Business

Virtual reality, a spotlight of SXSW, will continue to influence the way humans interact with digital content. Screenshot courtesy of RJI.
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Business
by Kimberly Selden

PBS MediaShift’s Collab/Space events have been a huge hit. Previous Collab/Space events have taken place in New York City, Chicago and Washington D.C.. We’re continuing this trend by bringing together another diverse group of participants, including entrepreneurs, journalists, technologists, designers, marketers and investors to collaborate in Austin. PBS MediaShift is joining forces with the Knight Center […] more »

Business
by Jefferson Yen

Big changes may be in store for your local alternative weekly. Last week, Voice Media Group announced it was exploring “new strategies for its publishing assets,” including their sale or acquisition. The circulation numbers for alt-weeklies aren’t looking good. Alt-weeklies face many of the same problems that print publications do – mainly that ad revenues […] more »

Business
by Clare Carr

There are many of us who attend multiple media industry events a month – I know you or your faces. Event fatigue is real: the same talking points, the same people speaking and often not many outcomes to walk away with and apply to your business. However, every once in awhile you attend an event that […] more »

AdvertisingShift
by Gabriel Kahn

Since the Internet came along and, working its value-destroying sorcery, made most news media free, consumers have been gorging on content. The combination of “free” and mobile devices that allow you to read an article while waiting on line at Starbucks has led to more news being consumed than ever before. Of course, there’s the […] more »

AdvertisingShift
by Dorian Benkoil

The decline of the cookie as the chief method of measuring digital media consumption could have big implications for privacy and tracking. As consumers get more of their media from phones and tablets, you’re seeing tech executives, publishers and advertisers creating a “universal unique identifier” that would track people as they move across screens. That means […] more »

BookShift
by Todd Allen

Much like newspapers and magazines, comics have made the jump to digital. The leap has been just as precarious. The business side of the comics business is something that doesn’t get discussed nearly as much as it should and that can cause some stumbling blocks — particularly for creators striking out on their own. Discovery […] more »

AdvertisingShift
by Jefferson Yen

It’s easy to understand why newspapers are concerned about advertising dollars moving toward the web when you consider that advertising accounts for nearly 70 percent of revenue in the news industry. And more of that money is expected to migrate to digital in the coming year. But Advance Media – parent company of the New […] more »

Business
by Austin Smith

The following piece is a guest post. Read more about MediaShift guest posts here. 2014 was a crazy year for news technology. A new wave of publishers running custom software gained traction, while established news organizations continued to embrace open-source technologies. The overall awareness of the humble content management system (CMS) grew substantially and became […] more »

Business
by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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