|
Archives
By Month
By Category
Contact Us
If you know about a story that we should be following, let us know.
MusicShift
The Time is Right for Direct-To-Fan Marketing of Music
As the music industry continues to evolve and search for a sustainable and profitable business model, the direct-to-fan (D2F) approach is making great advances, from artists just starting their career up to superstars with massive fan bases. Artists marketing and selling directly to their audience is not necessarily a new or revolutionary concept -- one can find examples of artists...
more »
MusicShift
MusicTech Summit Breaks Through Tired Memes of Music Confabs
Survival in the music industry, particularly moving forward into the digital space, comes down to two core elements -- relationships and knowledge. And if you have the first one, you might not even need much of the second. One of the quickest, most effective, and fun ways to increase both your relationships and knowledge at the same time is attending...
more »
MusicShift
How Bands Can Avoid Making 7 Big SEO Mistakes
There is an entire school of thought, as well as a sizable industry, dedicated to the optimization of websites to show up higher in Google search rankings. Search engine optimization (SEO) techniques vary from simple content changes to tricks that game Google's system, referred to as "black hat" SEO. Optimization can be a complex topic -- read Mark Glaser's article...
more »
MusicShift
Maximizing the SXSW Experience with Social Media
Every year, thousands of bands, music industry professionals, and hardcore fans flock to Austin, Texas for the mighty South By Southwest (SXSW) music festival. Over the course of nine days, three distinct but interwoven conferences take place -- Interactive, Music, and Film. For the uninitiated, SXSW can be an overwhelming, daunting experience. But for tech-savvy patrons, technology has made the...
more »
Digging Deeper
New Gatekeepers Twitter, Apple, YouTube Need Transparency in Editorial Picks
There was a time when all you needed was a good record review in Rolling Stone or a stellar book review in the New York Times to get a boost in sales and popularity. But as those old gatekeepers lose their cachet in the digital age, a new set of gatekeepers has sprung up and they don't have bylines. These...
more »
MusicShift
Five Tips for Musicians to Engage Their Fans Digitally
There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their fans' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.
more »
MediaShift Innovation Spotlight
BronxRhymes Uses Locality, Maps to Track History of Hip-Hop
BronxRhymes is an attempt to raise awareness of the history of hip-hop in the Bronx, the northwestern borough of New York City where the musical style is thought to have originated. The history of hip-hop is illustrated through rhymes and plotted on an online map.
more »
Thought Leader Q&A
Nettwerk CEO Terry McBride Puts Fans in Charge of Bands
The people formerly known as the audience (TPFKATA) are doing more than just fact-checking newspaper stories, time-shifting TV shows and capturing breaking news on their cameraphones. They are also helping run their favorite bands, designing and voting on concert T-shirts, mixing studio albums and even voting on which cities should be included in a band's tour. At the vanguard of...
more »Jennifer Woodard Maderazo
The Blessing and Curse of the iPod Touch
Here at MediaShift, we have had some less than perfect experiences with mobile devices and the Internet. Earlier this year, Mark wrote "a manifesto about what would make for a smarter smartphone." And last summer "I grumbled about the bad time I was having with my new smartphone." The Treo 680 was under-delivering in the one area that had convinced me to purchase the phone in the first place: surfing the web.
more »Jennifer Woodard Maderazo
Last.FM, Jango, Pandora Trounce Music Discovery via Radio
Back before the Internet, listening to the radio was a one-sided experience. Beyond the occasional call-in request, music radio was about listening to whatever the DJs decided to play whenever they decided to play it. But a new breed of online music services are giving listeners access to music content on demand, and most are for free. Can these...
more »Your Take Roundup
Musicians Should Diversify Income in Post-CD Era
"If you love somebody, set them free." It's an old adage that Sting eventually made popular set to music, but it also applies to recorded music these days. More and more artists are giving away some tracks to help market themselves, either by selling other tracks, going on tour or hawking merchandise. As CD sales go down, and digital...
more »Digging Deeper
6 Maxims for Music Promotion in the Digital Age
Not too long ago, there was an established route for promoting musical talent. The music would go into heavy rotation on the radio and MTV, the artist would play in a record store, and promotion might include an advertisement in a music magazine. But the old formula has been updated with the advent of digital distribution, social networking sites...
more »Your Take
How do you think bands should make money?
With digital distribution and file sharing online, bands have been able to get their music in front of more fans than ever before. But because of file sharing and cheaper downloads, bands also might feel like they can't make as much money by selling music and will often give away some MP3 tracks. In fact, Radiohead recently decided to let...
more »MusicShift
Music Industry Losing Control Over Album Sales
Why is the retail price of a new music CD $15.98? Where does this price come from and how is it set? Is it fair? For a long time, I've wondered about the high price of music, especially when bought in physical form as a compact disc. As longtime music buyers, we have a certain mindset about the CDs...
more »MusicShift
A Heated Conversation with the iPhone
Last night, I was visited in a dream by the new Apple iPhone, which strangely enough I was able to converse with. The phone hovered above my head vaporously, its disembodied voice coming out of the speaker in silky, hushed tones. This is what I can remember from the conversation.
more »Open Source Reporting
Eliminating Physical Media Sprawl of CDs, DVDs, Books
Lately, I have declared my own personal war on clutter in my life. That means all the paper littering my home office had to go. Those outdated hats from Burning Mans past also were out, as were old loose photos of places I don't remember. But for whatever reason, in each clean sweep I do of my stuff, I can never part with my collections of books, CDs, VHS and DVD movies (not to mention vinyl records and audiocassettes).
more »MusicShift
SpiralFrog Misses the Point of Digital Music
First, let's congratulate the traditional music-on-wax industry for trying something new in digital music -- outside of suing its customers. The largest of the music companies, Universal Music Group, announced it would offer free music downloads through a startup called SpiralFrog supported by advertising. The other big music companies are negotiating with SpiralFrog, too. Clap, clap, clap.
more »MusicShift
Your Take Roundup::Do-It-Yourself Ways to Find Good Music
Just as the Internet and technology have changed the way people get their news, the same can be said about finding good music. At one time in our unconnected, non-Internet past, we had to listen closely to the radio, studiously writing down artist names and song titles, and then going in search of the music at local record stores...
more »MusicShift
CD Swapmeet::La La Love Ya, Don't Mean Maybe
I have a wall of CDs that sit around gathering dust. I always thought that one day I would just rip them -- i.e. copy them to my computer hard drive -- and get rid of them. But that day never came, and the CDs just sat there, unlistened to and unloved. Then came La La, a service that...
more »MusicShift
Your Take Roundup::Long Live CDs! But Not Too Long...
The question put to you was "What is the shelf-life for CDs and packaged music?" Because there are so many new ways to get music -- downloaded on peer-to-peer networks or through services such as iTunes or streamed online -- I wondered how long people would gravitate to CDs or any type of physical package with prerecorded music. Adding...
more »Tags
Best of MediaShift
