MovieShift

Corporate brands are all over the SXSW conference. The Pepsi Refresh Project made an appearance at the 2010 festival. Photo by Nan Palmero on Flickr and used here with Creative Commons license.
film
Culture
by Patricia Aufderheide

Is diversity an afterthought in film fest programming, or is the production pipeline just really skewed toward the same race and class segregation as the rest of society? And is there anything to do about it? The SXSW lineup is only the latest to provoke that thought for me, and it’s AJ Schnack’s gutsy call to harder-edged, more thoughtful […] more »

MagazineShift
by Gary Moskowitz

A few months ago, Bloomberg laid off its theater critic and dismantled its culture desk to focus simply on “luxury.” USC’s Annenberg School is shutting down its Getty Arts Journalism fellowship program. Harvard’s Nieman Fellowship in Arts & Culture Reporting no longer exists. In recent years, the Village Voice fired its film critic and the […] more »

Business
by Amanda Lin Costa

It’s always interesting to check out a new Campfire project. They’re the creative marketing agency behind HBO’s “Game of Thrones” food trucks (Tom Colicchio serving up squab, anyone?) and Cinemax’s Hunted (are you “the 1 percent that matters?”). Their latest project, “Deja View,” lives only on the Infiniti website and is an interactive film created to promote the […] more »

Legacy Media
by Reuben Stern

Reporting by Laura Davison, Reuben Stern and Olga Kyle. This week, the RJI Futures Lab shows you tools that enable just about anyone to edit video and create mobile apps — with little or no technical skills required. PART 1: Automated video editing Several companies offer software that can automatically edit clips and photos together into […] more »

Legacy Media
by Amanda Lin Costa

It might have given the average film festival attendee pause when they read the program for the New York Film Festival’s 2013 Convergence Program late last month and saw a panel titled, “Visit Los Santos and Blaine County: The World of Grand Theft Auto V.” But descriptive movie terms like “character” and “sequel” aren’t out […] more »

Legacy Media
by Amanda Lin Costa

Every year IFP (Independent Filmmaker Project) holds a week-long conference with filmmakers around the world flocking to New York City to attend panels, network and pitch. This year, Independent Film Week took a turn into the future of filmmaking and presented a case study of a web native interactive project for the first time. The […] more »

MovieShift
by Abigail Maravalli

Webisodes, which have long been hyped as a new form of online entertainment (but rarely lived up to it), are expanding beyond Internet television and proving to be a valuable accompaniment to feature-length documentary films. Whether webisodes are released before a film, as follow-up to a finished film, or as a standalone project, they are […] more »

Legacy Media
by Charles Melcher

“Phone-and-drone” journalist Tim Pool, is one of the speakers at the second annual The Future of StoryTelling summit in New York City on Thursday, October 3rd. In the short film below, Pool, now a Producer at VICE Media, shares his experience at the front lines of the Occupy Wall Street movement, live-streaming everything he saw and quickly […] more »

Legacy Media
by Amanda Lin Costa

This year the Tribeca Film Festival took digital storytelling directly to the people with an entirely new juried interactive exhibition programmed by the Tribeca Film Institute’s director of Digital Initiatives, Ingrid Kopp. Nestled in a gallery-like space on Varick Street, “Storyscapes” featured five cross-platform/transmedia projects that were both free and open to the public via […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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