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Collaboration
by Jordon Brown

Although ISOJ kicked off in Austin on last Friday, it was preceded by an all-day workshop, Collab/Space Austin, with a focus on analytics, metrics and measuring impact. There were seven startups and innovation projects that presented how they are tackling media metrics, and the group helped them identify unique challenges. One of those presenters, Rodney […] more »

Collaboration
by Melissa Suran

While most conferences are formal in nature, PBS MediaShift’s sixth Collab/Space workshop, which happened last week at the University of Texas at Austin, kick-started with an exercise that got everyone out of their seats–and literally kicking. “The idea behind that is to get people awake,” said Andy Boyle, who led the session. “It’s a very […] more »

Business
by Kimberly Selden

PBS MediaShift’s Collab/Space events have been a huge hit. Previous Collab/Space events have taken place in New York City, Chicago and Washington D.C.. We’re continuing this trend by bringing together another diverse group of participants, including entrepreneurs, journalists, technologists, designers, marketers and investors to collaborate in Austin. PBS MediaShift is joining forces with the Knight Center […] more »

Business
by Kate Nash Cunningham

This piece was co-authored by Michael Marcotte. As UNM students returned to classes this spring, many brought the new confidence and ideas they earned last fall by launching the New Mexico News Port, a collaboration spawned by the Online News Association’s Challenge Fund for Innovation in Journalism Education. As described in an earlier post, the two […] more »

Business
by Reuben Stern

This week we explore some of the ideas and opportunities emerging among nonprofit newsrooms, including The Center for Investigative Reporting, The Marshall Project, ProPublica and The Texas Tribune. Reporting by Katy Mersmann, Reuben Stern and Rachel Wise. PART 1: Partnerships Collaboration with other organizations is a key element of most nonprofit newsrooms, and it often […] more »

Collaboration
by Sonia Paul

PBS MediaShift produced its second annual Journalism School Hackathon in conjunction with the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in Phoenix at the end of February. Top students, faculty and professionals gathered with a specific aim for this year: to create sustainable media projects that reach underserved populations. They were […] more »

Best Practices
by Reuben Stern

This week we get an inside look at some innovative efforts by the Center for Investigative Reporting to expand the audience in unusual ways and to track the impact of the organization’s journalism out in the community. Reporting by Tatiana Darie, Reuben Stern and Rachel Wise. PART 1: Partnerships to reach new audiences Central to […] more »

Collaboration
by Randy Picht

Remember that 1980s television commercial for Reese’s peanut butter cups that had two people, one holding a jar of peanut butter and the other a chocolate bar, bump into other and exclaim: “Hey, you got peanut butter on my chocolate” and “Hey, you got chocolate in my peanut butter!”? Maybe we need to arrange something […] more »

Business
by Sonia Paul

With the recent release of his new book “Engaged Journalism: Connecting with Digitally Empowered News Audiences,” it seemed like high time to have a long conversation with Jake Batsell on the future of news. The journalism instructor at Southern Methodist University in Dallas, previous Seattle Times and Dallas Morning News reporter, and now, book author, was inspired to research […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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