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Night skies and bright lights at the Georgia National Fair. (Photo/Mark E. Johnson)
Collaboration
by Mark E. Johnson

Traditional lectures, seminar discussion groups, flipped classrooms or online courses – those are the four major learning environments our students find themselves in throughout their academic lives. There’s another, easy to conceptualize and even execute but difficult to finance: the on-site workshop. For the last 19 semesters, I’ve lead some sort of a workshop for […] more »

AdvertisingShift
by Simon Owens

After his firing from CNN, Chez Pazienza spent several years adrift, unable to find steady work. In 2008, Pazienza, then a producer for CNN’s “American Morning,” was called into the office of his boss and, as he recounted later, informed that his name had been “attached to some, uh, ‘opinionated’ blog posts.” Unbeknownst to his superiors until […] more »

Best Practices
by Andrew Ford Lyons

Any journalist working on assignment should put in place a solid communications plan. But for freelancers “going it alone,” it’s a potential life-saver. Most news organizations will have a communications plan in place for staff going on high risk assignments, and for good reason: It will quickly alert them if something goes wrong, and provide […] more »

Collaboration
by Sonia Paul

With the U.S. midterm elections still fresh on people’s minds, the timing couldn’t have been better for PBS MediaShift to produce a workshop focused on open data and government accountability on Nov. 6. Sponsored by the Donald W. Reynolds Journalism Institute at the University of Missouri and hosted by the Washington Post, the all-day workshop included collaborative improv exercises […] more »

Collaboration
by Meredith Broussard

“Yes, and…” is the closest thing improv comedy has to a cardinal rule. The rule goes like this: When the first performer says something, the next performer has to say “Yes, and…” instead of negating or dropping what the first performer said. It’s a powerful rule because it allows a comedy scene to go in […] more »

Collaboration
by Amara Aguilar

Our first day of class this semester was sort of like a first date. It was a little awkward, but filled with excitement. It’s not that I hadn’t had many first days of class. I’ve been teaching for nine years and first days don’t really give me butterflies. But this was my first time teaching with […] more »

Collaboration
by Sonia Paul

Each week, MediaShift posts an ongoing list of upcoming events in the digital media and journalism world. These will be a mix of MediaShift-produced events and other events. If we’re missing any major events, please use our Contact Form to let us know, and we’ll add them to the list. If you’d like to pay to promote […] more »

Business
by Mark Glaser

When PBS MediaShift began planning the bi-coastal “Hack the Gender Gap” event with WVU’s Reed College of Media, we knew this would be a complex undertaking. A women’s panel at Google HQ in Mountain View, Calif. with top tech and media people in attendance? Check. A women’s hackathon on wearables at WVU focused on female […] more »

Best Practices
by Jan Schaffer

J-Lab director Jan Schaffer is wrapping up 20 years of raising money to give it away to fund news startups, innovations and pilot projects. She is pivoting J-Lab to do more writing, custom training and “discrete” projects. After two decades of work at the forefront of journalism innovations, interactive journalism and news startups, she weighs […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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