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Public Relations
5 Digital PR Lessons from BP's Oil Spill Response
Just like late night talk show hosts who salivate over a fresh political sex scandal, professional communicators can't stop analyzing and talking about BP's public relations work during the current Gulf Coast oil spill disaster. More to the point, they can't shut up about BP's inability to relate to the public, and its poor use of digital and social tools...
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Public Relations
Social Media Release Must Evolve to Replace Press Release
It's been nearly four years since the birth of the social media release, and the terminology and abilities of this tool are evolving alongside social media itself. This fast-paced evolution means many communicators are finding it tough to choose which tool best fits their needs. Sometimes, this wealth of options can lead PR pros to stick with the classic news...
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Public Relations
PR Pros Use Twitter to Reinvigorate Brands, Engage in Conversation
Fairmont Hotels & Resorts operates luxury properties in countries all over the world, from the U.S. and Canada to Asia the Middle East and Africa. Aside from traditional promotions, one of the ways it connects with current, past and future guests is via its main Twitter account. Several accounts are also maintained by individual properties. "We push out news and...
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