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Mediatwits

Matt Thompson appears on the Mediatwits podcast for May 28, 2015
An example of Facebook's new feature Instant Article. (Photo courtesy of Facebook)
Legacy Media
by Jefferson Yen

For some time, Facebook has been in an elaborate dance with large news publishers, hoping to sweep their content off publishers’ sites and onto Facebook. While publishers have been wary of giving up control, many signed up for the new Instant Articles feature on Facebook’s iOS app, helping load their content quickly instead of the […] more »

AdvertisingShift
by Jefferson Yen

The big news this week, in case you haven’t heard, is the proposed merger between Verizon and AOL. Verizon going to pay $4.4 billion to acquire all that is AOL — pending regulatory approval. Many of us can still remember the early days when AOL was stuffing their CD’s in mailboxes across the nation but […] more »

AdvertisingShift
by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

AdvertisingShift
by Jefferson Yen

Our news consumption is becoming increasingly mobile according to Pew’s annual State of The News Media report. Americans are now turning to their phones and tablets to catch up on the news. More people are visiting news sites like the New York Times on mobile than on their desktops. More than 75 percent of the […] more »

Business
by Jefferson Yen

In recent years, as wearable technology has become increasingly popular people have been waiting for Apple to introduce their version, which will start shipping today. It’s still too early to tell whether or not the Apple Watch will be revolutionary in the way that the iPod or iPhone were — or more of a Newton-like […] more »

Mediatwits
by Jefferson Yen

After it was revealed Buzzfeed had deleted a post criticizing one of Dove’s ad campaigns there was speculation they had bowed to pressure from Unilever. All publications that make money from ad revenue have to face this question. What makes BuzzFeed different is how closely their own editorial resembles sponsored content. Take for instance, this […] more »

Mediatwits
by Jefferson Yen

As cable bills have soared, people have been considering how to cut the cord without losing access to the shows and sports programming they love. These days more and more people are opting out. Since 2011, the number of millennials on cable has dropped 20 percent. But it’s not just millennials; 125,000 people unsubscribed in […] more »

Mediatwits
by Jefferson Yen

Audio is having a moment right now. And it’s no longer just about public radio. Media companies such as the New York Times and Buzzfeed have their own podcasts, too. While podcasting has been around for more than a decade, it’s already had a first boom, bust and now boom again. Podcast networks such as […] more »

Business
by Jefferson Yen

What do BuzzFeed, Upworthy and Refinery29 have in common? Well, for one, they’ve raised millions in venture capital money, and they’re all getting deeper into the digital news business. Refinery29 is looking for a news director as they’ll soon be joining in the scrum to cover breaking news. Upworthy made its own news when they […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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