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Social Media
As Studios Go Online to Promote Movies, the Mass Media Ecosystem Shifts
Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees, and movie box-office receipts. This revenue is gathered by various gatekeepers, who take a cut and then send monies back to production...
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MarketingShift
What Hollywood Could Learn from the New York Metropolitan Opera
If someone were to have told you a few years ago that New York's Metropolitan Opera would become a model for digital innovation, you would probably have laughed. Yet, that is what it has become. You might say that the Met is now laughing a bit itself -- all the way to the bank. Now, Hollywood would be wise to...
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MovieShift
As Vimeo Grows Up, It's All About Community
Last week in New York City, plaid-shirted twenty-somethings descended upon the IAC headquarters in Chelsea to partake in workshops, conversations, screenings and a free Biergarten at the Vimeo Festival While Vimeo might be a household name to most filmmakers, it certainly hasn't reached the broad recognition that YouTube has. But with live events like this and the support of its...
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MovieShift
An Actor's Life in the Digital Age: Trying to Make New Media Pay
I went to my first movie at 4 years old: "Mary Poppins" at the Sycamore State Theater in Sycamore, Ill. It was one of those large theaters with lots of character about it. Beautiful blue lighting glowed along the ledges and pointed to the lavish velvet curtains that surrounded the screen. Dick Van Dyke, who played Bert in the movie,...
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MovieShift
'Carnivàle' Creator Bypasses Hollywood, Launches Transmedia Story 'Haunted'
Discovered on the Internet and known as a storyteller with a unique vision, writer and producer Daniel Knauf, best known as the creator of "Carnivàle" on HBO, has ditched Hollywood and struck out on his own to mine the field of transmedia. With a beta project made public called "Haunted," Knauf's new company, BXX, is jumping feet first into the...
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Public Relations
'Reckless Adrian Grenier': Will Personal Apps be Key to Celebrity Branding?
March marked the launch of "Reckless Adrian Grenier," an app built for the iPad, iPhone and iPod and created by Mobovivo for its namesake, actor and filmmaker Adrian Grenier. Some of you are moaning, "why does he need an app?" but others of you are perhaps "Entourage" fans, and an opportunity to get reacquainted with Grenier, who played Vincent Chase,...
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Social Networking
What started out as a casual live music conference has grown into something huge. The South by Southwest conference now encompasses music, film and interactive, and spans 10 days in March. Last year, SXSW estimated that the conference brought in 65,200 people to its exhibit space, and pumped a whopping $168 million into the local economy in Austin, Texas.
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MovieShift
How New Platforms, Streaming Media Change the Equation for Indie Filmmakers
Traditionally, there were three main types of distribution for the work of independent filmmakers: theatrical, broadcast and straight to DVD. Most filmmakers hoped for a combination of all three. But everything has changed. The digital online world has opened up new avenues of distribution including video on demand, live streaming, and mobile and tablet applications. Indie filmmakers are harnessing...
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MovieShift
6 Filmmakers Talk About Documentary Films in the Digital Age
Lower costs in pro-consumer digital equipment, the crowdfunding phenomenon, and new online and mobile distribution models have opened the door the past few years to many first-time documentary filmmakers in the United States. Independent filmmaking is on the rise, and with that, a trend for more personalized storytelling. Many of today's documentary filmmakers are making bold, stylistic choices more often...
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MovieShift
4 Filmmakers Use Social Media to Crowdsource Their Stories
The second line of filmmaker Tim Burton's new short story is this: It is, of course, a tweet -- and one that encapsulates a new participatory era where contributions and voices from the public are reflected in all forms of art and storytelling, film included. One of the early adopters of emerging media was filmmaker Kevin Smith, who now has...
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MovieShift
10 Big Ideas for the Future of Film
Alfred Hitchcock said a film is made three times: when you write it, when you shoot it, and when you edit it. Today there's a fourth: when you distribute it. With all the new technologies and D.I.Y. opportunities available to reach people with your project in fresh and exciting ways, you get to be just as creative when you take...
