Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Support PBS Shop PBS Search PBS

MediaShift

Your Host

Mark Glaser author photo

Mark Glaser: Journalist, Critic, Facilitator, New Media Expert
Continued...

What's it About?

MediaShift is a weblog that will track how new media—from weblogs to podcasts to citizen journalism—are changing society and culture. Continued...

Glossary | Feedback

Underwritten by the Knight Foundation

What's this?

07May2008

Digging Deeper

NPR Considers Convergence for Next Generation of Radio Reporters

The younger generation will be our future leaders. We hear that a lot in politics, but it also applies to media companies wondering who will be leading them into a digital future. National Public Radio has two programs — Next Generation Radio (NextGen) and Intern Edition — aimed at...continued...

30April2008

Digging Deeper

9 Tips to Improve Search Engine Optimization (SEO)

With search engines ranking as a top traffic driver for many blogs and content sites, optimizing a site for search engine exposure is an increasingly critical component of any online marketing effort. Search engine optimization, or “SEO,” means using technical and not-so-technical techniques to make sure that people searching...continued...

23April2008

Digging Deeper

Public Documents + Shoe Leather Reporting = The Smoking Gun’s Staying Power

In a world of social network widgets, videoblogs and Web 2.0 gewgaws, sometimes it’s the simple things that work best. That’s the lesson of Web 1.0 startup The Smoking Gun, a simply designed site that relies on public documents and criminal mugshots to bring in boatloads of traffic. If...continued...

16April2008

Digging Deeper

Your Guide to Net Neutrality

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered micro-blogging and Twitter, citizen journalism, the mobile web and other...continued...

09April2008

Digging Deeper

The Social Press Release: Multimedia, Two-Way, Direct to the Public

Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die! Die!, in which he exhorted publicists to break down press releases into sections, tag the information and provide...continued...

02April2008

Digging Deeper

Front Porch Forum Makes Friends & Neighbors, But Can It Make Money?

We are a society that lives more and more in our technology-induced bubbles. When we go outside, we wear an iPod; we talk on cell phones while driving. In urban areas, we might never meet our neighbors unless there’s a fire or earthquake. But can technology also help bring...continued...

20March2008

Digging Deeper

Your Guide to the Mobile Web

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, hyper-local news and other topics. This week...continued...

13March2008

Digging Deeper

Semi-Pro Journalism Teams Give Alternative View of U.S. Elections

Elizabeth Gotsdiner got Joe Biden’s errant spittle in her mouth. Shantel Middleton got to ride on a Ron Paul blimp. Mayhill Fowler was following Obama canvassers and ended up helping them carry brochures for the candidate. Each of these folks represents a new class of semi-pro journalist tasked with...continued...

05March2008

Digging Deeper

Politico 2.0: Ruffini Blogs, Twitters, Crowdsources Obama Donations

Patrick Ruffini is the epitome of the new breed of political consultant. He’s a numbers wonk who swears by Microsoft Excel. He’s a tech geek who’s had his own political website since the mid-’90s, and he writes for various big-name group blogs such as TechPresident and TownHall.com — as...continued...

28February2008

Digging Deeper

Distinction Between Bloggers, Journalists Blurring More Than Ever

The time-worn debate of Bloggers vs. Journalists has finally run its course. For years, traditional journalists scoffed at bloggers as pajama-wearing screamers, while bloggers have pointed to MSM (mainstream media) as secretly biased and obsolete. While the extremists in this argument have had the stage shouting at each other...continued...

21February2008

Digging Deeper

Gadfly 2.0: How One Investor Used Social Media to Shake Up Yahoo

If you’re following the twists and turns of Microsoft’s hostile bid for Yahoo, you can’t escape one name that keeps popping up in the media: Eric Jackson. As an activist shareholder in Yahoo, he has become the voice of the opposition, calling on Yahoo to accept Microsoft’s takeover bid...continued...

13February2008

Digging Deeper

Your Guide to Online Privacy

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, social networking and other topics. This week...continued...

30January2008

Digging Deeper

In Digital Age, Journalism Students Need Business, Entrepreneurial Skills

“We live in an entrepreneurial age, not an institutional one. That’s been true of many professions for quite a while, and increasingly (and perhaps somewhat belatedly) it is true of journalism. The people having the most satisfying careers, it seems to me, are those who create a distinct signature...continued...

