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NewspaperShift
QR Codes Connect Print to the Web
Point your phone at a printed page. Take a picture. Get taken to a website. That's the power of QR codes, codes embedded in print that can link cell phones to specific websites. They've been doing this for years in Japan, and now they are starting to do it in Europe. Sooner or later it will get to the States....
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MagazineShift
Vanity Fair, New Yorker Fan Blogs Give Free PR to Conde Nast
The Twitter user who writes under the handle Vanityfairer would not tell me her real name. She began following me in December after I mentioned the magazine Vanity Fair in a tweet, and for the next few months we exchanged replies and direct messages about the magazine's content and its writers. Though she made no claims to be associated...
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Thought Leader Q&A
How Tech Publisher IDG Grows Revenues During Recession
Patrick McGovern, IDG: "[At InfoWorld.com] our audience numbers and frequency of visits soared. Even though we gave up 40% of revenues from stopping print, we actually had 10% more revenue growth absolutely. The online revenue didn't only make up for the missing print revenue, but we actually had absolute growth."
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MagazineShift
'Printernet' Vision Brings Custom Print Publications to Masses
Imagine networked desktop publishing where the desktops and printers are spread throughout the whole world. Publishing means newspapers, newsletters, books and posters in mass market quantities, but versioned and personalized for specific communities and individual users. From the point of view of a writer, it would be easier than ever to see your story in print. If you're a publisher,...
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MagazineShift
Mother Jones Boosts Community in Site Revamp
As digital technology wreaks havoc on the business models of legacy media such as newspapers and magazines, they are now turning more often to the non-profit model. Can they raise donations, micropayments, or get grants? They might want to check out a magazine that's been a pioneer with the non-profit model, and first went online in 1993: Mother Jones. The...
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Business
Read for Free, Pay for Print or Stuff
The discussion about micro-payments and "pay to read" goes round and round because it ignores a basic fact. Most people, most of the time, do not read newspapers. They view, scan and search newspapers. Selling words to viewers, scanners and searchers is hard, but since viewers and scanners are always background-searching for stuff they might need, selling them stuff is...
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NewspaperShift
I am delighted to have the opportunity to be the new "print correspondent" for MediaShift. Every two weeks or so I will be reporting, discussing, opining and answering comments about how new print technology can help untangle some of the problems facing newspaper companies and the future of journalism. Newspaper companies are looking for ways to profit in a new...
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Thought Leader Q&A
Rufus Griscom Mixes High, Low Brow on Babble Parenting Site
Rufus Griscom: "Online content, if it's not user-aggregated or user-generated, is seen as rather old and creaky. But I would argue that there are lots of shades of gray. All of the online content sites are becoming a hybrid of user-aggregated, user-generated and edited content, because feedback and citizen journalism and ratings and suggestions are becoming part of these sites."
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MagazineShift
Pulp Magazines Struggle to Survive in Wired World
Every year Locus Magazine, "The Magazine Of The Science Fiction & Fantasy Field," publishes a year-in-review of the genre. This summation always includes a rundown of the circulation of the remaining speculative fiction magazines, sometimes referred to as the "pulps" because of the cheap wood pulp paper on which they used to be printed. In their heyday there were dozens...
more »MagazineShift
How PaidContent Succeeded in Mining Digital Media Niche
Rafat Ali was just another freelance journalist back in 2002, and wanted to strut his stuff on a blog, so he started PaidContent to write about his take on the business of digital content. Now he is much richer for his efforts, having expanded the blog into a mini-media empire with venture funding and last week selling it entirely to Guardian Media Group for about $30 million.
more »Jennifer Woodard Maderazo
Why I Left Print Media for Digital
In new media circles, one of the hottest topics of recent years has been the print-to-digital shift. People pundit about it, shout "print is dead" and wallow in the sadness sparked by nostalgia for a day when this wasn't a question. We've also begun speculating on whether a device like the Kindle will really ever take our attention away...
