AdvertisingShift

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AdvertisingShift
by Yaron Galai

The following is a guest post from Yaron Galai, the CEO of Outbrain. Read more about MediaShift guest posts here. Content discovery has become essential to publishers in recent months, and it’s worth exploring the reasons behind its explosive growth and near universal adoption and the dangers that publishers face when abusing the format by [...] more »

AdvertisingShift
by Julie Keck

Native advertising is still a much embattled practice, with some struggling to define practices, others declaring it a temporary fix, or still more seeing it as a work in progress. No matter which way you see it, it’s here now. I recently had the opportunity to sit down with Forbes Chief Revenue Officer Mark Howard [...] more »

AdvertisingShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see how Tagkast is getting brand messaging into photos shared in Facebook, and we learn how Inside Social works to find influencers and track the way content moves through social media. PART 1: Branding photos with Tagkast Tagkast is a social media marketing company that helps [...] more »

AdvertisingShift
by Charlie Weaver

The following is a guest post. Read more about MediaShift guest posts here. Two years ago, with a year of research, a meticulously crafted blueprint, and a passion for the future of the University of Oregon’s student newspaper, a publisher and his students were perched at the edge. The expanse between the old and comfortable [...] more »

AdvertisingShift
by Julie Posetti

Janine Gibson was editor of the Guardian US and she led the paper’s New York coverage of the Edward Snowden story to industry acclaim. Now, she’s headed back to London as editor in chief of theguardian.com. Gibson recently spoke to me (a research fellow with the World Association of Newspapers and News Publishers) for the World Editors Forum’s upcoming Trends In [...] more »

AdvertisingShift
by Angela Washeck

It’s the third year for the Interactive Advertising Bureau’s Digital NewFronts event, and the lineup puts on display the difficult job digital publications and networks have: proving to TV ad buyers that their video ad offerings are a good investment. Based off the TV industry’s upfronts meetings, where network execs gather to pitch their upcoming [...] more »

AdvertisingShift
by Angela Washeck

AUSTIN, TEXAS — On Thursday, media professionals, researchers and academics gathered to address the increasingly tricky, ever-present question looming over the journalism industry: in the digital era, what are the best revenue sources for news? The workshop was organized by Jake Batsell, a Texas Tribune fellow who was tasked with studying the non-profit success of [...] more »

AdvertisingShift
by Angela Washeck

Revenue strategies and the rise of digital and mobile are heavy on the minds of media players, investors and consumers, perhaps more than ever before. That’s according to this year’s State of the News Media report from the Pew Research Center’s Journalism Project. The report — in its 11th year — analyzes where the media [...] more »

AdvertisingShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week on the RJI Futures Lab, we see what the newsroom at KQED public media is doing to serve the education market, we hear about newspaper strategy from an executive at Lee Enterprises and we learn how the professional networking site LinkedIn can be used to help [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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