23January2008

Digging Deeper

BusinessWeek.com Pushes into Aggregation, Video, Participation to Stand Out

Business news is often about numbers. And when you check the audience numbers on the various top financial news sites online, the portals such as Yahoo Finance and MSN Money come out on top, followed by a jumble of online magazines such as Forbes.com, wire services such as Reuters,...continued...

16January2008

Digging Deeper

Traditional Media Ready to Elevate the Conversation Online — with Moderation

Major media sites have started to get the religion of audience participation, but there’s been one big hitch: How do you harness the audience’s knowledge and participation without the forums devolving into a messy online brawl that requires time-intensive moderation? Over the years, traditional media sites have tried forums,...continued...

09January2008

Digging Deeper

Anti-Piracy Dragnet Could Hurt ‘Fair Use’ of Copyrighted Video

All the lawsuits and rhetoric around people uploading copyrighted material on video-sharing sites such as YouTube make it seem like a black-and-white situation: either you’re shooting your own original video or stealing it from someone else. But what’s lost in that simple either-or interpretation is the more gray area...continued...

19December2007

Digging Deeper

When Will Google’s ‘Big Project’ YouTube Bring in Profits?

In its brief 22-month history, video-sharing site YouTube has become a cultural phenomenon. The Iraq War has been called the “YouTube War” because of the videos that are regularly uploaded by soldiers and insurgents. The upcoming U.S. presidential race has been called the “YouTube Election” with its own “YouTube...continued...

13December2007

Digging Deeper

Your Guide to Hyper-Local News

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, widgets and other topics. This week I’ll...continued...

05December2007

Digging Deeper

Hype and Backlash for Second Life Miss the Bigger Picture

In May 2006, BusinessWeek ran a cover story on the virtual world Second Life (SL) by Robert Hof called My Virtual Life. The tagline breathlessly said, “A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are...continued...

28November2007

Digging Deeper

TechPresident, 10Questions Put Spotlight on ‘Voter-Generated Content’

Just as the Internet and technology have shifted the playing field in media, allowing bloggers and podcasters to help set the news agenda, so has the realm of politics been disrupted by technology that gives voters more power to inject their own issues into the fray. And in the...continued...

31October2007

Digging Deeper

Traditional Media Evolves for Wildfire Coverage, But Hyper-Local Still Lacking

When people think of community or hyper-local neighborhood news, they typically think of bake sales, petty crime and development catfights. But when a disaster strikes, the stakes for community news are raised, and lightning-quick news updates online can save lives and help residents cope. That was the reality in...continued...

24October2007

Digging Deeper

MarketWatch Turns 10, But Can It Evolve for Another 10?

As the financial news site MarketWatch celebrates its 10th anniversary next week, the stalwart Web 1.0 company stands on the precipice of change. It has launched a community initiative that lets people comment on stories, rate stories, and compete for points by making market predictions. As part of Dow...continued...

18October2007

Digging Deeper

BBC Trains Iranian Journalists through ZigZag Online Magazine

Iran has a thriving blogosphere and a large educated and Internet-savvy class of people. But because it’s a closed society, most journalism training does not address the importance of objectivity and balance in reporting, nor does it stress the importance of online journalism. The BBC World Service Trust has...continued...

10October2007

Digging Deeper

Your Guide to Virtual Worlds

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogs, social networking, widgets and various other topics. This week...continued...

04October2007

Digging Deeper

6 Maxims for Music Promotion in the Digital Age

Not too long ago, there was an established route for promoting musical talent. The music would go into heavy rotation on the radio and MTV, the artist would play in a record store, and promotion might include an advertisement in a music magazine. But the old formula has been...continued...

26September2007

Digging Deeper

Henry Blodget, Silicon Alley Look for Resurgence

When I mentioned the name “Henry Blodget” to a friend from the old dot-com daze, she wrinkled her nose with disgust. “How can anyone trust what he has to say, when he was the one who caused the bubble in the first place!” she said. Blodget was a financial...continued...

