Culture

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Dylan Byers
Business
by Jefferson Yen

Could billionaires become the grand patrons who save traditional media from self-destruction? That was the thinking when Facebook co-founder Chris Hughes bought the New Republic, Amazon founder Jeff Bezos bought the Washington Post and eBay founder Pierre Omidyar started First Look Media. But these grand patrons have found that the media world doesn’t come easy. […] more »

Culture
by Sonia Paul

Harassment has become intrinsic to life online for the 89 percent of American adults who are Internet users. Nearly three-quarters of adult Internet users have witnessed some form of online harassment and 40 percent have personally experienced it, according to a new Pew Research survey on the topic that’s the first of its kind. Young […] more »

Business
by Kevin Roberts

The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price smart and conscious of the impact of having a good reputation. Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand […] more »

Business
by Mark Glaser

This Friday, Oct. 24, PBS MediaShift and the Reed College of Media at West Virginia University will be producing a panel at Google in Mountain View, Calif., called “Hack the Gender Gap” about how women can overcome challenges and succeed in technology and media. The panel will be an inspirational discussion for the weekend “Hack […] more »

Culture
by Geoffrey King

The following is a guest post from CPJ. Read more about MediaShift guest posts here. Last week, the Brookings Institution hosted a discussion with FBI Director James B. Comey, who made the case that steps taken by Apple and Google to protect user privacy were damaging the FBI’s efforts to fight crime and safeguard U.S. […] more »

Mediatwits
by Fannie Cohen

Podcasting is quickly becoming a breeding ground for inventive content creators and radio producers striking out on their own. The medium has ebbed and flowed in popularity and presumed viability since its creation, but is having a heyday as key figures from radio are crossing over, striking out on their own, and even making money. […] more »

Business
by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to […] more »

Collaboration
by Maury Blackman

A version of this guest post originally appeared on the San Francisco Examiner website. Read more about MediaShift guest posts here. A small but vibrant industry is changing the way governments, elected officials and citizens communicate. When you think about the tech industry, a lot of images are bound to pop into your head. Product […] more »

Mediatwits
by Fannie Cohen

In an era of instant updates and constant streams of information, the email newsletter is making a comeback. Traditional media outlets such as the New York Times and Washington Post have created unique email offerings for their subscribers to appeal to niche interests. And writers such as Rusty Foster, Maria Popova, Alexis Madrigal and Ann […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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