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NewspaperShift
5 Ways a Community Manager Can Help Your Media Outlet
Recently, the New York Times appointed its first ever community manager, someone to "concentrate full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers." Of course, the New York Times is a huge operation, and has an enormous community of print and online readers/users. Do we at...
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NewspaperShift
Journalists Can Embrace Emotions and Remain Neutral
Very recently I did something weird. Normally, when moderating our online community at Mediafin, I first read the news articles before I read the comments left by community members. Feeling a bit bored, I reversed this. I started by reading the comments and tried to figure out what the articles were about. It was a weird (but rather subversive) sensation...
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EducationShift
Turning a College Lecture into a Conversation with CoverItLive
Journalists who also teach will know that one of the challenges of teaching a large, undergraduate class is the sheer number of students. It can be hard to foster a discussion in a lecture hall, where many students may be too intimidated to speak up. So instead the lesson often becomes a lecture, as the professor stands up in front...
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Embedded Report
Developing Social Media Workshops for Journalists
For the last few weeks, my colleague Raphael and I have been organizing a series of social media workshops for our fellow journalists at the Belgian business newspapers and websites De Tijd and L'Echo. I'd like to open this up to reader suggestions, so let me tell you what we intend to cover in this course -- and I hope...
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Embeds
7 Ways To Keep Costs Low, Content Fresh Using Social Media
Life is tough for the newspaper industry these days, and survival is not assured. Whatever strategy a newspaper takes, one thing is for sure: They need to keep costs low. Yet newspapers still need to compile compelling content that can engage their reading communities. Social media can help a great deal in solving this problem. Here are seven attention points...
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Social Media
Journalists Still a-Twitter About Social Media
Journalists are obsessed with Twitter. Obsessed. They use it, talk about it, analyze it, deconstruct it, reconstruct it, love it, hate it, capitalize on it, become experts on it, monetize it, argue about it, and become micro-famous on it. They are mesmerized with what it is and they are as giddy as Tom Cruise on Oprah just thinking about what...
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EducationShift
How Journalism Students Used Twitter to Report on Australian Elections
The micro-blogging platform Twitter was the breakthrough social media tool for journalists in 2008. It became a pipeline for breaking news for both professional reporters and citizen journalists, with the massacre in Mumbai, the Hudson River plane crash and Obama's inauguration highlighting its effectiveness as a source of live, user-generated online content. Journalists increasingly used it to cross-promote their own...
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Embedded Report
The Big Video Debate: Rough or Slick?
Video is one of those new practices we have to get used to as newspaper journalists now working in a Web 2.0 world. One of the key issues is the quality of the video. Do we always need slick, television-style video, which require more specialized skills, or will our community accept "rougher" video, made by amateurs using less sophisticated cameras?...
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EducationShift
UBC Begins Study Program of New Media and Society
The young men and women entering university today are digital natives who have grown up in a world of Microsoft, Google and Apple. They have lived through a time when the Internet went from being a highly specialized system used by scientists to a ubiquitous utility that defines how they engage with the world. But while today's students may blog...
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Education
Experimentation (Not Stagnation) Should Flourish at J-Schools
Some journalism academics may be even more scared of new technology and more resistant to change than the worst print "dinosaurs" working in media today. But Web 2.0 has made getting online so simple that there are no more excuses for being disconnected. While some reporters see journalism education as a potential refuge from the rapid pace of change in...
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Embedded Report
More Time for Blogging! The Future Is Already Behind Us
At Mediafin, we started the year with some ambitious plans for our blogging activities. We want to create new blogs to involve more people, but we also want to become more active on our existing blogs. I'll tell you about what we're doing, the reasons behind it and how things seem to be working out at this early stage, as...
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EducationShift
The Place of Blogs in Journalism Education
Blogs have become part of the editorial furniture of most news sites. In the U.S., 95% of the top 100 newspapers feature reporter blogs. So it seems appropriate to include blogging in the curriculum of journalism schools. For the past couple of years, my students at the UBC Graduate School of Journalism have written blogs as part of their course...
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Embedded Report
Wikis Still Slow to Catch on Internally, Externally
Our newsroom at Mediafin is transforming into an integrated multimedia operation. To prepare for this, we recently decided to create two wikis to stimulate talk and facilitate media training programs. At the same time we also created another wiki to encourage discussion amongst our readers. In this very early phase of the experiments, I learned that wikis are still an...
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NewspaperShift
A Newspaper's Role in Bringing the Community Together
Modern newsrooms have to engage in a never-ending conversation with their community. This may sound self-evident, but it can be a tough sell in a newsroom working under high pressure. So how do you get reporters to buy into the proposition that they need to listen to their audience? They need to see for themselves the enthusiasm that the community...
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Embedded Report
How Newspapers Can Increase Their Google Juice
There isn't much difference between what appears in a small newspaper's print edition and online. Many photographs make it online that don't make it to print, and the AP stories are usually a widget feed from the AP. However, in order to maximize search engine traffic and the reader's satisfaction, newspapers need to rethink their approach to online content. Online...