19September2007

Digging Deeper

Business 2.0 Closed Due to Corporate Neglect, Ad Woes

When the dot-com boom fizzled, the business magazines that covered that huge story similarly flamed out. The Industry Standard closed, Red Herring went south, and Business 2.0 was on death’s door. But in 2001, Time Warner bought Business 2.0 and combined it with its own eCompany Now magazine. Though...continued...

12September2007

Digging Deeper

News21 Improves Multimedia, Still Lacks Audience Involvement

The News21 initiative had grand designs to provide fellowships to 44 bright journalism and political science graduate students, and have them create innovative, cutting edge — and sellable — work. In the first year, the Northwestern University fellows broke ground with a Flash-based story on Digital Data Trails and...continued...

06September2007

Digging Deeper

Can Citizen Journalism Make a Difference in Jordan?

Ramsey Tesdell would like to bring the concept of citizen and community journalism to Jordan, an Arab country that has a long history of state-controlled media. Tesdell, 23, along with three other early 20somethings, launched the site 7iber in May as a place for “people-powered journalism,” hoping that average...continued...

29August2007

Digging Deeper

Your Guide to Social Networking Online

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, widgets and various other topics. This week...continued...

23August2007

Digging Deeper

Traditional Journalism Job Cuts Countered by Digital Additions

If you follow the world of traditional journalism, you can’t help but notice the seemingly constant stream of layoffs and buyouts at news organizations. But media observers don’t often emphasize the flip side: As newspapers and broadcasters slice their senior-level workforce, they are also quietly building their digital and...continued...

15August2007

Digging Deeper

Hearst Uses Startup Mentality in Revamp of Magazine Sites

Hearst Corporation has a long and storied history as a media conglomerate, starting from the days of old-school media baron William Randolph Hearst and his twin inventions of the penny press and sensational journalism, all the way through its current form as a diversified private media company. In the...continued...

01August2007

Digging Deeper

The Problem with Web Measurement, Part 2

This is the second part of MediaShift’s special series on web measurement. In the first part, I looked at the problem of inconsistent traffic numbers from panel-based measurement firms such as comScore and Nielsen//NetRatings, and the push by the Interactive Advertising Bureau (IAB) to standardize measurements. This week, I...continued...

25July2007

Digging Deeper

The Problem with Web Measurement, Part 1

On April 19, 2007, the new CEO of the Interactive Advertising Bureau (IAB), Randall Rothenberg, sent a scathing open letter to the heads of the major web measurement firms, comScore and Nielsen//NetRatings, complaining that they better get their act together: Imagine my surprise when I came to the IAB...continued...

19July2007

Digging Deeper

Your Guide to Widgets

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, online advertising and various other topics. This...continued...

11July2007

Digging Deeper

Topix Capitalizes on Forums, Reaches Rural Areas

When local news aggregator Topix decided to set up online forums last December for every city and small town in America, they figured the forums would be a loss leader. After all, online forums have a bad reputation for unfettered discussion, gossip and slander, leading most news organizations to...continued...

27June2007

Digging Deeper

Your Guide to Online Advertising

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, presidential campaign videos and various other topics. This...continued...

20June2007

Digging Deeper

TechDirt Builds Community of Bloggers to Offer Corporate Analysis

In the world of technology research, firms such as Gartner, Forrester Research and JupiterResearch seem to hold all the cards, knowing markets in-depth and charging firms thousands of dollars for a peek inside. Many small and medium companies, especially startups, are often on the outside looking in, not able...continued...

13June2007

Digging Deeper

Collaborative Radio Shows Invite Listeners into Creative Process

Long before the term citizen journalism became trendy, ordinary citizens shared the stage for decades with professional journalists in talk radio. They collaborated, they cajoled, they ranted and they often added wit and wisdom to live radio call-in shows. But with the advent of the Internet, public radio shows...continued...

06June2007

Digging Deeper

New Media Literacy as Important for Educators as Students

For so long, the focus of media literacy education has been on helping students understand the media they consume. What are the biases? Who owns what outlet? How are news reports produced? But with the rise of new media, perhaps the focus of media literacy education should shift to...continued...

30May2007

Digging Deeper

Placeblog Pioneer Sees Geo-Tagging as Key to Local Aggregation

For the past few years, bloggers have been living in a keyword-based world. When they write a blog post, they can tag the post by putting it into relevant topical categories. A post about the U.S. attorney general firing scandal might be tagged: “U.S. politics,” “Alberto Gonzales,” “attorney general...continued...

