

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by Reuben Stern

This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights. PART 1: Vhoto Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can […] more »

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by Dillon Baker

It would be putting it lightly to say that the last couple of decades have been a tumultuous time for journalism. Dutch news site Blendle wants to bring some order to the chaos. When the Internet all but demolished traditional publishing models, most people wondered if we were experiencing the death of journalism (at least […] more »

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by Danny Sullivan

This post originally appeared on Medium and is used here with permission. I can’t speak with any authority about why GigaOm suddenly ran out of money. But I’ve already seen the rumblings about what it may mean for other tech and vertical publications. Are they also likely in trouble? I’d submit if they’ve taken lots […] more »

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by Andy Seibert

The following piece is a guest post. Read more about MediaShift guest posts here. Marketing professionals live for trends, and these days there’s one wave sweeping through the marketing departments of Corporate America: branded content. Marketers have discovered that customers want to hear from the companies they do business with in ways separate from advertising. […] more »

AdvertisingShift
by Simon Owens

Like many of the home decorating bloggers who have amassed thousands of daily followers, Jennifer Flores was a reader of interior design blogs before she launched one herself. Back in 2007, she and her husband had been planning to purchase their first home and ultimately settled on a “fixer upper,” and it was while researching […] more »

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by Gabriel Kahn

Since the Internet came along and, working its value-destroying sorcery, made most news media free, consumers have been gorging on content. The combination of “free” and mobile devices that allow you to read an article while waiting on line at Starbucks has led to more news being consumed than ever before. Of course, there’s the […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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