MarketingShift

Ditto combs through your photos to search for brands that might not have been tagged, and tags them automatically. Screenshot courtesy of RJI.
Photo by Robert S. Donovan on Flickr and used here with Creative Commons license.
Business
by Austin Smith

The following piece is a guest post. Read more about MediaShift guest posts here. News spread this week that Facebook is going to start serving full news stories from select publishers natively. Facebook’s rationale is that when a user clicks a Facebook story, the subsequent page load typically takes about eight seconds. The obvious outcome […] more »

Business
by Janet Asteroff

After almost a century in business, electronics stalwart RadioShack has filed for bankruptcy. Their well situated real estate presents an opportunity for one of the companies that put them out of business: Amazon. Sprint and the hedge fund Standard General agreed to buy 1,500 to 2,400 of RadioShack’s 4,000 company-owned stores in the United States. The […] more »

Business
by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »

AdvertisingShift
by Matt Smith

The following piece is a guest post. Read more about MediaShift guest posts here. With apologies to dragon slayers, kingdom builders and bear pelt clad men who fight off all variety of creatures and invaders, a battle is being waged on every screen for your viewing consideration. TV Everywhere — a term coined by Time Warner […] more »

Business
by Simon Owens

If you were to go back and interview James Clear’s high school English teachers, none of them would identify him as a particularly talented writer. “It was never top of mind for me that, oh, I should make money from my words or I should build a business around writing,” he told me in a […] more »

Business
by Sonia Paul

Here’s a list of current media and journalism awards, including deadlines for applying. If we’re missing any major programs, please use our Contact Form to let us know, and we’ll add them to the list.  JANUARY 2015 DEADLINES Pulitzer Prizes Columbia University The Pulitzer Prize awards achievements in newspaper and online journalism, literature and musical composition. Deadline: January 25, […] more »

AdvertisingShift
by Tom Goodwin

The following piece is a guest post. Read more about MediaShift guest posts here. Digital hasn’t come smoothly to advertising. We’ve made the error of flash micro-sites, done silly things on Twitter and had a few missteps into consumer-generated content. But looking at the world now, it seems we’ve finally understood it all. In a […] more »

AdvertisingShift
by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

Business
by Reuben Stern

This week, we explore a new way to understand audience behavior developed by the American Press Institute, and we learn about a tool called Desk-Net that helps newsrooms manage staff and stories across platforms. PART 1: Metrics for News The American Press Institute has developed software that enables news outlets to better understand which types of stories […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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