23May2007

Digging Deeper

Milbloggers Upset with Restrictions, But Won’t Stop Blogging

Imagine you’re working at a small startup company and there are no regulations in place as to what you can do on company computers. You update your personal blog, and watch clips on YouTube during work breaks. But over time, the company grows bigger, and eventually tighter regulations come:...continued...

17May2007

Digging Deeper

Twitter Founders Thrive on Micro-Blogging Constraints

Twitter CEO Jack Dorsey and co-founder Biz Stone have taken executive transparency to new heights, not only using their own Twitter micro-blogging service frequently to share details of their personal lives, but also publishing their own phone numbers and business address on Twitter’s Contact page. So it was easy...continued...

09May2007

Digging Deeper

Web Leads, Print Pubs Improve Environmental Impact

If you’ve grown tired of answering the question, “paper or plastic?” you can now consider another nagging environmental question when choosing your news source: “Online or print?” Environmental critics have decried “dead-tree media” for decades, saying that print publications rely on clear-cutting forests, energy produced to run paper mills,...continued...

02May2007

Digging Deeper

’Mr. Magazine’ Believes We’ll Always Crave Ink on Paper

When Lebanese journalist Samir Husni was teaching students at the University of Mississippi about magazine journalism in 1986, one student had trouble pronouncing his Arabic name and took the simple route, calling him “Mr. Magazine.” The student eventually gave Husni a plaque with the moniker engraved, and the name...continued...

25April2007

Digging Deeper

’Frienemy’ Google Not a Threat (Yet) to Traditional Ad Sales

If you browse through Google’s job openings, the dozens of advertising sales positions — from account manager of Print Ads in Chicago to account manager of Google Television in New York — you’d think Google was a major media conglomerate that owned TV stations and newspapers. Instead, Google has...continued...

18April2007

Digging Deeper

Your Guide to Presidential Campaign Videos Online

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, the digital divide and various other topics....continued...

11April2007

Digging Deeper

Hyper-Local Citizen Media Sites Learn How to Serve Small Communities

“We are the traditional journalism model turned upside down. Instead of being the gatekeeper, telling people that what’s important to them ‘isn’t news,’ we’re just opening up the gates and letting people come on in.” — Mary Lou Fulton, publisher of the Northwest Voice in Bakersfield, Calif. In November...continued...

04April2007

Digging Deeper

Sunlight Foundation Mixes Tech, Citizen Journalism to Open Congress

When people talk about corporate cutbacks in mainstream journalism organizations, there’s almost a fervor about how our very democracy is in jeopardy because of the failings of Big Media in holding our government accountable. What such critiques fail to consider is that as citizens we can and will hold...continued...

28March2007

Digging Deeper

InfoWorld Leads Way as IDG Goes Head-First on Web

These are wrenching times for trade magazine publishers, especially when your trade happens to be computers and technology. These print publishers are finding that people can connect more quickly and easily by just going online. They can get reviews and news articles from independent blogs, podcasts and websites, and...continued...

21March2007

Digging Deeper

Will Video Kill the Audio Podcasting Star? Not Exactly

All the media heat these days is around online video and the YouTube phenomenon. Presidential candidates are sparring through YouTube. Google pays a bundle to buy YouTube, and then Viacom sues for $1 billion. It all makes the online audio phenomenon of podcasting feel like yesterday’s news. Audio fans,...continued...

13March2007

State of the News Media 2007

Project for Excellence in Journalism Dissects 38 Sites; Blogger Index Coming

Each year since 2004 the Project for Excellence in Journalism has dropped the bomb of knowledge on the media world in the form of the State of the News Media report. The report is breathtaking in scope, with quantitative research on newspapers, online, TV, magazines, radio and ethnic media....continued...

07March2007

Digging Deeper

Web Focus Leads Newspapers to Hire Programmers for Editorial Staff

Whenever journalist-programmer extraordinaire Adrian Holovaty speaks at a conference, newspaper executives approach him to ask, “Where can we find another person like you?” Unfortunately, not a lot of people combine journalism with computer programming to create mash-ups like Holovaty’s seminal side project, ChicagoCrime.org, which feeds the city’s crime blotter...continued...