more »Digging Deeper
BusinessWeek.com Pushes into Aggregation, Video, Participation to Stand Out
Business news is often about numbers. And when you check the audience numbers on the various top financial news sites online, the portals such as Yahoo Finance and MSN Money come out on top, followed by a jumble of online magazines such as Forbes.com, wire services such as Reuters, and online-only pubs like TheStreet.com. As of last August, BusinessWeek.com...
more »Digging Deeper
Business 2.0 Closed Due to Corporate Neglect, Ad Woes
When the dot-com boom fizzled, the business magazines that covered that huge story similarly flamed out. The Industry Standard closed, Red Herring went south, and Business 2.0 was on death's door. But in 2001, Time Warner bought Business 2.0 and combined it with its own eCompany Now magazine. Though Business 2.0 finally reached break even after years of struggle...
more »Philosophy
Why We Love (and Hate) Print Publications
In the course of any dinner conversation with friends or colleagues, the subject of media usually comes up, soon followed by The Question: When will print publications become obsolete? If the Internet gives us access to publications from around the globe on topics so diverse they couldn't possibly fit in a newsstand or our mailbox, why bother reading them...
more »Digging Deeper
Hearst Uses Startup Mentality in Revamp of Magazine Sites
Hearst Corporation has a long and storied history as a media conglomerate, starting from the days of old-school media baron William Randolph Hearst and his twin inventions of the penny press and sensational journalism, all the way through its current form as a diversified private media company. In the online arena, it has been more successful as an investor...
more »Jennifer Woodard Maderazo
Food Lovers Become Experts at Chowhound, Yelp
Before the web was in widespread use, food lovers would wait patiently for the New York Times restaurant reviews to come out for the hottest new spot in SoHo, or for hometown papers to write up the little Korean joint that just opened down the street. We relied heavily on that system of stars, dollar signs and bells indicating...
more »Jennifer Woodard Maderazo
Reporting from Afar Might Work, But Not for Local News
While much has been made of the outsourcing of American jobs to foreign countries, until recently the field of journalism had remained largely untouched. Earlier this month local news website Pasadena Now announced its decision to outsource work to India, specifically reporting of City Council meetings. The site's owner, James Macpherson, said the meetings are streamed on the Internet,...
more »Digging Deeper
Web Leads, Print Pubs Improve Environmental Impact
If you've grown tired of answering the question, "paper or plastic?" you can now consider another nagging environmental question when choosing your news source: "Online or print?" Environmental critics have decried "dead-tree media" for decades, saying that print publications rely on clear-cutting forests, energy produced to run paper mills, and gasoline used to deliver publications to each doorstep.While print...
more »Digging Deeper
'Mr. Magazine' Believes We'll Always Crave Ink on Paper
When Lebanese journalist Samir Husni was teaching students at the University of Mississippi about magazine journalism in 1986, one student had trouble pronouncing his Arabic name and took the simple route, calling him "Mr. Magazine." The student eventually gave Husni a plaque with the moniker engraved, and the name was so apt for the lover of print magazines that...
more »Digging Deeper
'Frienemy' Google Not a Threat (Yet) to Traditional Ad Sales
If you browse through Google's job openings, the dozens of advertising sales positions -- from account manager of Print Ads in Chicago to account manager of Google Television in New York -- you'd think Google was a major media conglomerate that owned TV stations and newspapers. Instead, Google has been trying to take its automated online system for selling...
more »MagazineShift
You Deserve More Than Time's Person of the Year
I've had two strong reactions to the big news that Time magazine had chosen "you" as their Person of the Year for 2006. My first reaction is utter amazement that people at Time magazine -- or perhaps, some people -- are starting to understand the digital media revolution, the growing power of average people who can now control and create their own media experience.
more »MagazineShift
Your Blog Here::SportingNews.com Gives Readers Super Platform
If you're nutty about sports, and live in the U.S., you probably spend a good amount of time on the leading American sports website, ESPN.com. It's flashy, it has attitude, it's filled with good info, and it's awash in video highlights. And for fan involvement, there's ESPN SportsNation with its polls and forums. But the sports leader online could...
more »Tags
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