Business

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Metrics for News screenshot
Business
by Reuben Stern

This week, we explore a new way to understand audience behavior developed by the American Press Institute, and we learn about a tool called Desk-Net that helps newsrooms manage staff and stories across platforms. PART 1: Metrics for News The American Press Institute has developed software that enables news outlets to better understand which types of stories [...] more »

MobileShift
by Reuben Stern

This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media. Launched in 2006 as an experiment in making things go viral, BuzzFeed has since ballooned into a media empire that will continue expanding thanks to another $50 million in outside investment. The site attracts millions of visitors every month [...] more »

Collaboration
by Amelia Senter

Encouraged by the great feedback we received following last month’s Collab/Space in New York highlighting intrapreneurial projects, we’re now taking Collab/Space to Chicago to workshop promising media startups in the Midwest and beyond. Collab/Space Chicago will take place at TechNexus’ headquarters in the Lyric Opera Building, on September 24, the day before the ONA14 conference. [...] more »

Collaboration
by Mark Glaser

For so long in public media, there has been a dream of interoperability and collaboration where local public stations could share and mix content from other stations around the country seamlessly. While many previous digital initiatives have come and gone, the Public Media Platform (PMP) has found its sea legs. A non-profit birthed from NPR, [...] more »

Business
by Angela Washeck

Matt McAlister, who serves as director of digital strategy at Guardian Media Group, had a vision for collaborative, crowdfunded journalism that would facilitate two different kinds of communities. That vision has become Contributoria, which allows independent writers to pitch stories that are supported by people who like their ideas. And the finished result ends up not [...] more »

MarketingShift
by Reuben Stern

This week we see how a platform like Newscred is helping brand marketers assemble news stories to engage current and potential customers, and we find out what attributes contribute to a video going viral. PART 1: Content marketing via Newscred Newscred is one of several content marketing platforms designed to help commercial companies curate content for [...] more »

Collaboration
by Angela Washeck

Here’s a list of current media and journalism fellowship programs, including deadline for applying. If we’re missing any major programs, please use our Contact Form to let us know, and we’ll add them to the list.  August 2014 Deadlines Galloway Reporting Fellowship on Human Rights in Africa Various locations The Galloway Family Foundation will award three reporting [...] more »

Business
by Federica Cherubini

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they engaging [...] more »

Citizen Journalism
by Angela Washeck

In a news landscape of fragmented ad dollars, declining print revenues and segmented audiences, it’s no secret that local journalism is one of the media industry’s toughest nuts to crack. That’s why an initiative called the Local News Lab (LNL) started about a month ago with the hopes of finally getting to the bottom of [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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