MobileShift

Photo by Michael Randall and used here with Creative Commons license.
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Business
by Jenny Shank

The people behind BBC Pop Up describe it as a journalism “experiment,” during which a small mobile news bureau visits a different U.S. city every month for six months. When the team arrives in a town — so far they’ve visited Boulder, Colorado, Baton Rouge, Louisiana, and Pittsburgh, Pennsylvania — they hold a meeting for […] more »

MobileShift
by Josh Schwartz

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. There’s significant momentum for publishers toward increasing the production of video content, on account of both the […] more »

Culture
by Sonia Paul

Twitter and Facebook have become default resources for journalists, newsrooms and ordinary citizens during news events, but where does Instagram fit into that picture? That was the question a team of researchers at CUNY’s Graduate Center asked while watching the protests in Ukraine unfold this past February. After months of analyzing more than 13,000 Instagram photos […] more »

Business
by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to […] more »

MobileShift
by Reuben Stern

This week we learn how Vox Media combines content, technology and advertising to reach a mass audience via its seven digital brands, including The Verge, SB Nation and Vox.com. PART 1: Quality product As Chairman and Chief Executive Officer Jim Bankoff explains, a big component of Vox Media’s operation involves blending proprietary technology, a collaborative culture and an emphasis on […] more »

Culture
by Tom Lowenthal

The year is 1991, the month April. EMF is playing on the radio. The term “cyberspace” has existed for only half a decade. The world wide web won’t exist for another four months. The software engineer Linus Torvalds has only just started work on the Linux operating system. The fastest computer you can own has […] more »

MobileShift
by Reuben Stern

This week we learn how today’s audiences interact with information; how The Upshot approaches data explanation; and how an app called Newsbeat hopes to change audio news. PART 1: Audience insights from ASNE/APME/APPM Product development and audience behavior were two key areas of emphasis at last week’s combined gathering of the American Society of News Editors, Associated Press Media […] more »

MobileShift
by Reuben Stern

This week we find out why the founder of the startup SpokenLayer sees value in turning text stories into audio files, and we learn how WNYC expanded its mobile app to include personalized playlists. PART 1: SpokenLayer While several technologies have come (and gone) that automatically create audio or video files from text, the startup SpokenLayer has […] more »

MobileShift
by Reuben Stern

This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media. Launched in 2006 as an experiment in making things go viral, BuzzFeed has since ballooned into a media empire that will continue expanding thanks to another $50 million in outside investment. The site attracts millions of visitors every month […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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