Culture

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Ryan Chittum Mediatwits 144
AdvertisingShift
by Jefferson Yen

It’s easy to understand why newspapers are concerned about advertising dollars moving toward the web when you consider that advertising accounts for nearly 70 percent of revenue in the news industry. And more of that money is expected to migrate to digital in the coming year. But Advance Media – parent company of the New […] more »

Business
by Simon Owens

Two years ago, journalist Clive Thompson was duped by an erroneous Wikipedia edit. On the day Yahoo had announced that former Googler Marissa Mayer would ascend the throne as CEO of the struggling company, Thompson visited her Wikipedia article and discovered, much to his shock, that Mayer had five biological children. This fact, he later […] more »

MobileShift
by Josh Schwartz

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. There’s significant momentum for publishers toward increasing the production of video content, on account of both the […] more »

Legal Drama
by Alexander Howard

While it has often been derided as a do-nothing Congress, the 113th session of the legislative body of the United States of America may end up being the best for enacting open government laws in decades. After passing the Digital Accountability and Transparency Act (DATA) of 2013 (S.994), a historic open government data bill that President Obama signed into […] more »

Mediatwits
by Jefferson Yen

When Taylor Swift removed her music from Spotify this month many people were surprised. After all, the streaming music service is one of the largest with 37.5 million free users a month and more than 12 million paid users. In an interview with Yahoo!, Swift said she wasn’t willing to contribute to streaming services like […] more »

Best Practices
by Andrew Ford Lyons

Any journalist working on assignment should put in place a solid communications plan. But for freelancers “going it alone,” it’s a potential life-saver. Most news organizations will have a communications plan in place for staff going on high risk assignments, and for good reason: It will quickly alert them if something goes wrong, and provide […] more »

NewspaperShift
by Mark Glaser

The following post is sponsored content on PBS MediaShift from Florida International University’s School of Journalism and Mass Communication. Video The live-stream for this event is over. Here’s the archived video of the talk and Q&A: Storify [View the story "Marty Baron at FIU on the Future of News" on Storify] ****** The Hearst Distinguished […] more »

Mediatwits
by Jefferson Yen

Long-form journalism is seeing something of a resurgence on the web. While many people believe digital media has pushed people toward short, bite-sized listicles, deeper stories continue to resonate when they hit the right audience. Plus, online publications such as Atavist, The Verge and even BuzzFeed regularly publish long-form pieces. Now we have another long-form […] more »

Collaboration
by Meredith Broussard

“Yes, and…” is the closest thing improv comedy has to a cardinal rule. The rule goes like this: When the first performer says something, the next performer has to say “Yes, and…” instead of negating or dropping what the first performer said. It’s a powerful rule because it allows a comedy scene to go in […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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