Culture

Image by Jeremy Hiebert and used here with Creative Commons license.
Image courtesy of Flickr user Hatmanu Florin.
Business
by Kevin Roberts

The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price smart and conscious of the impact of having a good reputation. Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand [...] more »

Culture
by Angela Washeck

Two years ago, the Pew Research Center reported that more than a third of social media users have used networking sites to post their own thoughts or comments on political and social issues. Simultaneously, nearly 20 percent of those polled said social networking sites were so powerful that their personal views on a political issue [...] more »

MobileShift
by Reuben Stern

This week we find out why the founder of the startup SpokenLayer sees value in turning text stories into audio files, and we learn how WNYC expanded its mobile app to include personalized playlists. PART 1: SpokenLayer While several technologies have come (and gone) that automatically create audio or video files from text, the startup SpokenLayer has [...] more »

Culture
by Stephen J. A. Ward

The creation of a global and open media ecology that is online and offline, as well as professional and amateur, has undermined a prior professional consensus on the content of journalism ethics. There is scarcely a principle or concept that is not up for debate, from who is a journalist to whether reporters should be [...] more »

Mediatwits
by Fannie Cohen

Blended learning is a hybrid mix of online and in-class teaching intended to boost student engagement and bring learning into the 21st century. This method encourages collaboration, discussion and in-person learning in lieu of the traditional lecture format. Teachers integrate technology into the course with online management systems such as Blackboard or Moodle, which provide [...] more »

MobileShift
by Reuben Stern

This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media. Launched in 2006 as an experiment in making things go viral, BuzzFeed has since ballooned into a media empire that will continue expanding thanks to another $50 million in outside investment. The site attracts millions of visitors every month [...] more »

Culture
by Mark Glaser

For too long, most local media outlets have taken the same approach to covering violence in their communities: If it bleeds, it leads. But what about the context, the whole story, the deeper story? What about long-term trends in violence? How do you show that? With so many new digital tools, data journalism and citizen [...] more »

BookShift
by Fannie Cohen

Amazon is the world’s largest online retailer, a one-stop shop for books, streaming movies, and even toilet paper. And they became the world’s largest online retailer with a mix of convenient delivery and low prices that beat the competition. For authors, this has been a mixed bag — Amazon connects consumers with books that don’t [...] more »

Culture
by Faraz Sanei

On July 31, a prominent Iranian journalist tweeted, “Saba’s mother has now joined Twitter.” Saba’s mother Akram Mohammadi, had just given an interview about her daughter Saba’s agonizing 65 days of pretrial detention at an unknown location. Unidentified security officials had arrested Saba Azarpaik, a Tehran-based journalist, on May 28. A few hours later, the Twitter account linked [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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