28February2007

Digging Deeper

Your Guide to Podcasts

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and hopefully consider trying your hand at a new endeavor. I’ve already covered blogging, RSS feeds,...continued...

21February2007

Digging Deeper

Reuters Looks to Africa and a Decentralized Future for Media

The 155-year-old Reuters wire service has been reinventing itself for the modern age of decentralized journalism, where millions of people have the tools to capture the news around them. Reuters has made alliances and investments in blog aggregators Global Voices and Pluck, and with Yahoo for the citizen-submitted news...continued...

14February2007

Digging Deeper

AP Warms Up to Blogs, Citizen Media at NowPublic

There’s something bland and homogeneous about an Associated Press wire story. Just the facts, ma’am, in classic inverted pyramid style. The satirical newspaper The Onion has made a mint mocking the news wire style, and the blogosphere has targeted the AP and Reuters for hidden agendas in their oh-so-perfect...continued...

07February2007

Digging Deeper

Pew Internet Finds Good (and Bad) of Web’s Social Impact

For those of us who spend much of our lives online, we get hunches about the way things are. It might seem like everyone is writing a blog, listening to a podcast, or watching home-made video clips. Or we might assume that everyone now uses the Internet to help...continued...

31January2007

Digging Deeper

Talent Agencies Evolve to Show Clients the Digital Money

Everything about the Ask a Ninja videoblog phenomenon smacks of a new form of entertainment. Two guys in Los Angeles produce a series of simple, low cost video clips where a ninja character answers profound and ridiculous questions. The comedic series gets popular as a video podcast through iTunes,...continued...

24January2007

Digging Deeper

Can Brightcove Solve Net Video for Pros, Big Media?

While YouTube has been the darling of video-sharing sites online — letting anyone become a video star — Cambridge, Mass.-based startup Brightcove has quietly been working in the background to become the go-to video services company for professional content owners and media companies such as Dow Jones, Newsweek and...continued...

17January2007

Digging Deeper

Your Guide to the Digital Divide

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism and wikis. This week I’ll look at...continued...

10January2007

Digging Deeper

Google Search Snafu Can Have Huge Impact on Niche Blogs

Dear Google, What happened? Where’s the love? You used to bring me flowers, you used to sing me love songs. You used to bring me traffic, at any rate… Google, baby. Let me back in. Me and my pretty dumb things are shivering out here in the digital ether...continued...

03January2007

Digging Deeper

Nielsen BuzzMetrics Tries to Measure Buzz in Social Media

Last year was a watershed for social media, with millions of people creating and sharing their own media on sites such as MySpace, YouTube, and Flickr and turning away from traditional one-way media such as TV, radio and newspapers. But for the proprietors of these new media sites, there’s...continued...

20December2006

Digging Deeper

WSJ Gets Comfortable with Blogs, Wants to Boost Community

Historically, the august Wall Street Journal’s website has been the antithesis of Web 2.0 and online innovation. The Journal’s site, WSJ.com, costs money to access, even if you already pay for the print edition. The site has stressed online columns, as opposed to blogs, and there has been very...continued...

13December2006

Digging Deeper

YouTube Explains the Mystery of Home Page Picks

Mark Day, a friend of mine in the San Francisco Bay Area, has been trying to break into stand-up comedy for the past year. Recently, he got a big break by having one of his brief video comic bits — The Smiley Intervention — featured on the front page...continued...

06December2006

Digging Deeper

Valour-IT, Milblogs Give Hundreds of Laptops to Wounded Soldiers

As I sit here and type this blog post, I pause for a moment to consider how important my fingers and hands are to me as a blogger and writer. If I should be injured or lose the use of my hands in some awful accident, what would I...continued...

29November2006

Digging Deeper

Newspaper, Bubble Blogs Feed the Real Estate Obsession

Have you ever gone to an open house even though you weren’t interested in buying the property? Have you ever pored over housing price data on Zillow or read through housing ads on Craigslist just for fun? You are not alone. There seems to be a growing obsession with...continued...

