MarketingShift

Original image by Roman Iakoubtchik on Flickr and used here with Creative Commons license.
Photo by Sneebly on Flickr and used here with Creative Commons license..
BookShift
by Miral Sattar

Like most writers, I got super excited when I heard about Amtrak’s program for authors. The much-lauded Amtrak Residency program came to fruition when writer Alexander Chee mentioned in an interview that he liked to write on a train and commented, “I wish Amtrak had residencies for writers.” Soon, the quote sparked a discussion on [...] more »

Business
by Patricia Aufderheide

Branded content, from advertising to sponsored work, has long used the skills of filmmakers and (often ex-) journalists. At SXSW 2014, unbranded content — sponsored but without an obvious pitch for product or even necessarily a direct link to the sponsor — was in full flourish, with companies recruiting for talent. The biggest question for [...] more »

AdvertisingShift
by Angela Washeck

In a documentary that debuts on PBS Frontline this week, author Doug Rushkoff explores the relationship between big corporate brands and the young people who are so quick to promote what they “like” on social media. “Generation Like” sheds light on the ever-changing advertising and marketing industry and the phenomenon of teens being relentlessly marketed [...] more »

MarketingShift
by Terri Thornton

Social media mistakes fascinate me. That’s because, in part, the only people who don’t make them are folks who aren’t on social media. Justine Sacco’s notorious tweet-heard-round-the-world seemed to corner the market on the sheer number of mistakes per word. In case you missed it, she tweeted, apparently just before her international flight: It appeared to [...] more »

AdvertisingShift
by Pam Horan

NOTE: The following is a guest op-ed from Pam Horan, the president of the Online Publishers Association. MediaShift’s Mark Glaser and Courtney Lowery Cowgill both work on the OPA Intelligence Report bi-weekly newsletter. 2013 was another fast-moving year full of exciting changes and innovations for digital content producers and consumers. Creating compelling and engaging content [...] more »

Business
by Amanda Lin Costa

It’s always interesting to check out a new Campfire project. They’re the creative marketing agency behind HBO’s “Game of Thrones” food trucks (Tom Colicchio serving up squab, anyone?) and Cinemax’s Hunted (are you “the 1 percent that matters?”). Their latest project, “Deja View,” lives only on the Infiniti website and is an interactive film created to promote the [...] more »

Business
by Julie Keck

Crowdfunding campaigns, when run well, can seem effortless, almost magical, if you’re watching from afar. Seeing the money and backers pile up, especially in the last phase of a campaign, can be breathtaking, when everyone is hugging and high-fiving. However, crowdfunding is not a walk in the park. Unless that park is covered with broken [...] more »

Business
by Alexander Jutkowitz

A few weeks ago, the Financial Times announced it was taking the next steps in its “digital first” strategy, which includes consolidating its print edition, shifting from “reactive reporting” to “news in context,” and altering its production schedule to serve an audience that expects updates throughout the day. There’s been so much conversation lately about [...] more »

BookShift
by Ian Lamont

In part 1 of this series, I described several tools that can help authors and publishers gather and analyze data relating to their e-book releases. Now what? In this post, I am going to describe how metrics can be used to inform product and marketing decisions. I’ll wrap up with some examples from my company, [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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