MobileShift
Learning the Limits of Locative Media
Once our "LoJo team" finalized our locative story idea, we had to decide which format and technology worked best. We debated the advantages of driving tours versus walking tours. Driving tours are particularly attractive when tour locations are miles apart, which is the case with some of Chicago's planned Olympic venues. But a driving tour would limit our story to people with cars and to locations with available parking. We ultimately decided on a hybrid driving and walking tour.
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