MarketingShift

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Business
by Kathleen Bartzen Culver

When it comes to media work and the teaching of it, I loath the phrase, “the dark side.” It goes something like this: “You teach journalism and PR in the same department? I stay away from the dark side.” “You went from a newsroom to the dark side?” “You study branding and ethics? Didn’t know [...] more »

AdvertisingShift
by Julie Keck

Native advertising is still a much embattled practice, with some struggling to define practices, others declaring it a temporary fix, or still more seeing it as a work in progress. No matter which way you see it, it’s here now. I recently had the opportunity to sit down with Forbes Chief Revenue Officer Mark Howard [...] more »

AdvertisingShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see how Tagkast is getting brand messaging into photos shared in Facebook, and we learn how Inside Social works to find influencers and track the way content moves through social media. PART 1: Branding photos with Tagkast Tagkast is a social media marketing company that helps [...] more »

BookShift
by Sarah Juckes

The word metadata sounds potentially confusing but is really very simple. Its direct translation is “data about data.” When we’re talking about books, it simply means all the information about your book that isn’t the story itself. This can be anything from the title, to the traditional blurb, to the tags that make it easier [...] more »

AdvertisingShift
by Charlie Weaver

The following is a guest post. Read more about MediaShift guest posts here. Two years ago, with a year of research, a meticulously crafted blueprint, and a passion for the future of the University of Oregon’s student newspaper, a publisher and his students were perched at the edge. The expanse between the old and comfortable [...] more »

Business
by Leslie Campisi

The following is a guest post. Read more about MediaShift guest posts here. At Hotwire, we’ve established an annual tradition: wracking our Wi-Fi enabled brains to determine which trends will define the digital world in the months ahead. In our fifth Digital Trends Report, we call this “the year of digital maturity” — and no, [...] more »

AdvertisingShift
by Angela Washeck

It’s the third year for the Interactive Advertising Bureau’s Digital NewFronts event, and the lineup puts on display the difficult job digital publications and networks have: proving to TV ad buyers that their video ad offerings are a good investment. Based off the TV industry’s upfronts meetings, where network execs gather to pitch their upcoming [...] more »

Business
by Melanie Stone

The question isn’t quite age-old, but it is one that has been asked since the rise of social networks: How much money is a tweet, post, pin, review or comment worth? A study released this week from ShareThis may have uncovered an answer. The research, developed by Beresford Research and presented in partnership with The [...] more »

MarketingShift
by Angela Washeck

It seems there is more talk than ever about “personal brand journalism.” As journalists, we’re told all the time to “brand ourselves” online and given endless opportunities to beef up our digital footprint with portfolios, social media accounts where our opinions are the star, and fancy websites complete with self-portraits. But in the pursuit of fair [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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