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Mediatwits
by Fannie Cohen

Podcasting is quickly becoming a breeding ground for inventive content creators and radio producers striking out on their own. The medium has ebbed and flowed in popularity and presumed viability since its creation, but is having a heyday as key figures from radio are crossing over, striking out on their own, and even making money. [...] more »

Mediatwits
by Fannie Cohen

In an era of instant updates and constant streams of information, the email newsletter is making a comeback. Traditional media outlets such as the New York Times and Washington Post have created unique email offerings for their subscribers to appeal to niche interests. And writers such as Rusty Foster, Maria Popova, Alexis Madrigal and Ann [...] more »

MagazineShift
by Fannie Cohen

We’ve known for some time that the visual social network Pinterest has a knack for driving traffic to certain online glossy pubs. But now we’re learning just how influential Pinterest is in referral traffic and even e-commerce, just as the giant network starts selling Promoted Pins and a self-service version for smaller businesses. And with [...] more »

Mediatwits
by Fannie Cohen

With media consumption moving inexorably toward mobile, the experience for getting news on a mobile is fragmented. Every news outlet has its own app, but who wants to open them all every morning? Enter the aggregated news apps, which have gone from Flipboard, Zite and Trove to Yahoo News Digest (born as Summly), NYT Now, [...] more »

Mediatwits
by Fannie Cohen

After Steve Jobs died, there were a lot of questions about whether his successor Tim Cook had the vision thing. This week was put-up-or-shut-up time for Apple, with its stock sagging and innovations coming from others (mainly Samsung) while Apple’s iterations were minor by comparison. With the spotlight squarely on Apple and Cook, the company [...] more »

Mediatwits
by Fannie Cohen

Hashtag activism, sometimes derisively called “slacktivism,” has become de rigueur as more people use social networks to spread memes, gather signatures and raise awareness of important issues. But the practice has also come under scrutiny because it might take the place of more real-world action; most often, hashtag activism doesn’t lead to protests in the [...] more »

Mediatwits
by Fannie Cohen

Blended learning is a hybrid mix of online and in-class teaching intended to boost student engagement and bring learning into the 21st century. This method encourages collaboration, discussion and in-person learning in lieu of the traditional lecture format. Teachers integrate technology into the course with online management systems such as Blackboard or Moodle, which provide [...] more »

BookShift
by Fannie Cohen

Amazon is the world’s largest online retailer, a one-stop shop for books, streaming movies, and even toilet paper. And they became the world’s largest online retailer with a mix of convenient delivery and low prices that beat the competition. For authors, this has been a mixed bag — Amazon connects consumers with books that don’t [...] more »

Mediatwits
by Fannie Cohen

There’s something upside-down about broadband Internet service in the U.S., the country that helped invent the Internet. Americans in cities are paying more for slower Internet access — both at home and on mobile — than other parts of the developed world, according to a report last year from New America Foundation. And recently, Zach [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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