MarketingShift

Image by Bruce Clay, Inc and reused here with Creative Commons license.
Who has your screen attention? Photo by Daniel Horacio Agostini and reused here with Creative Commons license.
AdvertisingShift
by Matt Smith

The following piece is a guest post. Read more about MediaShift guest posts here. With apologies to dragon slayers, kingdom builders and bear pelt clad men who fight off all variety of creatures and invaders, a battle is being waged on every screen for your viewing consideration. TV Everywhere — a term coined by Time Warner […] more »

Business
by Simon Owens

If you were to go back and interview James Clear’s high school English teachers, none of them would identify him as a particularly talented writer. “It was never top of mind for me that, oh, I should make money from my words or I should build a business around writing,” he told me in a […] more »

Business
by Sonia Paul

Here’s a list of current media and journalism awards, including deadlines for applying. If we’re missing any major programs, please use our Contact Form to let us know, and we’ll add them to the list.  JANUARY 2015 DEADLINES Pulitzer Prizes Columbia University The Pulitzer Prize awards achievements in newspaper and online journalism, literature and musical composition. Deadline: January 25, […] more »

AdvertisingShift
by Tom Goodwin

The following piece is a guest post. Read more about MediaShift guest posts here. Digital hasn’t come smoothly to advertising. We’ve made the error of flash micro-sites, done silly things on Twitter and had a few missteps into consumer-generated content. But looking at the world now, it seems we’ve finally understood it all. In a […] more »

AdvertisingShift
by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

Business
by Reuben Stern

This week, we explore a new way to understand audience behavior developed by the American Press Institute, and we learn about a tool called Desk-Net that helps newsrooms manage staff and stories across platforms. PART 1: Metrics for News The American Press Institute has developed software that enables news outlets to better understand which types of stories […] more »

Business
by Kevin Roberts

The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price smart and conscious of the impact of having a good reputation. Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand […] more »

Business
by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to […] more »

Business
by Molly Yanity

As we embark upon the 2014-15 academic year, it seems every time we turn around, another announcement is made that a school is launching a sports communication program of some sort. Big schools like Arizona State and Georgia are doing it. Small schools are doing it, too. In 2007, Dr. Marie Hardin – now dean […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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