Public Relations

Image courtesy of Flickr user Hatmanu Florin.
Mashable's Vine account is designed to promote content their reporters are working on in the newsroom, and to build community by featuring content their followers.
Business
by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to […] more »

Business
by Kathleen Bartzen Culver

When it comes to media work and the teaching of it, I loath the phrase, “the dark side.” It goes something like this: “You teach journalism and PR in the same department? I stay away from the dark side.” “You went from a newsroom to the dark side?” “You study branding and ethics? Didn’t know […] more »

MarketingShift
by Terri Thornton

Social media mistakes fascinate me. That’s because, in part, the only people who don’t make them are folks who aren’t on social media. Justine Sacco’s notorious tweet-heard-round-the-world seemed to corner the market on the sheer number of mistakes per word. In case you missed it, she tweeted, apparently just before her international flight: It appeared to […] more »

Business
by Devin Harner

The following is a commentary by PBS MediaShift contributor Devin Harner. Just as the noise over Putin’s op-ed in the New York Times on September 11 died down came the news that John McCain responded in kind with a pretty much universally panned op-ed in Russia’s Pravda, or, more properly, a Russian Pravda. As Politico […] more »

Public Relations
by Terri Thornton

One of my favorite things about social media is the way it breaks down the wall that separates journalists from the people most interested in their work. It wasn’t that long ago that a letter to the editor was the best and sometimes only way to get a newspaper’s attention. (Unfortunately, it wasn’t all that […] more »

Public Relations
by Mark Hannah

On May 7, I published an introduction to issue advocacy on the Internet, which looked at three opportunities and three challenges to communicators who hope to take their advocacy campaign online. Online content, I pointed out, is interactive (as opposed to merely informational), syndicatable (as opposed to confined or static) and permanent (as opposed to […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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