Join MediaShift sponsor Blurb for a great slate of events celebrating self-publishing, tech and the art of the printed book. The CreaTech Mixer is April 22 in San Francisco; the Imprimatur launch is April 24 in SF. Don't miss them!

BookShift

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Laura Caldwell in recording booth
BookShift
by Laura Caldwell

I’m listening to the audio version my first book, “Burning the Map.” Which means, I’m listening to a talented actor, Piper Goodeve, inhabit the voice and the soul of Casey Evers, a character I wrote long ago, a character I wasn’t sure I’d see (or hear) from again. It’s even more gratifying because I produced [...] more »

BookShift
by Courtney Lowery Cowgill

The role of the author in today’s ever-shifting digital publishing landscape is a complicated one. The job doesn’t stop when the last chapter is written. For many, that’s actually when the bulk of the work begins. Even if you take the traditional big publisher route, the author is expected to carry a heavy promotional weight. [...] more »

BookShift
by Guy Kawasaki

In 2011 the publisher of my book, “Enchantment,” could not fill an order for 500 e-book copies. It was a New York Times bestseller. Because of this experience, I self-published my next book, “What the Plus!” and learned first-hand that self-publishing is a complex, confusing and idiosyncratic process. As Steve Jobs said, “There must be [...] more »

BookShift
by Steve Fuchs

E-books offer new channels for journalists to engage with an audience and tell great stories, whether it is with a serialized collection of text-based stories for small e-readers or an interactive audio/video/photo magazine for tablet devices. On June 4, the 24th anniversary of the Tiananmen Square Massacre, Radio Free Asia (RFA) released an iBook of [...] more »

BookShift
by Carla King

There are many ways to sell your self-published print books and e-books, and the associated fees and royalties vary wildly. The highest margins come when you sell from your own online store. You can employ an e-book aggregator/distributor, or upload the e-books yourself to each online retailer. Don’t forget to get into the new (for [...] more »

BookShift
by Carla King

Authors these days are more than authors. Our days are fragmented with tasks that more resemble those of publishers and marketers, journalists and speakers. We must not only write, but edit, organize, blog, friend, tweet, connect, converse, advise, recripocate, share and share again. These five apps (and I mean “apps” beyond the mobile-only kind) help [...] more »

BookShift
by Amanda Hirsch

I recently self-published an e-book based on my blog, and I want to share what I learned. This post focuses on the editorial process; in subsequent posts, I’ll share tips on coming up with a design for your e-book cover, choosing a publishing platform (I went with Kindle, for now) and marketing your e-book. A [...] more »

BookShift
by Miral Sattar

At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?” Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go [...] more »

BookShift
by Jeremy Greenfield

The Digital Book World E-Book Best-Seller list tracks e-book sales ranking and price data across five major e-book retailers with the goal of providing the most accurate picture of which e-books are most often purchased by consumers and at what price point. The full methodology is available here. Here is the latest top 10 e-book [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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