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Technology
Need Help Cutting the Cord to Cable? This E-Book Will Guide You
We have never really liked our local cable company. Over the years, many of us have wasted time waiting for the cable guy to show up to install or replace the box that doesn't seem to work or been placed on eternal hold while customer service takes its sweet time. And to add insult to injury, every year our basic...
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Social Media
As Studios Go Online to Promote Movies, the Mass Media Ecosystem Shifts
Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees, and movie box-office receipts. This revenue is gathered by various gatekeepers, who take a cut and then send monies back to production...
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MarketingShift
What Hollywood Could Learn from the New York Metropolitan Opera
If someone were to have told you a few years ago that New York's Metropolitan Opera would become a model for digital innovation, you would probably have laughed. Yet, that is what it has become. You might say that the Met is now laughing a bit itself -- all the way to the bank. Now, Hollywood would be wise to...
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