22November2006

Digging Deeper

TPMmuckraker Thrives as Political Corruption Runs Rampant

“I hail as a benefactor every writer or speaker, every man who, on the platform, or in book, magazine, or newspaper, with merciless severity makes such attack, provided always that he in his turn remembers that the attack is of use only if it is absolutely truthful.” — President...continued...

15November2006

Digging Deeper

Pentagon PR Blogger Explains Military’s New Media Challenge

The U.S. military is proud of its history and strength as a top-down organization, with a clear chain of command. In fact, you can’t talk to anyone in military public affairs (the equivalent of private-sector public relations) without hearing the inevitable phrase “chain of command” in response to a...continued...

01November2006

Digging Deeper

Your Guide to Wikis

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and hopefully consider trying it out — even if it’s all new to you. I’ve already...continued...

25October2006

Digging Deeper

Brian Ross: Foley Story a Watershed for ABC News on the Web

The website navigation on each of the top U.S. broadcaster sites is the same litany of typical news categories: U.S., World, Politics, Business, Health, Science, etc. But at ABCNews.com, the list is slightly different: U.S., International, Investigative — that’s right, the Investigative category lands in the No. 3 slot...continued...

18October2006

Digging Deeper

Creative Commons + Flickr = 22 Million Sharable Photos

When I was writing a blog post about Mark Cuban and his ShareSleuth site, I wanted to illustrate it with a good photo of Cuban but didn’t like the photo he sent me. So I turned to an invaluable source of photography for a non-commercial blog like MediaShift —...continued...

11October2006

Digging Deeper

Cafebabel.com Breaks Down European Borders with Grassroots Media

In all the various efforts to unite Europe under the framework of the European Union, European Commission, and Euro currency, there is still one effort that has largely failed: creating a truly pan-European media outlet. But a group of college graduates who met in Strasbourg, France, thanks to a...continued...

27September2006

Digging Deeper

Your Guide to Citizen Journalism

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and hopefully consider trying it out — even if it’s all new to you. I’ve already...continued...

20September2006

Digging Deeper

Can Witness, Global Voices Make Human Rights Video Go Viral?

There is an impulse when we see quirky videos we like on YouTube to email them on to friends or co-workers. When those catchy videos start accumulating viewers, marketers say it’s gone viral through word-of-mouth popularity. So what if you could take videos shot by citizens of human rights...continued...

13September2006

Digging Deeper

Associated Press, MSNBC Video to Support Macs, Firefox

There is nothing more frustrating for Macintosh users or those who use the Firefox browser than going to a video site and hitting a wall demanding Windows and the Internet Explorer browser. But when the Associated Press’ Online Video Network first launched last spring in conjunction with Microsoft, the...continued...

06September2006

Digging Deeper

Journalist Paints Bleak Picture for Media in Zimbabwe

The government shuts down independent newspapers. It jams radio signals from outside the country. Internet access is sporadic. Inflation is out of control. A bill is in Parliament that would allow the government to censor private email communications. Welcome to Zimbabwe, the south African country born out of the...continued...

30August2006

Digging Deeper

News21 Produces Investigative Reports, But Can Universities Think Different?

In May 2005, you could almost hear the flourish of trumpets when the Carnegie Corporation and the Knight Foundation joined with five prominent journalism graduate schools in pledging $6 million over three years to create the Carnegie-Knight Initiative on the Future of Journalism Education. The idea was to integrate...continued...

22August2006

Digging Deeper

Mark Cuban’s Sharesleuth Takes Business Reporting to Ethical Edge

Billionaire entrepreneur Mark Cuban has one of the best named weblogs, Blog Maverick, because he is nothing if not a maverick in the technology, sports and online worlds. He shepherded his Broadcast.com streaming multimedia company through a successful initial public offering in 1998 and sold it to Yahoo in...continued...

15August2006

Digging Deeper

’War Tapes’ Film Lets Soldiers Tell Their Stories from Iraq

So many times on the Internet, I’ve watched a video clip of combat in Iraq that looks like it was shot by a soldier. I hear some talking, the sound of shooting, screams and yelps in the background. But just as often I don’t have the context of who...continued...

08August2006

Digging Deeper

Church 2.0: Does a Congregation Know More Than the Pastor?

