Global View

Photo courtesy of Johathan McIntosh of Flickr.
What goes into making content go viral? Newsrooms are employing people whose job is to task themselves with that concern. Screenshot courtesy of RJI.
PoliticalShift
by Reuben Stern

This week we learn about the work of viral content editors, and we see how public data can be pulled together to monitor the work of lawmakers. PART 1: Viral content editors With social sharing now an important part of news distribution, having a full-time person assigned specifically to the task is increasingly common inside […] more »

Business
by Courtney Lowery Cowgill

It has been a year filled with more tectonic shifts for the media landscape, from the changing face of media ownership to the mounting dangers for journalists at home and abroad, from battles in the e-book world to the increasing power of mobile apps, to the game-changing social power of Facebook in how we find […] more »

Free Speech
by James Breiner

A renowned media critic sounded the alarm in 1960 about corporate takeovers of newspapers and layoffs of hundreds of journalists. He worried that the power of the press was being concentrated in too few hands. It was in his column in the New Yorker, The Wayward Press, that A.J. Liebling tossed off one of his […] more »

Education
by Robert Gutsche

Miami, no more. That’s a scenario we’re facing in South Florida as the world’s seas continue to rise. FIU advertising and PR students produced an explanatory video on sea level rise. Credit: eyesontherise.org. Over the “past half-century,” The Washington Post reported in October, “average sea levels in South Florida have risen by 4 to 6 inches, […] more »

Business
by Alexa Capeloto

In almost any city you can read your local leaders’ emails if you formally ask for them. In Gainesville, Fla., all you have to do is go here. In most states you can find out how tax dollars are being spent if you officially request expenditure records. In Wisconsin, you just click here. For the […] more »

Legal Drama
by Alexander Howard

While it has often been derided as a do-nothing Congress, the 113th session of the legislative body of the United States of America may end up being the best for enacting open government laws in decades. After passing the Digital Accountability and Transparency Act (DATA) of 2013 (S.994), a historic open government data bill that President Obama signed into […] more »

AdvertisingShift
by Simon Owens

After his firing from CNN, Chez Pazienza spent several years adrift, unable to find steady work. In 2008, Pazienza, then a producer for CNN’s “American Morning,” was called into the office of his boss and, as he recounted later, informed that his name had been “attached to some, uh, ‘opinionated’ blog posts.” Unbeknownst to his superiors until […] more »

Best Practices
by Andrew Ford Lyons

Any journalist working on assignment should put in place a solid communications plan. But for freelancers “going it alone,” it’s a potential life-saver. Most news organizations will have a communications plan in place for staff going on high risk assignments, and for good reason: It will quickly alert them if something goes wrong, and provide […] more »

Business
by Lane Becker

This guest post from Code For America’s Lane Becker also appeared on The Hill. Read more about MediaShift guest posts here. Government’s ability to keep pace with our digital society is hindered by legacy regulation and archaic procurement practices that have grown around it. Citizens regularly encounter elegant, easy-to-use technologies in almost every aspect of […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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