Business

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Business
by Dena Levitz

There’s no shortage of great journalistic content being produced right now. From video interviews to longform writing to entirely reimagined storytelling vehicles, journalistic creativity and heft are at a high. But how do you pay for it? Legacy media operations are still tinkering with their business models to incorporate new and old revenue streams in […] more »

Culture
by Geoffrey King

The following is a guest post from CPJ. Read more about MediaShift guest posts here. The revelation that the FBI sent a fake Associated Press story containing malware to a teenager suspected of making bomb threats has brought “spear phishing” back into the public consciousness. The technique, which combines malicious software with social cues tailored […] more »

AdvertisingShift
by Dorian Benkoil

It’s often said that every company is a media company. Red Bull has embraced that maxim in a full-throated way. Not only does the Austrian energy drink maker create TV shows, magazines, movies, books, music and more, but they also distribute their creations everywhere from newsstands, to theaters, TV, YouTube, mobile apps and, of course, […] more »

Citizen Journalism
by Reuben Stern

This week we explore three examples that mine electronic Web data to inform news coverage. PART 1: Vocativ The news organization Vocativ uses sophisticated online surveillance tools that dive into the “deep Web” to find and surface newsworthy items. Chief Executive Officer Scott Cohen tells us how the combination of intelligence technology, data analysts and […] more »

AdvertisingShift
by Jason Kint

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. Much of the digital content industry is lost today in discussions about the blurred line between publisher […] more »

Business
by Mark Glaser

When PBS MediaShift began planning the bi-coastal “Hack the Gender Gap” event with WVU’s Reed College of Media, we knew this would be a complex undertaking. A women’s panel at Google HQ in Mountain View, Calif. with top tech and media people in attendance? Check. A women’s hackathon on wearables at WVU focused on female […] more »

Best Practices
by Jan Schaffer

J-Lab director Jan Schaffer is wrapping up 20 years of raising money to give it away to fund news startups, innovations and pilot projects. She is pivoting J-Lab to do more writing, custom training and “discrete” projects. After two decades of work at the forefront of journalism innovations, interactive journalism and news startups, she weighs […] more »

Business
by Emily Corio

We were nearly halfway into the Women’s Hackathon on Wearables, and one of my team members blurted out: “Our idea isn’t going to work.” I was mentoring a team of six women at the hackathon, and we’d been working under a tight deadline that started at 8 o’clock that morning. We settled on a problem […] more »

Education
by Mallory Perryman

In the latest update to his e-text “Searchlights and Sunglasses,” author Eric Newton highlights important tools that help journalists mine public data. Here’s one way of introducing open data in the classroom. The students in the introductory journalism course at the University of Wisconsin-Madison always respond with a collective groan when we arrive at “data […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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