MobileShift

Photo remix with images by  Open Clips (graph) and Michael Zimmerman (magazines), both via Pixabay and used under Creative Commons license.
Ari-Levy-CNBC
Mediatwits
by Jefferson Yen

If you’ve ever been to Austin, Texas, then you know they like to keep things weird. And things have certainly been weird at this year’s SXSW. Marketers have turned to Tinder robots, protests against robots, and feline “tech correspondents” to try to make an impression at the ever-growing festival. Over the years, the importance of […] more »

Mediatwits
by Jefferson Yen

Look out Facebook, Snapchat might be the new belle at the social media ball and media companies are taking notice. You can now find media outlets like CNN, ESPN and Vice on the app’s new Discover section, which acts more like a curated portal than random news items in your feed. Each brand’s channel or […] more »

Culture
by Neal Augenstein

Ask any radio or television news organization, and they’ll tell you “mobile is the future.” So why aren’t any broadcasters acting that way? Most news bosses have read the headlines — more people are consuming news on mobile devices, so news organizations need to make their content easy to view on phones and tablets. Responsive mobile sites […] more »

MobileShift
by Dena Levitz

On the whole, news apps aren’t just web and print carbon copies shrunk down to screen size anymore. Thank goodness. That’s been the easy route taken by news organizations for several years as they dip their toes into mobile. But journalistic organizations are starting to focus on their mobile products as distinctive entities and to […] more »

Business
by Jenny Shank

The people behind BBC Pop Up describe it as a journalism “experiment,” during which a small mobile news bureau visits a different U.S. city every month for six months. When the team arrives in a town — so far they’ve visited Boulder, Colorado, Baton Rouge, Louisiana, and Pittsburgh, Pennsylvania — they hold a meeting for […] more »

MobileShift
by Josh Schwartz

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. There’s significant momentum for publishers toward increasing the production of video content, on account of both the […] more »

Culture
by Sonia Paul

Twitter and Facebook have become default resources for journalists, newsrooms and ordinary citizens during news events, but where does Instagram fit into that picture? That was the question a team of researchers at CUNY’s Graduate Center asked while watching the protests in Ukraine unfold this past February. After months of analyzing more than 13,000 Instagram photos […] more »

Business
by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to […] more »

MobileShift
by Reuben Stern

This week we learn how Vox Media combines content, technology and advertising to reach a mass audience via its seven digital brands, including The Verge, SB Nation and Vox.com. PART 1: Quality product As Chairman and Chief Executive Officer Jim Bankoff explains, a big component of Vox Media’s operation involves blending proprietary technology, a collaborative culture and an emphasis on […] more »


Check out MediaShift Sponsorship opportunities!

Newsletters

MediaShift delivers the best news on media and technology directly to your in-box.

Stay Informed

Get MediaShift Daily via Email

Follow us on Social

Who we Are

MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

If you're interested in submitting a guest column, see our guidelines here.