AdvertisingShift

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Photo by Shannon Kringen on Flickr and used here with Creative Commons license.
AdvertisingShift
by Gabriel Kahn

Since the Internet came along and, working its value-destroying sorcery, made most news media free, consumers have been gorging on content. The combination of “free” and mobile devices that allow you to read an article while waiting on line at Starbucks has led to more news being consumed than ever before. Of course, there’s the […] more »

AdvertisingShift
by Dorian Benkoil

The decline of the cookie as the chief method of measuring digital media consumption could have big implications for privacy and tracking. As consumers get more of their media from phones and tablets, you’re seeing tech executives, publishers and advertisers creating a “universal unique identifier” that would track people as they move across screens. That means […] more »

AdvertisingShift
by Jefferson Yen

It’s easy to understand why newspapers are concerned about advertising dollars moving toward the web when you consider that advertising accounts for nearly 70 percent of revenue in the news industry. And more of that money is expected to migrate to digital in the coming year. But Advance Media – parent company of the New […] more »

AdvertisingShift
by Matt Smith

The following piece is a guest post. Read more about MediaShift guest posts here. With apologies to dragon slayers, kingdom builders and bear pelt clad men who fight off all variety of creatures and invaders, a battle is being waged on every screen for your viewing consideration. TV Everywhere — a term coined by Time Warner […] more »

AdvertisingShift
by Tom Goodwin

The following piece is a guest post. Read more about MediaShift guest posts here. Digital hasn’t come smoothly to advertising. We’ve made the error of flash micro-sites, done silly things on Twitter and had a few missteps into consumer-generated content. But looking at the world now, it seems we’ve finally understood it all. In a […] more »

AdvertisingShift
by Jo Ellen Green Kaiser

The following opinion piece is a guest post. Read more about MediaShift guest posts here. Chris Hughes and Pierre Omidyar have quickly fallen from grace as the saviors of independent media, as storied editors and journalists flee from the implosions of, respectively, The New Republic and First Look Media. And that’s led to an obvious […] more »

AdvertisingShift
by Simon Owens

After his firing from CNN, Chez Pazienza spent several years adrift, unable to find steady work. In 2008, Pazienza, then a producer for CNN’s “American Morning,” was called into the office of his boss and, as he recounted later, informed that his name had been “attached to some, uh, ‘opinionated’ blog posts.” Unbeknownst to his superiors until […] more »

AdvertisingShift
by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

AdvertisingShift
by Jason Kint

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. Much of the digital content industry is lost today in discussions about the blurred line between publisher […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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