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Embeds
FriendFeed Widget Motivates Reporters to Use Social Media
Blogs should be conversations. At least, that is how we think about blogging at Mediafin, Belgium's leading publisher of business newspapers and websites. This last week, I have been busy reorganizing our major financial blog, Bear&Bull, adding FriendFeed widgets in hopes of encouraging more audience interaction. The results have been surprising -- although the audience has been slow to react,...
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Embeds
NYU Local Blog Connects a School with No Campus
The idea for NYU Local, the newest addition to New York University's list of publications, was born last year when founder and editor Cody Brown, 20, came up with the idea for a survey to be conducted by the Foundations of Journalism class. The survey question asked other NYU students: "Would you trade your right to vote for an iPod...
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EducationShift
Learning How to Make Multimedia Story Decisions
Multimedia journalism is one of those terms often used to refer to a wide range of online content. Recently, I began a discussion with my students at the UBC Graduate School of Journalism to define exactly what the term means and how we can harness the many forms of online media to produce quality journalism. We started by first asking...
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Embedded Report
How the Focus on Print Hurts Our Newspaper Site
I don't consider our print and online newspaper areas here at the Bowling Green Daily News to be Byzantine. But to an outsider it might appear that way. On paper, the hierarchy is pretty simple. Our newspaper's website is under the control of the online director. The online director reports to two different people: the managing editor and the general manager (which is me).
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Embedded Report
Journalism Grads Need Basic Skills Plus Openness, Flexibility
At journalism schools, professors like myself are trying to figure out what we should be teaching students so they can succeed in the newsrooms of today and tomorrow. At the recent Online News Association annual conference in Washington DC, I posed that question to some of the brightest minds in the media, from editors to professors to entrepreneurs. The advice...
more »Embedded Report
Does 'Web First' Strategy Make Sense for Small Newspapers?
The Bowling Green Daily News doesn't have a "web first" strategy in the way we run our newspaper. That means that we don't post articles to our website before they appear in print. Apart from some breaking local news, most major stories don't appear on the Internet until after the press is running. Right now, our readers aren't particularly...
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Embedded Report
How Synchronous Communication Helped Engage Our Community
Most forums and websites are "asynchronous media" -- meaning that the people you see participating in an online conversation aren't all necessarily online at the same time. One person posts a comment in a forum on Monday, a second poster might reply on Tuesday, the original poster returns again on Thursday, and so on. People move at their own...
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Embedded Report
Blogger Conditions Worsen as Many Defend Palin Pick
Shame on us, the media, for thinking the Republican National Convention would pale in comparison to the Democrats' show in Denver last week. For bloggers on both sides of the aisle here in St. Paul, what the RNC has lacked in strawberry-lemonade smoothies, it has more than made up for with juicy stories. While Hurricane Gustav may have stopped...
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Embedded Report
Old Thinking Permeates Major Journalism School
"Nowadays it's essential for journalists to blog," says Professor Mary Quigley to a class of 16 NYU journalism students. The class is titled "Reporting Gen Y (a.k.a. Quarterlifers)," and it's one of the few NYU undergrad journalism classes that focuses on new media. I sit in Professor Quigley's class unsure of what to expect. As a member of Generation...
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NewspaperShift
Newspapers Can Do Online Video on a Modest Budget
I was as excited as anybody to be able to post video on our website. Our newspaper readers were turning more and more to their computer screen to read our news and it seemed logical that they would appreciate and enjoy seeing video enhancements for the print edition. My excitement soon turned to frustration as I started to run into hurdles.
more »Embedded Report
How Outside Firms Like TownNews.com Can Help Small Newspaper Sites
I decided early on that the best strategy for our newspaper to grow its web presence was to not to hire people, but to find other firms to partner with.
This took us from working with a guy with a server is his apartment to working with a phone company and finally a newspaper-specific host/content management system. We gave up control over many aspects of our website in order to remain flexible.
more »EducationShift
University of British Columbia Takes Integrated Approach to Teaching Journalism
"Multidisciplined" and "flexible" were just two of the words in a recent ad for a paid internship at the St. Louis Post-Dispatch newspaper. The posting listed a whole series of multimedia skills as mandatory. There was no mention of traditional journalism attributes such as accuracy, good writing or ethics, perhaps because it goes without saying. The posting demonstrates how the demands of the industry are changing as news organizations grapple to reinvent themselves for the digital age. The issue for those of us who have moved from the newsroom to the classroom is how to make journalism education relevant for the 21st century.
more »Embedded Report
NBC's Penguin Story Goes from Web to 'Nightly News'
It was a seemingly prosaic moment at the end of the "Weekend NBC Nightly News" program Saturday, July 5: Lester Holt wrapped up the show with one of those ever-popular cute animal stories. The piece was about a baby penguin rejected by its mother and now being raised by a zoo worker in Boston. But there was a lot more to this story than met the eye, as Holt hinted at with his introduction: "It's a story we first reported on our website. It got a lot of traffic there, so much in fact that we thought maybe we'd air it right here. So here's NBC's Clare Duffy with our report."
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