MarketingShift

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BookShift
by Shannon Fisher

The quality of any book is often judged by its introduction. But sometimes, the intensity of promotional rhetoric can be perceived as being inversely proportional to the quality of the art. Authors are expected (and sometimes contractually obligated by publishers) to promote their own work within their networks. It’s all about creating a buzz. For […] more »

Business
by Ranvir Gujral

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. On the first day of the F8 Facebook Developer Conference this year, Mark Zuckerberg kicked off the event by talking about data. Over the past year, the use of Facebook’s […] more »

Business
by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

AdvertisingShift
by Reuben Stern

This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights. PART 1: Vhoto Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can […] more »

Business
by Austin Smith

The following piece is a guest post. Read more about MediaShift guest posts here. News spread this week that Facebook is going to start serving full news stories from select publishers natively. Facebook’s rationale is that when a user clicks a Facebook story, the subsequent page load typically takes about eight seconds. The obvious outcome […] more »

Business
by Janet Asteroff

After almost a century in business, electronics stalwart RadioShack has filed for bankruptcy. Their well situated real estate presents an opportunity for one of the companies that put them out of business: Amazon. Sprint and the hedge fund Standard General agreed to buy 1,500 to 2,400 of RadioShack’s 4,000 company-owned stores in the United States. The […] more »

Business
by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »

AdvertisingShift
by Matt Smith

The following piece is a guest post. Read more about MediaShift guest posts here. With apologies to dragon slayers, kingdom builders and bear pelt clad men who fight off all variety of creatures and invaders, a battle is being waged on every screen for your viewing consideration. TV Everywhere — a term coined by Time Warner […] more »

Business
by Simon Owens

If you were to go back and interview James Clear’s high school English teachers, none of them would identify him as a particularly talented writer. “It was never top of mind for me that, oh, I should make money from my words or I should build a business around writing,” he told me in a […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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