Business

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Photo by John Blyberg and used here with Creative Commons license.
BookShift
by Rich Bellis

On last week’s list, seven titles with price tags higher than $10 contributed to pushing the average price of a best-selling e-book up to $7.74. That figure now jumps to $8.39, as more than a third of this week’s top 25 titles cost more than $10. Three of the nine titles in that category are making first [...] more »

Business
by Angela Washeck

Matt McAlister, who serves as director of digital strategy at Guardian Media Group, had a vision for collaborative, crowdfunded journalism that would facilitate two different kinds of communities. That vision has become Contributoria, which allows independent writers to pitch stories that are supported by people who like their ideas. And the finished result ends up not [...] more »

MarketingShift
by Reuben Stern

This week we see how a platform like Newscred is helping brand marketers assemble news stories to engage current and potential customers, and we find out what attributes contribute to a video going viral. PART 1: Content marketing via Newscred Newscred is one of several content marketing platforms designed to help commercial companies curate content for [...] more »

Collaboration
by Angela Washeck

Here’s a list of current media and journalism fellowship programs, including deadline for applying. If we’re missing any major programs, please use our Contact Form to let us know, and we’ll add them to the list.  August 2014 Deadlines Galloway Reporting Fellowship on Human Rights in Africa Various locations The Galloway Family Foundation will award three reporting [...] more »

Business
by Federica Cherubini

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they engaging [...] more »

Citizen Journalism
by Angela Washeck

In a news landscape of fragmented ad dollars, declining print revenues and segmented audiences, it’s no secret that local journalism is one of the media industry’s toughest nuts to crack. That’s why an initiative called the Local News Lab (LNL) started about a month ago with the hopes of finally getting to the bottom of [...] more »

Business
by Courtney Lowery Cowgill

When we think of journalists who have built individual brands, national names are the first to pop — Nate Silver, Ezra Klein, Kara Swisher, Andrew Sullivan. But the factors that have opened doors for these journalists to build names and strike out on their own aren’t exclusive to national media. Better access to audiences, the [...] more »

Education
by Allan Richards

Every now and then I receive a call from a dean or chair of a journalism or communication program. They lament deficiencies in their students’ language skills and writing, and they are calling me because they’ve heard of our school — a multilingual bouillabaisse of an institution with four languages spoken (English, Spanish, Portuguese, and Creole). [...] more »

Business
by James Breiner

When you are starting out with a digital product, it makes sense to get advice from experts. But experts can’t help you learn as much as you can on your own. In fact, most of the successful digital entrepreneurs I know give the same advice: develop a prototype as quickly as possible. A business plan or a [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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