Technology

Cindy Jeffers cover
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Business
by Aisling Niestroy

In an age where everyone is struggling for clicks and page views, what are the meaningful metrics that can help media makers and strategists gauge real impact? Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austin last Thursday, April 16, 2015 for a hands-on, day-long workshop devoted to this very question. The event was co-produced […] more »

Business
by Reuben Stern

This week we look at three crowdfunding platforms to help you decide which to use; then we see how an app called Shuffle gives users stories the people around them are reading. PART 1: Picking a crowdfunding platform Several online tools have made it easy to ask for money to support any endeavor. We evaluate […] more »

Business
by Cindy Royal

Innovation took the stage at the 16th annual International Symposium on Online Journalism (ISOJ) April 17-18 in Austin, Texas. ISOJ has a long-standing reputation for bringing together the best and brightest of digital media professionals and scholars. Led by the force of nature that is Rosental Alves, this conference has become known for high-quality networking […] more »

Legacy Media
by Tim Karr

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. While Feidin Santana and Ramsey Orta are hardly household names, these men played pivotal roles in one of the most important civil rights stories of the our time. They made […] more »

EducationShift
by Kelly Fincham

Data journalism is in danger of becoming the broccoli of J-school education. We all know we should like data journalism, we all know we’re supposed to be doing data journalism, but, like broccoli, data journalism can seem so deeply unattractive and inedible. This, then, is the guide to getting started with teaching data journalism — learning […] more »

Business
by Austin Smith

The following piece is a guest post. Read more about MediaShift guest posts here. News spread this week that Facebook is going to start serving full news stories from select publishers natively. Facebook’s rationale is that when a user clicks a Facebook story, the subsequent page load typically takes about eight seconds. The obvious outcome […] more »

Citizen Journalism
by Reuben Stern

This week we offer a quick recap from the 2015 South by Southwest Interactive conference in Austin, Texas. We also learn about a startup that enables anyone to try out the latest tech gadgets, and we hear how another startup is hoping to use mobile technology to transform democracy. PART 1: SXSWi 2015 Recap Intelligent […] more »

Business
by Kimberly Selden

PBS MediaShift’s Collab/Space events have been a huge hit. Previous Collab/Space events have taken place in New York City, Chicago and Washington D.C.. We’re continuing this trend by bringing together another diverse group of participants, including entrepreneurs, journalists, technologists, designers, marketers and investors to collaborate in Austin. PBS MediaShift is joining forces with the Knight Center […] more »

Business
by Simon Owens

Members of the Washington, D.C. tech scene who frequent its various happy hours and networking events, may have recently noticed a new addition to the crowd, a woman named Lalita Clozel. Clozel, a 2013 University of Pennsylvania grad who moved to D.C. to intern for outlets like the LA Times and OpenSecrets.org, was hired last […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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