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MovieShift
SXSW Showcases Rise of Multiplatform Storytelling and Collaborative Filmmaking
South By Southwest (SXSW) is an annual gathering of interactive, film and music creatives, executives and marketers in Austin. It is the ideal setting to explore multiplatform storytelling, multiscreen experiences and projects that reflect the talents of the collective. After several days of knowledge-filled panels and hyper-networking featuring digital thought-leaders, there were a few notable trends that made an imprint...
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MovieShift
How to Experience the Oscars on Mobile, Social Media
The Academy Awards are less than 127 hours away. While most people haven't seen all 10 Best Picture nominees, the Oscar-nominated reels may still be experienced through the revelry of mobile, digital and social initiatives. For moviegoers who still want the big screen experience of dreams and swans before Sunday, AMC Theatres offers the final chance with its Best Picture...
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MovieShift
'The Social Network,' Streaming Boom Dominate Film in 2010
From Pandora to Palo Alto, digital and social media grabbed movie headlines in 2010. The year started with a box office record-breaker that captured our 3D imaginations ("Avatar") and is ending with David Fincher's fascinating look at Facebook ("The Social Network") collecting awards for film of the year (American Film Institute, Los Angeles Film Critics, National Board of Review, New York Film Critics, et al).
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MovieShift
Adrian Grenier Turns Camera on Paparazzi in HBO Documentary
"I'm going to meet Adrian Grenier from 'Entourage' and see his new documentary," I told a friend recently. That friend is a female who's married but also a fan of "Entourage." "Can you tell him I think he's cute?" she said. I think he gets the message. Grenier plays Vincent Chase, the good-looking idiot savant in "Entourage" who makes...
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MovieShift
How Filmmakers Use Crowdfunding to Kickstart Productions
According to the crowdfunding pitch for the film "Art Machine," a $1 donation will buy you "love and respect from the cast and crew." And if you give $1,000, you get perks like a DVD and a speaking role in the film. That's the promise from director Doug Karr and Chop Wood Carry Water Productions for anyone who supported...
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MobileShift
Gaming + Mobile + Social = 'Conspiracy for Good' from Tim Kring
Tim Kring, a long-time television writer and producer, is best known as the creator of the NBC show "Heroes." But he's rapidly expanding his media universe -- last week at Comic-Con he launched a new book project, "Shift," which will debut in August from Crown Books. He has also created a new transmedia project called "Conspiracy For Good" (CFG), which...
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5Across
5Across: Arts Criticism in the Digital Age
As newspapers and magazines have cut staff in the shift to digital, arts critics find themselves with less sure footing when it comes to a full-time staff position. According to a recent article in The Australian, 65 full-time film critics have lost jobs on American newspapers and magazines since 2006. Can't local newspapers just use syndicated reviews for movies shown nationally?
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MovieShift
How 6 Big Summer Films Are Using Facebook For Marketing
Tony Stark, better known as Iron Man, believes in "better living through technology." Most marketers would argue that better marketing is enabled by technology as well. One of the primary game-changers today is Facebook and studios are learning how to engage audiences online to spur a better box office. Movie marketers understand the impact that reaching their desired audiences on...
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TVShift
4 Reasons Why 3D TV Is Years Away From Adoption
After a multi-decade struggle, 3D is finally catching on in theatres. It was a challenge for 3D movies to get where they are today, but I'd say the studios (and theater operators) are finally calling it a success. All the pieces have come together, spurred on by financial support of the infrastructure and much-needed exposure of the latest 3D technology...
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MovieShift
How Film Festivals Use Twitter to Boost Attendance, Engagement
Action. Animated. Documentary. Experimental. These are four of the categories that film festivals program in their schedules. But they're also apt descriptions of the Twitter narrative that film festival organizers are weaving into their filmgoer engagement and marketing initiatives. Leslie Feibleman, director of special programs and senior programmer for the Newport Beach Film Festival, said Twitter is similar to the...
