MobileShift

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Vox RJI
MobileShift
by Reuben Stern

This week we learn how Vox Media combines content, technology and advertising to reach a mass audience via its seven digital brands, including The Verge, SB Nation and Vox.com. PART 1: Quality product As Chairman and Chief Executive Officer Jim Bankoff explains, a big component of Vox Media’s operation involves blending proprietary technology, a collaborative culture and an emphasis on [...] more »

Culture
by Tom Lowenthal

The year is 1991, the month April. EMF is playing on the radio. The term “cyberspace” has existed for only half a decade. The world wide web won’t exist for another four months. The software engineer Linus Torvalds has only just started work on the Linux operating system. The fastest computer you can own has [...] more »

MobileShift
by Reuben Stern

This week we learn how today’s audiences interact with information; how The Upshot approaches data explanation; and how an app called Newsbeat hopes to change audio news. PART 1: Audience insights from ASNE/APME/APPM Product development and audience behavior were two key areas of emphasis at last week’s combined gathering of the American Society of News Editors, Associated Press Media [...] more »

MobileShift
by Reuben Stern

This week we find out why the founder of the startup SpokenLayer sees value in turning text stories into audio files, and we learn how WNYC expanded its mobile app to include personalized playlists. PART 1: SpokenLayer While several technologies have come (and gone) that automatically create audio or video files from text, the startup SpokenLayer has [...] more »

MobileShift
by Reuben Stern

This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media. Launched in 2006 as an experiment in making things go viral, BuzzFeed has since ballooned into a media empire that will continue expanding thanks to another $50 million in outside investment. The site attracts millions of visitors every month [...] more »

MobileShift
by Reuben Stern

This week we venture to New York to peek inside two organizations that are gaining traction with serious news tailored specifically for younger audiences. PART 1: NowThis News NowThis News targets young news consumers by delivering highly visual coverage via a continually expanding list of social platforms that includes Instagram, Vine and now Snapchat. We hear [...] more »

Free Speech
by Geoffrey King

Earlier this month, the U.S. Transportation Security Administration announced a new policy requiring that travelers to the United States turn on their devices at the request of airport security personnel. Devices that cannot be powered on will be barred from the aircraft, and passengers in possession of such devices may also be subjected to additional screening. While [...] more »

MobileShift
by Reuben Stern

This week we find out how two major public radio providers are responding to the rise of audio listening on smartphones and other Internet-connected devices. PART 1: Ideas from PRX and PRI The growing demand for audio content delivered online and via smartphones brings both challenges and opportunities for traditional radio producers. Representatives from Public Radio [...] more »

MobileShift
by Reuben Stern

This week we look at the possibilities and limits of attempting to do multimedia journalism using only mobile devices. We sit down for a conversation with Missouri School of Journalism Assistant Professor Judd Slivka, who turned an entry-level multimedia course into a four-month experiment with mobile reporting tools. In our discussion, Slivka explains the tradeoffs involved [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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