Culture

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BuzzFeed
MobileShift
by Reuben Stern

This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media. Launched in 2006 as an experiment in making things go viral, BuzzFeed has since ballooned into a media empire that will continue expanding thanks to another $50 million in outside investment. The site attracts millions of visitors every month [...] more »

Mediatwits
by Fannie Cohen

The terrestrial radio business has been forced to adapt once again as more people get their audio content online, via streaming services or satellite radio. Podcasts, streaming embeds and even YouTube have multiplied the publishing opportunities for branded stations, but how can they recreate themselves with digital tools? What kind of content does a radio [...] more »

Mediatwits
by Fannie Cohen

The TV ad market is still a $78 billion dollar industry, and the amount of ad dollars it commands has grown every year since 2009. But the growth of that spending is shrinking year-over-year, leaving some wondering if ad money is finally flowing away from TV and onto the internet. The sale price for a [...] more »

Culture
by Douglas Rushkoff

At the White House Correspondents Dinner — the annual opportunity for the president to engage directly, and humorously, with reporters who cover him — I expect most of the gibes to be at the president. Sure, he gets the chance to defend himself, but it’s pretty much a roast: A leading comedian is invited every [...] more »

AdvertisingShift
by Julie Posetti

Janine Gibson was editor of the Guardian US and she led the paper’s New York coverage of the Edward Snowden story to industry acclaim. Now, she’s headed back to London as editor in chief of theguardian.com. Gibson recently spoke to me (a research fellow with the World Association of Newspapers and News Publishers) for the World Editors Forum’s upcoming Trends In [...] more »

Mediatwits
by Fannie Cohen

Proclamations of Twitter’s stumble toward oblivion poured out this week after the employee stock lockup expired on Tuesday. The market reacted with a 12 percent dip in the stock’s price. This could be signaling a lack of confidence from inside the company, or it could be the natural ebb and flow of employees cashing in on their options, [...] more »

Global View
by Andrew Ford Lyons

The following is a guest post. See more information about MediaShift guest posts here. The market for freelance journalists is both increasing and increasingly competitive. There’s a 24-hour news cycle to fill, and few media organizations have the staffing to do it without turning to freelance newsgatherers. As the reliance on them increases, we are [...] more »

Collaboration
by Reuben Stern

This week we introduce a new app for connecting reporters with stories, and we learn about a mobile video studio that fits into a backpack. PART 1: Newstracker A new smartphone app and web-based system called Newstracker, built by a company called Interapt, was designed to help newsrooms connect their teams in the field with story [...] more »

Global View
by Angela Washeck

As digital video continues to disrupt the traditional TV world, there are complications beyond just those affecting the business model. The move of video to the Net also has caused problems for viewers who need captions. Whether deaf or hard of hearing, or speakers of an obscure language, it’s often difficult for these users to [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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