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MusicShift
Record Labels Are Losing Power to Fans, Artists
Over the past month, I received a significant amount of feedback on my recent MediaShift article, What Will Record Labels Look Like in the Future?. People from all areas of the music industry reached out and shared their feelings on future business models, and strategies for moving forward. Regardless of their background, practically every person I spoke with agreed on...
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MusicShift
What Will Record Labels Look Like in the Future?
The pioneers of the music industry couldn't have seen this coming in their wildest dreams. When publishers were selling sheet music in the late 1800s, the idea of people privately sharing their product, independent of location and physical constraints, would have seemed ridiculous. But now record labels have been decimated by the digital shift, and are rethinking their entire business...
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MusicShift
The Time is Right for Direct-To-Fan Marketing of Music
As the music industry continues to evolve and search for a sustainable and profitable business model, the direct-to-fan (D2F) approach is making great advances, from artists just starting their career up to superstars with massive fan bases. Artists marketing and selling directly to their audience is not necessarily a new or revolutionary concept -- one can find examples of artists...
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MusicShift
MusicTech Summit Breaks Through Tired Memes of Music Confabs
Survival in the music industry, particularly moving forward into the digital space, comes down to two core elements -- relationships and knowledge. And if you have the first one, you might not even need much of the second. One of the quickest, most effective, and fun ways to increase both your relationships and knowledge at the same time is attending...
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MusicShift
How Bands Can Avoid Making 7 Big SEO Mistakes
There is an entire school of thought, as well as a sizable industry, dedicated to the optimization of websites to show up higher in Google search rankings. Search engine optimization (SEO) techniques vary from simple content changes to tricks that game Google's system, referred to as "black hat" SEO. Optimization can be a complex topic -- read Mark Glaser's article...
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MusicShift
Maximizing the SXSW Experience with Social Media
Every year, thousands of bands, music industry professionals, and hardcore fans flock to Austin, Texas for the mighty South By Southwest (SXSW) music festival. Over the course of nine days, three distinct but interwoven conferences take place -- Interactive, Music, and Film. For the uninitiated, SXSW can be an overwhelming, daunting experience. But for tech-savvy patrons, technology has made the...
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MusicShift
Five Tips for Musicians to Engage Their Fans Digitally
There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their fans' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.
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