Sunday morning was bright and warm, as we walked toward the auditorium in South San Jose, Calif. Before we reached the door, we were handed a Polaroid camera and told to photograph ourselves and pass on the camera to the next person coming in. We took the photo, and...continued...

01August2006

Digging Deeper

Your Guide to Soldier Videos from Iraq

If the first Gulf War put cable news and CNN on the map, the second Gulf War in Iraq has put video shot by soldiers in the spotlight. I first wrote about these videos in January, focusing on the ones that proliferated at the video-sharing site YouTube. But now,...continued...

25July2006

Digging Deeper

Should Community-Edited News Sites Pay Top Editors?

If there is one push-and-pull balancing act that defines news in the age of Web 2.0, it’s the question of how much power to give the audience, the masses, the collective mind, and how much control remains centralized. That balancing act has played a crucial role in the development...continued...

18July2006

Digging Deeper

Stanford Fellow Imagines Every Cell Phone as Citizen Media Outlet

Perhaps some day in the not so distant future, every person on the planet who has a cell phone camera will be able to snap a photo of a newsworthy event happening in front of them and easily send it to a web clearinghouse of such news images. That’s...continued...

06July2006

Digging Deeper

Your Guide to RSS

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and hopefully consider trying it out — even if it’s all new to you. I’ve already...continued...

27June2006

Digging Deeper

Blogger-Anchor Brian Williams Defends Nightly Newscasts

After countless months of blissful ignorance, I finally broke down and watched the “NBC Nightly News.” OK, so it was at 10:30 pm and it was really a netcast online. I still watched what looked like the evening news. It harked back to a time, perhaps 10 years ago,...continued...

20June2006

Digging Deeper

Big Media Slowly Giving the Audience Some Control

Have you ever watched your local TV news broadcast and railed against the stream of homicides, car crashes and fires? What if you could have a say in what the station was reporting each day? John Schiumo has made that dream a reality for New Yorkers who watch the...continued...

06June2006

Digging Deeper

Blogger Beware: Syndicators Might Offer a Raw Deal

Budding writers often dream of the day their words will reach a wider audience, and that they’ll get paid for their hard work. And for many bloggers who toil in obscurity below the radar, the thought of having their blog posts show up on a huge newspaper site such...continued...

30May2006

Digging Deeper

Chinese Entrepreneur Downplays Censorship Problem in China

When Google launched its web search engine in China, and admitted having to censor search results, we made a big stink about it here in the U.S. And when Microsoft admitted to censoring its MSN Spaces blogs in China, we made a big stink about it. And when any...continued...

23May2006

Digging Deeper

Blogs, Wiki, Google Bomb Used to Free Egyptian Activist

Last August, when I was working on a story for Online Journalism Review about activists using technology to organize protests in Egypt, I made the mistake of focusing too much on blogs. One of the people I interviewed, Alaa Abd El Fattah, was quick to pounce on me for...continued...

16May2006

Digging Deeper

Your Guide to Blogging

From time to time, I’m going to try to give an overview of one broad new-media topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and hopefully consider participating in some way — even if it’s all...continued...

09May2006

Digging Deeper

Reuters Looks to Provide ‘Spine of Truth’ to Blogosphere

In the brave new world of citizen media — with bloggers, podcasters and video journalists doing it themselves — what role does the musty old wire service play? An important one, if it can stay relevant, honest and transparent. Because if you eliminate the tell-it-like-it-is wire stories from the...continued...

02May2006

Digging Deeper

’I Want Media’ Site Awash in Digital News

I recently got an email newsletter from the I Want Media site, and nearly every single story highlighted was related in some way to technology and the Internet disrupting the traditional media business. I Want Media is mainly an aggregator of media business news — meaning it points to...continued...

25April2006

Digging Deeper

Singapore Tries to Squelch Political Blogs, Podcasts

While many Americans have been focused lately on online censorship in China, few have noticed a similar practice in other countries such as Singapore. That island state is a parliamentary republic in theory, but has really been run by one dominant party in its history of independence since 1965...continued...

18April2006

Digging Deeper

MySpace, Wikipedia Cope With Growing Pains

When a TV show or radio program becomes a hit, the producer usually makes more money and everyone benefits. But when an online community becomes hugely popular, complications arise with the influx of a mainstream audience and trouble-makers who have no history with the site. That’s because TV and...continued...