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MovieShift
Can Social Media Chatter Predict Oscar Winners?
The biggest night in movies is two days away, and everyone has an opinion as to who will win an Oscar. While there isn't a proven formula that can tell us which film is going to win, a closer look at social media such as blogs and Twitter can provide some interesting perspective as to which nominees are dominating conversations...
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MovieShift
How Digital Marketing Helped 'Avatar' Break the Box Office
Do you remember August 21, 2009? Moviegoers in more than 100 IMAX 3-D theaters worldwide watched 16 minutes of footage from a new James Cameron movie. That same day, Ubisoft debuted a trailer for a videogame based on the film, and Mattel unveiled action figures inspired by the film's characters. A day earlier, the teaser for the very same film...
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MovieShift
Film Industry Experts Offer 10 Predictions for 2010
Films such as "2001" and "2012" illustrate how the future has long fascinated Hollywood. With a new year on the horizon, I asked 10 executives and analysts, many of whom were in attendance at the recent Future of Film Summit in Santa Monica, Calif., for their predictions about the film industry. Below are 10 topics and thoughts on what the...
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MovieShift
DigiFest Examines DIY to Big Budget Special Effects for Films
Apocalyptic visions and alien invasions descended upon Hollywood earlier this month, to the collective delight of the digital media industry. At the American Film Institute's DigiFest, which was produced by the AFI Digital Content Lab, attendees experienced two days of presentations and screenings focused on new media platforms and creative storytelling using digital innovations. The event spotlighted advanced productions from...
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MovieShift
Universal's Neil: Original Videos, Word of Mouth Key for Online Promotion
Movie marketers are poised to see a significant boost to their online marketing budgets, according to eMarketer, which predicts studios will spend $2.7 billion by 2013 in online advertising. That's more than double the $1.2 billion spent this year. Digital LA, a networking organization for online entertainment, marketing, advertising and tech professionals in Los Angeles, hosted a "Movie Marketing: Online,...
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MovieShift
Movie Apps Get Social as Studios Integrate Facebook Connect
Movie studios fully understand the influence that word-of-mouth reviews, whether positive or negative, have on box office receipts. Social networks are accelerating this conversation as consumers hype or hurt a movie's perception. Many observers speculate that moviegoer talk on Twitter, which often comes straight from a mobile phone inside a theater, can impact a film's opening weekend. As a result,...
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MovieShift
Digital Media Summit Explores New Models for Promotion and Creation
My first job was in old media. In the summer of 1986, I spent Sunday mornings constructing the San Francisco Examiner with my cousin, and venturing out via bicycle to share a heavy bundle of news, advertisements and stories from around the world. I was a paperboy. At iHollywood Forum's Digital Media Summit in Los Angeles last month, editors at...
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MovieShift
Animated Film Takes Donations, DVD Sales to Pay Music Costs
When New York-based animator Nina Paley decided to distribute her independent animation project "Sita Sings the Blues" online for free, she recalled the fate of 1920s jazz vocalist Annette Hanshaw. Once hugely popular, Hanshaw had almost completely disappeared from public knowledge when Paley decided to include her songs in the score for her film. "How could this happen to an...
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Weblogs
Zombie Bloggers Create Communal Horror Stories
On June 13, bloggers around the world imagined they were under attack by the living dead, writing short horror narratives for the annual Blog Like It's the End of the World Day (which was especially appropriate for me since it fell on my birthday). But there are some bloggers who blog as if everyday were the end of the world:...
