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An example of Facebook's new feature Instant Article. (Photo courtesy of Facebook)
Ben Popper Cover
AdvertisingShift
by Jefferson Yen

The big news this week, in case you haven’t heard, is the proposed merger between Verizon and AOL. Verizon going to pay $4.4 billion to acquire all that is AOL — pending regulatory approval. Many of us can still remember the early days when AOL was stuffing their CD’s in mailboxes across the nation but […] more »

Mediatwits
by Jefferson Yen

Many of us take for granted the efficacy of search engines in producing accurate results. Just try to remember what it was like browsing the web in the early aughts and you can see how much things have changed. It’s pretty clear that Google’s come out on top in the search engine wars. Even though […] more »

Mediatwits
by Jefferson Yen

Online comments sections – in their most ideal form – are supposed to be places readers could leave their thoughts after they had read an article. It was supposed to serve as a forum where civilized discussion could take place and would add value even after a piece was finished. Instead, we’ve all become more […] more »

Mediatwits
by Jefferson Yen

In journalism, it begins and ends with credibility. It’s what allows news organizations to rise above the noise of online chatter. Unfortunately, it seems that in the effort to chase traffic and capitalize on viral content, media companies are propagating misinformation far more often than they are debunking rumours. According to Craig Silverman’s report for […] more »

Mediatwits
by Jefferson Yen

When The Atlantic’s Derek Thompson used Twitter’s new tweet activity feature he found something surprising. It showed that, on average, only 1.7 percent of people bothered to click through to the articles he had linked. In response to Thompson’s article, Digiday’s John McDermott noted that for the top brands, overall engagement was up 85 percent […] more »

Mediatwits
by Jefferson Yen

Look out Facebook, Snapchat might be the new belle at the social media ball and media companies are taking notice. You can now find media outlets like CNN, ESPN and Vice on the app’s new Discover section, which acts more like a curated portal than random news items in your feed. Each brand’s channel or […] more »

Business
by Jefferson Yen

Big changes may be in store for your local alternative weekly. Last week, Voice Media Group announced it was exploring “new strategies for its publishing assets,” including their sale or acquisition. The circulation numbers for alt-weeklies aren’t looking good. Alt-weeklies face many of the same problems that print publications do – mainly that ad revenues […] more »

Mediatwits
by Jefferson Yen

The Super Bowl is getting more digital every year. Recently, the NFL inked a deal with Google that would show official NFL clips on YouTube. On Sunday, you’ll be able to watch highlights live from the game in your search results if you search for the Super Bowl. According to Max Willens at International Business […] more »

AdvertisingShift
by Jefferson Yen

It’s easy to understand why newspapers are concerned about advertising dollars moving toward the web when you consider that advertising accounts for nearly 70 percent of revenue in the news industry. And more of that money is expected to migrate to digital in the coming year. But Advance Media – parent company of the New […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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