11April2006

Digging Deeper

TV-B-Gone Device Shuts Public TVs Down

The last time I was in an aiport, I was held hostage by the ubiquitous CNN Airport Network monitors that wouldn’t shut up. I ranted about the experience, and then I heard from a former CNN guy, William Jeakle, who explained that these TVs made too much money for...continued...

04April2006

Digging Deeper

YouTube CEO Hails ‘Birth of a New Clip Culture’

There is a simple truth about video-sharing site YouTube, and an enigma. The simple truth is that this web startup has bottled up the viral video idea and made it eminently drinkable by anyone — you go to the site, find the video clip you want to watch, and,...continued...

28March2006

Digging Deeper

Go Daddy Gives Podcasters Freedom to Create Ads

Advertisers and marketers spend much of their time (and money) trying to pitch the public on their products and services. Their language includes terms like “mindshare” and “branding” and “conversion rates.” It’s all about convincing you and me to go out and buy their stuff, and how to motivate...continued...

21March2006

Digging Deeper

Your Guide to Personalized News Sites

The great thing about getting your news online is that you are the person in control of your experience. You can visit the news sites and blogs that you like, and follow a trail of hyperlinks to learn about events happening around the world. And if your niche interests...continued...

15March2006

Digging Deeper

Internet Gives All Sides in Israel-Palestine Debate

Many people living outside the Middle East would like to understand the political situation in Israel and Palestine. But the more you read online at blogs and opinion sites, the more you realize that it’s not a simple situation of good vs. evil, or us vs. them. There are...continued...

28February2006

Digging Deeper

Reporters Without Borders Backs Online Freedom Act

While the Republican-majority U.S. Congress has favored less regulation of big business, one GOP lawmaker, Rep. Chris Smith of New Jersey, has shown a willingness to regulate technology and Internet businesses in their dealings with China. Smith held prominent hearings on Capitol Hill on Feb. 15, compelling representatives from...continued...

21February2006

Digging Deeper

How Does iTunes Pick Featured Podcasts?

While working on last’s week’s guide to podcast directories, I stumbled onto one of the great mysteries of the podcasting world: Just how exactly does Apple choose the featured podcasts in its popular podcast directory? And the more I looked at other directories, the more I had similar questions...continued...

14February2006

Digging Deeper

Your Guide to Podcast Directories

Even though podcasts didn’t exist until mid-2004, there are now so many of them that it’s easy to get overwhelmed by the sheer number. Yahoo recently listed more than 23,000 podcasts in its News category of podcasts. So what’s a listener to do? Luckily there are a few excellent online...continued...

07February2006

Digging Deeper

CBC Offers Moderated Forum for Every Precinct

The hodge-podge of political discussion boards online can give you a headache. Usually it’s a matter of who can scream the loudest and attack the fiercest. And if the subject is economics, someone will spout off on abortion. Plus, how can you find the right forum for the issues...continued...

31January2006

Digging Deeper

Dan Gillmor Finds His Center

A year ago, Dan Gillmor was in a plum position. He had been a technology journalist and columnist for the San Jose Mercury News, in the heart of Silicon Valley. He had written the Bible of grassroots journalism, We the Media, describing how weblogs and other new media forms...continued...

25January2006

Digging Deeper

YouTube Offers Soldier’s Eye View of Iraq War

The American public’s interest in the War in Iraq has waxed and waned over the years, from intense debate to complete disconnection. So too has the media’s interest, as Iraq goes from the front page of the newspaper to someplace buried deep within. But there’s one viewpoint of the...continued...

Idea Lab: reinventing community news for the digital age.

The Week's Top 5, People, Trends and Tech on our Radar

  1. Yahoo alone
    Microsoft drops bid, so pressure’s on Yahoo
  2. Maker Faire 2008
    Burning Man meets a high school science fair
  3. Serious games
    Games used for contests, explaining subjects
  4. Nine Inch Nails
    New album is free, with Creative Commons license
  5. Digital IDG
    52 percent of revenues online for tech publisher

Last Week | Archives

Your Take

How do you decide on friend requests?

Respond

Read Responses | Archives

MediaShift Reading List