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PoliticalShift
How Greenwald's Brave New Films Spreads Its Political Message Online
Last month, Politico's Mike Allen asked presidential hopeful John McCain the seemingly innocent question of how many houses he owned. McCain's response -- "I'll have my staff get to you" -- became a major focus for both the media and Obama's campaign, who repeated it in just about every speech to illustrate that the Republican candidate was "out of...
more »Jennifer Woodard Maderazo
5 Places to Watch Movies Online Legally -- and Free
The spread of broadband Internet access has made online video a much better experience, allowing movie fans to catch a flick on the Net without having to rent a DVD. Depending on the kind of system and monitor you have, watching films on a computer can become almost as enjoyable as watching them on your television. For instance, with...
more »MovieShift
What We Lose (and Gain) Without Video Stores
The red envelopes are back. After my high profile departure from using Netflix about a year ago, I've now gone back to the popular DVD-by-mail rental service. I know what you're thinking: I just couldn't stay away from a good thing. Not exactly. The sad truth of the matter is that the owner of my local video rental store...
more »Digging Deeper
Talent Agencies Evolve to Show Clients the Digital Money
Everything about the Ask a Ninja videoblog phenomenon smacks of a new form of entertainment. Two guys in Los Angeles produce a series of simple, low cost video clips where a ninja character answers profound and ridiculous questions. The comedic series gets popular as a video podcast through iTunes, with viewership of 300,000 to 500,000 per episode, and the show's web presence branches out to include an online store for merchandise.
more »Open Source Reporting
Eliminating Physical Media Sprawl of CDs, DVDs, Books
Lately, I have declared my own personal war on clutter in my life. That means all the paper littering my home office had to go. Those outdated hats from Burning Mans past also were out, as were old loose photos of places I don't remember. But for whatever reason, in each clean sweep I do of my stuff, I can never part with my collections of books, CDs, VHS and DVD movies (not to mention vinyl records and audiocassettes).
more »Online Video
Matt Foremski's Sleuthing Leads to Jessica Rose
Ladies and gentlemen, it appears we have a winner of the MediaShift Your Blog Here Contest. I was a bit flustered trying to figure out the mystery behind the Lonelygirl15 series of videos on YouTube, so I started a contest to see who could solve this mystery -- and to take my pain away.
more »Your Take Roundup
Watching Shows on Computers Supplements Your TV Viewing
Let's be clear about one thing. Watching TV shows and movies on computer screens -- as they exist today -- will not replace watching TV and movies on much bigger screens, in much more comfortable environs. Of course there are computers that can function as TV sets, and TV sets that can do some computer functions, but we haven't found nirvana yet, at least on a mass-quantity affordable basis.
more »Digging Deeper
'War Tapes' Film Lets Soldiers Tell Their Stories from Iraq
So many times on the Internet, I've watched a video clip of combat in Iraq that looks like it was shot by a soldier. I hear some talking, the sound of shooting, screams and yelps in the background. But just as often I don't have the context of who was filming, why they are filming and what's going on inside their head. Where are they? What's the situation? Did they succeed or fail?
more »Your Take Roundup
Your Take Roundup::Movie Download Services Still Need Work
While pay music downloads have been a hit with Apple's iTunes and beyond, movie download services such as Movielink and CinemaNow have been slower to catch on. The problem is that these services don't offer as much selection as a DVD service such as NetFlix, and they restrict the usage of the movie on your computer. CinemaNow, for instance,...
more »TVShift
Open Source Reporting::Designing an On-Demand TV Service That Beats DVDs
We are a culture that thrives on immediate satisfaction. We want what we want when we want it. So the idea that we can order any TV show or movie we want -- for a small fee or with advertising -- appeals to us immensely. Slowly, but surely, the cable and satellite operators are starting to offer "on-demand video,"...
more »MovieShift
Early Opt-Out'er::Why I Cancelled Netflix
Sometimes I'm not the earliest adopter of new technology trends. I got a cell phone much later than my friends. I got Windows 98 in the year 2000. I got a DVD player only a few years ago, and only recently got a digital video recorder (DVR). But perhaps I can be an "early opt-out'er," a person who's early...
more »MovieShift
Rethinking Theaters::Explode the Multiplex, and Let the Community In
I probably go to see a movie at a theater about once every other week. But with each passing month, I realize just how stale this experience is. Just how broken it is. And I'm not surprised to see that the overall U.S. movie box office revenue was down 6% in 2005. As I start to gain control of...
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